Waleed Bin Wasim is a creative strategist who shares advice on Meta ads for ecommerce and DTC brands. Wasim's work focuses on how buyer beliefs, objections, ad creative and funnel stages affect performance.
Creative starts with what the buyer already believes, not with the design.
Before making more ads, define what each creative is supposed to prove.
Read performance stage by stage instead of judging a creative by click-through rate alone.
Check first: Confirm client results, spend detail, and third-party evidence before contacting them.
Main ideas
Creative starts with what the buyer already believes, not with the design · Before making more ads, define what each creative is supposed to prove · Read performance stage by stage instead of judging a creative by click-through rate alone
Waleed Bin Wasim is a marketing practitioner whose LinkedIn work focuses on Meta ads for ecommerce brands, especially creative strategy and buyer psychology.
In a post about their positioning, they describe moving from broad marketing and ecommerce topics toward explaining why buyers stop, click, trust, and buy.
The posts are useful for readers who want to see how an ad diagnosis can move beyond surface metrics or a call for more creative volume.
These posts connect creative to buyer intent, then trace what happens in the funnel.
A five-part creative audit asks what the buyer believes, what objection stands in the way, what promise the ad makes, what proof supports it, and what kind of buyer it may attract.
In a separate post, Wasim distinguishes a high click-through rate from purchase intent and traces possible problems from clicks through checkout and return on ad spend.
The practical value is the diagnostic sequence: instead of treating more ads or a stronger click rate as a solution by itself, readers can ask what the creative is meant to change and what the next funnel result says.
Wasim also gives concrete examples, including a hair-care brand whose creative mix skewed toward people already familiar with the product, and an older Pakistan travel-bag case where they say audience testing changed after an account review.
The posts also address beginner marketers seeking a first client, so the work is not exclusively for established ecommerce teams.
Waleed Bin Wasim's ideas focus on diagnosing why an ad attracts clicks but not buyers, then briefing and testing creative around buyer beliefs, objections, and awareness levels.
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They urge marketers to define what each ad should prove before making more ads, assess performance stage by stage rather than judging creative by click-through rate alone, and treat scaling as a creative-funnel problem—not just a budget or campaign-structure problem.
Another strand teaches marketers to position narrowly, make offers easy to understand, and show judgment rather than offer tips.
They have also described narrowing their public positioning from broad marketing and Meta Ads toward creative strategy and buyer psychology.
Creative starts with what the buyer already believes, not with the design
Waleed Bin Wasim argues that weak ads and briefs describe the product, discount, or visual style, while strong ones start with the buyer's existing belief, the objection stopping action, a believable promise, proof that reduces doubt, and the type of buyer the ad will attract.
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A headline, visual, call to action, or test should each have a reason tied to buyer psychology.
Wasim contrasts a weak brief—show the product, add a discount, make it premium, use a lifestyle image, add a CTA—with the questions they ask first: what does the buyer already believe, what frustrates them, what are they comparing the brand against, what objection is stopping action, what promise feels believable, what proof would reduce doubt, and what emotional trigger makes the choice feel urgent.
Before making more ads, define what each creative is supposed to prove
Wasim warns that brands often respond to weak performance by testing more hooks, designs, videos, statics, and UGC.
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That becomes activity rather than learning when nobody has defined what the creative is meant to prove. The five-part audit they repeat asks about buyer belief, objection, promise, proof, and signal.
The audit asks what belief the ad is trying to shift, what objection it answers, what promise it makes, what proof it offers, and what kind of buyer it will attract: a discount hunter, a serious buyer, a problem-aware buyer, or a curious scroller. A separate post adds that a best-performing video can be varied with new hooks instead of replaced by many new videos.
Scaling often exposes a creative-funnel gap, not a lack of scaling tactics
Wasim argues that when ROAS declines as spend rises, the first question should be whether the brand has creatives for every awareness level—not simply whether it needs more budget or campaign-structure changes.
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Different creative types do different jobs for cold and warm audiences.
A hair care DTC brand came in asking for scaling strategies, but most of its creatives spoke to existing customers, warm audiences, product-aware buyers, and people closer to purchase.
Only around 25% were built for new customers.
Wasim reframed the issue: did the brand have creatives for unaware, problem-aware, solution-aware, product-aware, and ready-to-buy audiences?
They say the brand hired them as creative strategist after the audit.
Audience windows and breakdowns are practical levers for turning an account around
Across their case-study posts, Waleed Bin Wasim treats audience structure as a hands-on skill: retargeting windows, lookalike audiences, stacked interests, and platform breakdowns by geography, gender, age, and placement.
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An account can get stuck retargeting only recent visitors without ever testing new audiences.
A private-label travel-bag brand in Pakistan was stuck at PKR 1.4M per month when Wasim onboarded it on 24 January 2023.
The account had been retargeting only web visitors from the previous 30 days.
They describe extending retargeting to social engagers over 365 days and web visitors over 180 days, then testing a stacked-interest audience that became the winning new-prospecting audience and scaling the brand to PKR 4.6M in one month.
Another post reports about 5,300 purchases from three campaigns over roughly two and a half months for an outdoor equipment and clothing client, using three test videos, hook variations, ad copy and heading tests, and audience breakdowns.
Marketers earn serious enquiries by showing judgment, not by posting tips
Wasim's recurring point is that clients hire judgment, not information.
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Tips get saved, they argue, but thinking builds trust. Content should show how a marketer diagnoses a problem before a client books a call.
A basic post says to use better hooks, test more creatives, improve your offer, and know your audience.
A stronger post shows why the hook is weak, what type of buyer it attracts, where the creative loses intent, why the offer feels unclear, and what to test next.
Wasim's point: clients don't just hire information; they hire judgment.
A first client comes from a narrow offer and visible proof of thinking
For newer marketers, Waleed Bin Wasim argues that generic positioning makes them easy to ignore.
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They recommend choosing one niche, making the offer understandable quickly, treating the LinkedIn profile as a sales page, engaging before pitching, and sharing evidence of how the marketer thinks rather than pretending to have results.
Wasim proposes positioning such as “I help Shopify stores increase sales with Meta Ads and better creative testing” instead of “I do digital marketing” or “I help businesses grow.”
A profile should answer who you help, what problem you solve, and why someone should trust you.
To build familiarity, they recommend commenting thoughtfully on ideal clients' posts before asking for anything.
Their positioning narrowed from broad marketing to creative strategy and buyer psychology
Wasim describes a deliberate move from broad positioning around marketing strategy, Meta Ads, and ecommerce growth toward creative strategy, buyer psychology, ad angles, and hooks.
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They name the tension: discomfort about becoming too specific and uncertainty over whether people will understand the shift.
Wasim writes that being broad can make you visible, but being clear makes you memorable. They don't want to be known as just another person who talks about ads, but for how they think about them: the buyer behind the click, the psychology behind the hook, and the signal behind the performance.
Earlier posts show a general marketing-strategy, Meta Ads, and ecommerce-growth positioning alongside client case studies. Later posts foreground creative strategy and buyer psychology as the direction they want to develop further.
Answers the question “what should be checked before blaming Meta, or making yet more ads?”
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It is the clearest single statement of how Waleed Bin Wasim diagnoses an ad, so it is the fastest way to see whether their thinking suits a course on high-level Meta performance.
The post argues that when performance drops, the usual response is more hooks, designs, videos and statics — yet the real problem is often that nobody defined what the creative is supposed to prove.
It lays out five checks: buyer belief (what the buyer currently believes, such as that the product is expensive or all brands are the same), objection (price, trust, quality, fit, delivery or timing), promise (the reason to care, beyond “premium quality” or “shop now”), proof (reviews, results, UGC, demonstration, comparison or founder credibility), and signal (what kind of buyer the ad attracts — discount hunter, serious buyer, problem-aware or curious scroller).
The post closes with the sequence as a reusable framework and offers a checklist to commenters; the checklist is a lead-capture step, not a published asset in this material.
For brands planning a campaign
The sample’s most teachable artifact is a named, ordered diagnostic sequence an agency could use in a course and have learners apply to real accounts.
It also works as a client-facing audit deliverable.
The “prove what the ad is meant to prove” framing gives teams a clear point of agreement before creative production starts.
Answers “why does ROAS drop when we increase spend?” — a question newcomers will encounter immediately — and shows the full reasoning, not just the conclusion.
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A hair care DTC brand arrived saying it needed scaling strategies.
After reviewing the creatives, Waleed Bin Wasim found that most targeted people who already knew the brand — existing customers, warm audiences and product-aware buyers — and only around 25% were built for new customers.
The post argues that scaling requires creatives for each awareness level (unaware, problem-aware, solution-aware, product-aware, ready to buy), and that a retargeting creative cannot do the job of a cold-audience creative.
They say the engagement ended with the brand hiring them as creative strategist, and offer free creative strategy audits to three DTC brands.
For brands planning a campaign
Shows how a diagnosis becomes a paid engagement, useful for judging whether this person can teach positioning and scoping as well as tactics.
The awareness-level split gives a workable structure for a lesson on creative mix, and “what percentage of your creatives address new buyers?” is a concrete audit prompt.
The hiring outcome and audit offer are self-reported; ask for client references or supporting documentation.
Answers “the ad gets clicks but no sales — what now?”
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It gives readers a step-by-step way to interpret funnel numbers instead of judging a creative on click-through rate alone.
The post argues that high CTR proves only that people clicked, not that they clicked with buying intent, then walks through five readings: low CTR points to a weak hook, angle or visual; high CTR with low add-to-cart suggests curiosity rather than purchase intent; add-to-cart with low checkout points to price, trust, shipping or offer clarity; checkout with low purchase points to final friction; purchase with low ROAS points to CPA, average order value, margin or repeat-purchase economics. The closing line — a good creative attracts the buyer more likely to continue, not just a scroller who stops — is the point of the piece.
For brands planning a campaign
Useful as a client-conversation script: it turns a reporting call into a diagnosis with named stages and gives junior media buyers a fixed order of checks. For a course, it is a compact example of teaching quantitative judgment rather than offering observations, and pairs naturally with the creative audit framework in the same sample.
Answers “how do I write a creative brief that produces ads which sell?”
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It is short, specific and demonstrates a working standard rather than offering an opinion about briefs.
The post contrasts a weak brief (show product, add discount, make it premium, use lifestyle image, add CTA) with what a strategy-led brief should establish.
Before writing, it asks what the buyer already believes, what frustrates them, what they compare the product against, which objection stops action, which promise feels believable, which proof would reduce doubt, and what emotional trigger creates urgency.
Each creative element — headline, visual, CTA and test — then has a stated reason.
The closing point: a brief should tell the ad why it needs to exist, not only what to make.
For brands planning a campaign
Directly reusable as an agency or in-house brief template, and a clear teaching artifact for a module on briefing and feedback loops with designers. It also lets an agency assess a prospective instructor’s approach: can they turn a vague brand request into questions a creative team can act on?
Answers “what does a scaled Meta result actually look like inside the account?”
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It is the sample’s most numerically detailed result and builds to the headline.
The post reports roughly 5,300 purchases from three campaigns over about two and a half months for an outdoor equipment and clothing client, described as own-manufactured and private label, with a breakeven ROAS of 1.3.
It says three videos were tested and two produced sales; effort then went into new hooks for those two videos rather than new assets, with the explicit point that variations of proven creatives can replace spending on volume.
The post also describes testing ad copies and headlines and using audience breakdown data (locations, gender, age, placement) alongside retargeting and lookalike audiences.
It ends with an offer to work with brands spending at least 500k on Meta Ads.
For brands planning a campaign
The argument for varying hooks before increasing volume is the teachable point and gives an agency a concrete counterexample to “test more assets.”
The results are self-reported, with no account screenshots or spend detail attached; ask for those before treating the figures as verified.
The mention of a minimum spend threshold also indicates the client level this person targets.
Answers “how were audiences actually rebuilt to unlock scale in a local market?”
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It has the sample’s most specific account structure and is unusually concrete about what was wrong when the account was opened.
Waleed Bin Wasim writes that they onboarded this travel-bag brand on 24 January 2023, when it was stuck at PKR 1.4M in monthly sales, and scaled it to PKR 4.6M in one month.
Details given: own manufacturing, Pakistan market, private label, ad spend of 350k–360k over 30 days, average net profit of 30–40%, Facebook only, lifestyle shoot creatives.
They say the account tested no new audiences and only retargeted the previous 30 days of web visitors.
After the change, a large share came from retargeting social engagers over 365 days and web visitors over 180 days, while the first stacked-interest audience tested became the winning new-prospecting audience.
The post also says the client was closed in a single in-person meeting and argues that communication and closing skill matter as much as the core craft.
For brands planning a campaign
A ready-made worked example of audience-window and stacked-interest testing, with the diagnosis stated before the fix — exactly the structure a course case study needs.
The market and currency make it relevant for teaching non-US ecommerce.
The closing note offers an agency a business-development angle: account work and the sales conversation are presented as one skill set.
Answers “what is this person known for now, and why?”
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It explains the current self-description readers encounter on the profile and why the broader label was set aside.
The post describes a deliberate shift from broad positioning around marketing strategy, Meta Ads and ecommerce growth to creative strategy, buyer psychology, ad angles and hooks—the reasons people stop, click, trust and buy.
It candidly addresses the discomfort of narrowing publicly: will people understand the shift, and will it limit opportunities?
The aim is not to be known as another person who talks about ads, but for how they think about them: the buyer behind the click, the psychology behind the hook and the signal behind performance.
For brands planning a campaign
Sets expectations for what a course or engagement would cover and shows a marketer reasoning openly about differentiation — useful if the agency wants evidence of judgment as well as tactical output. It also demonstrates a positioning announcement format the agency could adapt for its own offer, though the piece is about self-branding, not client work.
Answers “why does some expert content get saved but never lead to client conversations?”
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It is the clearest statement in the sample of how this creator judges useful marketing writing.
The post argues that most service marketers share tips, while few show how they think: tips get likes, but thinking builds trust.
A basic post says to use better hooks, test more creatives, improve the offer and know your audience.
A stronger one explains why a hook is weak, what type of buyer it attracts, where the creative loses intent, why the offer feels unclear and what to test next.
Clients hire judgment, not information; content should let prospective clients experience the strategy before booking a call.
For brands planning a campaign
A compact standard the agency can use to assess teaching quality: does the instructor demonstrate diagnosis or simply list advice?
The agency could also reuse it in its own content marketing.
The creative audit and CTR ladder posts show that standard in practice.
Answers “how does a new marketer get a first client?”
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It helps readers judge whether this creator teaches practitioners or beginners, and where the boundary lies.
The post says beginners struggle to win clients because their positioning is too generic — “I do digital marketing,” “I help businesses grow” — and sets out five steps: pick one niche and one clear problem to solve; make the offer understandable in ten seconds (“I help Shopify stores increase sales with Meta Ads and better creative testing”); treat the LinkedIn profile as a sales page answering who you help, what problem you solve and why someone should trust you; engage before pitching instead of cold pitching strangers; and share proof of thinking (ad breakdowns, landing page observations, creative mistakes, offer positioning) rather than pretending to have results you do not have. The closing claim is that a first client wants someone who understands their problem and can explain the next step.
For brands planning a campaign
Signals that some of the audience consists of aspiring freelancers, not established brands—a distinction that matters when the agency assesses who a course would attract and what level to pitch it at. The ten-second offer test and profile-as-sales-page framing could also serve as onboarding material for the agency’s junior hires or partner recruitment.
Teaching format: numbered frameworks, case studies, and diagnostic questions7
More ads are not a substitute for a creative hypothesis3
Positioning, client acquisition, and proof of thinking3
Creative strategy starts with the buyer, not the design2
Funnel-stage diagnosis instead of click-only reporting2
Awareness-level creative funnel for scaling2
Applied case studies with account levers and self-reported outcomes2
Audience testing, retargeting windows, and breakdowns2
Creative briefs as strategy documents1
Creative strategy starts with the buyer, not the design
A recurring argument across Waleed Bin Wasim’s posts is that ads underperform when creative ignores what buyers already believe, what objections stop them, what promises they find believable, what proof reduces doubt, and what kind of buyer the ad will attract.
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One post calls a brief weak if it simply says to show the product, add a discount, or use a lifestyle image. A stronger brief explains the buyer and gives the headline, visual, call to action, and test a reason to exist.
Buyer belief → objection → promise → proof → signal
For brands planning a campaign
A B2B marketing agency assessing a course on advanced Meta Ads can use this example to see whether it teaches diagnosis before production, rather than treating creative as decoration.
Funnel-stage diagnosis instead of click-only reporting
Waleed Bin Wasim breaks performance problems into stages: a low click-through rate points to the hook, angle, or visual; a high click-through rate with low add-to-cart can signal curiosity rather than purchase intent; add-to-cart with low checkout can point to price, trust, shipping, or offer clarity; checkout with low purchase can point to final friction; and purchase with low ROAS raises questions about CPA, average order value, margin, or repeat purchase.
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The goal is qualified intent, not traffic.
For brands planning a campaign
Useful for a course that teaches students to diagnose where a Meta Ads funnel leaks and explain why a creative can win clicks while attracting the wrong buyer.
A DTC hair care case describes a brand whose ROAS declined as spend increased.
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On review, most creatives spoke to existing customers, warm audiences, product-aware buyers, and people closer to purchase; only around 25% were built for new customers.
Waleed Bin Wasim reframed the problem: rather than focus on campaign-scaling tactics, the brand needed creatives for unaware, problem-aware, solution-aware, product-aware, and ready-to-buy audiences.
Retargeting creative, product reminders, testimonials, and education-led ads each serve a different purpose.
For brands planning a campaign
A strong example for assessing whether a course teaches creative mix and cold-to-warm messaging as part of scaling, not just budget or campaign-structure changes.
More ads are not a substitute for a creative hypothesis
A recurring warning: brands respond to weak performance by testing more hooks, designs, videos, statics, and UGC, when the real problem is often that nobody knows what each creative is meant to prove.
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The five-part audit asks what buyer belief the ad aims to shift, what objection it answers, what promise it makes, what proof it offers, and what type of buyer it will attract. A separate post notes that a best-performing video can be varied through hooks rather than replaced with many new videos.
Five-part creative audit: buyer belief, objection, promise, proof, signal
For brands planning a campaign
Lets an agency judge whether the proposed course teaches disciplined creative testing rather than activity for its own sake.
Applied case studies with account levers and self-reported outcomes
Two posts present client work.
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One describes a private-label travel bag brand in Pakistan scaling from PKR 1.4M to PKR 4.6M per month in 30 days.
The account had previously retargeted only 30-day web visitors; the fix included retargeting social engagers over 365 days, web visitors over 180 days, and testing a stacked-interest audience.
The other describes an outdoor equipment and clothing client generating almost 5,300 purchases through three campaigns in 2.5 months, using three test videos, hook variations, ad copy and heading tests, and audience breakdowns by area, gender, age group, and placement.
The posts report outcome figures and account details. Ask for independent verification before treating the results as substantiated.
For brands planning a campaign
These posts give course evaluators concrete campaign material to inspect, particularly how they choose audience, creative, and copy levers.
Audience testing, retargeting windows, and breakdowns
Audience mechanics feature across the case studies.
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One post says retargeting and lookalike audiences are top performers for many businesses, and describes using the platform breakdown section to narrow by best-performing areas, gender, age group, and placement. Another describes moving beyond a narrow 30-day retargeting window to social engagers over 365 days and web visitors over 180 days, then testing a new stacked-interest audience that became the winner.
For brands planning a campaign
An agency can assess whether the course covers audience structure as a practical Meta Ads skill, not just creative theory.
A post argues that most briefs describe the design, while good briefs describe the buyer.
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Before writing one, Waleed Bin Wasim asks what the buyer already believes, what frustrates them, what they compare the brand against, what objection stops action, what promise feels believable, what proof would reduce doubt, and what emotional trigger creates urgency. The result, the post claims, is a reason behind every headline, visual, call to action, and test.
For brands planning a campaign
Useful for judging whether a course teaches brief-writing that turns buyer understanding into production-ready ad direction.
Positioning, client acquisition, and proof of thinking
A strand of posts focuses on marketers building authority: choose one niche, make the offer understandable in ten seconds, treat a LinkedIn profile as a sales page, engage before pitching, and share proof of thinking, not just results.
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One post describes a public move from broad marketing strategy toward creative strategy and buyer psychology; another argues that clients hire judgment, not information, and that content should show how someone diagnoses a problem.
For brands planning a campaign
Relevant if the agency wants a course that teaches students to position and sell Meta Ads work alongside campaign execution.
Teaching format: numbered frameworks, case studies, and diagnostic questions
The posts follow consistent formats: numbered frameworks and checklists, before-and-after client cases, short declarative lines, P.S. questions that invite replies—such as what to check first when ROAS drops—and hashtags organized around Meta Ads, creative strategy, and DTC marketing.
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The writing favors direct claims and specific steps over long theoretical explanations.
For brands planning a campaign
Helps the agency judge whether Waleed Bin Wasim’s teaching style fits a course format built around frameworks, examples, and discussion prompts.
Waleed Bin Wasim's LinkedIn posts describe client work for ecommerce brands, but do not name them.
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The posts cover a Pakistan-based travel bags client onboarded on 24 January 2023, a hair care DTC client engaged as Creative Strategist, and an outdoor equipment and clothing client. Ask about any sponsor, affiliate, employment, owned-business or investment relationship.
Unnamed travel bags brand
Client · 2023-01-24
Waleed Bin Wasim says they onboarded a Pakistan-based travel bags brand on 24 January 2023, when it was stuck at PKR 1.4M in monthly sales, and scaled it to PKR 4.6M in one month.
Waleed Bin Wasim says a hair care DTC brand came to them with a scaling problem.
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After reviewing its creatives, they agreed to work with the brand as its Creative Strategist, building a creative funnel and messaging by awareness level. The brand is not named.
A case study reports campaigns for an outdoor equipment and clothing client using manufacturing and a private-label model.
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Waleed Bin Wasim says the work generated almost 5,300 purchases through three campaigns over 2.5 months, with a breakeven ROAS of 1.3. The brand is not named.
Start with the framework posts on buyer beliefs, objections, promises, proof, and signals, along with the post on what a creative brief should explain.
These show how they diagnose why an ad gets clicks but not sales.
Then read the case-study posts on audience windows, stacked interests, hook variations, and creative funnels to see the same approach applied to client accounts.
The tags below connect recurring subjects: Meta Ads, creative strategy, buyer psychology, creative testing, funnel diagnosis, ad creative, audience targeting, creative briefs, ecommerce marketing, client acquisition, and personal branding.
For another creator in this territory, Ujla Shakoor, Ali Chaudhary, and Levi Steede are the closest comparators, each offering a different angle on paid social and creative strategy.
Both creators post about DTC brands, Meta Ads, creative testing, and the risk of letting one winning ad carry an account.
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Ujla Shakoor's post about a winning Meta ad becoming the biggest risk argues for testing the next hooks, angles, customer problems, and formats—a point that overlaps with Waleed Bin Wasim's emphasis on creative testing and creative funnels.
Ujla Shakoor's posts are more reflective and career-focused, including a piece on pausing and choosing a direction, and frame the testing problem as pipeline risk. Waleed Bin Wasim's work is more framework-led, with buyer-belief and objection audits, brief questions, and self-reported client case studies.
Ali Chaudhary's posts treat Meta Ads as a diagnostic customer-acquisition system rather than a boost button.
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They map business goals to offers, audiences, creative, funnels, measurement, and optimization, and argue that media buyers still need judgment as Advantage+ automates more. This overlaps with Waleed Bin Wasim's funnel-stage diagnosis and creative-strategy work.
Ali Chaudhary's posts center on the acquisition system and the media buyer's role under automation. Waleed Bin Wasim's posts center on creative strategy and buyer psychology, often through creative audits, brief questions, and awareness-level funnels.
Levi Steede writes about creative strategy, creative diversity, personas, motivations, and awareness levels, and questions whether many self-described creative strategists are doing real strategic work.
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That overlaps with Waleed Bin Wasim's recurring interest in buyer psychology, awareness levels, and proving a creative hypothesis.
Levi Steede's posts push demand differentiation and critique the market for prompt-led creative strategy, including pay gaps between strategists and designers or editors. Waleed Bin Wasim turns similar territory into checklists and funnel-stage diagnoses, with less emphasis on industry pay and role critique.
Waleed Bin Wasim writes for people who buy or run ecommerce advertising.
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The opening hooks name that reader directly: "If your ad gets clicks but no sales," "If your ROAS drops every time you try to scale," and "Before you test another creative, audit these 5 things."
The clearest gate appears in a 2024 case study, where the paid offer targets brands spending at least 500k a month on Meta Ads (the post does not state the currency).
A 2026 post opens three free creative-strategy audits for DTC brands.
The posts speak to brand-side operators, media buyers, creative strategists, and newer marketers trying to land a first client; the client-acquisition posts address freelancers rather than advertisers.
Market context leans toward Pakistan.
A February 2023 case study documents scaling a privately manufactured travel-bag brand in Pakistan from PKR 1.4M to PKR 4.6M in monthly sales, and other posts use PKR figures and Pakistani private-label ecommerce examples.
The likely core audience is South Asian DTC and private-label operators, alongside English-speaking international ecommerce and freelance-marketer readers.
The LinkedIn profile shows 1,990 followers, observed on 9 October 2026.
The posts provide no platform audience report for geography, age, gender, occupation, employer, or seniority, and no per-post reach or engagement numbers.
For a buyer weighing a course on high-level Meta Ad performance, the posts support teaching aimed at practitioners who already run ads and reason about buyer beliefs, objections, and creative funnels.
Before committing, ask Waleed for LinkedIn audience analytics or survey results, recent results for comparable topics and formats, and evidence of agency readership if the course is intended for agency staff rather than brand-side operators.
LinkedIn followers
1,990
Follower count displayed on the LinkedIn profile that published the posts in this sample (linkedin.com/in/adswithwaleed) · 2026-10-09
The nine LinkedIn posts document Waleed Bin Wasim selling their own creative-strategy and Meta Ads work directly to brands, but do not describe sponsorship formats, brand-partnership packages, rates, or an official partnership inquiry page.
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A July 2024 post offers to work with brands spending at least 500k on Meta Ads; it does not name a currency.
A September 2026 post offers free creative strategy audits to three DTC brands that week, requested by comment or direct message.
A February 2023 case study says they close engagements in person, and a September 2026 post describes reviewing a hair care brand's creative account and then locking the deal as its creative strategist.
The posts do not state a disclosure policy, deliverable list, timeline, fee, or contract term, and do not show whether they accept sponsored content, affiliate deals, or paid posts.
Brands should ask directly about partnership availability, terms, and the appropriate contact route; the visible routes are direct messages and comments on their LinkedIn posts.
Paid creative strategy work
Buyer requirement
In a July 2024 post, Wasim said they would work with brands that spend at least 500k on Meta Ads, or intend to.
The post gives no currency, rate, scope of deliverables, or contract length; brands should confirm terms directly.
A February 2023 case study shows at least one engagement closed in a single in-person meeting.
Free creative strategy audit
Buyer requirement
A September 2026 post offered free creative strategy audits to three DTC brands that week, focused on reviewing ad creatives and identifying where a creative funnel leaks. Brands can comment with a keyword or send a direct message; capacity is capped at three.
A B2B marketing agency is building a paid course for in-house DTC media buyers and creative strategists.
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It needs a module on why ROAS falls as spend increases, and what to change before adding budget.
This module suits Waleed Bin Wasim.
The module should teach senior practitioners to diagnose a scaling stall on Meta without defaulting to campaign-structure changes, then rebuild the creative mix behind the account.
Why it fits: The hair care case works through this problem end to end.
The brand arrived asking for scaling strategies; the review found only about 25% of its creatives were built for new customers, while the rest spoke to existing customers, warm audiences, and product-aware buyers.
That reframes scaling as a creative-funnel question rather than a budget question—the teaching point a high-level course needs.
The five-part audit—buyer belief, objection, promise, proof, signal—is a named, ordered diagnostic a cohort can apply to live accounts.
The CTR-to-purchase ladder offers a second, numbers-first route to the same judgment.
The brief-writing post supplies the production handoff: a brief that explains the buyer rather than the design, with a stated reason for the headline, visual, call to action, and test.
Learners leave with two reusable instruments and a worked case.
One qualification for the agency: the client results and deal wins are Waleed Bin Wasim's own reporting; the posts include no screenshots, spend detail, or third-party confirmation.
Present them as a practitioner's worked example, not audited performance data.
When to choose a specialist
A different course need: the agency wants an instructor to teach platform mechanics at mastery level—bidding and delivery behaviour, automated rules and API-driven campaign management, incrementality and geo-holdout testing, attribution and measurement (marketing-mix modelling, reconciling platform numbers against third-party data), and enterprise or US-market account operations.
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The posts offer little support for that brief.
They cover buyer psychology, creative direction, brief writing, audience windows, retargeting and lookalike structure, and account breakdowns.
None of the nine works through measurement methodology, automated campaign infrastructure, or enterprise account governance.
The market context is local: a February 2023 case study scales a privately manufactured travel-bag brand in Pakistan from PKR 1.4M to PKR 4.6M in monthly sales on Facebook only, and other posts use PKR figures and Pakistani private-label examples.
That suits a course on non-US DTC ecommerce, but offers no example of a large or enterprise account.
Two gaps matter for this course.
No course page, syllabus, recorded session, or transcript appears in the posts, so classroom delivery cannot be assessed.
Reach is also thin: the linked profile showed 1,990 followers on 9 October 2026, with no engagement or per-post reach data published.
If the agency promises verified enterprise-grade platform mechanics or attribution depth, this is the wrong instructor.
Otherwise, rewrite the course brief around creative strategy and buyer diagnosis.
A worked campaign example
Campaign angle: “The scaling stall”—a two-part live workshop built around a real account.
Set-up: Learners bring an account that lost ROAS as spend rose.
Part one: Read the funnel.
Use the CTR-to-purchase ladder to work through five distinct diagnoses rather than reach one verdict: low CTR points to the hook, angle, or visual; high CTR with low add-to-cart suggests curiosity rather than purchase intent; add-to-cart with low checkout points to price, trust, shipping, or offer clarity; checkout with low purchase points to final friction; purchase with low ROAS raises CPA, average order value, margin, and repeat-purchase economics.
The teaching point: a creative can win the click and still attract the wrong buyer, so qualified intent—not traffic—is the target.
Part two: Rebuild the creative supply.
Learners sort existing creatives by awareness level—unaware, problem-aware, solution-aware, product-aware, ready to buy—then count what share addresses new buyers versus warm ones.
The hair care case set a reference point of roughly 25% new-customer creative; learners argue for a target mix based on the account's own scale goal.
Each team then writes a brief using buyer questions: what the buyer already believes, what frustrates them, what they compare the product against, which objection stops action, which promise feels believable, which proof would reduce doubt, and what trigger creates urgency. Each brief must state what the ad is meant to prove and which buyer signal it should attract before anything goes live—the difference between testing for learning and testing for activity.
Deliverable: an awareness-level creative map of the account, plus two strategy-led briefs, each with a stated hypothesis, target buyer, and test that would confirm or kill it.
Before booking, ask for LinkedIn audience analytics, a sample lesson or recorded teaching, the currency, scope, and terms behind the offer to work with brands spending at least 500k on Meta Ads, and one client contact who can confirm an outcome reported in these posts.
Consider this practitioner when the course needs the lesson that a winning Meta ad becomes a business risk once it is the whole account, and that the fix is a pipeline of tested hooks, angles, customer problems, and formats rather than one hero creative.
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One post makes that argument directly; the other describes three years of work inside DTC brands on Meta Ads, creatives, campaigns, and scaling. That is the creative-supply half of a scaling stall: this is a relevant source for a module on what to test next when a single ad has been carrying spend, and for the same instructor decision in the campaign-fit section.
Two posts offer a narrow sample for judging whether a practitioner can carry a high-level course.
Waleed Bin Wasim's posts show no worked account, numbers, named audit framework, or teaching material, so an agency cannot see how they demonstrate a diagnosis on a real account.
Compared with this, their posts are less inspectable on the diagnostic side: they show a five-part creative audit and a CTR-to-purchase ladder.
The trade is a narrower, practitioner-reflection angle for the guaranteed use of more worked diagnostic material elsewhere.
Consider this practitioner when the module teaches Meta Ads as a customer acquisition system—business goal, offer, audience, creative, funnel, measurement, optimization—rather than as a creative craft, and covers what stays a media buyer's job while automation takes over execution.
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The two posts make those arguments: one frames boosting as a symptom of missing strategy and walks the acquisition chain; the other argues that Advantage+ does not make the media buyer irrelevant and lists the strategic questions still owed an answer. This is a systems-level frame for a high-level course aimed at platform mechanics and measurement decisions.
The posts state principles but do not show a diagnosis being run on an account.
They include no numbers, case data, or teaching material, so an agency cannot judge how the ideas land in a classroom or on a live campaign.
For a course that needs inspectable worked examples, ask for those; this alternative is stronger on framing and weaker on demonstration.
Consider this practitioner when the module defines creative diversity as expanded demand coverage—new personas, motivations, awareness levels, and promises—rather than more hooks on the same persona, and when the course wants an industry-level argument about what separates a real creative strategist from someone producing prompt-and-paste scripts.
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One post lays out a four-part diversity framework; the other argues that AI has produced a wave of thin strategists, describes training a designer through a scriptwriting course into a real strategist, and questions what agencies pay for that work. This is the critical, analytical voice a high-level course on creative strategy can use.
Both posts are opinionated and written for readers already fluent in paid-media vocabulary, so they suit a market-view lesson more than a step-by-step diagnostic.
The two posts include no worked account, performance figures, or teaching material; ask for those if the cohort needs a diagnostic it can apply directly.
This alternative is stronger on critique and category-level frameworks.
