A worked campaign example
Worked campaign angle for the defense technology campaign, built around the co-authored analysis and acquisition webinar.
Angle: "Authority, not autonomy — what federal buyers should require before an agent touches a mission system." The sponsor appears not as a vendor making promises, but as the party able to produce the evidence the article demands. That keeps the piece credible to a government reader while putting the company's assurance and test capability at the center of the recommendation.
Deliverable 1: the co-authored analysis. Target roughly 1,800 words, published on the company's site and the creator's Substack, with a LinkedIn post driving readers to it. A workable structure:
1. Open on the accountability gap: borrowed credentials mean the audit log names the employee, not the agent. This is Tori Adams's most memorable example and the clearest statement of the problem. 2. Turn that into three requirements a buyer can write into a solicitation: a distinct agent identity with a named owner; an independent action log that records tool calls and actions rather than the agent's own explanation afterward; and bounded permissions with a revocation path. 3. Add the evidence standard: what a vendor attests is not what has been proven. Ask for test results in realistic conditions against adaptive adversaries, and treat a wide spread in self-reported accuracy as the absence of a test record. Reference DoD Directive 3000.09 and the FY2026 NDAA authority sections they cite. Re-verify every statutory citation against the primary documents before publishing, since the article will quote their summary. 4. Include a containment test readers can run: revoke credentials, terminate sessions, stop downstream automations, and time how long it takes. Human oversight means little if nobody has tested whether a human can intervene in time. 5. Close on the adjacent risk they raise: as agents begin communicating in ways human tools cannot reliably read, procurement language should require vendors to disclose how agents communicate and what monitoring can and cannot detect. Reassuring explanations are not evidence. 6. End with their resolution: safety and operational speed are not opposing objectives, and organizations that settle the authority questions before a crisis are positioned to benefit.
Deliverable 2: the webinar for government acquisition audiences. Forty-five minutes, in three segments: the accountability gap (10 minutes, their framing drawn from the agent-identity posts); what to put in evaluation criteria (20 minutes, walking through the one-page checklist on screen, section by section, with each criterion tied to a question an evaluator can score); and a containment and test-and-evaluation walkthrough plus Q&A (15–20 minutes). The sponsor's test-and-evaluation lead joins as the second voice. Add a government acquisition practitioner if someone suitable can be confirmed, and say plainly if that seat stays unfilled rather than implying endorsement. The downloadable one-page acquisition checklist is the lead asset and must stand on its own outside the session; its criteria are the article's three requirements, plus the containment test and communication-disclosure questions.
Before commissioning, request follower demographics for the last twelve months (job function, industry, employer type, location) and post-level reach and engagement for the federal AI and cybersecurity posts, so the roughly 14,600 following can be assessed against a government acquisition audience. Request links to the Substack essays referenced in their posts and permission to link and reprint. Ask which counter-UAS documents they read from primary sources. Neither the analysis nor the webinar exists yet; this is a plan, not a delivered asset. Confirm the statutory details in step 3 before publication.