Shaun Chavis is a former journalist and content marketer who helps people and businesses build their brands on Substack. Their work also includes food and health content strategy, guidance for health journalists, and tools for more inclusive writing.
Shaun Chavis is most useful for practical Substack strategy, food and health content, and inclusive editing tools.
B2B media or publishing firms seeking Substack strategy plus health or food content webinars and consulting.
Consumer snack or beverage short-form video for mass-reach Gen Z product trial.
Check first: Confirm recent webinar attendance, newsletter metrics, audience details, and pricing terms.
Shaun Chavis is a former journalist and content marketer whose work connects Substack publishing, food and health content, and inclusive editing.
Chavis makes publishing advice practical, linking brand-building to editorial choices: how a newsletter feels to readers, finds a community and uses language to serve people.
Shaun Chavis argues that a newsletter should be treated as its own brand, not as “my Substack.”
That idea informs practical webinars on platform basics, brand socialization, Substack optimization and early growth tracking.
Shaun Chavis says people should stop calling it “my Substack”: a newsletter has its own name, voice and brand, something its creator can build on and own—not just an account on someone else’s platform.
In a LinkedIn post, Shaun Chavis writes that a newsletter has a name of its own and is “a brand you can build on,” then invites readers to a webinar about building a personal brand on Substack.
Shaun Chavis teaches four steps: understanding what Substack offers, connecting with others and socializing a brand, optimizing a Substack to create a brand experience, and driving and tracking early growth.
The approach pairs platform knowledge with brand discipline, rather than treating Substack as just a place to publish.
A post advertises a 75-minute webinar for consultants, coaches, independent journalists, artists, photographers and other creators, covering four topics. In the same post, Shaun Chavis says a company’s request for a Substack strategy led them to help individuals and businesses establish their brands on the platform.
Shaun Chavis started a Substack newsletter as a creative outlet, then began advising others after a company asked for a Substack strategy.
Shaun Chavis treats food publishing as a distinct Substack lane, where general newsletter advice falls short.
Food creators need to understand the platform features that shape the experience for food audiences.
A post advertises a food-industry Substack webinar and lists Shaun Chavis’s background: cookbook editor, food writer, food-focused podcaster, cofounder of a food blogging conference, culinary school teacher and content marketer for a specialty food company. The session covers standard Substack topics with a focus on food content needs.
Shaun Chavis argues that language and tone matter in health and weight-related content, and that style guides become more useful when non-writers have a tool to apply them.
The tool draws on public guidelines, not private opinion alone.
Shaun Chavis built the Weight Bias Editor, a custom ChatGPT that catches weight bias and suggests bias-free edits.
Shaun Chavis discusses what hiring managers look for when bringing nurses and other health professionals into journalism or content marketing.
Health publishing depends on editorial standards and lasting relationships with contributors, not just clinical credentials.
Shaun Chavis points readers to a conversation with Janine Kelbach on Janine Kelbach’s show, The Savvy Scribe. Shaun Chavis says they have hired nurse journalists and other health journalists and describes what they look for when hiring and how to build long-term relationships with customers.
A clear starting point for newcomers: Shaun Chavis explains how they moved from using Substack as a creative outlet to advising individuals and businesses on Substack strategy.
They also name the topics covered in the webinars, answering the question, “What does this person actually help people do on Substack?”
Shaun Chavis says they started a Substack newsletter a little over a year ago as a creative outlet.
A strong fit for a B2B media or publishing company seeking Substack strategy and content marketing for health and food brands.
This post distills the core idea behind Shaun Chavis’s work: treat a newsletter as a brand you own, not as a feature of a platform.
It offers a concise introduction to how they approach Substack advice before readers explore longer examples.
Shaun Chavis argues that people should stop saying “my Substack” because a newsletter has its own name, brand and voice.
A useful model for a webinar or workshop focused on brand-building rather than generic platform setup. The “own your newsletter as a brand” angle could anchor a session for health or food brands seeking stronger positioning and a better user experience on Substack.
A concrete example of the work: a built tool, a defined problem, an editorial standard, named public guidelines and a personal reason the work matters.
It answers, “What has this person made, and why does inclusive language matter to them?”
Shaun Chavis describes building a Weight Bias Editor, a custom ChatGPT that catches weight bias and suggests bias-free edits.
A strong fit for health, weight-care, food or medical publishing clients seeking inclusive content review.
This post highlights another side of the work: hiring and editorial judgment for health content.
It helps newcomers assess whether Shaun Chavis understands the people and standards behind health publishing, not just Substack growth.
Shaun Chavis points nurses and health care professionals to a conversation with Janine Kelbach on The Savvy Scribe about moving into health journalism or content marketing.
Relevant to health publishers or brands building a content team, especially those considering clinicians as writers. The post could support advisory or training work on health content talent, editorial standards and long-term contributor relationships.
Shaun teaches people and businesses to treat a Substack newsletter as its own named brand rather than “my Substack.”
In a LinkedIn post, they say a newsletter has a name of its own, is a brand to build on, and is a place to own your voice.
Live webinars and strategy work covering platform basics, brand socialization, Substack optimization, and growth tracking.
A B2B media or publishing company can engage Shaun for Substack strategy workshops, creator education, or consulting. The practical focus: teaching writers and food and health experts to build a distinct newsletter brand and track early growth.
Shaun has run or promoted a Substack webinar specifically for food creators.
The post describes their background as a cookbook editor, food writer, food-focused podcaster, cofounder of a food blogging conference, culinary school teacher, and content marketer for a specialty food company. The food session covers standard Substack topics, with attention to features food content creators need for a good user experience.
An industry-specific webinar adapting Substack strategy to food publishing and creator UX.
The post describes this as Shaun’s first webinar specifically for the food industry, making the offering a new one.
Food brands, cookbook publishers, and culinary media can engage Shaun for creator-facing training on publishing food content on Substack without losing user experience. This food-specific angle sets the offering apart from general newsletter advice.
Examples: Source 1
Shaun built a custom ChatGPT called the Weight Bias Editor that catches weight bias and offers bias-free edit suggestions.
They say its instructions draw on publicly available guidelines from the Obesity Action Coalition and the World Obesity Federation.
A custom AI tool grounded in external organizational guidelines, alongside prior in-house style-guide work.
The tool draws on public guidelines and lived experience. For clinical or medical review, ask for a separate assessment.
Health, wellness, weight-care, and food brands can engage Shaun for inclusive content reviews, style-guide development, or custom editing tools. A practical engagement could test the Weight Bias Editor against a brand’s existing content and use the findings to develop editorial guidelines.
Examples: Source 1
Shaun appeared on Janine Kelbach’s show The Savvy Scribe to discuss moving from nursing or health care into health journalism or content marketing.
They say they have hired nurse journalists and other health journalists, and discuss what they look for when hiring and how to build long-term relationships with customers.
A podcast conversation drawing on Shaun’s hiring experience and advice for health professionals.
Health systems, medical publishers, and agencies can engage Shaun for talent-development conversations, hiring advice, or training for health professionals interested in journalism and content marketing. The topic also suits a webinar or podcast for a brand audience.
Examples: Source 1
Shaun uses LinkedIn teaching posts, live Substack webinars, and a podcast interview.
The webinars recur and follow a short list of learning outcomes; the LinkedIn posts offer direct advice and invitations; the podcast covers hiring and career development.
A brand can brief Shaun for a webinar, guest podcast or interview, or LinkedIn-style teaching series. The formats suit education and lead generation more than entertainment-led creator content.
Shaun Chavis's posts document five named non-commercial connections: they use and teach Substack strategy, took an AI class at AICircles.org, built a Weight Bias Editor using guidelines from the Obesity Action Coalition and the World Obesity Federation, and appeared on The Savvy Scribe to discuss hiring health journalists.
The posts also mention prior roles at unnamed businesses—a weight care company, a specialty food company, and a cofounded food blogging conference—so ask for the names of those businesses if they matter to a potential partnership.
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Chavis writes a Substack newsletter and advises individuals and businesses on Substack strategy, helping clients and creators establish their brands on the platform.
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Chavis took a hands-on AI class at AICircles.org and says the Weight Bias Editor was a project they completed after the class.
Mention
Chavis instructed the Weight Bias Editor to use publicly available guidelines from the Obesity Action Coalition.
Mention
Chavis instructed the Weight Bias Editor to use publicly available guidelines from the World Obesity Federation.
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Chavis appeared on Janine Kelbach's show, The Savvy Scribe, to discuss what they look for when hiring nurse and health journalists and how to build long-term customer relationships.
Shaun Chavis's work is most useful to follow if you are building a Substack newsletter, publishing food or health content, or trying to make weight-related language more inclusive.
Start with the Substack webinar posts: they set out a clear teaching sequence—platform basics, socializing a brand, optimizing the newsletter, and tracking early growth—and frame a newsletter as a named brand rather than “my Substack.”
Like Shaun Chavis, Tim Clark works where journalism and brand content meet.
Clark writes about journalists moving into brand editorial roles, what hiring managers look for, and how editorial storytelling connects to business outcomes. They also teach through LinkedIn posts that break topics into numbered lessons.
Clark's posts center on enterprise brand journalism programs and 2025 enterprise content themes, not Substack publishing, food and health editorial, or inclusive-language tools. Readers seeking newsletter platform strategy or food and health content editing will find less of that in the posts.
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Gurpreet Kaur teaches content marketing through structured, practical LinkedIn posts.
Like Shaun Chavis, Kaur turns a broad promise into a staged process: a four-week lead-generation roadmap and a diagnostic for broken lead forms. They also point readers to repeatable resources, checklists, and follow-up steps.
Kaur's posts focus on B2B search and AI answer optimization, lead generation, CRM tracking, and tools such as HubSpot and Odoo. Shaun Chavis focuses on Substack publishing, food and health content, inclusive language around weight, and health journalism careers.
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Rosie Davies-Smith teaches a specific audience how to run a discipline in-house.
Like Shaun Chavis, Davies-Smith uses LinkedIn posts and workshops to explain who the offer is for, what it is not for, and why showing up consistently matters. Both make a complicated service easier to navigate through a clear membership or learning path.
Davies-Smith's posts center on eCommerce PR through PR Dispatch, press outreach, and a strict one-brand-use membership.
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This section helps buyers assess whether Shaun Chavis can reach the audience a Substack strategy or health/food content engagement needs.
The only published audience figure is a LinkedIn following of 2,631, observed 8 October 2026—a modest professional following on a single platform.
2,631
Shaun Chavis LinkedIn profile (linkedin.com/in/shaunchavis) · 2026-10-08
The posts describe two ways to work with Shaun Chavis: live Substack training sessions and individual or business help building a Substack presence.
In an April 2026 post, they write that a company asked for a Substack strategy, that the work turned out to be something they genuinely like discussing, and that they have since helped individuals and businesses establish their brands on the platform.
A buyer needs a clear Substack goal—starting out, rebuilding, or accelerating growth—access to the existing publication and account, and a named contact to review drafts and positioning. Chavis describes being hired to develop a Substack strategy for a company, then taking on similar work for individuals and businesses, with positioning and brand experience as the core deliverable.
A buyer or host needs to supply a date, registration channel, and audience cohort.
A buyer needs an audience of food creators and a session date.
Fit.
A B2B media or publishing company wants a creator to develop Substack strategy and content marketing for its health and food brand clients, delivered through a webinar and follow-on consulting.
Published posts give no registration or attendance figures for past webinars and no newsletter subscriber or open-rate figures. Ask for recent comparable results before scaling a program.
The LinkedIn audience was 2,631 as of 8 October 2026, a modest single-platform figure with no breakdown by role, seniority or geography. Reach for a given session is unverified.
The posts include no media kit, rate card or booking terms. Ask directly about scope, pricing and delivery commitments.
The food-industry session is described as a first, so the food-specific track is new rather than long-established.
Poor fit based on the available posts.
A consumer snack or beverage brand wants a creator for a paid short-form video campaign: several TikTok and Instagram Reels posts per month to drive mass-reach product trial among Gen Z shoppers, with performance measured in views and engagement rate.
The posts do not show video, so a campaign that depends on video cannot be assessed or recommended on this evidence. If video work exists, ask for full examples before reconsidering.
The posts provide no engagement-rate, view-count or conversion data for any channel, so performance-based formats cannot be evaluated.
A 75-minute live workshop built around one argument: your newsletter is a brand, not 'my Substack.' Structure it in the four blocks already taught — what Substack is and what it offers; connecting with others to socialize the brand; optimizing the publication to establish the brand experience; driving and tracking early growth — then add a food-specific pass on platform features food creators need for a usable reader experience. Close with a short paid advisory window to review each writer's publication name, positioning line and first growth metric.
A food-media company wants its freelance food and nutrition writers to build a stronger Substack presence. The session should produce a working positioning statement for each publication and a growth-tracking plan.
One 60 to 75-minute live session, with registration handled as in the advertised sessions through the Luma page referenced in the posts.
A food-focused segment on reader experience, drawing on the cookbook, food-writing, food-podcast, blogging-conference, culinary-teaching and specialty-food content-marketing background.
A positioning line for each publication and a simple early-growth tracking plan, produced during or after the session.
An optional inclusive-language review for health- or weight-related food content, using the Weight Bias Editor approach and the named public guidelines behind it.
A paid Substack strategy workshop, followed by advisory support for a food or health brand’s contributor roster
Position the Weight Bias Editor as an editorial tool grounded in public guidelines and lived experience, not as a clinical or medical review.
Do not promise attendance, subscriber growth, or reach targets. The posts publish no attendance, subscriber, or open-rate figures; the LinkedIn figure of 2,631 does not predict workshop turnout.
Confirm pricing, materials ownership, and whether session recordings can be reused before contracting. The posts include no rate card or standard terms.
This puts the documented strengths to work: teaching Substack strategy, a food-specific content lane, and an editorial eye for health-adjacent language. It also fits the buyer’s existing evidence: the reader brief for this page asks for Substack strategy and content marketing for health and food brands, and proposes a webinar or consulting engagement.
Choose Tim Clark when the buyer's problem is the editorial operation itself, not one writer's newsletter.
The posts show a program builder's view: a year of brand journalism published on Forbes examined for recurring enterprise themes, and practical guidance for journalists moving into brand editorial roles.
The subject matter sits in enterprise B2B technology storytelling, framed around analyst-adjacent themes such as AI as operational infrastructure, data as a strategic asset, and compliance as competitive advantage.
Choose Gurpreet Kaur when the campaign is judged on leads and pipeline rather than publication growth.
The posts lay out a four-week sequence for getting a business ready to generate leads: interview sales and other departments before writing anything, gather internal documentation, analyze competitors and search results to find positioning, build the calendar around awareness, consideration, and decision, write bottom-of-funnel content personally, then measure in Search Console, GA4, and the CRM, using HubSpot and Odoo to trace leads rather than traffic.
The method is funnel- and business-outcome driven, treating publishing as raw material to split into LinkedIn posts, email sequences, notes, discussion threads, and sales enablement.
Choose Rosie Davies-Smith when the client is an eCommerce product brand that wants to run its own press outreach instead of hiring an agency.
The posts describe a membership built for exactly that: a press database priced for one brand, monthly terms without a contract tie-in, guest editors, AI-assisted research and pitch ideas, and workshops.
The one-brand-per-membership rule rules out a B2B media or publishing company serving a roster of client brands, which falls under the categories the platform turns away.
Editable Markdown templates for planning a campaign with this creator.
