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Amelia Van Camp

Amelia Van Camp writes about how retailers can prepare their product catalogs and commerce systems for AI shopping agents. The posts also cover Mirakl’s agentic-commerce products and research, including work with Merkle.

4.9K followersAgentic commerceAI product discoveryBased on 10 posts · latest Sep 2026
LinkedIn

At a glance

Amelia Van Camp is most useful for explaining how retailers can prepare catalogs and commerce systems for AI shopping agents.

Best for

A B2B eCommerce platform or enterprise retail campaign about AI-agent readiness and catalog preparation.

Not for

A direct-to-consumer skincare campaign for paid lifestyle posts and shoppable discount codes.

Key takeaways

  • If agents cannot read a catalog, they cannot recommend its products.
  • Retailers should join AI shopping channels without abandoning their own storefronts.
  • Readiness is an infrastructure and execution challenge, not just an AI forecast.

Check first: Confirm audience job titles or seniority and recent results for comparable content.

Main ideas
If agents cannot read a catalog, they cannot recommend its products · Retailers should join AI shopping channels without abandoning their own storefronts · Readiness is an infrastructure and execution challenge, not just an AI forecast
Audience
4,946 LinkedIn followers
Read first
Agentic Commerce Readiness Report with Merkle
Sources for this section

What they are known for

Amelia Van Camp writes about how retailers can prepare their product catalogs and commerce systems for AI shopping agents.

  • They explain the shift through concrete examples: Mirakl’s agentic-commerce products and research with Merkle, and Google’s Universal Cart.
  • Readers interested in the practical implications of AI-driven shopping can follow their work for a mix of readiness data, product explanations, and analysis of how retailers may maintain customer relationships as shopping moves across platforms.

Van Camp connects an emerging technology to retailers’ practical choices.

  • Rather than treating agentic commerce as just a trend, they link product-catalog readiness to whether AI systems can surface products, then connect cross-platform discovery to the customer relationships retailers want to retain.
  • Their posts use readiness and market-growth figures to frame the issue, while acknowledging a tension: retailers need to appear where AI-assisted shoppers are, but should also create paths back to experiences they own.
  • This combination of data-led urgency and a concrete strategic tradeoff is the clearest distinctive thread in the four posts.
Sources for this section

Ideas and priorities

Amelia Van Camp’s posts frame agentic commerce as a practical retail-readiness problem: AI shopping agents need product information they can understand, and retailers need to decide how to reach shoppers without giving up their own customer relationships.

Read more

They pair that argument with Mirakl product launches and Mirakl–Merkle research, while urging retailers to participate in AI ecosystems and strengthen their own channels.

If agents cannot read a catalog, they cannot recommend its products

Van Camp argues that AI-driven shopping makes product information a matter of visibility, not just site quality: agents must be able to read and compare catalog content before they can surface products to shoppers.

Read more

In a post about Mirakl’s GEO Readiness Analyzer, Van Camp says fewer than 1% of hundreds of scanned product pages cleared its threshold for reliable AI surfacing and recommendations. In a separate post about Google’s Universal Cart, they call an unreadable catalog “invisible,” rather than merely disintermediated.

Read original · Original 2

Retailers should join AI shopping channels without abandoning their own storefronts

Van Camp presents AI platforms as new places where shopping can happen, but not as a reason for retailers to give up owned experiences.

Read more

The approach is both-and: be discoverable wherever AI shoppers are, and create paths from those touchpoints back to experiences the retailer controls.

Discussing Google’s Universal Cart across Search, Gemini, and Maps, Van Camp notes that shoppers may complete purchases without visiting a retailer’s site. They recommend showing up in those ecosystems while directing shoppers toward owned experiences.

Read original

Readiness is an infrastructure and execution challenge, not just an AI forecast

Van Camp’s posts move from claims that agentic commerce is growing to what businesses can do now.

Read more

They emphasize catalog preparation, discovery, and transaction systems, with research and product capabilities making the readiness problem concrete.

A Mirakl Agentic Activation post describes two capabilities: product enrichment to help AI platforms read and compare products, and Agentic Channels to connect merchants with LLM platforms, starting with Microsoft Copilot, and manage purchases.

  • The post says these can run on existing infrastructure without an architectural rebuild.
  • A separate Mirakl–Merkle post frames marketplace growth as a possible structural advantage, citing 31% year-over-year GMV growth versus 6.9% for traditional eCommerce.

Read original · Original 2

Sources for this section

Start with their work

Agentic Commerce Readiness Report with Merkle

Shows what evidence Van Camp has gathered on retailer readiness and why brands should care.

Read more

Start here to see the research scope and named partner before diving into product or platform specifics.

Van Camp describes a clear divide between retailers optimized for AI discovery and everyone else. They announce a joint Agentic Commerce Readiness report with Steven Duran of Merkle, based on 2,500 consumers and 100 enterprise executives, and promise a framework to turn the findings into action for retailers, brands, and B2B businesses.

For brands planning a campaign

A B2B eCommerce platform launching an AI-agent readiness offering can use this post as a model for a research-backed webinar or report collaboration. Van Camp already works with Merkle on readiness data and can speak to a framework for enterprise retailers.

Mirakl Agentic Activation Launch

Shows what concrete products Van Camp has helped launch and the readiness gap they address.

Read more

Start here for a specific product architecture and the low baseline of LLM-ready catalogs.

Mirakl's GEO Readiness Analyzer scanned hundreds of product pages globally and found that fewer than 1% scored above the threshold where AI agents reliably surface and recommend products.

  • Van Camp cites Salesforce data that AI agents influenced $67 billion in Cyber Week 2025 sales, then introduces Mirakl Agentic Activation with two capabilities: Agentic Product Enrichment, which enriches product content for AI platforms, and Agentic Channels, which connects merchants to LLM platforms starting with Microsoft Copilot and manages the purchase process end to end.
  • Both work on existing infrastructure.

For brands planning a campaign

For a platform building an agentic-readiness offering, this post provides a direct product example and a readiness statistic to counter or build on. It also identifies Microsoft Copilot as an early channel and shows Van Camp explaining enterprise infrastructure.

Joint Research Playbook with Merkle on Enterprise Readiness

Shows why enterprise readiness lags and how marketplace platforms compare to traditional eCommerce.

Read more

Start here for the strongest set of comparative numbers and the enterprise-ROI framing.

Van Camp recounts joining Steven Duran at Merkle to discuss why most enterprises are not ready for agentic commerce.

  • The opening data point: only 2% of enterprises have fully realized ROI on their tech investments.
  • They add that traffic from AI sources to U.S. retail sites grew 393% year over year and that 55% of U.S. eCommerce spending will soon be agent-assisted.
  • Joint Mirakl-Merkle research shows marketplace platforms growing at 31% GMV year over year versus 6.9% for traditional eCommerce.

For brands planning a campaign

This post supplies comparative stats for a webinar or research collaboration and reinforces the Merkle partnership. A platform can use the marketplace-versus-traditional growth contrast to argue why enterprise retailers need new infrastructure for agentic commerce.

Google's Universal Cart and the Visibility Problem

Shows what a major platform shift—Google's Universal Cart—means for retailer visibility and customer relationships.

Read more

Start here for a timely, concrete example of why catalogs must be readable by AI agents.

Van Camp examines Google's Universal Cart, announced at Google Marketing Live, which works across retailers such as Sephora, Target, and Wayfair on Search, Gemini, and Maps without shoppers visiting those retailers' own sites.

  • They write that in an agentic world an unreadable catalog is not disintermediated but invisible, citing Mirakl analysis that less than 1% of product pages are truly LLM-ready.
  • Their recommendation: retailers should do both—show up where AI shoppers are and turn every touchpoint into a path back to owned experiences.

For brands planning a campaign

For a platform selling agentic readiness, this post frames the disintermediation risk and the need for LLM-ready catalogs. Van Camp's phrase about invisibility can anchor a positioning message or webinar title, while their dual-track recommendation gives enterprise retailers a practical strategy to discuss.

Sources for this section

Topics and approach

Posts cited for each topic
Agentic-commerce readiness and the catalog visibility gap4
Post structure: data hook, contrast, action4
Co-hosted research and enterprise events with Merkle2
Agentic product enrichment and direct AI channels1
Marketplace models as agentic-commerce infrastructure1
Owned storefronts versus AI ecosystems1

Agentic-commerce readiness and the catalog visibility gap

The posts return to one problem: AI shopping agents are already influencing retail, but most product catalogs are not readable or recommendable by them.

Read more

One cites a Mirakl GEO Readiness Analyzer scan of hundreds of product pages, in which less than 1% scored above the threshold for reliable AI surfacing.

  • Another repeats the same under-1% LLM-ready figure in the context of Google’s Universal Cart.
  • A third describes a readiness divide and a joint Merkle report drawing on 2,500 consumers and 100 enterprise executives.

Repeated use of a scanned-page benchmark and survey data from consumers and executives.

The posts cite the underlying research but do not fully describe it. Ask for the methodology before presenting the figures as independently verified.

For brands planning a campaign

A platform launching an AI-agent readiness offering can make the readiness gap its core webinar or research hook.

  • The strongest angle is not “AI is coming” but “your catalog is invisible to agents today.”
  • The brand can offer a diagnostic, benchmark, or assessment that turns the gap into a measurable first step.

Examples: Source 1 · Source 2 · Source 3 · Source 4

Agentic product enrichment and direct AI channels

One post announces Mirakl Agentic Activation as enterprise infrastructure that helps merchants get discovered, recommended, and transacted by AI agents at scale.

Read more

It names two capabilities: Agentic Product Enrichment, which automatically enriches product content so AI platforms can read, compare, and recommend accurately, and Agentic Channels, which connects merchants to LLM platforms starting with Microsoft Copilot and manages the purchase process end to end. The post says both activate on existing infrastructure without an architectural rebuild.

Product-launch format: problem statistic, product capabilities, implementation note, call to action.

For brands planning a campaign

A B2B eCommerce platform with catalog enrichment or agent-channel integrations should build its pitch around this specific product claim, not general AI enthusiasm. A webinar or research collaboration could compare readiness layers — data enrichment, agent discovery, and transaction handling — and ask what enterprises can activate without replatforming.

Examples: Source 1

Marketplace models as agentic-commerce infrastructure

A joint Mirakl and Merkle discussion post argues that enterprises are struggling internally while the market moves ahead.

Read more

It cites only 2% of enterprises having fully realized ROI on tech investments, 393% year-over-year growth in AI traffic to U.S. retail sites, and a projection that 55% of U.S. eCommerce spending will soon be agent-assisted. It then presents marketplace platforms’ 31% year-over-year GMV growth, against 6.9% for traditional eCommerce, as a structural advantage for agentic commerce.

Contrast structure: enterprise inertia versus market growth, followed by a structural explanation for why marketplaces benefit.

The growth and traffic figures come from a joint research playbook and are presented as supporting evidence, not independently replicated findings.

For brands planning a campaign

The platform can build a webinar around the contrast between enterprise readiness and marketplace growth, using the ROI and traffic numbers as the opening tension. A research collaboration could test whether marketplace infrastructure converts agent traffic better than direct storefronts, giving the brand an original angle beyond the cited playbook.

Examples: Source 1

Owned storefronts versus AI ecosystems

A post on Google’s Universal Cart describes a single AI-powered cart working across retailers including Sephora, Target, and Wayfair on Search, Gemini, and Maps, with shoppers potentially never touching the retailer’s storefront.

Read more

The argument: an unreadable catalog is not disintermediated but invisible, and retailers should not choose between Google’s ecosystem and their own storefront. Instead, they should show up wherever AI shoppers are while turning touchpoints into paths back to owned experiences.

Ecosystem-risk analysis using a named product launch, followed by a both/and recommendation.

For brands planning a campaign

A platform offering readiness or agentic-commerce infrastructure can take a balanced, practical position rather than an anti-ecosystem stance. A webinar can focus on measurement: how retailers track agent-driven discovery, compare it with owned-channel behavior, and preserve customer relationships when a transaction starts inside an AI assistant.

Examples: Source 1

Co-hosted research and enterprise events with Merkle

Two posts feature Steven Duran from Merkle and a joint Mirakl–Merkle workstream.

Read more

One announces a webinar-style conversation to unveil an Agentic Commerce Readiness report, framed as the first comprehensive look at what drives the readiness gap and drawing from 2,500 consumers and 100 enterprise executives.

  • The other says the two organizations built a joint research playbook mapping the readiness gap.
  • Both use a named partner, a research asset, and an invitation to join the conversation.

Co-hosted research launch and event promotion with a partner spokesperson.

For brands planning a campaign

A B2B eCommerce platform seeking a research collaboration should note that this creator already has a visible research partnership around agentic-commerce readiness. A complementary approach would be a multi-party panel, a follow-up benchmark, or a vertical-specific study rather than another general readiness survey.

Examples: Source 1 · Source 2

Post structure: data hook, contrast, action

Across the posts, the recurring approach is a provocative opening question or statement, a cited data point or product launch, a pivot phrase such as “but here’s what matters,” and a clear action: learn more, read the report, or join the conversation.

Read more

The posts combine third-party statistics, Mirakl findings, and Merkle collaboration to move from problem to framework or product.

Consistent short-form argument structure across the posts.

For brands planning a campaign

A brand inviting this creator to a webinar or research collaboration should supply a sharp data hook and a concrete deliverable — a readiness score, playbook, or benchmark — because the posts give the audience a clear next step. A vague “thought leadership” session would underuse the format.

Examples: Source 1 · Source 2 · Source 3 · Source 4

Sources for this section

Brands and businesses

Van Camp's posts document a disclosed partnership with Mirakl and a research collaboration with Merkle.

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Ask whether either relationship involves employment, ownership, or an ongoing contract.

Mirakl

Disclosed partnership

Van Camp presents Mirakl Agentic Activation as a product they are launching with Mirakl (“we're launching Mirakl Agentic Activation”) and cites Mirakl's GEO Readiness Analyzer and analysis.

Read more

The posts disclose a partnership; ask what role, if any, they have with Mirakl.

View example

Merkle

Disclosed partnership

Van Camp says they joined Steven Duran at Merkle to discuss agentic commerce and unveil a joint Agentic Commerce Readiness report.

Read more

Their posts describe a research and event collaboration.

View example

Sources for this section

Topics and similar creators

Amelia Van Camp's posts stick to one beat: AI shopping agents need product data they can read, and most catalogs are not ready for them.

Read more

Read the posts in any order: each opens with a question or statistic, cites a benchmark, product launch, or joint report, and points to a next step. For neighboring coverage, see Sharon Gai on agent payment rails and consumer behavior, Tom Shivers for protocol-level implementation guidance, and Abhishek Ojha for catalog automation from a vendor's side of the same problem.

Agentic commerce AI product discovery Product catalog readiness Retail marketplaces Agentic commerce readiness LinkedIn posts Data-led commentary Enterprise retailers Ecommerce and marketplace teams

Sharon Gai

Writes on the same agentic-commerce beat, including a survey of competing agent payment protocols — Google's AP2, Mastercard's Agent Pay, Visa's Trusted Agent Protocol, and PayPal's platform — and a consumer trend in which shoppers ask ChatGPT for product advice.

Read more

Gai focuses on payment rails and shopper behavior, using numbered protocol lists and consumer anecdotes. Van Camp focuses on catalog readiness, building the argument around Mirakl research and product announcements.

Read original · Original 2

Tom Shivers

Explains the same commerce standards Van Camp covers, walking through Google's Universal Commerce Protocol and OpenAI and Stripe's Agentic Commerce Protocol and what each changes for retailers' feeds, checkout, and customer ownership.

Read more

Shivers writes from the implementation side, offering concrete feed and checkout steps and a feed-readiness checklist. Van Camp frames the shift as a measured readiness gap, backed by survey figures and a joint report.

Read original · Original 2

Abhishek Ojha

Works the same underlying problem of making product catalogs machine-readable for AI shopping, covering automated enrichment, multi-channel syndication, and standards-based data exchange so listings stay discoverable by both shoppers and AI buyer tools.

Read more

Ojha's posts are company announcements from a catalog-automation vendor — new enterprise contracts and a GDSN partnership. Van Camp reports readiness research and marketplace positioning rather than customer wins for their own platform.

Read original · Original 2

Sources for this section

Audience

The posts show topic-level relevance for a campaign aimed at enterprise AI-agent readiness, but not who reads Amelia Van Camp’s content.

Read more

Their four available LinkedIn posts, published between 29 April and 4 June 2026, speak directly to retail and eCommerce operators: catalog readiness for AI shopping agents, Mirakl’s agentic-commerce products, and joint Mirakl–Merkle research with Steven Duran at Merkle.

  • The account listing shows 4,946 LinkedIn followers as of 8 October 2026.
  • The posts have no like, comment, share, impression, or click totals, so reach and engagement beyond that follower figure are unknown.
  • The study numbers quoted in the posts — 2,500 consumers and 100 enterprise executives in the Mirakl–Merkle report — describe the research sample, not Van Camp’s audience.
  • A buyer can view them as a credible voice aimed at retail-technology decision-makers, but should ask for recent results on comparable content — a product launch, a co-presented research unveiling, and platform-news commentary — plus any audience-composition data available.
  • Platform insights generally cover geography, age, and gender, not employer, occupation, or job seniority; for a campaign targeting enterprise AI-agent decision-makers, ask specifically for audience survey results or a documented breakdown of follower job titles or seniority.

LinkedIn followers

4,946

LinkedIn profile listing for Amelia Van Camp · 2026-10-08

Sources for this section

Partnership options

Amelia Van Camp's four LinkedIn posts promote Mirakl's own agentic-commerce offerings and joint research with Merkle, rather than a creator sponsorship program.

Read more

They cover the launch of Mirakl Agentic Activation with Agentic Product Enrichment and Agentic Channels; a joint Agentic Commerce Readiness report and webinar presented alongside Steven Duran of Merkle; and Google's Universal Cart.

  • The pattern is company-level co-marketing between Mirakl and a named partner, not a personal sponsorship offer with published terms.
  • A brand cannot price, schedule, or scope a partnership from these posts: they provide no rate card, deliverable list, exclusivity terms, disclosure practice, or booking lead time.
  • A B2B eCommerce platform considering a webinar or research collaboration should ask directly about availability, fees, and what a co-presented session would require.
  • The posts show a joint research report and live discussion with a partner organization as a format familiar to the work.
Sources for this section

Campaign fit

A campaign to shortlist

Brief one: a B2B eCommerce platform launching an AI-agent readiness offering for enterprise retailers wants an assessment of Amelia Van Camp and a proposal for a webinar or research collaboration.

Read more

This is a strong topical fit, with one qualification on audience details.

  • Their posts address exactly the problem the platform is selling into: a scan of product pages that found fewer than 1% scored above the threshold where AI agents reliably surface and recommend products; the launch of Mirakl Agentic Activation with Agentic Product Enrichment and Agentic Channels; a joint Agentic Commerce Readiness report and webinar with Steven Duran of Merkle, drawing on 2,500 consumers and 100 enterprise executives; a joint research playbook citing 2% of enterprises having fully realized ROI on tech investments and 393% year-over-year growth in AI traffic to U.S. retail sites; and a close read of Google's Universal Cart arguing that an unreadable catalog is not disintermediated but invisible.
  • That is the platform's subject matter, argued in its direction, with its likely objections already voiced: their recommended position on ecosystem risk is to show up where AI shoppers are while turning touchpoints into paths back to owned experiences, an approach a readiness vendor can adopt without contradiction.
  • The format precedent also lines up.
  • They have already co-hosted a named-partner research unveiling and a live discussion, so a co-presented session or joint benchmark is familiar ground.
  • Their posts follow a repeatable structure of data hook, contrast, and concrete next step, close to the format a vendor webinar needs to produce pipeline.
  • The qualification is audience proof: the posts carry no likes, comments, shares, or impressions, and the only reach figure available is a LinkedIn follower count of 4,946 observed on 8 October 2026.
  • Before scaling spend, ask for audience composition, availability, and fee terms.
  • Their visible research partner is Merkle, working alongside Mirakl.
  • A brand proposing another general readiness survey would compete with that work; a vertical-specific or follow-up benchmark is the cleaner approach.
  • A platform can commit to a co-hosted session on topical grounds, subject to confirming those details directly.

When to choose a specialist

Brief two: a direct-to-consumer skincare brand wants a paid lifestyle post and a shoppable discount code to drive consumer purchases before a seasonal launch.

Read more

This is a poor fit on three grounds.

  • First, the subject matter does not match.
  • Every post by Amelia Van Camp concerns enterprise agentic-commerce infrastructure: catalog readability for AI agents, marketplace growth versus traditional eCommerce, and retailer visibility inside AI ecosystems.
  • The content does not cover consumer beauty, personal routines, product reviews, or lifestyle, so the brand would be buying an audience relationship the posts do not demonstrate.
  • Second, the audience details point the other way.
  • The content is written for retail, brand, and B2B decision-makers, and the available data describes a research sample of 2,500 consumers and 100 enterprise executives, not their own readers.
  • A consumer-purchase campaign needs consumer reach and conversion numbers, and neither is available.
  • Third, the posts provide no rate card, deliverable list, exclusivity terms, disclosure practice, or booking route, so the campaign cannot be priced, scheduled, or scoped from the available information.
  • The sensible decision is to decline a paid lifestyle post and shoppable discount code for the seasonal launch and move the budget to a consumer creator whose content and audience data support a shoppable launch, rather than repurposing an enterprise retail-tech voice.
  • If the skincare brand's real objective is selling into retailers rather than to consumers, that is a different campaign and should be assessed separately.
A worked campaign example

Worked angle for a webinar and research collaboration for the B2B eCommerce platform: The Invisible Catalog Audit, a co-hosted webinar with a readiness benchmark, built to turn the gap into a measured first step rather than another thought-leadership session.

  • The session opens with the statistic that fewer than 1% of product pages are LLM-ready, with Amelia Van Camp presenting the readiness divide and the enterprise findings from the Merkle work, then handing to the platform to run its own catalog diagnostic live on two or three volunteered attendee catalogs.
  • The close takes their both/and position on Universal Cart directly: show up where AI shoppers are, and keep the touchpoints that lead back to experiences the retailer owns.
  • The deliverable is a readiness scorecard attendees can complete after the session, plus the recording and a short written summary of the live diagnostic, so the resource works beyond the event.
  • Follow-up is a catalog audit offer for the accounts that scored lowest, with the platform's product as the activation path.
  • Measure the chain end to end: registrations from the platform's list, scorecard completions, audits requested, and pipeline created.
  • Set an explicit target for each before the session.
  • Settle three things with Van Camp first.
  • Confirm availability, fee, and what a co-presented session requires; the posts give no terms, so ask directly.
  • Ask whether the Merkle and Mirakl relationship constrains a competing research partner, and, if so, frame the collaboration as a complementary vertical study rather than another general readiness survey.
  • Ask for post-level results on comparable content—a product launch, a co-presented research unveiling, and a platform-news commentary—and any audience-composition data available.
  • The posts carry no engagement figures, and audience breakdowns typically cover geography, age, and gender rather than employer or job seniority.
  • If audience details are unavailable, run the collaboration as shared co-marketing with a modest budget and no paid amplification, and do not present the cited statistics as independently verified findings or the Mirakl scan as the platform's own research.
Sources for this section

Who else to consider

Sharon Gai

Gai is the stronger choice when the offer sits at the payment and checkout layer rather than in catalog readiness, and the platform wants a written asset as well as a live session.

Read more

Their October 2025 post walks a retailer through four competing agentic payment protocols — Google's AP2, Mastercard's Agent Pay, Visa's Trusted Agent Protocol, and PayPal's Agentic Commerce Platform — and closes on what it takes to be an agent-ready brand.

  • A November 2025 post traces the shopping migration from marketplace listings to social commerce to agent-driven buying, notes answer-engine traffic near 10 percent on some sites, and points to a companion article on the layers of agentic commerce.
  • A platform selling agent-ready checkout, delegated payments, or post-purchase handling can adopt that framing directly.
  • Gai's habit of publishing longer articles alongside posts also suits a collaboration that needs a written deliverable, not only a webinar.

The tradeoff is who supplies the data.

  • Gai's posts do not state their own readiness benchmark; the figures are protocol summaries and third-party traffic numbers.
  • A joint research session would need the platform to field and own the dataset, with Gai as author and presenter rather than data source.
  • Their examples also reach consumers, such as shoppers sending a selfie to ChatGPT for skincare advice, so the enterprise-retail depth in Van Camp's Mirakl and Merkle findings is thinner here.
  • The posts show no audience, engagement, or commercial terms, so confirm reach and availability directly.

Examples: Source 1 · Source 2

Tom Shivers

Shivers is the better pick when the platform's product is implementation — fixing product feeds, structured data, and machine-readable policies — and the collaboration is a teach-the-work session rather than a benchmark launch.

Read more

His June 2026 posts explain Google's Universal Commerce Protocol and the earlier OpenAI and Stripe Agentic Commerce Protocol in operator terms, then translate them into steps a retailer can act on: fix your product feeds, strengthen your brand entity and add schema, publish authoritative content AI can cite, and use Merchant Center Next so payment, fulfillment, and policies are machine-readable.

  • He also offers a feed-readiness checklist he uses when auditing ecommerce brands.
  • That gives attendees a takeaway resource they can complete after the session, exactly what a remediation platform's webinar needs to produce.

The tradeoff is that Shivers explains standards rather than producing original readiness research, so the outcome is a co-authored protocol explainer plus a checklist, not a data-backed survey — a different proposition from the readiness benchmark Van Camp's Merkle work supports.

  • Shivers's posts carry no follower, engagement, or audience-composition figures, and no fee, deliverable list, or booking route appears, so confirm audience size and terms before committing budget.
  • If the platform's buyer decision turns on whose data is more credible, an explainer collaboration will not answer that question.

Examples: Source 1 · Source 2

Abhishek Ojha

Ojha is the closest analogue on the supply side of the same problem: making product data machine-readable for AI buyers.

Read more

His posts describe Fegmo signing two enterprise contracts, spanning a multi-billion-dollar grocery retailer and a national multi-brand ecommerce retailer; joining the Google for Startups Cloud Program; and reaching GDSN readiness through a Commport partnership.

  • The described capabilities cover agentic PIM, PXM, and DAM work that structures product data and assets, automated syndication, and catalog onboarding cut from weeks to minutes.
  • A platform that wants an operator to co-present the catalog-remediation workflow — how messy supplier data becomes agent-readable content — has more to work with here than a researcher could offer.
  • The standards angle also gives a partner-side endorsement of exchange formats such as GDSN.

The tradeoff is independence and overlap.

  • Ojha's posts are company news — contract wins, program selection, partnership readiness — so a session built on them carries promotional weight and reads as vendor-to-vendor co-marketing rather than neutral readiness research.
  • There is no study sample or dataset to co-present.
  • Fegmo's catalog and PIM/PXM/DAM work also sits next to the platform's own offering, so check competitive overlap before inviting Ojha as a partner rather than a presenter.
  • The posts show no audience or engagement numbers or commercial terms.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Worked example: agentic-commerce readiness webinar

Worked example: consumer skincare campaign

Sources for this section

Research methodology

  • Amelia Van Camp's four LinkedIn posts each cover agentic-commerce readiness: Mirakl's GEO Readiness Analyzer finding that fewer than 1% of scanned product pages scored high enough for AI agents to reliably surface and recommend products; the launch of Mirakl Agentic Activation and its Agentic Product Enrichment and Agentic Channels capabilities; joint Mirakl–Merkle research and a webinar with Steven Duran covering a readiness gap drawn from 2,500 consumers and 100 enterprise executives; and commentary on Google's Universal Cart across Search, Gemini, and Maps.
  • The posts do not give dates; the follower figure is 4,946 as of 8 October 2026.
  • The posts do not provide engagement or audience-composition data, sponsorship terms, or information about books, shows, businesses, or earlier work, so they do not establish a complete public identity.

Brands they talk about