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Tian Lan

Tian Lan builds Care Mojo, a wearable and edge-AI system intended to help families and home-care agencies monitor older adults’ safety, routines, and changing care needs at home. Tian Lan has also posted about AI recruiting and hiring.

5K followersAI in recruitingStartup market selectionBased on 15 posts · latest Sep 2026
LinkedIn

At a glance

Most useful as a speaker, advisor, or co-panelist on AI screening and candidate experience.

Best for

A recruiting tech or talent assessment brand seeking speaking, advisory, or co-produced content on AI hiring.

Not for

Consumer or caregiving brands wanting influencer-style sponsored placement with measurable reach.

Key takeaways

  • They say AI screening should widen the pool, not just speed the filter.
  • They report a hiring team filling roles in 14 days through automated screening.
  • They note roughly 90 percent of candidates never get seen once AI filters are applied.

Check first: Confirm sponsorship terms, rate card, and audience data, since none are published.

Main ideas
Choose markets where buyers want the technology and few competitors are there · Applied AI in overlooked industries matters more than tools for agents · AI screening needs to widen the pool, not just speed the filter
Audience
4,981 LinkedIn followers
Read first
We’re 1 year into building our stealth AI product!
Sources for this section

What they are known for

Tian Lan builds Care Mojo, a wearable and edge-AI system intended to help families and home-care agencies understand older adults’ safety, routines, and changing care needs at home.

  • They trace the company’s move from AI tools for engineering and sales teams toward caregiving, including a personal motivation rooted in a grandfather’s dementia.
  • Their posts also cover the practical work of taking a hardware product from prototype toward production and deployment.
  • Earlier posts discuss a second area of interest: AI in recruiting, especially how screening can miss candidates and how hiring teams can use technology without losing the human touch.

Lan connects AI product decisions to the people and systems that must use them.

  • In describing Care Mojo’s pivots, they explain why interest from engineering teams did not translate into fast enterprise deals, why sales software was already a crowded market, and why healthcare’s unmet needs and collaborative workers made caregiving a better fit.
  • Later posts make that case tangible, describing dementia-care needs, home-care partnerships, device manufacturing, and the transition from prototypes to planned in-home deployment.
  • Their recruiting posts offer a useful contrast: they focus on the tradeoff between faster AI-assisted screening and overlooking promising candidates.
  • Follow them for candid startup decision-making, hands-on hardware and caregiving updates, and practical commentary on AI’s effects on hiring.
Sources for this section

Ideas and priorities

Tian Lan’s posts make three arguments: AI startups should choose markets where customers already want the product and competition is thin; the most useful AI work is in unglamorous industries such as caregiving, healthcare, supply chains, and construction, not tools for agents; and AI in hiring should widen the pool of candidates considered, not just speed up filtering.

Read more

The work moves from recruiting software to wearable edge-AI hardware for dementia care at home. Lan justifies market choices by who benefits and how crowded the field is, rather than by what is fashionable.

Choose markets where buyers want the technology and few competitors are there

Tian Lan argues that startups should choose a vertical by asking whether customers want the product and whether the field is already crowded, weighing personal fit and social impact alongside financial potential.

Read more

Engineering teams produced pilots but slow enterprise deals, partly because engineers feared AI was coming for their jobs.

  • Sales teams were unpleasant to work with, and the sales-enablement software market was already strong.
  • Healthcare offered the opposite profile: broken systems held together by collaborative people, slow AI adoption, and users who said they wanted AI and would pay for it.
  • Their conclusion: money follows improving people’s lives.

In a one-year stealth retrospective, Tian Lan describes the sales market as “very bro-ish, competitive, and performance-driven” and says healthcare workers “are so nice and pleasant to work with,” giving the team “a head start in a healthcare niche” they would not have had elsewhere.

Before moving into healthcare, the team spent a single year building for two other targets: engineering teams, then sales teams. The post does not say what the product did for either group.

Read original

Applied AI in overlooked industries matters more than tools for agents

Tian Lan contrasts San Francisco conversations about building tools for agents with the founders they met at the Techstars Workforce Development Accelerator, who apply AI to healthcare, supply chains, construction, and other critical parts of the economy.

Read more

They argue that domain knowledge, real-world data, and relationships with the people served can matter as much as chasing each new AI trend, and that cutting-edge AI combined with deep vertical expertise is where the next wave of impactful companies will emerge.

  • Their test for the agent economy is whether it improves human lives; otherwise, it is another tech bubble.
  • They name caregiving as one of the most overlooked infrastructure challenges.

The accelerator onboarding post states, “If the AI agent economy is to succeed, it should ultimately improve human lives,” and closes by asking for AI ops agents, AI QA agents, and AI training infrastructure. The team did not get into YC but uses YC AI tools.

Read original

AI screening needs to widen the pool, not just speed the filter

The recruiting posts report real speed gains from automated screening while warning about who gets discarded.

Read more

AI-written sourcing outreach can lack authenticity, and a large share of candidates never get seen under AI filters.

  • Tian Lan argues for broader, multi-dimensional screening that surfaces high-potential people and adds human touch, rather than rejecting anyone who does not clear an automated pass.
  • The approach connects to the job simulations Peak Mojo offers talent teams.

The New York Tech Week recap credits Byron Kendal with teams filling roles in as little as 14 days by automating initial screening, and Stacy Johnson Robnett and Lisa Moore with raising concerns that AI sourcing outreach lacks authenticity. It highlights “the 90% who never get seen” and contrasts a “just reject them” approach with Peak Mojo’s use of AI to engage that group through multi-dimensional screening and a dynamic leaderboard.

Read original · Original 2

Job categories are merging, so career ladders will change

Tian Lan argues that as AI takes over more screening and coordination work, old job boundaries are collapsing: engineering plus product is becoming “builder,” and marketing plus sales is becoming “growth.”

Read more

A guest on the same panel framed the shift as a consolidation into four roles.

  • Lan says this could move hiring away from managing a hundred open positions at once.
  • Companies will need new ways to spot real doers in an AI-augmented workplace.

The New York Tech Week recap reports Byron Kendal’s “4 roles” framework — Builder, Accelerator, Sales, and Customer Success. Tian Lan’s observation about builders and growth comes from the Seattle Tech Week panel, which also covered a lean workforce, AI fluency as a hiring baseline, and openness to failing fast on AI tools.

Read original · Original 2

Caregiving is treated as infrastructure, and the motivation is personal

Tian Lan frames dementia care at home as one of the most overlooked infrastructure problems of the time, rather than a niche product category.

Read more

The work is personal: they watched their grandfather live with dementia and saw the fear, guilt, and uncertainty families carry when no one notices a loved one’s needs. That framing shapes the design: a wearable, privacy-first edge-AI system intended to give home-care agencies continuous visibility into safety, routines, and changing care needs, and help families stay connected between visits.

The Techstars Demo Day post reports deployments with senior homes and selected families, analysis of more than 2,000 hours of audio and location data, and a production build on track for the following quarter. A later post shows the first factory-made devices and describes the shift from building to deploying them with home-care partners in real homes.

Read original · Original 2 · Original 3 · Original 4

Sources for this section

Start with their work

We’re 1 year into building our stealth AI product!

Explains why Care Mojo focuses on healthcare and how Tian Lan evaluates a market.

Read more

Start here to understand their decision logic before reading product or accelerator posts.

Tian Lan explains two market pivots before landing on healthcare.

  • Engineering teams were interested but worried AI was coming for their jobs, so enterprise deals closed slowly.
  • Sales teams were worse: “very bro-ish, competitive, and performance-driven,” and the sales-enablement software market was already strong.
  • Healthcare was different: workers were collaborative, systems were broken but held together by people, AI penetration was low, and users said they wanted AI and would pay for it.
  • They say no one else was doing what Care Mojo was doing, and that the niche matched their personality and desire for social impact.

For brands planning a campaign

A health-tech partner can ask Tian Lan to discuss buyer constraints and market entry, not just features. An HR-tech partner should note their critical view of sales teams and sales tooling; a recruiting-product collaboration is a better fit than a sales-enablement pitch.

Excited to announce we’re part of Techstars!

Explains how Tian Lan positions Care Mojo within the AI startup landscape and what infrastructure they need.

Read more

Start here for the accelerator context and a concrete list of partnership needs.

Tian Lan announces joining the Techstars Workforce Development Accelerator and describes the first global onboarding in New York.

  • They contrast San Francisco’s agent-tool focus with founders applying AI to healthcare, supply chains, construction, and other real-world industries.
  • The program’s theme is how technology can unlock human potential.
  • They say their mission is applying advanced AI to caregiving, one of the most overlooked infrastructure challenges.
  • They praise cohort founders for domain knowledge and real-world data, argue the next wave of impactful AI companies will combine cutting-edge AI with deep vertical expertise, and say they are looking for AI ops agents, AI QA agents, and AI training infrastructure.
  • They also note they did not get into YC but use YC AI tools.

For brands planning a campaign

AI infrastructure vendors can respond directly to the named needs in AI ops, QA, and training. Accelerator or ecosystem partners can use the caregiving mission as the hook for a collaboration, avoiding generic agent-economy framing.

What can be accomplished in a 13-week accelerator?

Explains what Care Mojo does, who it serves, and what traction the team reported.

Read more

Start here for the clearest mission and product description in the set.

Tian Lan uses a Techstars Demo Day post to summarize what Care Mojo built in 13 weeks: an idea turned into an AI hardware prototype, real user pilots, a manufacturing partner, and a production build targeted for Q3.

  • They give a personal reason for the work: watching a grandfather live with dementia and seeing families carry fear, guilt, and uncertainty when no one notices a loved one’s needs.
  • Care Mojo is described as wearable AI for in-home dementia care that helps home care agencies understand dementia behaviors, support caregivers, and act as 24/7 dementia care partners.
  • The post claims deployment with senior homes and selected families, and analysis of 2,000+ hours of audio and location data.

For brands planning a campaign

A dementia-care or home-care agency partnership can focus on behavior insight, caregiver support, and family communication. A speaker invitation should draw on the dementia-care specifics; generic AI-in-healthcare talks would waste the distinctive evidence.

They’re here! Our first batch factory-made Care Mojo devices

Shows whether Care Mojo has moved beyond prototypes.

Read more

Start here for the manufacturing milestone and the intended real-world use.

Tian Lan shows the first factory-made Care Mojo devices, noting that three months earlier they were prototypes on desks.

  • They thank team members and shift the emphasis to deployment: devices will go with home care partners into real homes to help care teams understand what happens between visits, families stay connected, and older adults live safely and independently.
  • The post marks a move from building to deploying.

For brands planning a campaign

A pilot or deployment partnership can focus on real homes and care-team workflows. Hardware-focused partners can use this post as evidence of production readiness; software-only partners should expect the conversation to include devices and in-home operations.

Last week, I traveled to Shanghai...

Explains how Tian Lan manages the hardware side of the business.

Read more

Start here to assess their operational detail and supply-chain awareness.

Tian Lan describes working with manufacturing partners in Shanghai on product design, hardware architecture, firmware, component selection, testing, manufacturing readiness, and the roadmap to a first production batch.

  • They emphasize that a hardware-enabled AI company needs tight collaboration across software, hardware, supply chain, and user needs.
  • Care Mojo is described as a privacy-first edge AI system that gives families and home care agencies continuous visibility into seniors’ safety, routines, and changing care needs.

For brands planning a campaign

Hardware, manufacturing, or edge-AI partners will find concrete operational language and a production roadmap. HR-tech or software-only partners should weigh this different center of gravity when judging fit.

Kicking off New York Tech Week with the AI in Recruiting panel

Explains what Tian Lan thinks about AI recruiting and how they discuss candidate screening.

Read more

Start here to see their recruiting-side expertise, which predates or parallels Care Mojo.

Tian Lan recaps an AI in Recruiting panel with Brett Martin, Stacy Johnson Robnett, Byron Kendal, and Lisa Moore.

  • The post cites a team filling roles in as little as 14 days by automating initial screening, notes concerns that AI sourcing outreach lacks authenticity, and describes Byron Kendal’s “4 roles” framework: Builder, Accelerator, Sales, and Customer Success.
  • It raises the problem of the 90% of candidates who never get seen under AI filters, contrasting a “just reject them” approach with adding a human touch.
  • At Peak Mojo, they say they let that 90% engage with AI through multi-dimensional screening and a dynamic leaderboard.

For brands planning a campaign

An HR-tech company can invite Tian Lan to speak or advise on AI screening, authenticity, and candidate experience, using Peak Mojo’s leaderboard approach as a concrete angle. The post also offers a balanced frame: automation speed alongside the risk of discarding good candidates too early.

What’s next for hiring and talent strategy?

Shows how Tian Lan interprets hiring trends and what they offer talent teams.

Read more

Start here for the recruiting philosophy connected to Peak Mojo.

Tian Lan summarizes an all-women Talent Acquisition Power Panel at Pioneer Square Labs during Seattle Tech Week.

  • Takeaways include a lean workforce as the new mindset, with Beth Kester-Warner saying lean means leveraging technology and retaining high performers; AI fluency as a hiring baseline, with Deb Nielsen asking whether candidates can use ChatGPT, Copilot, or other tools and stay current; and openness to experimenting with AI tools even when one fails, illustrated by Annie Rihn’s story of a failed AI platform and a CEO’s response: “I love the idea of failing fast and moving on.”
  • They add that engineering plus product is morphing into “builder,” while marketing plus sales is morphing into “growth,” reshaping career ladders.
  • The panel also mentions collecting favorite interview questions for AI intro conversation training and offers Peak Mojo job simulations to surface “true doer talent.”

For brands planning a campaign

An HR-tech or talent-assessment partner can use the job-simulation offer and AI-fluency framing in a webinar or advisory engagement. The post also shows how Tian Lan translates a live panel into practical hiring implications.

Sources for this section

Topics and approach

Posts cited for each topic
Technology for dementia care at home3
Hardware execution from prototype to first production batch3
Where AI should land, and how the posts are built3
AI in hiring and candidate screening2
Choosing a market: pivot reasoning and social-impact framing1

AI in hiring and candidate screening

Across two conference recaps, Tian Lan treats AI screening as a double-edged change in recruiting.

Read more

One post reports a hiring team filling roles in as little as 14 days through automated initial screening, while other panelists warn that AI-written sourcing outreach feels inauthentic.

  • A second recap covers a proposed merge of job categories into builder, accelerator, sales, and customer success, and asks what happens to candidates filtered out before a human sees them.
  • Peak Mojo's stated response is multi-dimensional screening, job simulations, and a dynamic leaderboard intended to surface high-potential people who would otherwise be discarded.

Panel recaps that name each speaker, quote or paraphrase their position, and connect the discussion to what Peak Mojo offers.

For brands planning a campaign

An HR-tech or recruiting vendor gets a ready-made debate to attach to: speed from automation versus losing good candidates to filters.

  • The posts supply language a partner or co-panelist can use, including the four-role framing and the 90-percent-never-seen problem.
  • A collaboration can continue an argument Tian Lan is already making in public rather than introduce a new pitch.

Examples: Source 1 · Source 2

Technology for dementia care at home

Tian Lan describes Care Mojo as wearable AI and privacy-first edge computing for in-home dementia care.

Read more

The product aims to help home-care agencies understand dementia behaviours, support caregivers, and stay continuously aware of a person's safety and routines.

  • The work is personally motivated by watching a grandparent live with dementia and by the fear, guilt, and uncertainty families carry.
  • Reported milestones include analysing more than 2,000 hours of audio and location data from pilots with senior homes and selected families, and positioning home-care agencies as the primary institutional buyer.

Product-milestone posts that pair a personal story with operational details such as pilot partners, hours of data analysed, and production timing.

For brands planning a campaign

Age-tech, health-tech, and caregiving organisations can work with a concrete, mission-led narrative that names the intended buyers (home-care agencies) and beneficiaries (families and older adults). Privacy-first design and edge processing give partners a specific technical angle, such as data handling in the home, rather than a general wellness message.

Examples: Source 1 · Source 2 · Source 3

Hardware execution from prototype to first production batch

Three posts track the physical side of the business.

Read more

Care Mojo went from an idea to an AI hardware prototype, user pilots, and a scheduled production build during a 13-week accelerator.

  • A later post announced the first factory-made devices, roughly three months after the units were prototypes on a desk.
  • A trip to Shanghai with manufacturing partners covered product design, hardware architecture, firmware, component selection, testing, and manufacturing readiness.

For brands planning a campaign

This is the strongest fit for manufacturing, supply-chain, edge-AI platform, or component partners.

  • The posts show an appetite for outside input on production scaling and a habit of publicly crediting named team members and partners, which suits joint technical content or a supplier story.
  • Ask about fit before pursuing purely software, media, or consumer-marketing placements; the posts do not address those categories.

Examples: Source 1 · Source 2 · Source 3

Choosing a market: pivot reasoning and social-impact framing

A long reflective post recounts a year building a stealth AI product and two shifts in target customer: from engineering teams, where pilots multiplied but enterprise deals closed slowly, to sales teams, where the competitive culture did not fit, and then to a healthcare niche with slower technology adoption but less competition.

Read more

The stated reasoning combines commercial headroom, cultural fit, and impact, with money described as a byproduct of improving people's lives.

The post names team members who stayed through the pivots but gives no detail on what the earlier sales-focused product did. Ask Tian Lan for more detail before describing that abandoned direction.

For brands planning a campaign

A brand considering a founder-story, go-to-market, or advisor placement gets a candid operator who publicly gives unflattering reasons for strategic decisions.

  • That candour suits content about market selection and failure.
  • Vendors in sales enablement or engineering tooling should weigh that the story also explains publicly why those markets were left.

Examples: Source 1

Where AI should land, and how the posts are built

The corpus advances a consistent argument about direction: much of the AI startup conversation in San Francisco builds tools for agents, while the founders Tian Lan met in the accelerator apply AI to healthcare, supply chains, construction, and other parts of the economy.

Read more

The test for the agent economy, the posts suggest, is whether it improves human lives. The posts follow a recurring shape: recap an industry panel or announce a milestone, credit named speakers, mentors, and teammates, then close with a concrete request to a specific audience.

None of the seven posts documents a paid brand partnership, sponsorship, or affiliate arrangement. They show participation in panels and accelerators, but do not say whether paid commercial formats are used. Ask Tian Lan directly about availability and terms for paid partnerships.

For brands planning a campaign

A content or event partner can expect a recap-and-lesson format with named attribution rather than a standalone product pitch.

  • The positioning stresses applied AI in unglamorous verticals over agent-economy hype.
  • The posts close with requests directed at customers, manufacturing partners, home-care agencies, and investors.

Examples: Source 1 · Source 2 · Source 3

Sources for this section

Brands and businesses

Tian Lan’s posts focus on Care Mojo’s caregiving technology and also promote Peak Mojo’s hiring service.

Read more

Ask them to clarify their formal relationship to either business.

Care Mojo

Disclosed partnership

Tian Lan describes building Care Mojo, a wearable and edge-AI system for home care, and discusses prototypes, manufacturing, and planned deployments.

Read more

Ask them to clarify their ownership or employment relationship with the business.

View example

Peak Mojo

Disclosed partnership

A post describes Peak Mojo’s job simulations and AI recruiting approach as services for employers.

Read more

Ask Tian Lan to clarify their relationship to the business.

View example

Techstars

Mention

Tian Lan says the team joined the Techstars Workforce Development Accelerator and later presented at its Demo Day.

Read more

View example

Sources for this section

Topics and similar creators

Tian Lan writes about where applied AI should land and how hiring changes as screening gets automated.

Read more

To follow the work in order, start with the one-year reflection on the stealth product and its two market pivots, then the Techstars onboarding and demo day posts about Care Mojo, followed by later posts on Shanghai manufacturing work and the first factory-made batch.

  • The two conference recaps on AI in recruiting fit alongside these posts, carrying the recruiter-facing argument about speed gains and the candidates automated filters leave unseen.
  • Read these for the market-selection reasoning and the dementia-care mission, then turn to posts tracking hardware execution.
  • For adjacent reading, three other creators cover nearby ground from different positions: home-care culture and leadership, brand positioning for senior living, and talent acquisition from inside the hiring function.
AI in recruiting Candidate screening and hiring filters Dementia care Age tech Home care Startup market selection Edge AI Wearable devices Hardware prototyping and production Conference panel recaps HR and talent leaders Home care agencies

Stephen Tweed

Both write for home care leaders and treat the industry's workforce as its central strategic problem.

Read more

Tian Lan's Care Mojo material addresses home care agencies and dementia care at home. Stephen Tweed interviews founders and CEOs across the top tier of home care and argues that a caregiver-first culture determines who can grow.

Tweed writes as an educator and consultant on corporate culture, leadership retreats, and how culture is communicated to prospective employees; his posts end with open questions for his audience. Tian Lan writes as the operator of a hardware and AI company, reporting pilots, data volumes, and production timelines.

Read original · Original 2 · Original 3 · Original 4

Vanshikaa Oberoi

Both apply a specialist lens to senior living and elder care and write publicly for founders.

Read more

Oberoi's exploration post examines how senior living and elder care brands position themselves, including dementia and memory care as a must-have rather than an add-on—the same buyer world Tian Lan builds for.

Oberoi is a brand strategist whose method is comparative essays and frameworks on positioning across sectors such as DTC and senior living. Tian Lan reports milestones from inside a company building its product, embedding the marketing argument in the build story rather than treating it as a separate subject.

Read original · Original 2 · Original 3 · Original 4

Gabrielle Carlson, M.Ed., PHR

Both publish on how recruiting is changing and reach talent acquisition leaders.

Read more

Tian Lan recaps panels on automated screening, time-to-hire, and the 90 percent of candidates AI filters never surface. Carlson shares lessons from building talent acquisition functions and argues that recruiting should be measured as a revenue driver.

Carlson writes from inside the hiring function about structure, workforce planning, metrics, and hiring-manager discipline.

  • Tian Lan's recruiting posts recap conferences and offer vendor-framed commentary on what Peak Mojo offers.
  • They are one strand among hardware and caregiving posts, not the whole body of work.

Read original · Original 2 · Original 3 · Original 4

Sources for this section

Audience

For an HR tech or health tech partner, assess this placement on topic relevance, not demonstrated reach.

Read more

The only published audience measure on Tian Lan’s profile is a LinkedIn follower count of about 4,981, observed on 11 October 2026—a modest following for a founder-led account.

  • Their posts cover AI in recruiting and hiring, and wearable/edge AI for dementia care and home care, making them relevant as a speaker or advisor on recruiting AI and as a content or collaboration partner in caregiving technology.
  • The profile provides no information on followers’ geography, age, gender, job function or industry, or on per-post engagement.
  • Treat the follower count as a rough size signal, not proof that the audience includes HR buyers, care providers or investors.
  • Before committing budget, ask for recent reach, engagement and response data on comparable topics and formats, plus any audience survey data on job function or industry for the caregiving and recruiting content.
  • If those data are unavailable, evaluate the engagement as advisory or content work based on the quality of the commentary, and set reach expectations using the profile’s published follower count rather than assuming a specialist audience.

LinkedIn followers

4,981

Follower count shown on the LinkedIn profile linked from Tian Lan's posts · 2026-10-11

Sources for this section

Partnership options

The posts do not mention a sponsorship offer, rate card, media kit, formal creator-partnership program, or official inquiry route for Tian Lan.

Read more

They document company-level collaboration: Care Mojo works with manufacturing partners in Shanghai on hardware production, home care agencies and senior homes on device pilots and deployments, and the Techstars Workforce Development Accelerator network of mentors, investors, and cohort founders.

  • Tian Lan also posts from recruiting and talent events, including Seattle Tech Week and New York Tech Week, where HR tech or health tech companies could open a speaking or advisory conversation.
  • Start any sponsorship or content-partnership discussion with a direct LinkedIn message, and ask about scope, formats, and terms.
Sources for this section

Campaign fit

A campaign to shortlist

A recruiting-technology or talent-assessment company seeking a speaker, advisor, or co-panelist on AI screening and candidate experience has the clearest case for working with Tian Lan.

Read more

Across two conference recaps, they report a hiring team filling roles in as little as 14 days through automated initial screening, relay panelists’ concern that AI-written sourcing outreach lacks authenticity, and raise the problem of the roughly 90 percent of candidates who never get seen once AI filters are applied.

  • They describe a response built around multi-dimensional screening, job simulations, and a dynamic leaderboard meant to surface high-potential people who would otherwise be discarded.
  • A second recap gives hiring vendors a practical framing: lean workforce as the operating mindset, AI fluency as a hiring baseline, and the merges of engineering plus product into “builder” and marketing plus sales into “growth”.
  • They also collect interview questions for AI intro-conversation training and offer job simulations to surface what they call true doer talent.
  • That gives a partner ready-made material: language, an argument, and a stated offer to talent teams, rather than a generic AI-in-HR theme.
  • The only measured audience figure in the posts is a LinkedIn following of about 4,981, with no geography, job function, industry, or engagement data.
  • No sponsorship, rate card, or content-partnership offer is published, so an engagement would start as advisory, speaking, or co-produced content rather than a bought placement.

When to choose a specialist

A consumer-facing or caregiving brand seeking an influencer-style sponsored placement with measurable reach is a poor fit based on what Tian Lan’s posts say.

Read more

No sponsorship format, media kit, rate card, or formal inquiry route appears in the posts, so formats and terms would need to be verified.

  • There is no audience composition data: no follower demographics, per-post engagement, or indication that the roughly 4,981 LinkedIn followers include care providers, families, or buyers.
  • A reach-based campaign would therefore rely on a profile-level number alone.
  • The dementia-care material reads as company milestone updates from Care Mojo rather than independent creator commentary: a 13-week accelerator recap, a demo-day post, a note about the first factory-made devices, and a Shanghai manufacturing trip covering product design, firmware, component selection, and testing.
  • Those posts speak to home care agencies, families, strategic partners, and investors; they are not consumer content.
  • The subject also carries real constraints: the product is described as a privacy-first edge AI system for in-home care, and device deployment is framed as just beginning.
  • A caregiving or age-tech organisation seeking an advisor on market entry, buyer constraints, or home-care agency workflows has a more plausible case; a brand seeking broad reach or a casual consumer endorsement does not.
A worked campaign example

A worked angle for the recruiting side.

  • Brief: a talent-assessment or recruiting-software vendor wants a partner to speak credibly on screening quality and co-produce one lead-generating session.
  • Proposed format: a 45-minute joint webinar plus a written recap, titled around the tension they already state in public: screening fast without losing the candidates nobody sees.
  • Structure it in three parts.
  • Opening, from Tian Lan: what the recruiting panel discussions showed, using examples already in the posts—the 14-day fill rate through automated screening, the criticism that AI sourcing outreach feels inauthentic, and the question of what happens to the roughly 90 percent filtered out before a human looks.
  • Middle, the argument: speed and authenticity pull against each other, and the practical response is multi-dimensional screening and job simulations rather than a single automated filter, with the vendor’s product supplying demonstration data or a live walkthrough.
  • Close, the handoff: a short brief on how a talent team can test candidate screening on one open role, plus their stated job-simulation framing as the concrete next step.
  • The vendor needs to supply its own screening or assessment evidence; their posts describe the approach but do not document per-post performance or client outcomes.
  • First verify whether they are available for advisory or speaking work, whether this overlaps with existing commitments at Peak Mojo, and whether recent reach and engagement on recruiting topics justify the budget.
  • To open the conversation, introduce the vendor in two sentences, name the specific recruiting argument from their posts the session would continue, and ask for availability and a reach summary for comparable recruiting content.
  • If no reach or engagement data is available, run the engagement as paid advisory or co-produced commentary judged on the strength of the argument, and set expectations from the roughly 4,981-follower figure rather than assuming a specialist recruiting audience.
Sources for this section

Who else to consider

Stephen Tweed

Choose Stephen Tweed when the campaign targets home care agency owners and executives rather than recruiters buying software.

Read more

Their posts describe several months of interviews with founders and CEOs in the top tier of the home care industry about strategic planning, leadership and board retreats, and company culture.

  • They make a specific argument this audience can debate: providers are shifting from a customer-first to a caregiver-first culture because caregiver recruiting and retention, not sales and marketing, is the real growth constraint.
  • Tweed also teaches corporate culture in a graduate communication and business leadership program, making them a fit for a workshop or advisory engagement with operators.
  • Pick Tweed over Tian Lan when the buyer needs someone who can discuss culture, recruiting, and retention as business problems for care providers, without an AI product attached.

Tian Lan's posts do not cover AI screening, recruiting automation, or recruiting software, so a campaign demonstrating AI capability would lack an anchor.

  • The writing is question-led commentary designed to prompt discussion.
  • No service description, fee, or partnership format is published; ask about terms and willingness to work with a vendor.
  • Ask for audience size, engagement, and composition figures before booking.

Examples: Source 1 · Source 2

Gabrielle Carlson, M.Ed., PHR

Choose Gabrielle Carlson when the buyer is building or scaling an internal talent acquisition function and wants an advisor who speaks in operating-model terms.

Read more

Their posts offer a five-part framework a hiring vendor can borrow directly: structure enables speed, workforce planning beats requisition management, metrics should drive decisions and show results, hiring managers are the biggest variable, and employer brand starts inside the business.

  • A second post makes a revenue case for recruiting: hiring speed affects revenue velocity, time-to-productivity affects customer outcomes, and requisition count, time-to-fill, and cost-per-hire are necessary but insufficient measures.
  • That makes Carlson the sharper choice for an HR tech company arguing that recruiting should be measured against business outcomes, not merely automated.

They never discuss AI screening, candidate-screening mechanics, or automated sourcing, so an AI-in-recruiting campaign would need to supply its own technical argument and demonstration.

  • Their posts contain no caregiving or health care material and point to no product.
  • Ask about availability, rates, and partnership terms before proceeding.

Examples: Source 1 · Source 2

Vanshikaa Oberoi

Choose Vanshikaa Oberoi when the engagement is a positioning or market-entry project for a health, senior care, or age-tech brand rather than a recruiting-technology conversation.

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Their posts analyse how positioning changes by sector, contrasting impulse-driven DTC purchase pages with retirement and senior living, where families make considered decisions on someone else's behalf.

  • Brands in the latter category typically lead with four or five functional must-haves, including dementia and memory care, alongside differentiators such as support for families living apart.
  • A second post argues that differentiation erodes when categories compete only on function, using Miss Mosa and Nykaa as contrasting examples.
  • Oberoi also states that they help founders with strategy and positioning, making them a fit for a health tech company explaining its product to families and care operators.

The posts are openly exploratory: they describe sectors they are still working through and ask for introductions to people in them.

  • Ask for client results before making a decision.
  • The material contains no recruiting, hiring, or AI technology detail, so a buyer seeking AI-in-recruiting credibility or caregiving hardware insight will find neither.
  • Ask for reach, audience composition, and paid-collaboration terms as well.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Recruiting technology: screening without losing candidates

Caregiving technology: explain the care problem before the product

Sources for this section

Research methodology

  • Seven full LinkedIn posts by Tian Lan cover a stealth product's market pivots, Techstars onboarding and demo day, manufacturing work in Shanghai, the first factory-made Care Mojo devices, and two AI-in-recruiting panel recaps.
  • The posts carry no publication dates, so the sequence described here comes from content order and explicit timeline statements inside the posts.
  • These posts do not cover Tian Lan's full lifetime and include no sponsorship, rate card, audience demographics, or per-post engagement data.
  • The posts describe relationships to Care Mojo and Peak Mojo only as stated; formal roles are not specified.

Brands they talk about