A worked campaign example
Campaign angle for the responsible-AI and candidate-experience webinar: “The Human Part of the Loop,” a 45-minute co-hosted session on where AI belongs in hiring and where human judgment has to stay.
Format and cast: a three-person panel with Erin Walsh-Beguin as co-host or moderator, an operator from the sponsoring vendor who can demonstrate AI assessment or compliance-review mechanics, and an in-house recruiting coordinator or TA operations lead from a large employer. The coordinator’s role reflects work Walsh-Beguin writes about, including recruiting processes that held up as an employer’s India teams expanded and hiring across countries and time zones from Belgrade. Co-hosting, rather than a solo keynote, fits their panel experience and collaborative style.
Running order, built from Walsh-Beguin’s posts: 1. Opening position, five minutes: their framing on balancing “the irreplaceable value of human connection with the transformational possibilities of AI” in ways that elevate the candidate experience rather than diminish it. 2. Close readings from the day job, ten minutes: what changed in the recruiting process as a business grew internationally; which details shaped candidates’ trust in the process; and what coordination across time zones requires. The candidate-experience posts offer the strongest concrete examples, but the underlying articles are not available, so ask Walsh-Beguin to supply the detail live. 3. Where AI should and should not touch the candidate journey, fifteen minutes: the vendor operator demonstrates assessment and compliance-review mechanics, and Walsh-Beguin addresses the candidate-experience consequences. This pairs their stated position with an implementation perspective. 4. Audience questions and a closing commitment from each panelist, fifteen minutes.
Assets: title the session around the tension, not the product. On the registration page, cite two verifiable details: Walsh-Beguin’s Greenhouse Software “Open for Ops” panel appearances in New York City and San Francisco on responsible and compliant AI in recruiting, and the TA20 Honoree listing in Emerging Technology, described as peer and sponsor recognition rather than a results claim. Follow up with the recording and a one-page checklist, “Where AI stops and human judgment starts,” co-authored with the vendor and credited to all three panelists.
Before committing, ask Walsh-Beguin for the specific examples and compliance considerations not included in the Greenhouse recap, and for candidate-experience signals worth monitoring. Agree partnership terms, scope, and compensation directly; no format or rate card is published in the posts. Do not promise registration or lead numbers based on the 10,471-follower figure observed 8 October 2026; the available information does not describe who those followers are. Avoid a solo keynote or product endorsement, do not quote the contents of the two linked GoDaddy articles, and do not present a commercial feature as working until it has been built and tested.
For the sponsor, this format offers a practitioner voice with third-party recognition in emerging technology and experience on vendor-hosted stages, alongside an operator who can explain the mechanics. It does not offer reach guarantees, a licensable framework, or product endorsement.