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Robert M. Lee

Robert M. Lee is a co-founder and CEO of Dragos, a company focused on cybersecurity for operational technology and industrial control systems that support critical infrastructure.

58.4K followersOT cybersecurityFrontier AI riskBased on 14 posts · latest Oct 2026
LinkedIn

At a glance

Robert M. Lee is most useful for connecting OT cybersecurity gaps to public safety and critical infrastructure consequences.

Best for

A critical infrastructure cybersecurity vendor running a co-marketing or speaking partnership on OT and ICS protection.

Not for

A general IT security platform seeking scripted claims that one IT stack covers operational technology.

Key takeaways

  • OT security is a distinct discipline and leaving critical infrastructure undefended is a moral choice
  • Incremental prevention is not enough when the stakes are loss of life
  • Frontier AI risk is also a cybersecurity readiness gap

Check first: Confirm recent LinkedIn engagement analytics, follower demographics, and results from comparable OT topics.

Main ideas
OT security is a distinct discipline, and leaving critical infrastructure undefended is a moral choice · Incremental prevention is not enough when the stakes are loss of life · Build Dragos to last 100 years, not to reach an exit
Audience
58414 LinkedIn followers
Read first
Ten years after founding Dragos
Sources for this section

What they are known for

Robert M.

  • Lee co-founded Dragos and leads the company’s work in cybersecurity for operational technology (OT)—the systems that run power, water, manufacturing, and other critical infrastructure.
  • They write about why those systems need protection, how cybersecurity gaps affect public safety, and what it takes to build an organization around a long-term mission.
  • Follow for a founder’s perspective that connects technical risk with the people and communities infrastructure serves.

Lee makes OT security legible by connecting technical gaps to real-world consequences.

Sources for this section

Ideas and priorities

Robert M.

Read more

Lee’s recurring ideas center on operational technology and industrial control systems security as a distinct, urgent discipline—not a branch of IT security.

  • They argue that critical infrastructure is vital, often under-resourced, and worth defending with more than incremental prevention; that Dragos should be built for a 100-year mission rather than a financial exit; that the company should cover the whole xOT stack through acquisitions and Accenture-backed scale; and that frontier AI risk is also a cybersecurity gap.
  • Lee also treats cybersecurity as an enabler for the linemen and utility workers who keep infrastructure running.

OT security is a distinct discipline, and leaving critical infrastructure undefended is a moral choice

Lee argues against investors and IT-only advocates who treated OT security as a mistake or simply part of IT.

Read more

They say OT runs electric grids, water systems, manufacturing plants, data centers, and transportation networks; defending them was not just a business decision but a moral one. These systems are too important to leave to a security model built for IT alone.

Lee recalls that almost every investor said an OT cybersecurity focus was a mistake, and some called it unfundable or "stupid" because they believed OT would go away. In a later post, Lee pushes back on people who say security is "all T" and argue that OT security should not exist.

The argument shifts from skeptical investors at Dragos’s founding to an anti-OT cybersecurity crowd in later public posts.

Read original · Original 2

Incremental prevention is not enough when the stakes are loss of life

Lee rejects preventive-only OT security and debates about risk and frequency.

Read more

Defenders already know what to do, they argue, and every avoidable loss of life is unacceptable. They call for a fundamental step change rather than incremental discussion.

Lee writes that over 80 water utilities were hit by cyber attacks in one campaign in a month, that the number is higher and many are undisclosed, and that the attacks were not limited to the U.S. They also cite $300 million in damages and an attempt to kill people at an oil refinery.

Read original

Build Dragos to last 100 years, not to reach an exit

Lee argues that hitting quarterly goals is only the basics.

Read more

A mission worthy of lasting 100 years requires culture, values, autonomy, and work whose benefits the current team will never see. Valuations are not the driver.

In a ten-year reflection, Lee notes Dragos became the first OT company valued at $1 billion or more, but says valuations have never driven the team. Later, they describe the Accenture majority investment as putting the OT cybersecurity mission into the company’s governing documents, keeping Dragos independent and vendor-neutral, and giving them operational control as CEO to provide permanence for the next 100-plus years.

The permanence argument moves from a founder’s long-term mindset to a specific governance structure through the Accenture investment.

Read original · Original 2 · Original 3

Consolidate the platform to cover the whole xOT stack

Lee’s priority is an end-to-end xOT cybersecurity platform spanning the software supply chain, connected devices, and the operational core.

Read more

Customers need coverage across more of the operational stack; acquisitions and Accenture’s reach and datasets are the way to get there.

Lee announces that Dragos acquired NetRise and runZero after earlier acquisitions of Network Perception and Phosphorus Cybersecurity, with Accenture’s majority investment clearing government approvals. The combined enterprise value is described as $4.175 billion, with over 100 positions opened in recent months and hundreds more expected, mostly in R&D.

Read original · Original 2

Frontier AI risk is also a cybersecurity readiness gap

Lee argues that scary AI scenarios are not simply about model capability but about how little cybersecurity is being done, especially in OT.

Read more

Board slides and green KPIs, they argue, did not capture operational reality. The danger lies where capable AI meets under-protected systems.

Lee writes that far less is being done in certain areas, including OT security, than people realize. The dangerous part is the intersection, not simply that AI is that good.

Read original

Back under-resourced utilities and the workers who run them

Lee argues that many small utilities lack the money and trained staff for OT cybersecurity, even when they know they are at risk, and that this gap matters beyond their individual communities.

Read more

They also frame cybersecurity as an enabler, not the mission, and celebrate the frontline workers who keep infrastructure operating.

Dragos, Accenture, and SANS Institute launched the Community Cyber Resilience Foundation with support from Elastic, making $10 million in resources immediately available to U.S. electric, gas, or water utilities under $100 million in revenue.

  • The resources include free software, hardware, deployment support, training, and GIAC certifications.
  • In a separate post, Lee celebrates linemen, wastewater treatment engineers, and manufacturing line workers as unsung heroes and says cybersecurity is not the mission but the enabler.

Read original · Original 2

Sources for this section

Start with their work

Ten years after founding Dragos

This is the closest thing to an origin story: it explains what Dragos is, who Lee built it with, and why the mission centers on long-term infrastructure protection.

Read more

Lee recalls co-founding Dragos ten years earlier with Jon Lavender and Justin Cavinee.

  • They describe the OT/ICS cybersecurity community as overlooked and underserved but vital, pointing to electric grids, manufacturing plants, water systems, data centers, and other infrastructure that make modern life possible.
  • They note that skeptics said an OT-focused cybersecurity company was impossible, that Dragos became the first OT company valued at $1b+, and that the goal is to build a company to last 100+ years through culture, values, and people who will never meet.

For brands planning a campaign

A critical-infrastructure cybersecurity vendor can use this as an anchor for mission alignment: propose co-marketing around protecting OT/ICS communities and long-term stewardship, rather than short-term product promotion. It also offers a speaking angle on building a durable security company.

Accenture majority investment clears; Dragos acquires NetRise and runZero

This post explains what changed at Dragos at the corporate level and why the platform now reaches across more of the OT stack.

Read more

It is the clearest recent update on scale, ownership, and leadership.

Lee writes that the Accenture majority investment in Dragos has cleared government approvals and is now official, and that Dragos has acquired NetRise and runZero.

  • They also cite earlier acquisitions of Network Perception and Phosphorus Cybersecurity and describe the aim as building the industry's first end-to-end xOT cybersecurity platform, from the software supply chain and connected devices to the operational core.
  • They say they remain CEO and have been elevated to Chairman of the Board of Directors.
  • The post notes over 100 positions opened in recent months and hundreds more expected, mostly in R&D, and welcomes HD Moore, Thomas Pace, Michael Scott, and their teams to Dragos.

For brands planning a campaign

A partner should account for the expanded platform and corporate backing. Co-marketing and speaking opportunities can focus on xOT platform consolidation, R&D investment, and the combined Dragos-Accenture reach, rather than pitching Dragos as a small independent startup.

Meeting the market and mission moment

This post explains the business milestone and Lee's framing of it: mission first, financial exit not the goal, and independence preserved through governance.

Read more

It also shows why the Accenture deal changes partnership scale.

Lee recalls that investors called an OT cybersecurity focus a mistake and said it was unfundable, and that some called it stupid because they believed OT would go away.

  • They say the alternative—leaving power systems, water systems, manufacturing plants, data centers, and transportation networks undefended—was a moral decision, not a business decision.
  • The post announces that Accenture is acquiring a majority stake in Dragos at a $3.25 billion valuation, along with all of runZero and NetRise, bringing combined enterprise value to $4.175 billion.
  • They say Accenture is moving the OT cybersecurity mission into the company's governing documents, that Dragos remains an independent and vendor-neutral company, that they have operational control as CEO, and that the structure is meant to give Dragos permanence for the next 100+ years.
  • Accenture is described as contributing reach, scale, OT cybersecurity expertise, and unique datasets.

For brands planning a campaign

This is the strongest proof of scale for a partnership pitch.

  • A vendor can propose co-marketing around mission-driven M&A, independent vendor-neutral security, and the moment in the OT market.
  • A speaking angle could explore why critical-infrastructure security needs long-term governance, not just quarterly goals.

Frontier AI risk is also a cybersecurity gap

This short post shows how Lee connects AI risk to Dragos's cybersecurity work.

Read more

It offers a starting point for understanding their current technical argument beyond company news.

Lee argues that a major consideration in frontier AI models and scary scenarios is not simply model capability but the lack of cybersecurity work.

  • They say far less is being done in certain areas, including OT security, than people realize, and that board slides and green KPIs did not capture reality.
  • In their view, the danger lies in that intersection—not merely in AI being good.

For brands planning a campaign

An AI-security partner can co-create content on the gap between board reporting and operational reality in OT security. A campaign can frame AI risk as a cybersecurity-readiness problem, not only a model-capability problem.

Exhausted by anti-OT arguments

This post shows what drives Lee's public advocacy and how urgently they frame the threat.

Read more

It offers important context on tone and stakes before proposing a partnership.

Lee says they are exhausted and done with the anti-OT cybersecurity crowd and with OT cyber people who do not advocate for more than preventive measures.

  • They write that people are going to die, that over 80 water utilities were hit by cyber attacks in one campaign in the past month, that the number is higher and many attacks are undisclosed, and that the attacks were not limited to the U.S.
  • They reference $300m in damages and an attempt to kill people at an oil refinery, argue that the response has been too incremental, and call for a fundamental step change.
  • They close by saying they will work on something new.

For brands planning a campaign

A partner should avoid soft awareness campaigns that treat OT security as a distant risk.

  • This post supports urgent advocacy, incident response, and water-utility protection messaging.
  • The confrontational tone may not suit neutral co-marketing, so pair it with a concrete program or resource.

Community Cyber Resilience Foundation

This is a practical example of how Lee turns mission language into an operational program.

Read more

It shows what a partner could actually support.

Lee writes that many small utilities lack the financial resources and trained staff to do OT cybersecurity even when they know they are at risk.

  • Dragos, Accenture, and SANS Institute are launching the Community Cyber Resilience Foundation with additional support from Elastic.
  • The announcement makes $10m of resources immediately available.
  • Any U.S. electric, gas, or water utility under $100 million in revenue can apply for free cybersecurity software, hardware, deployment support, and training including GIAC certifications, described as free forever.
  • Lee says a blog covers what Dragos learned from giving software to small utilities and why those utilities matter beyond their own communities.

For brands planning a campaign

This is a concrete CSR and partnership program. A vendor can amplify, sponsor, or co-market training and small-utility outreach, or build a speaking session around closing the resource gap for under-resourced utilities.

Celebrate linemen and unsung heroes

This post shows what Lee sounds like outside conversations about deals or threats, offering a human-focused tone for partnership creative.

Read more

Lee writes about having fun with AI to celebrate linemen, wastewater treatment facility engineers, and people working manufacturing lines. They call them unsung heroes and say it is a privilege to work in cybersecurity, but cybersecurity is not the mission—just the enablers—and that this is beautiful too.

For brands planning a campaign

A partner can use this as a low-risk, human-focused creative starting point: celebrate frontline infrastructure workers without product-heavy messaging. It suits community, employer-brand, or mission-support campaigns.

Sources for this section

Topics and approach

Posts cited for each topic
First-person, direct posting style7
OT and ICS cybersecurity for critical infrastructure4
Building a mission-driven company for the long term3
Advocating for OT security against IT-only and preventive-only views2
Platform consolidation and acquisition strategy2
Community support for small and underserved utilities1
Frontier AI risk as a cybersecurity gap1
Celebrating infrastructure workers1

OT and ICS cybersecurity for critical infrastructure

Robert M.

Read more

Lee’s posts focus on protecting the operational technology and industrial control systems that run electric grids, water systems, manufacturing plants, data centers, and transportation networks. They argue that these systems are vital, often overlooked, and should be off limits to cyber attacks.

For brands planning a campaign

A critical-infrastructure cybersecurity vendor can build co-marketing and speaking opportunities around OT-specific defense, drawing on Robert M. Lee’s framing of the mission and its consequences for local communities.

Examples: Source 1 · Source 2 · Source 3 · Source 4

Building a mission-driven company for the long term

Robert M.

Read more

Lee describes founding Dragos with a stated mission to safeguard civilization and frames the company as built to last 100-plus years through culture, values, and autonomy—not just quarterly results. Reflections on its first ten years set the company’s work against a pandemic, war in Europe, market instability, and geopolitical uncertainty.

For brands planning a campaign

A partner can propose founder-story keynotes, long-term partnership narratives, or employer-brand content centered on a lasting mission and shared values. The material supports a message about commitment beyond a single product cycle.

Examples: Source 1 · Source 2 · Source 3

Advocating for OT security against IT-only and preventive-only views

Several posts push back on investors who called an OT focus a mistake and on people who treat security as “all IT” or mainly preventive.

Read more

Robert M. Lee argues that OT security should be a distinct discipline and that incremental discussion is not enough.

The sharpest criticism invokes the risk of people dying and rejects debates over risk and frequency—a powerful but polarizing message for partner campaigns.

For brands planning a campaign

A brand can use debate-style panels, myth-busting explainers, or advocacy campaigns aimed at OT and IT decision-makers. The stark, mortality-focused posts can be powerful but polarizing; provide context before using excerpts.

Examples: Source 1 · Source 2

Platform consolidation and acquisition strategy

The posts announce Accenture taking a majority stake in Dragos at a $3.25 billion valuation and Dragos acquiring NetRise and runZero, after earlier acquisitions of Network Perception and Phosphorus Cybersecurity.

Read more

Robert M. Lee describes the goal as an end-to-end xOT cybersecurity platform spanning software supply chain, connected devices, and the operational core, while Dragos remains independently operated.

For brands planning a campaign

A partner should align with the platform and independence message.

  • Co-announcements, technical integration content, or webinars with Robert M.
  • Lee may fit if the partner’s capabilities complement the xOT platform rather than compete with it.

Examples: Source 1 · Source 2

Community support for small and underserved utilities

Robert M.

Read more

Lee highlights the launch of the Community Cyber Resilience Foundation with Accenture and SANS Institute, supported by Elastic. The foundation makes $10 million in resources immediately available to U.S. electric, gas, and water utilities with under $100 million in revenue, including free software, hardware, deployment support, training, and GIAC certifications.

For brands planning a campaign

A brand can propose co-marketing around workforce training, small-utility resilience, or corporate social responsibility, drawing on a concrete program and audience rather than a general charitable claim.

Examples: Source 1

Frontier AI risk as a cybersecurity gap

Robert M.

Read more

Lee argues that frightening AI scenarios stem not only from model capability but also from weak cybersecurity, especially in OT. In their view, board slides and green KPIs missed the real danger at the intersection of AI and under-protected operational systems.

For brands planning a campaign

A brand can pitch responsible-AI and cyber-physical risk panels or written commentary. The angle can reach technical and board-level audiences if the campaign focuses on cybersecurity practice rather than AI hype.

Examples: Source 1

Celebrating infrastructure workers

One post steps away from corporate announcements to celebrate linemen, wastewater treatment engineers, and manufacturing line workers as unsung heroes.

Read more

Robert M. Lee presents cybersecurity as an enabler, not the mission itself.

For brands planning a campaign

A partner can build human-interest content around the people who keep infrastructure running, presenting security as support for their work. This softer angle can balance more technical or acquisition-focused material.

Examples: Source 1

First-person, direct posting style

The posts are first-person LinkedIn updates that mix anniversary reflections, pointed opinion, product and acquisition announcements, and community-program news.

Read more

Robert M. Lee writes in direct, declarative paragraphs, often returning to mission, long-term thinking, and the difference between OT and IT security.

For brands planning a campaign

A partner should expect a founder-voice format rather than ghostwritten corporate copy.

  • Co-created content should leave room for Robert M.
  • Lee’s mission framing and directness, especially on OT-specific arguments.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5 · Source 6 · Source 7

Sources for this section

Brands and businesses

Robert M.

Read more

Lee’s posts describe their role as CEO and co-founder of Dragos, Accenture’s investment in Dragos, and a utility-resilience initiative launched with Accenture, SANS Institute, and Elastic.

Dragos

Employment

Lee says they co-founded Dragos and serve as its CEO; a later post says they also became chairman of the board.

Read more

Their posts describe Dragos’s focus on operational technology cybersecurity and critical infrastructure.

View example

Accenture

Investment

Lee says Accenture acquired a majority stake in Dragos.

Read more

This is an investment in Dragos, not evidence of sponsorship or client work.

View example

Accenture

Disclosed partnership

Lee names Accenture as a launch partner with Dragos and SANS Institute for the Community Cyber Resilience Foundation, which provides resources to eligible U.S. utilities.

Read more

View example

SANS Institute

Disclosed partnership

Lee names SANS Institute as a launch partner with Dragos and Accenture for the Community Cyber Resilience Foundation, including training and GIAC certifications for eligible utilities.

Read more

View example

Elastic

Disclosed partnership

Lee says Elastic provided additional support for the Community Cyber Resilience Foundation.

Read more

Ask what form that support took.

View example

Sources for this section

Topics and similar creators

Robert M.

Read more

Lee is a founder-CEO voice on protecting the industrial and operational technology that runs power grids, water systems, factories, and data centers.

  • Their posts pair company milestones with a blunt argument: OT security is a distinct discipline from IT security, and critical infrastructure deserves more than incremental prevention.
  • Follow the work roughly chronologically: ten-year reflections on founding Dragos and building for a 100-year mission; the post announcing the Accenture majority investment and the NetRise and runZero acquisitions; the Community Cyber Resilience Foundation launch for small utilities; and a sharper post arguing that debates about risk and frequency miss the human stakes.
  • Posts on frontier AI risk and on linemen and plant workers round out the picture.
  • The recurring threads are OT and ICS defense, long-term company building, platform consolidation, and support for under-resourced utilities.
  • Three adjacent voices are worth comparing: Lee Odess on the physical security market, Andrea Licciardi on resilience and the human side of incidents, and Derek Harp on hands-on OT training.
OT cybersecurity ICS security Critical infrastructure protection Cybersecurity leadership Long-term company building Platform consolidation and acquisitions Frontier AI risk Small and underserved utilities First-person commentary LinkedIn posts OT security practitioners Critical infrastructure operators

Lee Odess

Both publish first-person analysis of security-industry developments on LinkedIn.

Read more

Odess breaks down acquisitions and market structure, including the ASSA ABLOY deal for PACLOCK and an episode on European regulation—topics close to Robert M. Lee's acquisition and market commentary.

Odess focuses on the physical and access-control security market, product positioning, and regulation as a competitive moat—not OT and ICS defense or mission-driven company building.

Read original · Original 2

Andrea Licciardi

Writes about cybersecurity resilience and the human factor in incident response, echoing Robert M.

Read more

Lee's emphasis on the operators and incident teams behind the tools and on what work goes unseen.

Licciardi focuses on national CSIRT and SOC work, workforce recognition, and resilience culture—not OT and ICS platforms, acquisitions, or founder-level strategy.

Read original · Original 2

Derek Harp

Posts about OT and ICS cybersecurity training built by practitioners, including a conversation on OT firewalls and safety PLC exposure.

Read more

Like Robert M. Lee, they argue that OT security is not simply IT security.

Harp's posts largely promote courses and events for CambiOS Academy, while Robert M. Lee writes about founder-level strategy, mission, and community programs.

Read original · Original 2

Sources for this section

Audience

For co-marketing and speaking aimed at people interested in operational technology and industrial control systems cybersecurity, the posts demonstrate topic alignment.

Read more

A LinkedIn profile snapshot dated October 23, 2026, lists 58,414 followers.

  • Robert M.
  • Lee's posts from April to October 2026 consistently address operational technology and industrial control systems cybersecurity, risks to small and local utilities, Dragos's Accenture-backed expansion, and gaps in AI security.
  • A critical infrastructure cybersecurity vendor can reasonably read that as engagement with the category.
  • The posts do not show followers' employers, occupations, job seniority, or buying roles.
  • Ask Lee for recent LinkedIn engagement analytics and, if available, follower demographics and an audience survey covering employer type, occupation, and seniority.
  • For a speaking or co-marketing test, request results from comparable OT and critical infrastructure topics, including impressions, reactions, comments, click-throughs, and any registration or lead outcomes.

LinkedIn followers

58414

LinkedIn profile snapshot · 2026-10-23

Sources for this section

Partnership options

The posts describe Dragos’s corporate partnerships and investment activity, not a creator sponsorship offer from Robert M.

Read more

Lee.

  • A June 2026 post announces that Accenture is acquiring a majority stake in Dragos at a $3.25 billion valuation, bringing the combined enterprise value of Dragos, runZero, and NetRise to $4.175 billion.
  • Accenture will contribute OT cybersecurity expertise and datasets to the Dragos Platform, and the OT mission is written into the company's governing documents.
  • A September 2026 post confirms that the investment cleared government approvals; Dragos completed acquisitions of NetRise and runZero, on top of earlier acquisitions of Network Perception and Phosphorus Cybersecurity; Lee took on the additional role of Chairman of the Board; and more than 100 positions opened, mostly in R&D, with hundreds more planned.
  • An October 2026 post describes the Community Cyber Resilience Foundation, launched with Accenture and SANS Institute and additional support from Elastic.
  • It makes $10 million of software, hardware, deployment support, and GIAC certification training available free, permanently, to U.S. electric, gas, or water utilities under $100 million in revenue that apply.
  • These are company-level arrangements disclosed in Lee's own posts, not a published creator partnership program.
  • Lee's posts do not state sponsored-content rates, speaking fees, endorsement terms, editorial-control rules, or an intake process for brands seeking to work with them personally.
  • A critical infrastructure security vendor considering co-marketing or a speaking engagement should ask directly about format, pricing, exclusivity, and approval terms.
Sources for this section

Campaign fit

A campaign to shortlist

Strong fit, with commercial terms to be established from scratch.

Read more

Brief

A critical-infrastructure cybersecurity vendor that sells OT/ICS monitoring or services wants a recognized OT security leader for a co-marketing and speaking partnership: a co-hosted webinar, an industry-event keynote, and a co-authored piece on protecting small and mid-size utilities.

Reasons

  • The subject matter lines up directly. Lee argues that OT and industrial control systems security is a distinct discipline spanning electric grids, water systems, manufacturing plants, data centers, and transportation networks. They describe these systems as vital and often underfunded, with risks that are currently understated. A vendor in this category would be creating content on ground they already cover.
  • Lee's most pointed posts supply the campaign argument a partner would want: investors called an OT focus a mistake, IT-only framing misses the problem, and weak cybersecurity — not just model capability — makes frontier AI risky for operational systems.
  • There is a ready-made co-marketing vehicle. The Community Cyber Resilience Foundation, launched with Accenture and SANS Institute with support from Elastic, makes $10 million of software, hardware, deployment support, and GIAC training available at no cost to U.S. electric, gas, and water utilities under $100 million in revenue. A partner can attach to a concrete program rather than make a general awareness claim.
  • The format fits. Lee publishes first-person, declarative posts that mix mission framing with company news. A partner should plan for founder-voice content rather than ghostwritten corporate copy.
  • The topic-aligned audience matters more than its size. A LinkedIn account lists 58,414 followers as of October 23, 2026. Ask for employer, occupation, and seniority data before using reach to forecast results.
  • Constraints to price in: no sponsorship policy, rate card, exclusivity term, editorial-control rule, or intake route appears in the posts, so negotiate these directly. Lee's bluntest advocacy uses stark mortality language and rejects incrementalism; don't excerpt it without context. Dragos is now majority-owned by Accenture while operating as an independent, vendor-neutral company, so expect approval layers. Don't ask for competitor attacks, exclusivity, or claims that conflict with vendor neutrality.

When to choose a specialist

Reject as scoped; a rewritten brief could work.

Read more

Brief

A general IT security platform wants Lee to front paid promotional content built around one claim — that a single IT security stack already covers operational technology — delivered as scripted short-form video and scheduled posts, with brand approval over every line and performance-based payment tied to impressions and demo requests.

Reasons

  • The central claim contradicts what Lee publishes. They write that they are exhausted by people who say it is "all IT" and that OT security should not exist as a separate discipline, and argue for a fundamental shift rather than incremental discussion. Asking them to endorse the opposite position is a mismatch between the brief and the person, not a persuasion problem.
  • Lee's posts don't evaluate an IT security stack's OT coverage. Ask for product evidence to substantiate the requested claim before considering an endorsement.
  • The production format fights the voice. Lee writes directly about mission, corporate milestones, and threat urgency. Scripted copy with line-by-line brand approval would undercut the credibility of the content.
  • The commercial structure is undocumented. The posts establish no sponsored-content rate, performance-based deal, or personal endorsement term, so create and negotiate those terms rather than assume a payment-for-impressions structure.
  • To make the brief workable, keep the audience but correct the claim to an OT-specific one, replace scripted endorsement with co-authored commentary Lee writes or approves at a high level, drop the requirement to argue against a separate OT discipline, and separate paid promotion from Lee's own editorial posts. Treat it as a new proposal, not a revision of this one.
A worked campaign example
Angle

Who protects the utilities that cannot protect themselves? Pair the vendor's OT capability with the Community Cyber Resilience Foundation's no-cost resource program for small U.S. electric, gas, and water utilities. Frame the partnership as closing a documented resource gap, not pushing a product.

Deliverables

One co-hosted 60-minute webinar titled around the small-utility gap, opened by Lee on why under-resourced utilities are a systemic risk and followed by the vendor's technical team on practical deployment.

One co-authored briefing on what the Foundation's work with small utilities revealed about staffing, budget, and deployment constraints, published on both organizations' channels with Lee's commentary in their own words.

One keynote or panel on protecting critical infrastructure over a long horizon, using Lee's 100-year-company framing and positioning the vendor as the practical enabler.

Optional co-announcement or podcast appearance for a second touchpoint; keep it conversational rather than scripted.

Success measures

Measure registration and lead quality among OT practitioners at small and mid-size utilities, webinar completion and attendance, and downstream recognition of the vendor alongside the Foundation program. Treat follower counts as a reach signal, not a conversion forecast.

Tradeoff

The fit depends on the mission program being a genuine part of the campaign. If the brief becomes a straight product-awareness play with the Foundation as a backdrop, the advantage narrows; a different creator or a purely technical content partnership may serve the vendor better.

What to confirm first

Ask whether Lee accepts sponsorship or paid co-marketing, and under what terms; no policy or intake route is documented.

Ask how Accenture's majority ownership affects co-marketing and speaking approvals, and whether Dragos's vendor-neutral position limits naming a partner in comparative or endorsement claims.

Agree on who owns editorial approval and how to disclose the commercial relationship.

Whether the vendor's capabilities complement an end-to-end xOT platform or compete with it; that determines whether to frame the story as a partnership or a comparison.

Why it fits

It uses a concrete program with named beneficiaries rather than a generic mission statement. It casts the vendor in the role Lee assigns to outsiders—enabler, not the mission itself—and matches the first-person, direct register running through their posts. It also targets buyers who already care about OT, rather than trying to persuade an IT audience that OT is a feature.

Sources for this section

Who else to consider

Lee Odess

Choose Lee Odess when the campaign's buyer task concerns the physical security market rather than industrial control systems: access control, locks, dealer and integrator channels, or how regulation and consolidation shape purchasing.

Read more

The posts analyze ASSA ABLOY's acquisition of PACLOCK, the value of a US-made hardware story in critical infrastructure procurement, and European regulation as product discipline and a market moat. For a vendor whose audience includes security integrators, facilities and access-control buyers, or manufacturers navigating compliance as a competitive filter, Odess speaks to the same purchasing decisions from the physical security side.

The tradeoff is distance from the OT/ICS mission Robert M.

  • Lee leads.
  • Lee Odess's posts focus on physical security hardware, access control, mergers and acquisitions, and regulatory strategy—not electric grids, water utilities, or industrial control system defense.
  • A co-marketing campaign aimed at protecting small utilities would lack the firsthand OT threat and utility-resource argument; a keynote or co-authored piece would need to focus instead on security market structure, compliance, and channel strategy.
  • Ask about sponsorship availability, rates, and audience composition before proceeding.

Examples: Source 1 · Source 2

Andrea Licciardi

Choose Andrea Licciardi when the task calls for human-factor, incident-response, and cyber-resilience storytelling rather than an OT product platform.

Read more

The posts show work around national CSIRT and SOC functions, a defense of the invisible output of containment work, a documentary about the people behind incident response, and an argument that diverse thinking is itself a control. A vendor selling incident response, resilience services, SOC support, or workforce and inclusion programs can use that register for a webinar or panel on what actually happens during a bad night.

The tradeoff is that the posts focus on cyber-resilience and people, not OT/ICS specifically.

  • They say nothing about the small-utility funding gap, industrial control system defenses, or the 100-year critical infrastructure framing that makes Robert M.
  • Lee a direct fit for a campaign aimed at small utilities.
  • This alternative could support a campaign about the human side of response, but a separate OT technical voice would be needed for the industrial systems content.

Examples: Source 1 · Source 2

Derek Harp

Choose Derek Harp when the campaign is a training, certification, or practitioner-education play in OT/ICS.

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The posts promote CambiOS Academy and argue that OT courses should be built by instructors with real plant-floor experience.

  • They also convene an oil-and-gas OT security webinar on governance, incident response readiness, IT/OT segmentation, and sector threats.
  • A vendor selling OT security services or software and seeking a course, bootcamp, or expert-panel format can use this alternative to reach practitioners who buy training and peer advice.

The tradeoff is that the posts focus more on education marketing and event promotion than on the founder-led mission and company-news posts that define Robert M.

  • Lee's voice.
  • They say less about executive-level brand partnerships, large audience reach, or a utilities-specific philanthropic program.
  • For a co-marketing campaign aimed at small utilities, Derek Harp could provide the technical training layer, but Lee remains the stronger match for the mission and platform-level partnership.
  • Ask about rates and sponsorship policy before proceeding.

Examples: Source 1 · Source 2

Sources for this section

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Editable Markdown templates for planning a campaign with this creator.

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Completed example — utility co-marketing brief for Robert M. Lee

Sources for this section

Research methodology

  • Seven LinkedIn posts written in the first person by Robert M.
  • Lee cover the founding of Dragos and its ten-year milestone, the Accenture majority investment and the NetRise and runZero acquisitions, the Community Cyber Resilience Foundation for small U.S. electric, gas, and water utilities, frontier AI and OT risk, attacks on water utilities, and a post crediting linemen and plant workers.
  • A LinkedIn page observed October 23, 2026 lists 58,414 followers; the posts do not include publication dates, so they show a body of work rather than a dated timeline.
  • Comparisons with similar creators draw on two posts each from Lee Odess, Andrea Licciardi, and Derek Harp.
  • The posts show what Robert M.
  • Lee discusses but do not verify employers, titles, or credentials.
  • No book, keynote transcript, or video is available here; nor are Lee’s earliest or full posting history, audience demographic or engagement data, or any sponsorship policy, rate card, or partnership inquiry route.
  • For any commercial relationship, format, pricing, and approval terms must be established through direct outreach rather than inferred from these posts.

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