Manny Rivelo

That model has reached its end; intelligent systems that coordinate, automate, and execute work across a business are the replacement. The commercial case is clear: more operational overhead does not produce growth, so the next decade of MSP growth depends on automation and intelligent execution.

The ConnectWise Platform launch post says the old operating model "has reached its end" and managed services is entering a new era. A follow-up makes the growth argument directly: the next decade of MSP growth "won't be driven by adding operational overhead" but by intelligent systems that coordinate, automate, and execute work.

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The destination is Predictive Intelligence: systems that anticipate and act rather than simply record what happened.

• The argument extends beyond tooling to an evolution from reactive IT support to strategic, data-driven partnership.
• It also reflects ConnectWise's stated intent to lead that phase, not a neutral market forecast.

The IT Nation Connect Europe recap says the day's conversations centered on "the move toward an AI-driven, automated MSP model" and that this means more than adopting new tools. A later post links ConnectWise's products to a "Predictive Intelligence journey" and says the company intends to lead the autonomous and predictive future "credibly"—a word that acknowledges the shift is not finished.

The vocabulary shifts with the audience. Launch and keynote posts use Predictive Intelligence and "System of Action"; a Pax8 Beyond partner-event post turns to agentic AI accelerating the shift "in real time," the most current term in this set.

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One stresses urgency: MSPs are searching for a new operational model, agentic AI is accelerating the change in real time, and the opportunity is happening now.

• The other acknowledges that the industry is still early in the shift from reactive operations to intelligent execution.
• Together, the posts urge MSPs to move without claiming the transition is complete.

The Pax8 Beyond post says the opportunity "and the urgency" are happening now. A post on intelligent systems says the industry is "still early in the shift from reactive operations to intelligent execution," while the keynote recap presents the week as preparation for what comes next, not a completed transition.

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MSPs are cast as trusted guides, builders, and accelerators of practical adoption.

• The focus is on real-world use cases—automating repetitive work, strengthening security, and producing actionable insights—rather than experimentation.
• Responsible, accessible adoption is the priority, with MSPs making AI usable.

The SMB post describes ConnectWise investing in unified platforms, security-first approaches, and tools that make AI accessible "not experimental," and addresses MSPs directly: their role has never been more strategic. It points readers to a TechDogs article for the fuller case.

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Read it first to understand the shift from reactive support to predictive or automated operations that the rest of the material returns to.

Manny Rivelo announces the ConnectWise Platform and calls it "the industry's first purpose-built MSP System of Action."

• The post argues that the old operating model, built on "more tools, more tickets, more manual processes," has reached its end, and that managed services is entering what it calls a new era of Predictive Intelligence, moving partners from reactive support toward systems that anticipate work.
• It is the clearest single statement of the argument that appears across the other posts.

For brands planning a campaign

For a partner-conference keynote, this gives the talk its spine: one clear arc from reactive support to predictive operations. It also sets the vocabulary (System of Action, Predictive IT) that a session title and slides could reuse so the audience recognises the message.

The overhead-versus-intelligent-execution framing is the most concrete commercial argument in the set.

Manny Rivelo writes that the next decade of MSP growth "won't be driven by adding operational overhead" but by intelligent systems that coordinate, automate, and execute work across a business. The post says the industry is still early in the shift from reactive operations to intelligent execution, and ties ConnectWise's latest products to a "Predictive Intelligence journey," adding that the company intends to lead the autonomous and predictive future "credibly."

For brands planning a campaign

Useful for a keynote aimed at MSP owners worried about margins and staffing. The overhead framing gives the audience a cost-and-capacity reason to listen, and the admission that the shift is early keeps the session from sounding like a finished-product pitch.

That matters if you want to know how current the language is.

Writing from Pax8 Beyond, Manny Rivelo says MSPs are "actively searching for a new operational model" and that agentic AI is accelerating that shift in real time.

• The post describes the ConnectWise Platform as "a true System of Action for the era of Predictive IT" and credits the ConnectWise team for delivering it.
• It speaks to a partner ecosystem audience rather than end customers, and names agentic AI explicitly where the other posts stay closer to predictive intelligence.

For brands planning a campaign

If the conference audience includes distributors or partner ecosystems, this is the version of the message already road-tested at a partner event. It also shows the speaker is comfortable tying a product announcement to a live industry shift rather than to a launch date.

It is the closest thing in this set to evidence of how the speaker sounds in a keynote setting.

Manny Rivelo recaps opening IT Nation Connect Europe in London alongside partners from across the region, with more than 600 IT leaders attending.

• The post says the day's conversations focused on "the move toward an AI-driven, automated MSP model," that technology "has always moved in waves," and that the next wave is automation and AI.
• It frames the change as more than new tools: evolving from reactive IT support into strategic, data-driven partners for customers.
• The post links to the full Welcome Keynote video.

For brands planning a campaign

Strong supporting evidence for a booking conversation: a named event, a stated audience size, and a keynote role. The linked keynote video is not available as a transcript, so watch it directly to evaluate delivery style before committing.

If you want the "so what" behind the automation argument, start here.

Manny Rivelo argues that small and midsize businesses deserve the benefits of AI but should not have to navigate complexity, risk, or security blind spots alone, and that MSPs step in as "trusted guides, builders, and accelerators" of practical AI adoption.

• The post describes ConnectWise investing in unified platforms, security-first approaches, and tools that make AI accessible rather than experimental, focused on use cases that automate repetitive work and strengthen security.
• It points readers to a TechDogs article for more detail and addresses MSPs directly as the strategic party.

For brands planning a campaign

Good material for framing customer value in a keynote, especially if the room is full of SMB-facing MSPs. It gives a speaker an end-customer story, not just a product story, making the session easier to justify to an audience paying for outcomes rather than features.

Manny Rivelo describes the change as a wave — technology has always moved in waves, and the next one is automation and AI — and frames the destination as "Predictive Intelligence": systems that coordinate, automate, and execute work rather than simply record it. The posts present this as an industry-wide shift that is still early, not a single vendor feature.

Repeats a wave-and-era framing: name the old model, declare it finished, then name the next phase. One post states plainly that the previous model "has reached its end," another that the industry is "still early in the shift from reactive operations to intelligent execution."

For brands planning a campaign

A ready-made narrative arc for a partner-conference keynote on AI-driven MSP transformation: MSP leaders already recognize the reactive-to-proactive language, and the posts give the speaker's own phrasing for the shift, its urgency, and its destination.

Examples: Source 1 · Source 2 · Source 3 · Source 4

The framing pairs a product launch with the broader argument that agentic AI is accelerating the shift in real time, positioning the platform as a concrete answer to the industry change described elsewhere.

Launch-style posts pair a short diagnosis of the current model with a named product and a link to a journey or learn-more page, then close with recurring hashtags such as #predictiveIT and #MSP.

For brands planning a campaign

A brand assessing this speaker for a partner conference should expect product-forward framing rather than vendor-neutral commentary. The platform narrative is directly usable if the campaign is about adopting an integrated, AI-driven operating model; it will need reframing if the campaign calls for an independent industry view.

Examples: Source 1 · Source 2

MSPs are cast as trusted guides, builders, and accelerators of practical AI adoption, with an emphasis on real-world use cases that automate repetitive work, strengthen security, and produce insights customers can act on.

An audience-directed argument moves from customer needs to the MSP's strategic role, then to the investments meant to serve that role: unified platforms, security-first approaches, and making AI accessible rather than experimental.

For brands planning a campaign

Useful when the campaign audience is MSP owners and operators rather than end customers. The responsible-adoption and security-first angle gives a conference session a practical, non-hype framing that complements the more product-oriented posts.

Examples: Source 1

The speaker's content comes from inside partner-community events rather than from remote commentary.

Event-anchored posts describe the room and the week's focus, connect them to the larger industry shift, and point to a full keynote recording or product page.

For brands planning a campaign

A partner conference is a format this speaker already works in. Positioning can draw on the existing pattern of opening or keynote sessions tied to a community event, with a recording or session link as a supporting campaign asset.

Examples: Source 1 · Source 2

The posts include no personal commentary, unrelated industry topics, or non-ConnectWise commercial relationships.

The posts show no sponsorships, third-party brand offers, or subject matter outside the ConnectWise and MSP orbit.

For brands planning a campaign

A brand seeking an independent commentator on the MSP market should weigh the tight company anchor. A brand already inside the MSP software ecosystem, or whose brief is explicitly about vendor-led transformation, may find the narrower range a good fit.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

One post says "Today we introduced the ConnectWise Platform™ — the industry's first purpose-built MSP System of Action"; another says "At ConnectWise, we're doubling down on this moment — investing in unified platforms, security-first approaches"; a third says "Proud of our ConnectWise team for delivering a #platform built for what comes next."

• The same account promotes ConnectWise's IT Nation community event in London and its Predictive Intelligence positioning for managed service providers.
• The material shows Manny representing ConnectWise publicly and speaking for the company's product direction.
• Ask for their job title, start date and employment terms to confirm their role.

View example

The text credits the ConnectWise team with delivering the platform and names Pax8 only through the event tag. If the commercial relationship matters, ask whether the post reflects sponsorship, client work or a partnership.

View example

Both writers address MSP owners directly and assume the reader already works in the channel.

Collins turns the audience's problems into step-by-step operational playbooks — a quarterly business review agenda with a slide-by-slide structure and the metrics to report.

• Rivelo argues about where the industry is heading and what technology MSPs should adopt.
• Collins also writes first-person career stories about rejection and hiring; Rivelo's posts stay on company and industry subjects.

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Their version is that enterprise partner marketing gets pushed down to small partners who lack the time, funding, and staff to act on it.

Scott sticks to channel marketing mechanics and enablement programs, writing for the vendor teams that fund and run them, rather than about the operating model and software MSPs use to deliver services. Their posts are built as numbered diagnoses of partner behaviour; Rivelo's are launch and event framing around a product narrative.

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A post about Timus joining CyberFOX sits alongside a worked explanation of how to plan a quarterly sales number when selling to MSPs.

Nankervis focuses on sales execution: pipeline conversion benchmarks, quota planning, and worked numbers, aimed at people selling to MSPs rather than at the direction of MSP service delivery. The formats differ as well: Nankervis builds posts around arithmetic and a template to request, while Rivelo builds them around an industry shift and a product link.

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The July 2026 post lays out a full quarterly business review structure: a standardized slide deck; a business update; an executive dashboard covering security posture, user experience, infrastructure health, backup and recovery, and compliance readiness; a security review told as a story from the data; a service experience review focused on outcomes; roadmap progress; a risk review with quantified impact; and closing recommendations on a 90-day and 12-month horizon.

• It names the commercial aim directly: turning a $3,000-a-month client into a $10,000-a-month strategic account.
• It also asks what would change if every review delivered a business outcome instead of a service update.
• For MSP account managers and vCIO leads who need something they can take back and use, that’s closer to the buyer’s decision than a product-era vision talk.

The tradeoff is scope and altitude.

• The two posts cover QBR mechanics and a personal account of sales rejection, resilience, and a return to N-able.
• Neither addresses AI-driven service delivery, automation, or platform strategy—the focus of the campaign.
• Before booking, ask for their current role and employer, a keynote or conference record, and audience data.
• This route gives up a company-anchored argument about where managed services is going in favor of a practical operator’s playbook for client conversations, better suited to a breakout or workshop than a main-stage keynote.

Examples: Source 1 · Source 2

The May 2024 post gives four concrete reasons SMB partners do not market their vendors: they lack marketing time and resources; market development funds reach only a small share of the channel; they juggle more than 20 vendors asking for joint activity; and long-tail partners do not use self-service portals.

• The January 2026 post argues that vendors keep copying the enterprise playbook into SMB, stripping out the people and funding, and then wonder why adoption does not move: enterprise motion is driven by people, and anything in SMB that depends on partner attention does not scale.
• For a conference session on why SMB partner marketing programs underperform and what to change, that speaks directly to the buyer’s question.

The tradeoff is distance from a campaign about AI-driven MSP operations and the shift from reactive support to predictive service.

• The posts explain partner marketing activation and vendor go-to-market design, not AI-driven MSP operations or the shift from reactive support to predictive service.
• Before booking, ask for their current role, speaking or conference record, and audience scale.
• This route trades a transformation keynote for a channel-marketing diagnosis, which fits a partner-marketing track rather than a main-stage industry session.

Examples: Source 1 · Source 2

The October 2026 post works through the pipeline math behind a $50,000 quarterly target at a $500 monthly recurring revenue average deal: about 90 marketing qualified leads become 45 sales qualified leads, 30 sales accepted opportunities, and roughly nine deals, with stated benchmark conversion rates and a plan built on the current close rate rather than the goal.

• It frames sales leadership as finding the leaking stage and coaching the activity that fixes it.
• The June 2026 post covers a security vendor joining CyberFOX and the consolidation of SASE, Zero Trust, password management, and privileged access management into one platform for MSPs.
• Together, the posts suit a session on revenue operations, sales planning, and security tool consolidation.

The tradeoff is distance from AI-driven MSP transformation.

• The posts cover sales-pipeline arithmetic and a corporate acquisition announcement with a mentorship note, not predictive or automated service delivery.
• Before booking, ask for their current role, a keynote or conference record, and audience scale.
• This route buys an operator-level revenue and security session, not the industry-shift keynote, and needs additional information to support the same partner-conference framing.

Examples: Source 1 · Source 2