Andrew Stoute hosts an HR and leadership podcast, useful for HR thought leadership with HR leaders and managers.
Best for
An HR technology vendor seeking thought leadership among HR leaders and managers.
Not for
A supply-chain risk analytics vendor seeking supply chain or procurement decision makers.
Key takeaways
The workplace should be a safe place to succeed and grow.
Confidence and a purposeful voice are built through action, not by having answers.
Episode descriptions credit sponsors by name and tier, including Gold and Bronze labels.
Check first: Ask for recent listener or follower demographics by job role, seniority, employer size, and geography.
Main ideas
The workplace should be a safe place to succeed and grow · Confidence and a purposeful voice are built through action, not by having answers · Difficult business subjects are treated as matters of ethics, not only tactics
Audience
21,821 LinkedIn followers · Not in the posts Audience composition (job role, seniority, employer size, geography)
Andrew Stoute hosts Let’s Be Diverse, a podcast for HR leaders, managers, and the workforce.
The show’s episode descriptions and announcements connect workplace leadership with practical human questions: how to speak with purpose, negotiate, build trust, and weigh employment against business ownership.
The podcast is presented as their signature work.
The show’s clearest strength in this sample is its broad, people-centered framing of workplace topics.
The episode about using your voice, for example, links communication to whether people feel seen and heard; the negotiation description names ethical behavior, logistics, and finding common ground.
Other episodes stretch beyond conventional HR subjects, including ethical marketing and supply-chain management.
That range gives readers a way to explore leadership and work through several professional lenses.
The promotional copy and episode descriptions show the show’s stated framing; review full conversations to assess interview depth.
Andrew Stoute's recurring ideas come through the written packaging of Let's Be Diverse: communication and confidence are practised rather than fixed traits; difficult business subjects are treated as ethical questions; and marketing should stay anchored to the people inside the organization.
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The show's format — a guest conversation reduced to a short numbered takeaway list — is part of the message, not just the wrapper.
The workplace should be a safe place to succeed and grow
Stoute states this purpose for the show across episode announcements and pages.
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They introduce the podcast as a place to share motivational posts, HR and leadership insights, and personal anecdotes, for listeners who believe the workplace should be a safe place to succeed and grow. That aim frames every guest topic, from negotiation to supply chain.
The bio paragraph appears in identical form in the announcements for episodes 237, 238 and 239, and on the voice and business-ownership episode pages: "As an empathetic and innovative HR professional, my goal is to inspire like-minded individuals who believe that the workplace should be a safe place to succeed and grow."
Confidence and a purposeful voice are built through action, not by having answers
Across the communication and leadership episodes, the stated points align: self-awareness starts confidence, courageous conversations strengthen teams, and confidence grows through action.
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Purpose, rather than volume, gives a voice influence. The guests bring these positions to the conversations, and the show presents them as episode takeaways.
Hannah Rose's episode (239) lists four points: your voice has the power to create change; purpose gives your voice power; confidence doesn't mean having all the answers; leadership is about the impact you leave on people.
Amanda Greening's episode (237), on leading with confidence in healthcare, lists four more: confidence starts with self-awareness; authenticity is a sales advantage; courageous conversations build stronger teams; leadership confidence is built through action.
It also covers managing uncertainty, difficult conversations, building trust, developing people and leading with empathy.
Difficult business subjects are treated as matters of ethics, not only tactics
The show takes practical, sometimes technical subjects and frames them around conduct.
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Negotiation is introduced through issues such as ethical behaviour, logistics and the difficulty of finding common ground.
Two episodes address marketing ethics: one explores unethical marketing and its effects on brands and customers; the other covers how to cultivate an ethical practice and lead with kindness.
This suggests Stoute's editorial instinct is to ask what a decision does to people, not just how to execute it.
The negotiation episode page names the guests' resource links and lists the problems discussed. The ethical-marketing page says the episode covers what to watch out for and how to build an ethical marketing practice in your organization.
Career paths have no single definition of success, and freedom carries responsibility
The business-ownership episode weighs the freedom, flexibility, risks, responsibilities, stability and sacrifices of running a business against traditional employment, without favouring either choice.
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Its conclusions: success has no one-size-fits-all definition, freedom comes with responsibility, both paths demand courage and resilience, and people need to know what matters to them. Guest Melissa Forrest of Forrest Edge Consulting brings the practitioner view; the show distils it in the takeaway list.
Episode 238's four listed takeaways, repeated in both the announcement post and the episode page, are: there is no one-size-fits-all definition of success; freedom comes with responsibility; both paths require courage and resilience; know what truly matters to you.
Marketing should stay focused on the people inside the organization
Two reviewed episodes with the same guest, Shauna Van Mourik, connect marketing work to the workforce.
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One covers staying on top of marketing trends without losing focus on people in the organization, and addresses employee branding — using your workforce to help your marketing.
The other covers ethical marketing.
The repeat appearance also shows that the show returns to trusted guests.
The people-focused marketing episode page says the conversation covers how to utilize your workforce to help your marketing efforts, and lists the guest's LinkedIn profile and company site.
Compress each conversation into a few shareable takeaways
Recent episodes are packaged as a topic paragraph, four named takeaways and listening links across Apple, Spotify, iHeartRadio and Amazon Music.
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The takeaway list turns an hour of conversation into points a listener can carry into a meeting, making the show's positions clear from the description alone.
Episode 239's announcement gives the topic, four takeaways, three listening links and the guest credit. Episodes 237 and 238 use the same structure.
The earlier posts — on negotiation, supply chain, marketing and people-focused marketing — have shorter descriptions, no numbered episode, no four-point takeaway list and different sponsor tiers (one page names Gold sponsors, another Bronze).
Episodes 237 to 239 use episode numbers, four takeaways and longer sponsor lists.
The packaging tightens across the posts, but they carry no dates; ask for dated posts to confirm the sequence, which is otherwise inferred from episode numbering.
This is the clearest example of the show's format and subject matter: a leadership-communication topic, a named guest with a professional credential, and four stated takeaways anchoring the episode.
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Start here to judge whether the host's interviewing frame matches your brief.
The episode page describes a conversation with Hannah Rose, identified as a licensed clinical professional counselor, about using your voice with purpose and how communication can "influence, inspire, and create meaningful change."
The description frames leadership voice as courage to speak up, confidence to be authentic, and intention to make people feel "seen, heard, valued, and understood," and lists four takeaways: your voice has the power to create change; purpose gives your voice power; confidence doesn't mean having all the answers; leadership is about the impact you leave on people.
Guest contact links are given (a LinkedIn profile and rosewellnesscounseling.com), and a LinkedIn announcement post repeats the same four takeaways and streaming links.
For brands planning a campaign
For an HR thought-leadership brief, this is an existing, already-produced conversation a sponsor can attach to rather than a new topic to pitch. Guest links show the show routes listeners to guests' own businesses, making guest collaboration a natural fit.
This shows the show's range within the HR bucket: rather than a pure leadership pep talk, it's a work-arrangement comparison that benefits, rewards, and workforce-technology buyers would recognize as their territory.
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The episode description says the conversation with Melissa Forrest covers "the freedom, flexibility, risks, responsibilities, stability, and sacrifices" of business ownership versus traditional employment.
Its four takeaways are: there is no one-size-fits-all definition of success; freedom comes with responsibility; both paths require courage and resilience; know what truly matters to you.
The page lists the guest's LinkedIn profile and forrestedgeconsulting.com, and a LinkedIn announcement post carries the same framing and episode number.
For brands planning a campaign
Useful for a vendor selling into decisions about benefits, portability, contingent work, or career transitions. The episode sets up the employer-versus-entrepreneur tradeoff without resolving it, giving a sponsor a natural opening to offer a practical comparison.
This is the most utilitarian episode in the set: a named skill, concrete problems (ethics, logistics, and finding common ground), and a guest with a published resource.
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It's a good test of whether the show moves beyond motivation into how-to.
The episode page says the host speaks with Jen Conkey about "some of the common issues of negotiation such as ethical behavior, logistics, and difficulty finding common ground," and points listeners to a LinkedIn profile and a linked resource.
It also names sponsors at a "Gold" level, including Nicole Donnelly of DMG Digital, Jo Knight Dutkewich, Ammie Michaels of WolfpackHR, Alexandra Bowden and Will Kruer of PEOPLEfirst Talent & Retention Consulting, and Jackie Scully.
The page announces that the podcast is an official supporter of a gift company.
For brands planning a campaign
Two things matter for a sponsor.
First, the topic is close to negotiation and conflict content for which HR audiences buy training.
Second, episode pages already carry multiple named sponsor mentions, with different tier labels across episodes, giving brands a view of the show's existing sponsorship slots.
This is the clearest example of the show targeting a specific industry rather than HR in general, making it relevant if you need to reach health-system audiences rather than HR buyers broadly.
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The announcement post describes an episode on leading with confidence in healthcare, covering "managing uncertainty and difficult conversations to building trust, developing people, and leading with empathy."
Its four takeaways are: confidence starts with self-awareness; authenticity is a sales advantage; courageous conversations build stronger teams; leadership confidence is built through action.
The post names the guest, Amanda Greening, and links Apple, Spotify, and Amazon Music.
For brands planning a campaign
A sector-specific episode gives a sponsor a narrower, better-targeted placement than a general HR episode. A health-workforce or clinical-leadership product fits the existing frame; a general HR tool would sit less comfortably.
This episode reaches furthest outside HR into marketing practice and shows the host's editorial instinct: treating a topic as an ethics question rather than a tactics question.
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The episode page says the host talks with Shauna Van Mourik, described as an expert in custom organic content marketing, about "unethical marketing and how it affects both brands and customers," what to watch out for, and "how you can cultivate an ethical marketing practice in your organization and lead with kindness." Guest links include a LinkedIn profile and shaunaleigh.com.
For brands planning a campaign
For a sponsor whose pitch depends on trust, data practice, or brand safety, this is the closest-fit episode in the reviewed set. The discussion already frames marketing decisions as an ethical choice, giving a responsible-marketing message a more natural fit than a tactics episode would.
This is the sharpest employer-branding episode here: it connects marketing work to the workforce itself, an overlap between an HR audience and a marketing sponsor.
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The page describes a conversation with Shauna Van Mourik about "how to stay on top of marketing trends while not losing focus on the people in your organization," and says the episode covers employee branding and "how to utilize your workforce in ways that help your marketing efforts."
Guest links are listed for a LinkedIn profile and shaunaleigh.com.
The same guest appears in a second episode in this set, so repeat collaborations are part of how the show is built.
For brands planning a campaign
This is the strongest editorial hook for a recruitment-marketing or employer-brand product: the topic is already employee branding and using the workforce in marketing, so a sponsor can extend the conversation rather than redirect it. The guest's repeat appearance also points to a practical route for a multi-episode collaboration.
This episode tests the show's subject range: an operations topic delivered to an HR-and-leadership audience.
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The fit may be the audience rather than the topic.
The episode page says the host speaks with Kirsten Austin about "how important Supply Chain Management is and why we need to make sure our systems are intact," with guest links for a LinkedIn profile and dcsccorp.com. The page names a "Bronze" sponsor group (including Nicole Donnelly of DMG Digital, Jo Knight Dutkewich, and Ammie Michaels of WolfpackHR), and the surrounding show description positions the podcast for HR leaders, managers, and the workforce.
For brands planning a campaign
A supply-chain or operations vendor would be borrowing an HR audience rather than speaking to its own, so the case for fit rests on the listener, not the topic. The same sponsor names recur across episodes at different tier labels, useful context when pricing or comparing placement.
HR and leadership practice for managers and HR leaders4
Communication, voice and confidence at work3
Career-path decisions: business ownership versus traditional employment2
Marketing ethics and people-first marketing2
Functional and operational topics: negotiation and supply chain2
HR and leadership practice for managers and HR leaders
The show centers on guest interviews about day-to-day HR and leadership practice.
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Episode 237 examines leading with confidence in healthcare, covering uncertainty, difficult conversations, trust, developing people and leading with empathy.
Episode 239 looks at using your voice with purpose, while episode 238 compares business ownership with traditional employment.
Each episode description ends with numbered takeaways, such as "Confidence starts with self-awareness" and "Courageous conversations build stronger teams."
For brands planning a campaign
A sponsor or guest slot can fit an existing format that distills a leadership theme into a handful of shareable points, suiting HR technology brands seeking talking points and credibility rather than product explanation.
Several episodes return to communication and building confidence.
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Hannah Rose, LCPC, discusses speaking with purpose and the idea that leadership is measured by its impact on people; Amanda Greening discusses leadership confidence, with takeaways on self-awareness and authenticity. Recurring themes include purpose giving a voice power, confidence not requiring all the answers, and confidence growing through action.
Interview-based discussion with a named practitioner guest, summarized in a short takeaway list in the episode description.
For brands planning a campaign
A natural fit for leadership development, coaching and internal communication offerings, since the show presents these as habits built over time rather than fixed traits.
Career-path decisions: business ownership versus traditional employment
Episode 238 weighs the freedom, flexibility, risks, stability and sacrifices of business ownership against traditional employment, with guest Melissa Forrest of Forrest Edge Consulting.
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Its takeaways are that success has no single definition, freedom carries responsibility, both paths demand courage and resilience, and people need to know what matters to them.
For brands planning a campaign
Useful for brands addressing career changers, consultants or small-business audiences. The decision-oriented framing favors a practical resource tied to that choice over a promotional message.
Two episodes feature Shauna Van Mourik, described as working in custom organic content marketing.
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One covers unethical marketing and its effects on brands and customers, including how to build an ethical practice and lead with kindness. The other looks at following marketing trends without losing focus on people in the organization, and using the workforce in employee branding and marketing.
For brands planning a campaign
Relevant to employer-brand and HR marketing vendors. Because the show emphasizes ethical marketing, frame sponsorship messages as responsible practice rather than overt product claims.
Functional and operational topics: negotiation and supply chain
Beyond leadership themes, the show covers operational subjects.
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One episode discusses common negotiation problems, including ethical behavior, logistics and difficulty finding common ground, with guest Jen Conkey. Another covers supply chain management and why systems need to stay intact, with guest Kirsten Austin.
These operational episodes appear earlier in the posts here and use shorter descriptions than the recent numbered episodes, so less is documented about their content.
For brands planning a campaign
The show reaches beyond leadership development into operational and procurement-adjacent roles, widening sponsor fit for vendors selling process, compliance or supply chain software.
The recurring format pairs a titled episode with a named guest, a short topic paragraph, a numbered takeaway list and links to Apple, Spotify, iHeartRadio and Amazon Music or Apple, Spotify and Amazon.
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Recent posts announce episodes in the 237 to 239 range. The host describes the show as an HR podcast sharing motivational posts, HR and leadership insights, and personal anecdotes, aimed at people who believe the workplace should be a safe place to succeed and grow.
Guest interview packaged with a repeatable takeaway list and multi-platform listening links.
For brands planning a campaign
Offers predictable placements: pre-roll and mid-roll within a guest interview, plus a named mention in the episode description and accompanying social post.
Episode descriptions publicly thank named sponsors and partners.
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Lists vary between episodes: one early episode names Nicole Donnelly of DMG Digital, Jo Knight Dutkewich and Ammie Michaels of WolfpackHR; later episodes carry longer lists including PEOPLEfirst Talent & Retention Consulting, The Wellness Universe Corporate, Authentic Foundations, AshleyCox.co, Lauren Bencekovich Recruiting Group, Upward and Inward, Faced With Grace, The Joyful Strategist, ConnectHers + Co and Work Well Webinars. One episode also announces the show as an official supporter of Love Laugh Smiles Gifts.
The posts record acknowledgments only; ask for sponsorship terms, fees and duration before booking.
For brands planning a campaign
Shows an active sponsor lane across HR-adjacent small businesses and consultancies. The show credits multiple partners per episode, which may affect the prominence of a new sponsor mention.
Andrew Stoute's posts describe brand relationships almost entirely through his podcast Let's Be Diverse.
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Episode credits name sponsors and the businesses they represent; one announcement calls the show an "official supporter" of a gifts company founded by a past guest.
Earlier episode pages use Gold and Bronze tiers, while recent announcements name a larger, untiered roster.
One recurring sponsor contact appears under two different companies.
The posts describe these businesses as sponsors or supporters but do not state payment amounts, contract length, or exclusivity.
Ask for those terms before assuming an ongoing commitment from any single credit.
DMG Digital
Sponsor
Listed as a sponsor of Let's Be Diverse and credited to Nicole Donnelly: Gold sponsor in the negotiation episode and Bronze sponsor in the supply chain episode.
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Donnelly later appears in the show's episode announcements with Hello Moxie rather than DMG Digital.
Credited under the title The Ambitious Introvert Leader and Entrepreneurs Coach: Gold sponsor in the negotiation episode and Bronze sponsor in the supply chain episode.
The credit names Ammie Michaels, MBA, SHRM-CP, with WolfpackHR.
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The negotiation episode lists the business among the show's Gold sponsors; the supply chain episode lists it as the Gold sponsor while other names move to Bronze.
Named in the same sponsor credit line as PEOPLEfirst Talent & Retention Consulting, with Alexandra Bowden and Will Kruer, on the negotiation episode and in recent episode announcements and episode pages.
The show announced it is "an official supporter" of Love Laugh Smiles Gifts, founded by Tisha Marie Pelletier, and invited listeners to look at the company.
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The announcement describes a supporter role, not payment or sponsorship terms.
Andrew Stoute hosts Let's Be Diverse, an interview podcast about HR and leadership practice for managers and HR teams.
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Episode descriptions offer a quick way into the show: each names the guest, introduces the topic in a short paragraph, and ends with a numbered list of takeaways that captures the episode's argument.
Themes range from leading with confidence in healthcare and speaking with purpose to career decisions such as business ownership versus traditional employment.
Earlier episodes cover negotiation, supply chain management, marketing ethics, and keeping marketing focused on the people inside an organization.
Guests are practitioners, and most descriptions include their contact links for readers who want to continue the conversation.
Listening links point to Apple, Spotify, iHeartRadio, Amazon Music, and the podcast's own pages.
Readers looking for related interview podcasts can explore three hosts working in adjacent areas: leadership purpose and development, business growth and franchising, and cybersecurity and identity.
Benton hosts the Transformation Station Leadership Podcast, an interview show that, like Let's Be Diverse, turns guest conversations into practical leadership advice for people seeking more purpose and influence.
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Episodes cover purpose over productivity, identifying a side hustle, bold leadership frameworks, and connected conversations that develop other leaders.
Benton focuses on personal purpose, entrepreneurship beyond the 9-to-5, and coaching and community around the show, while Stoute keeps the focus on the workplace: HR practice, managers, and how organizations treat their people.
Westra runs an interview podcast built like Let's Be Diverse: a named practitioner guest, a business theme, and a written episode announcement listing key takeaways.
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Episodes with franchise founder Amrit Dhaliwal cover exit strategy, mentorship, systems, and leadership that balances intuition with data.
Westra focuses on business growth and scaling—franchising, people and process, and exit planning—rather than HR and people leadership. The show offers an operator's view of building a company instead of a manager's view of leading a workforce.
Salice's Inverted Podcast follows the same interview format as Stoute's: guests work through a subject, with written episode summaries outlining the questions discussed and the practical perspectives they offer.
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Episodes feature figures such as an OpenAI security lead and a former Twitter and CISA security executive.
Salice works in technical security, identity, and agentic AI, often with co-hosts, and speaks to security and AI practitioners.
Stoute works in HR and leadership and speaks to HR leaders and managers.
The choice comes down to subject area, not format.
For a sponsorship aimed at HR leaders and managers, Andrew Stoute’s posts show LinkedIn reach but not who makes up the audience.
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The only audience figure published is 21,821 LinkedIn followers, recorded on 8 October 2026.
Let’s Be Diverse is pitched to “HR leaders, managers and the workforce”.
Recent episodes 237–239 cover leading with confidence in healthcare, business ownership versus traditional employment, and using your voice with purpose, with guests from HR, consulting, counselling and marketing.
This gives buyers a sense of the content a sponsor’s message would sit alongside, but not who listens.
The posts publish no podcast listener counts, download figures, subscriber numbers or demographic breakdowns, and the Apple Podcasts listing has no follower figure.
Ask Andrew Stoute for recent listener or follower demographics by job role, seniority, employer size and geography, plus, if available, a short listener survey and the same figures for two or three episodes comparable to the proposed sponsorship.
LinkedIn followers
21,821
Andrew Stoute's LinkedIn profile, recorded alongside the creator's LinkedIn episode posts · 2026-10-08
Apple Podcasts listing for Let's Be Diverse records no follower count, and the Castos episode pages and LinkedIn posts carry no listener, download or demographic figures · 2026-10-09
Andrew Stoute's Let's Be Diverse combines named podcast sponsorships with guest interviews featuring HR, leadership, and workplace practitioners.
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Episode descriptions credit sponsors by name and tier (Gold and Bronze in 2024 episodes, longer lists in 2026 episodes), and each episode pairs one guest with a short set of takeaways and listening links.
Podcast sponsorship (Gold and Bronze tiers)
Buyer requirement
Negotiate the tier name, placement, and duration directly with the host.
Episode descriptions from 2024 list named Gold Sponsors and Bronze Sponsors, and sponsor credits recur across many episodes, so budget for a recurring credit rather than a single mention.
Ask the host to confirm pricing and slot availability.
Sponsor credit in show notes and audio
Buyer requirement
Provide the exact company name, the named contact to credit, and a working link. Stoute's posts credit sponsors as a company plus an individual (for example, DMG Digital, WolfpackHR, PEOPLEfirst Talent & Retention Consulting, The Wellness Universe Corporate), and repeat the same credit block in episode descriptions, so a business name alone is not the expected submission.
Guest interview slot
Buyer requirement
Pitch one HR, leadership, or workplace topic suited to the show's interview format, and supply a named guest with a public profile link.
Recent episodes follow a consistent pattern: a single practitioner guest, a short framing paragraph on the episode theme, four takeaway points, and listen links for Apple, Spotify, and other players.
Recent subjects include speaking with purpose (with Hannah Rose), leading with confidence in healthcare (with Amanda Greening), and business ownership versus traditional employment (with Melissa Forrest).
Supporter or cross-promotion mention
Buyer requirement
Bring a partner brand or cause suited to a recurring supporter mention.
A 2024 episode description names an outside company as an official podcast supporter, showing that non-advertising arrangements also appear in the credits.
Ask whether the arrangement is paid or a cross-promotion.
For an HR technology vendor seeking thought leadership among HR leaders and managers, Andrew Stoute is a credible fit, with one measurement gap to resolve before committing budget.
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The show's stated audience is exactly that group.
Let's Be Diverse is pitched at HR leaders, managers and the workforce, and its episodes stay focused on HR and leadership practice: leading with confidence in healthcare (Amanda Greening), using your voice with purpose (Hannah Rose), business ownership versus traditional employment (Melissa Forrest), negotiation (Jen Conkey), people-first marketing and ethical marketing (Shauna Van Mourik).
Each episode pairs a named practitioner guest with a short framing paragraph and four numbered takeaways, and includes the guest's LinkedIn profile and company site.
That format suits both an interview slot and a guest-collaboration pitch.
The same guest (Shauna Van Mourik) appears in two episodes, showing that repeat collaborations are already part of the show's approach.
The commercial format is established.
Episode descriptions credit sponsors by name and tier, with Gold and Bronze labels in the 2024 episodes and longer partner lists in the 2026 episodes.
The same credit block appears across many episodes.
A buyer should plan for a recurring credit rather than a single mention; a one-off episode credit will be one line in a long list.
The gap: the posts provide no listener counts, download figures, subscriber numbers or demographic breakdowns, and the Apple Podcasts listing carried no follower figure.
The only measured audience number is 21,821 LinkedIn followers, recorded on 8 October 2026.
These posts show what a sponsor's message would sit alongside, not who listens.
For a campaign targeting senior HR leaders specifically rather than a broader professional and small-business following, structure the placement as a paid test with an agreed reporting step.
Ask for episode-level audience figures, including job role and seniority if available, before renewing.
When to choose a specialist
For a supply-chain risk analytics vendor seeking supply chain and procurement decision makers, the fit is weak: the buyer would be paying to reach the wrong audience.
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The show is pitched at HR leaders, managers and the workforce, and every other episode in the set focuses on HR and leadership practice.
Only one item — the Kirsten Austin episode on supply chain management and keeping systems intact — touches operations.
Its description is shorter and less structured than the recent numbered episodes, so even that topic coverage is thinly documented.
The posts provide no evidence that operations, procurement or supply chain practitioners are in the audience.
There is no supply-chain episode series, recurring operations guest or demonstrated route to supply-chain decision makers.
A supply-chain topic on an HR podcast could build awareness among HR buyers who influence procurement, but that is a narrower objective than reaching supply chain and procurement decision makers.
It does not reach the named target audience directly.
The measurement gap makes that case harder to assess: the posts provide no listener, download, subscriber or demographic data, so a buyer cannot check whether operations listeners are present.
There is also no published rate card, deliverable list, sponsorship page or inquiry form, so pricing and terms must be negotiated directly.
For a campaign aimed at supply chain and procurement audiences, look at shows built for those audiences rather than pay for a borrowed HR listenership.
A worked campaign example
Worked angle: a three-to-six month placement inside the show's confidence-and-voice lane, for an HR technology vendor seeking thought leadership among HR leaders and managers.
Step 1 — build on an existing lane rather than inventing a topic.
The show has already produced episode 237 on leading with confidence in healthcare and episode 239 on using your voice with purpose.
Pitch a follow-on episode on one concrete HR technology decision — for example, what HR teams should automate first and what they should deliberately keep human.
Supply a named guest who has actually made that decision inside an HR function; every episode here features a practitioner with a public profile link, and a vendor executive reading product copy would break the format.
Step 2 — buy a recurring credit, not a single mention.
Sponsor credits are listed by tier (Gold and Bronze in the 2024 episodes, longer partner lists in 2026) and repeat across episodes.
To maintain visibility throughout the placement, agree on a recurring credit in audio and in the episode description, alongside the other partners.
Expect the new name to sit among a dozen or more existing credits on the longer lists.
Step 3 — write the four takeaways with the host before recording.
Episode descriptions are built around them (“confidence starts with self-awareness”, “courageous conversations build stronger teams”), so they shape how the episode is framed and promoted, not just how the audio is edited.
If the takeaways do not carry the vendor's message, the placement is in the wrong slot.
Step 4 — plan for two distribution surfaces.
The episode page carries the description, takeaways and guest links; the LinkedIn announcement post repeats the takeaways and streaming links (Apple, Spotify, and a third player such as iHeartRadio or Amazon Music).
Social reach and listen reach are separate, and only the LinkedIn figure is measured.
Step 5 — agree on a measurement checkpoint in advance.
The posts provide no listener, download, subscriber or demographic data, so do not renew on faith.
Before the second placement, ask for episode-level figures for this episode and two or three comparable recent episodes, covering job role, seniority, employer size and geography if available.
Use them to test whether the audience matches the campaign's aim of reaching HR leaders and managers, rather than relying on the 21,821 LinkedIn follower count.
Step 6 — settle terms directly.
No rate card, deliverable list, sponsorship page or inquiry form is published.
Negotiate the tier name, placement, duration and price with the host, and provide both a company name and the named individual to be credited, matching the format of existing sponsor credits.
Tradeoff: the show offers an HR-audience entry point and a repeatable episode format, but the multi-sponsor credit block dilutes prominence and the missing demographic data means senior-HR-only reach cannot be promised. If the buyer needs provable senior HR reach, treat this placement as a test that can prove or rule out the channel, not as the campaign itself.
Consider Adrienne instead if the HR technology campaign is mainly about leadership development, purpose, or growth beyond a conventional career path.
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Her posts promote Transformation Station Leadership Podcast conversations on purpose-driven leadership and life beyond the 9–5, giving buyers a broader leadership angle than Andrew’s HR-focused show.
Adrienne’s posts do not specify whether she reaches HR leaders or managers, or provide audience or sponsorship details. Andrew is the more directly supported choice for a campaign aimed at an HR audience; compare audience data and placement terms before switching.
Consider Todd if the campaign’s real goal is to reach business owners interested in scaling, systems, and exit planning.
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His posts promote a conversation about growing a home-care franchise beyond its founder and planning an exit.
That subject is a weaker match for HR leaders and managers than Andrew’s stated HR audience and recurring HR and leadership topics. Ask Todd for audience data and sponsorship options.
Let's Be Diverse has nine items here: full episode descriptions from the podcast site and LinkedIn episode-announcement posts, covering episodes 237 to 239 plus earlier episodes on negotiation, supply chain management, ethical marketing, people-focused marketing, and business ownership.
No audio, transcripts, or publication dates are given in the posts here.
Takeaways quoted are the show's own written framing of each episode, not summaries of the conversations.
Sponsor names are stated as credits, not as evidence of payment, contract length, or exclusivity.
A LinkedIn follower count and an Apple Podcasts show listing are dated 8–9 October 2026; the Apple listing carries no follower figure.
Comparisons with three other interview-podcast hosts rest on six posts describing their episodes.
Listener figures, audience demographics, and any earlier career or signature work beyond the podcast are not described here.