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Chily Fachler

Chily Fachler advises CIOs on AI strategy and organisational transformation. After six years at AppsFlyer, where Fachler led information services and helped drive company-wide AI adoption, Fachler began working with CIOs on moving from AI experiments to practical transformation plans.

LinkedIn profile

At a glance

Most useful for advising CIOs on moving AI experiments into governed, organisation-wide transformation.

Best for

A B2B SaaS company hiring an independent adviser for AI transformation and internal adoption.

Not for

A vendor seeking sponsored content, paid placements, product endorsement, rate cards, or reach metrics.

Key takeaways

  • CIOs should enable staff to build with governed tools rather than block shadow AI.
  • AppsFlyer had more than 500 of 750-plus Make scenarios built outside information services.
  • Adoption ran top-down and bottom-up, with commercial and learning-and-development collaboration.

Check first: Ask for recent LinkedIn analytics and evidence of SaaS-sector audience representation.

Main ideas
Lead AI adoption instead of defending against it · Enable shadow AI under governance rather than block it · Build adoption top-down and bottom-up at the same time
Read first
Six years at AppsFlyer, then advising CIOs on AI transformation
Sources for this section

What they are known for

Chily Fachler is a former AppsFlyer information-services leader who now advises CIOs on AI strategy and organisational transformation.

  • Their posts describe building a function spanning IT, security, business applications and data, then helping drive company-wide AI adoption.
  • The work explores a practical leadership question: how can organisations turn AI interest into useful change without trying to keep every experiment inside IT?

Fachler connects AI adoption to leadership and governance, not just technology rollout.

  • In a roundtable post, they argue that CIOs should enable staff to build with governed tools rather than block “shadow AI,” citing AppsFlyer’s more than 500 of 750-plus Make scenarios built outside the information-services team.
  • A separate post describes a two-sided adoption approach—leadership direction alongside bottom-up participation—and stresses collaboration with commercial and learning-and-development teams.
  • For marketers interested in CIO perspectives on responsible experimentation, business value and organisational change, Fachler’s work offers a clear reason to follow.
Sources for this section

Ideas and priorities

Fachler's recurring ideas focus on how AI adoption spreads inside a large company.

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Across four LinkedIn posts, the central argument is that adoption should be led rather than mandated or policed: enable governed building outside the central IT team, run adoption top-down and bottom-up at the same time, and ask whether a use case is genuinely valuable rather than merely exciting.

  • They also stress people-first leadership and team trust.
  • The posts chart a shift from in-house information-services executive at AppsFlyer to independent adviser to CIOs, mainly on AI strategy and transformation roadmaps.

Lead AI adoption instead of defending against it

Fachler argues that CIOs already have technology transformation experience, but many end up on the defensive when boards push AI through fear of missing out and exaggerated claims about cutting the workforce.

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Their response is not to resist but to lead: make your own information-services team AI-efficient first, report use cases transparently, and ask whether a use case is genuinely valuable or just exciting—and what the business case is.

In a write-up of a Delafeld Partners roundtable, Fachler describes boards pushing AI at CIOs and recommends that CIOs lead by making their teams AI-efficient first, reporting use cases transparently, and testing value and business case before scaling.

Read original

Enable shadow AI under governance rather than block it

Fachler argues that fighting shadow AI is self-defeating because AI tools are too big, fast, and easy for employees to ignore.

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Their principle is “Enable, don't block”: let people across the organisation build solutions on governed tooling, rather than keeping everything inside the IT ivory tower.

Fachler reports that more than 500 of AppsFlyer's 750-plus Make scenarios were built outside the information-services team, on governed tooling, and that this was encouraged. Ranjit Patel, another roundtable participant, offered a separate cost-control idea: pilot with AI, then turn proven solutions into deterministic code as token costs rise.

Read original

Build adoption top-down and bottom-up at the same time

Fachler describes a two-tier AI adoption strategy that works top-down and bottom-up simultaneously, rather than relying on mandates.

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They say the approach depended on real collaboration across the business, especially with commercial and learning-and-development teams, because adoption spreads through functions and teams rather than through a single central directive.

In a post summarising a podcast conversation with Matt Peters, Fachler says genuine AI adoption at AppsFlyer came through a two-tier strategy, working top-down and bottom-up at the same time, and depended on collaboration with commercial and L&D teams. Their departure post traces the same arc: an information-services organisation spanning IT, security, business applications, and business data, followed by an AI transformation that changed how the company worked.

Read original · Original 2

Put people and team trust before process

Fachler describes themself as a people-first leader and says getting the people side right makes everything else possible.

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The leadership frame named in the posts is Patrick Lencioni's The Five Dysfunctions of a Team, and the results are attributed to named teams and sustained trust rather than to tooling or process alone.

In the departure post, Fachler thanks the information-services leadership team by name and says trust in the room and the value delivered made the work possible. In the podcast summary, they tie the same leadership stance to Lencioni's book and the belief that people-first leadership enables the rest.

Read original · Original 2

Prefer candid peer conversation over slides and demos

Fachler's visible work centres on structured peer discussions: a podcast conversation and roundtable sessions.

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They frame the format as an honest exchange rather than a polished presentation, prioritising the testing of ideas with peers over a scripted keynote.

Announcing a July conversation with Giles Delafeld and Ranjit Patel, Fachler describes the format as “no slides, no demos, just an honest peer conversation” about turning board ambition into a credible, practical plan. The Delafeld roundtable write-up follows the same conversation-led pattern.

Read original · Original 2 · Original 3

Move from operating AI adoption to advising on it

The posts show a change in role, not just topic.

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Fachler closes six years at AppsFlyer, where the work included building the information-services function and leading company-wide AI adoption, then describes current work advising a number of CIOs on AI strategy and transformation roadmaps—especially the leap from AI experimentation to real organisational transformation.

The departure post says Fachler is working with CIOs as an advisory partner and flags something bigger still to be announced. Later posts show them in peer roundtables and conversations rather than in an in-house executive role.

The posts chart a shift from in-house information-services executive at AppsFlyer to independent adviser to CIOs. The departure post leaves the next step unnamed.

Read original · Original 2 · Original 3

Sources for this section

Start with their work

Six years at AppsFlyer, then advising CIOs on AI transformation

This is the post that explains who Fachler is and what they currently do.

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Start here for the career arc and current offer in their own words.

Fachler describes building AppsFlyer’s information services function from a small, disjointed IT team into an organisation covering IT, security, business applications and business data, then leading what they call the AI transformation: company-wide adoption that changed how the company worked.

  • They name the people involved—the founders who hired a CIO from outside high-tech, a manager of six years, and the IT, security, applications, data and development leads—and credit trust within the team, not a tool or mandate, as the key.
  • They now advise a number of CIOs on AI strategy and transformation roadmaps, focusing on the leap from experimentation to organisational change.
  • The post also flags a larger next step, but does not name it.

For brands planning a campaign

For a fractional CIO engagement, this post defines the offer: strategic advice plus a track record of driving adoption inside one company.

  • The “experimentation to transformation” language fits the brief.
  • Ask Fachler what changed at AppsFlyer and what a company of your size would need to replicate.

Arguing that CIOs should lead AI adoption rather than police it

This post sets out Fachler’s clearest positions on governance and internal building.

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Read it to see whether they align with how your organisation wants to run AI.

Writing up a Delafeld Partners roundtable, Fachler argues that CIOs should not be defensive about AI and cites concrete evidence from AppsFlyer: more than 500 of the company’s 750-plus Make scenarios were built outside the information services team, using governed tooling.

  • Fachler encouraged this rather than blocking it.
  • Their principle is “enable, don’t block”: tools are now too accessible for IT to keep everything in-house.
  • They also relay a cost-control idea from another participant, Ranjit Patel: pilot with AI, then convert proven solutions into deterministic code once the use case is stable.
  • Fachler recommends that CIOs keep asking whether a use case is genuinely valuable or merely exciting, and what the business case is.

For brands planning a campaign

This is the governance counterpart to the previous post and the clearest evidence for an adoption engagement.

  • If your SaaS company is concerned about shadow AI, Fachler’s position is to govern the tooling, allow building outside the central team, and report use cases transparently.
  • The post also offers a ready-made agenda item: control token costs by piloting, then hardening.

On a podcast: how adoption spread at AppsFlyer

The post is short, but names the method Fachler uses to describe adoption and leadership, which other posts only allude to.

Read more

Read it before deciding what to ask on a first call.

Fachler summarises a podcast conversation with Matt Peters.

  • They describe a two-tier AI adoption strategy that runs top-down and bottom-up simultaneously, relying on collaboration with commercial and learning-and-development teams rather than mandates.
  • They also cite a personal motivation—solving business problems with technology—and a people-first leadership stance shaped by Patrick Lencioni’s The Five Dysfunctions of a Team.
  • The post points to the episode rather than transcribing it; the detail is in the audio.

For brands planning a campaign

Useful for assessing fit on the internal-adoption-strategy half of a fractional CIO engagement.

  • The two-tier framing is specific enough to probe: which tier stalled first at AppsFlyer, what the commercial and L&D teams contributed, and how Fachler would sequence the approach in a smaller organisation.
  • Ask for the podcast if you want more detail; the post does not describe it.

Announcing a peer conversation on turning board ambition into a plan

Read this for positioning: it shows the format and peer group Fachler works in, not how they think.

Read more

It has limited value unless you are assessing credibility through the people they appear alongside.

A short announcement that Fachler was joining Giles Delafeld and Ranjit Patel for a conversation on a Friday in July.

  • It frames the question facing CIOs as not whether to adopt AI, but how to turn board ambition into a credible, practical plan.
  • The format is an honest peer conversation, with no slides or demos.
  • The post links to registration but offers no method, example or argument of its own.

For brands planning a campaign

Confirms that Fachler participates in named CIO peer forums and that turning board ambition into a plan is a recurring theme. Use it to ask about references or their network; it is too thin to support a case on its own.

Sources for this section

Topics and approach

Posts cited for each topic
From operator to adviser4
Peer conversation as the working format3
Building organisation-wide AI adoption, not just experiments2
People-first leadership and team trust2
Shadow AI and governed enablement1
CIOs leading AI instead of defending it1

Building organisation-wide AI adoption, not just experiments

Fachler describes running a two-tier AI adoption strategy at AppsFlyer, working top-down and bottom-up at the same time.

Read more

It depended on collaboration across the business, especially with commercial and learning-and-development teams. The departure post traces the same arc: an Information Services organisation spanning IT, security, business applications and business data, followed by an AI transformation that changed how the company worked.

Fachler explains adoption through the functions and teams involved, using their own operating experience as the example.

For brands planning a campaign

Suited to briefs that need an operator explaining how adoption is built, not just why it matters. Useful for change-management, enablement, and internal AI-adoption vendors whose buyers sit in CIO and information-services teams.

Examples: Source 1 · Source 2

Shadow AI and governed enablement

In the roundtable write-up, Fachler argues against fighting shadow AI, writing, “Enable, don't block.”

Read more

They report that more than 500 of AppsFlyer's 750+ Make scenarios were built outside the Information Services team on governed tooling, and say the era of keeping everything in the IT ivory tower is over.

Fachler grounds the argument in deployment counts and the governance conditions attached to them, rather than a general claim that employees should be free to use tools.

The hedge on rising token costs — pilot with AI, then turn proven solutions into deterministic code — is attributed to Ranjit Patel in the same roundtable.

For brands planning a campaign

Useful for low-code, automation, and AI-governance platforms seeking a practitioner voice on citizen development with guardrails. Ask Fachler to specify the governance model, not just the permission to build.

Examples: Source 1

CIOs leading AI instead of defending it

Fachler says boards push AI at CIOs through FOMO and exaggerated claims about cutting the workforce.

Read more

They argue CIOs should lead: make their own information-services team AI-efficient first, report use cases transparently, and keep asking whether each use case is genuinely valuable and what the business case is.

Fachler turns the question into a set of questions a CIO can put to their own organisation, rather than a maturity framework.

This appears in a post summarising a Delafeld Partners roundtable, so ask Fachler to confirm any details that require a verbatim account.

For brands planning a campaign

Fits campaigns aimed at CIO audiences on governance, use-case prioritisation, or proving value before scaling. Brief Fachler to speak to evaluation discipline rather than tool features.

Examples: Source 1

People-first leadership and team trust

Fachler describes themself as a people-first leader, cites Patrick Lencioni's The Five Dysfunctions of a Team as a heavy influence, and says getting the people side right makes everything else possible.

Read more

The departure post thanks the leadership team by name and points to trust in the room as what made delivery work.

Fachler attributes results to named teams and sustained trust rather than process or tooling, and references a specific book as a leadership frame.

For brands planning a campaign

Relevant to employer-brand, leadership-development, and team-collaboration briefs, and to engagements addressing the human side of a technology programme.

Examples: Source 1 · Source 2

Peer conversation as the working format

Fachler's visible work centres on structured peer discussions: a podcast conversation with Matt Peters and roundtable sessions hosted by Giles Delafeld with Ranjit Patel.

Read more

For the July session, they describe the format as “no slides, no demos, just an honest peer conversation” about turning board ambition into a credible, practical plan.

Fachler works in interview and roundtable formats, promoting them through LinkedIn posts rather than long-form articles.

The posts do not establish sponsorship, product endorsement, or paid-promotion formats. Ask Fachler about commercial terms and prior sponsored work before committing.

For brands planning a campaign

Brief for conversation-led content — interviews, panel or roundtable participation, moderated peer discussion — rather than a scripted product demo or polished keynote.

Examples: Source 1 · Source 2 · Source 3

From operator to adviser

The posts chart a shift in role.

Read more

The departure post closes six years at AppsFlyer, describes current work advising CIOs on AI strategy and transformation roadmaps—particularly the leap from experimentation to organisational transformation—and refers to something larger still to be announced. Later posts place them in peer roundtables rather than as an in-house executive.

Fachler frames career transitions as problems to work on, not title changes.

Ask Fachler about their next step before making claims about future plans.

For brands planning a campaign

Appropriate for campaigns seeking an independent adviser rather than a vendor employee, including fractional-CIO and advisory engagements. Confirm Fachler's preferred positioning before committing.

Examples: Source 1 · Source 2 · Source 3 · Source 4

Sources for this section

Brands and businesses

The posts document a former six-year employment at AppsFlyer and a public association with Delafeld Partners.

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Fachler led Information Services and AI adoption at AppsFlyer, and has taken part in Delafeld Partners AI roundtables.

AppsFlyer

Employment

Fachler spent six years at AppsFlyer and said the post marked their goodbye to that professional home.

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There, they led Information Services across IT, Security, Business Applications and Business Data, and drove company-wide AI adoption.

View example

Delafeld Partners

Mention

Fachler joined Giles Delafeld and Ranjit Patel for a Delafeld Partners AI roundtable and later posted about joining them for another conversation.

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They thanked Giles Delafeld for hosting and mentioned Delafeld's AI accelerator.

View example

Sources for this section

Topics and similar creators

Fachler's posts offer a useful starting point for anyone tracking how enterprise AI adoption is led from inside a large company and then advised from outside.

Read more

Start with the farewell post after six years at AppsFlyer: it traces the information-services function they built across IT, security, business applications, and business data, as well as the AI transformation that followed.

  • The podcast summary and roundtable write-up show their working principles: a two-tier adoption strategy that runs top-down and bottom-up; governed permission for teams to build their own solutions rather than blocking shadow AI; and a habit of asking whether a use case is genuinely valuable before scaling it.
  • The July session announcement shows the peer-conversation format they favour: no slides or demos, just a practical discussion about turning board ambition into a credible AI plan.
  • Later posts mark their shift from in-house operator to independent adviser to CIOs, offering a view of current AI leadership practice rather than product commentary.
AI adoption AI transformation AI strategy Shadow AI AI governance CIO leadership People-first leadership Information services CIO advisory Peer roundtables Podcast conversations CIOs IT leaders

Christian Peter Sandvei

Both work around the same enterprise AI beat — data foundations, governance, and helping CIOs move from experimentation to practical adoption.

Read more

Sandvei's Nordic CIO Pulse series interviews CIOs about those questions, complementing Fachler's peer roundtables and operator account.

Sandvei's posts present other CIOs' perspectives through an interview series; Fachler writes from direct experience running AI adoption inside a company and now advising CIOs, with less emphasis on curating named CIO interviews.

Read original · Original 2

Emma Rundle

Both write first-person advisory posts that diagnose why leaders struggle to turn plans into consistent action, teaching through concrete scenarios and practical next steps rather than abstract theory.

Read more

Rundle focuses on content marketing and founder-led visibility for growing businesses; Fachler focuses on enterprise AI adoption, information-services leadership, and CIO strategy. Rundle's examples concern marketing workflows and client work, not AI governance or IT operating models.

Read original · Original 2

Shubham Goel

Both translate conversations with technology executives into accessible lessons about enterprise AI adoption: citizen development, agent oversight, governance, integration, and uneven progress.

Read more

Both use short, structured takeaways readers can act on.

Goel reports on trends and vendor events across many organizations, including Salesforce's agentic-AI positioning, from an observer or analyst stance; Fachler writes from direct operating experience inside one company and from peer roundtables, rather than covering events.

Read original · Original 2

Sources for this section

Audience

Chily Fachler’s posts address CIOs and senior technology leaders working on enterprise AI adoption, including the shift from experimentation to organisational change, governed employee-built AI solutions and the business case.

Read more

Before deciding on audience fit, ask for recent LinkedIn analytics on geography, seniority and job functions. For a brief targeting SaaS decision-makers, also request a documented audience survey or other evidence of SaaS-sector representation.

Sources for this section

Partnership options

Fachler's posts describe two forms of partnership: professional and editorial, not a sponsored-content or paid media offering.

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They work as an advisory partner to CIOs, helping them move from AI experimentation to organisation-wide transformation through an engagement described as ongoing rather than as a packaged product.

  • They also take part in peer roundtables hosted by Delafeld, including a discussion with Giles Delafeld and Ranjit Patel on why CIOs end up on the defensive about AI, and note that Delafeld has launched an AI accelerator for companies working through adoption and strategy.
  • Neither partnership is presented as sponsorship; neither has an attached rate card, deliverable list, audience report or booking process.
  • For a paid placement, ask Fachler directly whether sponsored placements, co-branded advisory engagements or event partnerships are available, and on what terms.
  • Engaging them as an advisory partner means hands-on work with a leadership team on AI strategy and adoption, not buying media space or audience reach.
Sources for this section

Campaign fit

A campaign to shortlist

A B2B SaaS company hiring an independent adviser to guide its AI transformation and internal adoption is a strong match for Chily Fachler.

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They say they are advising a number of CIOs on AI strategy and transformation roadmaps, specifically the leap from AI experimentation to real organisational transformation.

  • Their operating experience backs that advisory work: they describe building AppsFlyer's information services function from a small, disjointed IT team into an organisation spanning IT, security, business applications and business data, then leading a company-wide AI transformation that changed how the company worked.
  • Their posts offer positions a buyer can test in a first call: a two-tier adoption strategy that ran top-down and bottom-up at the same time and relied on collaboration with commercial and learning-and-development teams rather than mandates; governance through enablement rather than prohibition, with more than 500 of AppsFlyer's 750-plus Make scenarios built outside the central team on governed tooling; transparent reporting of use cases; and the discipline to ask whether a use case is genuinely valuable or merely exciting, and what the business case is.
  • They treat the people side as a delivery mechanism: team trust and Patrick Lencioni's The Five Dysfunctions of a Team helped make the work succeed, a fit for engagements where adoption hinges on change management.
  • Their working formats also suit this kind of engagement: peer roundtables and podcast conversations, including one framed as no slides, no demos, just an honest peer conversation.
  • For scoping, ask directly about scope and terms: their posts show no packaged advisory product, rates or engagement structure.
  • If the company also expects distribution reach, ask for audience analytics; none are published in the posts.

When to choose a specialist

A vendor looking to buy a sponsored content package — paid placements or product endorsement with a rate card, defined deliverables, reach metrics and a booking process — is a poor fit based on the posts.

Read more

The mismatch is commercial format, not subject matter.

  • The four posts show no sponsorship format, price, deliverable list, audience report or inquiry route.
  • The visible activity is advisory work and peer participation: a roundtable hosted by Delafeld and a podcast conversation, both promoted from Chily Fachler's own account rather than presented as brand placements.
  • Their style contrasts with a scripted product demo: the July session was framed explicitly as no slides and no demos, and the posts discuss governance, adoption and leadership in their own voice, not vendors' tooling.
  • The posts publish no audience composition or engagement data, so reach is unassessable.
  • Ask directly whether sponsored placements, co-branded advisory engagements or event partnerships are offered, and on what terms.
  • A need for mass-market consumer reach is a worse match, since the posts place Fachler inside enterprise IT and CIO circles.
A worked campaign example

Worked angle: an AI governance and workflow vendor co-hosting a CIO roundtable series with Chily Fachler as practitioner chair, paired with a short advisory retainer.

The vendor's need: the vendor sells AI governance and workflow tooling to enterprise IT buyers and wants credibility with CIOs plus an outside read on its own internal AI rollout.

Why this angle: Fachler's strongest material is peer conversation about turning board ambition into a practical AI plan, backed by operating experience. The vendor's category — governed enablement rather than policing — aligns with the positions Fachler has taken.

Proposed shape:

1. Two invite-only roundtables, 60 to 90 minutes, 20 to 30 CIOs and senior IT leaders, in the format Fachler uses: no slides, no demos, an honest peer conversation. Fachler chairs; the vendor sends one senior practitioner as a participant rather than presenting.

2. Agendas built from Fachler's own questions. Session one: is this use case genuinely valuable or just exciting, and what is the business case? Session two: shadow AI — do you enable or block it? Ranjit Patel's cost-control idea from the Delafeld roundtable — pilot with AI, then convert proven solutions into deterministic code — is a ready-made third agenda item, credited to Patel.

3. A written takeaway summarising the discussion, published by the vendor. Agree authorship and byline explicitly; the posts show no sponsored-content arrangement to use as a model.

4. A 90-day advisory retainer for Fachler to review the vendor's internal AI adoption and report findings to its leadership team, mirroring the work they say is under way with CIOs now.

Before committing, ask Fachler whether vendor co-branding and paid engagements are offered, and on what terms; clarify availability and scope for an advisory retainer; establish what the larger, still-unnamed next step means for timing; ask whether the podcast episode and roundtable recordings can be shared to confirm depth on adoption method; and, if the vendor expects reach, request audience data. For comparison, line up one alternative adviser or operator with a documented enterprise-AI adoption record in the same buyer category.

Sources for this section

Who else to consider

Shubham Goel

Choose Goel when the engagement calls for a fast outside read on where enterprise AI is heading, not a hands-on rollout.

Read more

The posts draw on conversations with IT executives at banks, telecom and technology companies, and focus on decisions B2B SaaS buyers face now: what happens when teams outside IT build AI tools and want them deployed company-wide; who owns AI agent risk; whether agent oversight belongs in IT, the business or an independent board managing risk, quality and cost; and how work changes for people supervising agents rather than people.

  • One post also covers the documentation and lost-knowledge problems that limit what agents can do, and names CRM-to-ERP integration as a standing roadblock to AI deployment.
  • Another reads the Salesforce Dreamforce conference through the same lens: the platform repositioning itself as an AI company, software increasingly separated from its user interface, and AI adoption across enterprises still highly uneven.
  • For a SaaS company seeking an informed external view of the agentic AI landscape before committing budget, this is a stronger starting point than an operator: the material is deliberately cross-company and current.

Goel’s posts synthesize other executives’ experience; they don’t show Goel running a company’s transformation.

  • There’s no evidence of owning an IT function, carrying an adoption programme through or being accountable for an AI rollout’s results—the work a fractional CIO is hired to do.
  • Treat this as market intelligence and peer-level pattern spotting: useful for framing questions and choosing where to place bets, but no substitute for someone who has delivered the change.
  • If a campaign needs both, add this to the engagement rather than swapping it in.

Examples: Source 1 · Source 2

Christian Peter Sandvei

Choose this route for access and format, not a personal operating record.

Read more

The two posts are interview write-ups from a Nordic CIO series, each built around a named CIO’s perspective: trusted data, unified infrastructure and governance before AI capability, so value reaches the branches and frontline that run the business; and the shift from using AI to be more productive to redesigning how work gets done, guided by the principle that the team building a solution owns whether it works, gets adopted and keeps creating value.

  • Buyers seeking a recurring programme of peer voices rather than one adviser in the room get a named community of senior IT leaders, a published interview format and framing tested with Nordic practitioners.
  • For a SaaS company seeking advisory support, this fits a content or convening component better than core advisory work.

The posts report other people’s work; they don’t indicate that the poster has run an AI transformation inside a company.

  • That leaves the operational depth required for a fractional CIO engagement unproven.
  • The alternative also changes the engagement: it offers a network, a series and commentary on adoption, not a fractional CIO accountable for your rollout.
  • The settings—a decentralised Nordic building-materials cooperative and a fashion group—don’t map directly onto a SaaS company’s systems, buyers or pace.
  • Choose it for Nordic CIO access and a published conversation series; keep core advisory elsewhere.

Examples: Source 1 · Source 2

Emma Rundle

Choose Rundle when the obstacle is content and visibility, not the AI plan.

Read more

The posts describe three situations B2B leaders bring: reinventing the wheel with every post and outreach effort because the message isn’t consistent; relying entirely on personal networks for growth and needing a wider audience; or publishing content about their own process and stages rather than what buyers get.

  • Another post tackles the founder-as-bottleneck problem: when everything lives in the founder’s head, content creation falls to them and stalls whenever client work takes priority.
  • The proposed fixes are to document the strategy first, hand over creation and use a framework of evergreen posts so social feeds don’t dictate the whole plan.
  • For a SaaS company with strong but invisible advisory work, this tackles the actual constraint faster and more cheaply than an advisory retainer.

This is a different job with a different deliverable.

  • The posts don’t cover AI transformation, internal adoption, governance of shadow AI or IT operations, so engaging Rundle instead of a fractional CIO adviser would leave a SaaS company’s central problem untouched.
  • Use the advisory engagement for the transformation itself, and add this kind of content work to turn that experience into a visible, repeatable message.
  • The material also addresses founders and leaders of services businesses as much as SaaS teams, so treat the examples as directional, not a like-for-like template.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

AI transformation advisory brief

Worked example: AI adoption advice for a B2B SaaS company

Sources for this section

Research methodology

  • This profile draws on four full LinkedIn posts by Chily Fachler read in October 2026: a farewell after six years at AppsFlyer, a summary of a podcast conversation on AI adoption and leadership, a write-up of a Delafeld Partners AI roundtable, and an announcement of a July peer session.
  • The posts do not give reliable publication dates, and the podcast and roundtable conversations were available only as Fachler's own written summaries, not transcripts or recordings.
  • The posts here do not include other channels, long-form writing, audience analytics, sponsorship terms, rates, or deliverable lists, so reach and paid-format questions remain open rather than answered.
  • The page states what the posts show and does not verify employers or credentials beyond them.

Brands they talk about