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Reetu Gupta

Reetu Gupta hosts Green Shoots & Big Shifts, interviewing people working on sustainability, clean energy, and practical climate solutions.

6.1K followersCircular economyBased on 10 posts · latest Sep 2026

At a glance

They are most useful for hosting guest-led interviews about practical climate solutions, waste-to-value, and community energy projects.

Best for

A B2B media company expanding a climate-tech interview feed with guest-led episodes.

Not for

Paid creator campaigns needing sponsorship terms, audience guarantees, or MQL targets.

Key takeaways

  • Tom Twist episode links student-led campus projects with larger renewable-energy investments.
  • Kristi Shaw episode connects sargassum to clean-energy products and public-health needs.
  • Todd Thomas episode connects construction waste and energy demand with community engagement.

Check first: Confirm sponsorship terms, audience demographics, and episode performance data before contacting them.

Main ideas
Make sustainability concrete and hands-on rather than abstract · Treat specific waste streams as resources with real products and trade-offs · Put community engagement and local impact inside the case for new energy projects
Audience
6,073 LinkedIn followers
Read first
Can Students Lead the Way in Sustainability? Tom Twist Weighs In!
Sources for this section

What they are known for

Reetu Gupta hosts Green Shoots & Big Shifts, a series about people turning sustainability challenges into practical climate solutions. Their interviews connect ideas such as decarbonisation and renewable energy to the people, choices and community needs involved in making them work.

Gupta’s interviews show how climate solutions meet local needs and practical constraints.

Sources for this section

Ideas and priorities

Across the three reviewed episodes of Green Shoots & Big Shifts, Reetu Gupta returns to a consistent set of priorities: sustainability is most useful when it is practical, local, and run by people rather than stated as a target; waste streams are resources with products, buyers, and trade-offs; and new energy projects have to answer to the communities around them.

Read more

The show uses guests’ career paths to make technical material legible and treats acute crises such as hurricanes as moments when practical innovation can take shape.

Make sustainability concrete and hands-on rather than abstract

The Tom Twist episode moves from climate anxiety to experiential, project-based learning, then to campus decarbonization as a mix of large renewable energy projects and smaller “quick win” initiatives that build momentum and trust.

Read more

The implied priority is that agency and visible progress are what make sustainability stick. Tom Twist, Sustainability Director at Bates College, argues that involving students directly in campus projects changes how they see their own impact.

Tom Twist describes building hands-on student projects at Bates that turn decarbonization and climate action into concrete campus initiatives, after a path through the Chewonki Foundation and a period in a Buddhist monastery that shaped an emphasis on resilience and mindfulness.

Read original

Treat specific waste streams as resources with real products and trade-offs

Both episodes focus on founders who start with a specific waste problem and turn it into sellable products, emphasizing choices and trade-offs over broad mission statements.

Read more

Kristi Shaw, CEO and founder of Mermaid Energy, explains how the company intercepts invasive sargassum seaweed at sea and works to turn it into bio-stimulants, renewable diesel, and other products, linking sustainability, energy security, and community wellbeing. Todd Thomas, CEO and founder of WoodChuck.ai, starts with construction-generated wood waste and works to divert millions of tons from landfill into biomass energy, including power for data centres and EV battery factories.

Mermaid Energy’s sargassum-to-products work in vulnerable Caribbean coastal regions; WoodChuck.ai’s wood-waste-to-biomass energy for energy-hungry infrastructure.

Read original · Original 2

Put community engagement and local impact inside the case for new energy projects

Both founder episodes treat what happens on the ground when a new facility is proposed as part of whether the project works.

Read more

Mermaid Energy’s work is framed around vulnerable coastal regions and public health needs, with community engagement shaping solutions intended to be ecologically sound and economically viable. The WoodChuck.ai conversation examines why community engagement matters when new facilities come to town.

The sargassum response in Caribbean coastal communities, where public health and local wellbeing are part of the problem definition; new biomass facilities sited near communities that need to be engaged.

Read original · Original 2

Use crises and constraints as triggers for practical innovation

The Kristi Shaw episode shows how innovation can emerge amid acute crises such as hurricanes.

Read more

Mermaid Energy responds to a growing environmental and public health challenge—massive influxes of sargassum seaweed—by treating it as a local resource. Crisis conditions, the episode argues, can drive science-informed, practical approaches rather than abstract planning.

Mermaid Energy’s response to sargassum influxes, linking environmental disruption, renewable energy, and startup building.

The sargassum and hurricane discussion explicitly frames the issue as a crisis. The wood-waste episode starts instead from chronic landfill pressure and demand for clean power, so the trigger differs even as the waste-to-value pattern repeats.

Read original

Use guests’ career stories and storytelling to make technical climate work accessible

Each episode starts with the guest’s route into the field before moving into technical or operational detail: rural Maryland, marine biology, and public health for Kristi Shaw; the Chewonki Foundation and Bates College for Tom Twist; and a wood-waste problem that led Todd Thomas to build a company.

Read more

Thomas believes storytelling makes complex topics such as biomass, circular economy models, and renewable energy more accessible. The host uses guests’ personal routes as an entry point to their work.

All three episodes pair a career or turning-point story with a concrete technology or programme, from campus decarbonization to sargassum conversion to construction-waste energy.

Read original · Original 2 · Original 3

Sources for this section

Start with their work

Can Students Lead the Way in Sustainability? Tom Twist Weighs In!

Shows how a campus can turn a broad climate commitment into projects people run, and why a newcomer should start here: it is the clearest example in the reviewed set of the show’s teaching approach, moving from personal motivation to concrete institutional change.

Read more

Reetu Gupta interviews Tom Twist, Sustainability Director at Bates College, about project-based learning as a way to convert climate anxiety into action.

  • The description traces a path through the Chewonki Foundation and an earlier period in a Buddhist monastery that Twist credits with shaping an emphasis on resilience and mindfulness.
  • The substance is the mechanics of campus decarbonisation: large renewable energy projects set alongside smaller 'quick win' initiatives that build momentum and trust, with students given direct ownership of visible projects.
  • The takeaway the post draws out is that giving people something hands-on to run changes how they see their own agency.

For brands planning a campaign

Useful for planning episodes on education, behaviour change, or campus and community programmes. It shows the show can feature a guest whose value lies in operational method rather than a product story, and points to a topic thread on how institutions balance large capital projects with smaller wins that build credibility.

From Chicken Manure to Clean Energy: Kristi Stevens Shaw, Ph.D., MHS's Journey with Mermaid Energy!

Shows what a founder-led cleantech episode looks like when the problem is a physical, seasonal nuisance rather than an abstract emissions target.

Read more

Start here to see how the show brings science, startup building, and public health into one conversation.

Reetu Gupta speaks with Kristi Shaw, CEO and founder of Mermaid Energy, about turning invasive sargassum seaweed into products including bio-stimulants and renewable diesel.

  • The description links a rural Maryland upbringing, marine biology, and public health to Shaw’s move from academia into entrepreneurship, framed as a response to lived experience of environmental disruption.
  • Mermaid Energy intercepts sargassum at sea and treats it as a local resource, connecting sustainability, energy security, and community wellbeing in coastal regions.
  • The episode also examines how crises such as hurricanes can create conditions for innovation, and how community engagement shapes solutions intended to be ecologically sound and economically viable.

For brands planning a campaign

A model for episodes about early-stage founders tackling waste-to-value problems in vulnerable regions. The combination of scientific credentials, a specific feedstock, and product outputs gives a media partner several angles to promote: the sargassum problem, the technology, and the community and public health case.

Woodchuck.ai is Transforming Construction Waste into Energy, talk with Todd Thomas

Shows how an entrepreneur frames waste as an energy opportunity for large power users.

Read more

Newcomers should read it for its commercial specificity: it names the buyers and siting conflict that determine whether the idea works.

Reetu Gupta interviews Todd Thomas, CEO and founder of WoodChuck.ai, about converting construction-generated wood waste into energy.

  • The description covers diverting millions of tons of wood waste from landfill, supplying power-hungry infrastructure such as data centres and EV battery factories, and engaging communities when a new facility is proposed locally.
  • The conversation focuses on specific choices and trade-offs, rather than treating sustainability as an abstract goal.
  • Thomas also stresses that storytelling helps make biomass, circular economy models, and renewable energy understandable to a general audience.

For brands planning a campaign

A fit for episodes about industrial demand and local consent, a pairing suited to audiences in construction, energy, and infrastructure. The guest’s emphasis on storytelling also suggests they can carry explanatory segments, not just a founder narrative.

Sources for this section

Topics and approach

Posts cited for each topic
Career-path framing and storytelling as the interview method3
Turning waste streams into energy and products2
Community engagement and local impact around new energy facilities2
Campus decarbonization and hands-on sustainability education1

Turning waste streams into energy and products

Two of the three reviewed episodes focus on founders turning a specific waste stream into something sellable.

Read more

Kristi Shaw, CEO and founder of Mermaid Energy, describes intercepting invasive sargassum seaweed at sea and working to convert it into bio-stimulants, renewable diesel and other products.

  • The conversation links sustainability, energy security and community wellbeing in vulnerable Caribbean coastal regions.
  • Todd Thomas, CEO and founder of WoodChuck.ai, starts with construction-generated wood waste and works to divert millions of tons from landfill into biomass energy, including power for energy-hungry infrastructure such as data centres and EV battery factories.
  • Both conversations focus on specific choices and trade-offs rather than treating sustainability as an abstract ideal.

For brands planning a campaign

Useful for a strand on waste-to-value and the circular economy.

  • Two founder interviews already follow the same shape: a named waste stream, a conversion technology and an end market.
  • The host draws out operational trade-offs rather than mission statements.
  • Shortlist guests who can speak to one waste stream, one conversion method and one buyer for the output.

Examples: Source 1 · Source 2

Campus decarbonization and hands-on sustainability education

The episode with Tom Twist, Sustainability Director at Bates College, explores how experiential, project-based learning can channel climate anxiety into meaningful action.

Read more

Twist traces a path through his work with the Chewonki Foundation and a period in a Buddhist monastery, which shaped his emphasis on resilience and mindfulness.

  • The discussion examines what moving a campus toward carbon neutrality looks like, from large-scale renewable energy projects to smaller “quick win” initiatives that build momentum and trust.
  • It closes with advice for education, organisational and community audiences: give people ownership, prioritise practical projects, and nurture optimism in the next generation.

For brands planning a campaign

A second audience segment and episode shape: institutional programme design and student agency rather than a company story. A climate-tech series seeking listeners from higher education, municipal organisations or community programmes can reuse this framing and guest profile, and book follow-on guests such as facilities directors, energy managers or programme leads at other campuses.

Examples: Source 1

Community engagement and local impact around new energy facilities

Both founder episodes treat the effects of a proposed facility on the ground as part of the case for the project, not an afterthought.

Read more

Mermaid Energy's work is framed around vulnerable coastal regions, where community engagement helps shape solutions that aim to be ecologically sound and economically viable while addressing real public health needs. The WoodChuck.ai conversation explores why community engagement matters when new facilities come to town, keeping local impact in view alongside the technical and commercial case.

For brands planning a campaign

This recurring theme can anchor its own episode with a regulator, municipal official or community liaison, or serve as a standing closing question in founder interviews. It gives the host a repeatable way to test sustainability claims against the neighbourhood around a plant.

Examples: Source 1 · Source 2

Career-path framing and storytelling as the interview method

Each episode opens with the guest's route into the work — rural Maryland, marine biology and public health for Kristi Shaw; the Chewonki Foundation and Bates College for Tom Twist; and spotting a waste problem and building a company around it for Todd Thomas — before turning to the substance.

Read more

Thomas says storytelling makes complex topics such as biomass, circular economy models and renewable energy more accessible. The host also explores how innovation can emerge during acute crises such as hurricanes.

A human-first opening leads into a problem-technology-trade-offs arc, using the guest's own story to explain technical material.

The method is demonstrated only across sustainability and clean energy. If cross-sector versatility matters, ask for an example from another field.

For brands planning a campaign

The format is repeatable and easy to brief: a career or turning-point story, followed by specifics and trade-offs.

  • For a climate-tech series, shortlist guests whose episodes pair a personal route into the field with one concrete technology or programme.
  • Keep a closing segment on crisis response, a subject the host already raises in conversations about hurricanes and waste infrastructure.

Examples: Source 1 · Source 2 · Source 3

Sources for this section

Brands and businesses

The three reviewed LinkedIn posts document no sponsorship, affiliate, client, investment or paid partnership.

Read more

They show Reetu Gupta interviewing guests from a college sustainability office and two clean-energy startups on Green Shoots & Big Shifts.

  • Each post identifies Gupta as host and names the guest and their organisation.
  • To assess any wider relationship with these organisations, ask who funds the show and whether they have ties to Gupta beyond the interviews.
  • Guest appearances are not endorsements or sponsorship.

Bates College

Mention

Sustainability Director Tom Twist appeared on Green Shoots & Big Shifts to discuss turning climate anxiety into hands-on campus projects, from decarbonisation work to smaller quick wins.

Read more

The post names Bates College as Twist’s employer and frames the conversation around their work there; it says nothing about Bates funding or sponsoring the show.

View example

Mermaid Energy

Mention

CEO and founder Kristi Shaw appeared on Green Shoots & Big Shifts to discuss turning invasive sargassum seaweed into bio-stimulants, renewable diesel and other products in the Caribbean.

Read more

The post describes Mermaid Energy as Shaw’s venture and the subject of the interview, not a backer of the podcast.

View example

WoodChuck.ai

Mention

CEO and founder Todd Thomas appeared on Green Shoots & Big Shifts to discuss diverting construction wood waste from landfills and converting biomass into energy for data centres and battery factories.

Read more

The post identifies WoodChuck.ai as Thomas’s company and the topic of the conversation; it states no commercial tie to the show.

View example

Sources for this section

Topics and similar creators

Reetu Gupta hosts Green Shoots & Big Shifts, a podcast built on long interviews with people working in sustainability and clean energy.

Read more

Three episodes show its range: Tom Twist, sustainability director at Bates College, on turning climate anxiety into hands-on student projects; Kristi Shaw of Mermaid Energy on catching invasive sargassum at sea and converting it into bio-stimulants and renewable diesel; and Todd Thomas of WoodChuck.ai on diverting construction wood waste from landfill into biomass power for energy-hungry sites.

  • Each episode follows a similar path: the guest's route into the field, a concrete technology or programme, and the trade-offs, including what happens in communities around a new facility.
  • That consistency helps readers choose where to start.
  • Pick the episode closest to your work and use the guest's career story as an entry point to the technical detail, whether the subject is campus decarbonisation, a marine waste stream or industrial wood waste.
  • The questions repeat even as the guests change, and the show stays focused on sustainability rather than ranging across unrelated fields.
  • For the communication craft behind work like this, Riccardo Sai argues for one concrete detail over mission statements in energy-transition messaging.
  • For the circular economy from the measurement and policy side, Valentina Rappa writes about accounting rules, reuse and EU regulation.
  • For the enterprise view of turning sustainability targets into measurable operations, follow Jaime Martin Ko Atilano.
Sustainability Renewable energy Circular economy Waste-to-energy Climate technology Community engagement Climate education Founder stories Podcast interviews Sustainability professionals Climate tech founders Educators

Riccardo Sai

Sai approaches the same subject from the communication side.

Read more

The posts argue that energy-transition and purpose-led organisations should build their messaging around one concrete, specific detail rather than a mission statement and a 2050 target.

  • They also criticise the generic stock footage and automated content that make clean-energy brands look interchangeable.
  • Gupta's interviews reach the same point from the other direction: the guest's route into the field and a particular plant, programme or product carry the technical material.

Sai's output is first-person argument and advice, ending with an offer of services at Storo.

  • Reetu Gupta's work is that of a host: reporting conversations and giving guests the floor.
  • Readers after applied storytelling craft get the argument from Sai; those who want to hear founders and practitioners explain their work get it from Gupta.

Read original · Original 2 · Original 3 · Original 4 · Original 5

Valentina Rappa, E.I.T.

Rappa's posts centre on the circular economy: keeping products and materials in use, and how accounting and regulation could reward reuse, refurbishment and remanufacturing instead of loading all manufacturing emissions onto the first owner.

Read more

Gupta's waste-to-value episodes cover the same ground, treating discarded material as a resource with a practical commercial case behind it.

Rappa works at the level of frameworks and policy: the GHG Protocol, the Ellen MacArthur Foundation's proposals, and EU rules such as the Circular Economy Act, Digital Product Passports and CSRD reporting.

  • Gupta works at the level of companies and people, interviewing founders about conversion technology, end markets and community response.
  • Readers who need to know what a standard or regulation says should read Rappa; those who want to hear how a specific operation works should listen to Gupta.

Read original · Original 2 · Original 3 · Original 4 · Original 5

Jaime Martin Ko Atilano

Atilano focuses on closing the gap between stated sustainability goals and actual execution.

Read more

Their posts include a Climate Week workshop panel titled 'From Footprint to Action' and a promotion describing how they help customers move beyond reporting toward measurable operational change. Gupta's guests do that work on the ground, from campus decarbonisation to biomass plants, covering the same practical question from different seats.

Atilano writes from inside an enterprise software vendor, framing posts around ERP data, CSRD, the GHG Protocol and supply-chain measurement.

  • They largely announce their own role and conference appearances.
  • Gupta is an independent host whose posts describe interviews with founders and educators across different organisations and technologies.

Read original · Original 2 · Original 3 · Original 4 · Original 5

Sources for this section

Audience

Three posts announce episodes of Green Shoots & Big Shifts, each pairing a guest with a concrete climate or clean-energy problem: campus decarbonisation and student-led projects with Tom Twist, invasive sargassum converted to fuel with Kristi Shaw, and construction wood waste with Todd Thomas.

Read more

Together, they establish a clear editorial lane: practical sustainability and climate-tech business building, likely to interest people focused on how those problems get solved.

  • Reetu Gupta had 6,073 LinkedIn followers, recorded 11 October 2026.
  • The posts do not provide audience geography, age, gender, job function, seniority or industry, or episode-level performance data such as listens, views, completion or subscriber growth.
  • For a campaign extending a climate-tech interview series, the follower count alone cannot show whether listeners are the practitioners, operators and executives a media brand wants to reach, or a broader sustainability-curious audience.
  • Before booking, request a LinkedIn audience demographics view (location, seniority, function, industry), listenership or view figures for three recent episodes, and, if available, listener survey results covering job role and company type.
  • These will show whether the audience fits a climate-tech interview series.
  • Until then, the topical overlap between Green Shoots & Big Shifts and a climate-tech series supports a pilot placement, not a claim of measured audience fit.

LinkedIn followers

6,073

Account record for the LinkedIn profile linked from Reetu Gupta's posts, observed 11 October 2026 · 2026-10-11

Sources for this section

Partnership options

Nothing in Reetu Gupta's posts describes a sponsorship or paid-partnership offer for Reetu Gupta or Green Shoots & Big Shifts.

Read more

The three posts all announce interview episodes — Tom Twist, sustainability director at Bates College; Kristi Shaw, founder and CEO of Mermaid Energy; and Todd Thomas, founder and CEO of WoodChuck.ai — and none states rates, sponsor placements, package tiers, audience guarantees, or terms of any kind.

  • These posts do not discuss sponsorships; that does not mean sponsorships are never accepted.
  • These posts simply do not discuss commercial arrangements.
  • What the posts do show is the operating model a buyer can plan around: the show is built on long-form conversations with named practitioners in climate, clean energy, and sustainability, each episode framed around one guest's specific work and the trade-offs behind it.
  • A media company expanding an interview series is therefore evaluating guest access and editorial fit here rather than inventory.
  • No inquiry route for sponsorship or media requests is stated in these posts, so any approach route would need to be confirmed directly before it is planned into a campaign.
Sources for this section

Campaign fit

A campaign to shortlist

Campaign need: a B2B media company expanding its climate-tech interview feed wants a host format it can slot in, plus a shortlist of episode topics and guests.

Read more

Decision: a strong editorial fit for guest-led interview production, but not yet for audience-based media buying: listener composition is unmeasured.

  • Why the fit is strong.
  • The three episode posts show a repeatable interview shape: the guest’s route into the work, then one concrete problem, then the technology and its trade-offs.
  • It is easy to brief new guests around that structure, which has already worked across three guest types: a founder turning construction wood waste into biomass power for data centres and EV battery factories; a founder converting invasive sargassum into bio-stimulants and renewable diesel in the Caribbean; and a college sustainability director sequencing campus decarbonisation projects.
  • The topic range is deep enough to schedule against: waste-to-value (two of the three episodes), institutional programme design, and community engagement around new energy facilities, a theme in both founder interviews.
  • Commercially, the posts state no sponsorship offer, rate, package tier, audience guarantee or media kit.
  • They include no demographic or episode-performance data.
  • The only measured audience figure is a LinkedIn following of 6,073.
  • That is enough to plan guest access and editorial fit, but not to price reach.
  • Practical next step: commission the strand as an editorial co-production or hosted format, not a guaranteed-reach placement.
  • Before valuing sponsorship, request LinkedIn audience demographics and listenership or view figures for three recent episodes.

When to choose a specialist

Campaign need: a carbon-accounting software vendor wants a paid creator campaign—sponsored episodes, a gated research download and a co-hosted webinar—with agreed MQL targets and a per-episode audience guarantee.

Read more

Decision: a poor fit as specified, on three grounds supported by the posts.

  • First, the commercial format is undocumented.
  • None of the three posts describes a sponsorship, paid partnership, rate, package or guarantee.
  • The posts do not establish whether sponsorship is accepted, so ask for sponsorship terms before proceeding.
  • Second, the audience promise cannot be supported.
  • The only audience figure available is a LinkedIn following of 6,073, with no breakdown by job function, seniority, industry or location, and no episode-level performance data such as listens, views, completion or subscriber growth.
  • A per-episode guarantee or MQL projection would have no measurable basis.
  • A second possible campaign—short-form vertical clips for a consumer brand—also lacks evidence: the demonstrated output is a long-form conversation, not a clipped or product-marketing format.
  • Third, the posts provide no confirmed inquiry route for sponsorship or media requests.
  • Ask for the appropriate contact.
  • A workable version would keep the campaign editorial: commission episodes documenting how carbon accounting is done, with the vendor supplying access and context rather than a guaranteed audience.
  • Judge success by the quality of the guest and the specificity of the problem discussed.
  • The three existing episodes show that this format is within Reetu Gupta’s demonstrated range; they do not establish a basis for the conversion-asset campaign.
A worked campaign example

Campaign angle: a three-episode strand titled Waste to Value, built on formats demonstrated by the existing episodes.

Episode 1 — a waste stream with a commercial buyer.

  • Interview a founder turning a specific industrial waste stream into energy, following the WoodChuck.ai conversation: construction wood waste diverted from landfill, biomass power sold to large demand loads such as data centres and EV battery plants, and the siting question when a facility moves into a town.
  • Promote the buyer list and siting conflict—the details that make the episode commercially specific.

Episode 2 — a feedstock that is a nuisance rather than a product.

  • Interview a founder tackling a seasonal environmental problem, following the Mermaid Energy conversation: sargassum intercepted at sea and converted into bio-stimulants and renewable diesel, with hurricane-driven urgency and public health needs framing the coastal community case.
  • Promote the science background, feedstock and product outputs—three angles for a media partner.

Episode 3 — an institution sequencing capital and smaller wins.

  • Interview a campus or corporate programme lead, following the Bates College conversation: large renewable energy projects alongside small quick-win initiatives that build momentum and trust, with students or staff given ownership of visible projects.
  • Promote it as an operational-method episode rather than a product story.

Standing closing segment: what happens on the ground when a new facility comes to town. This theme recurs across both founder episodes and gives the host a repeatable question that tests a guest’s claims against the neighbourhood.

Guest shortlist shape: one operator per episode, each with a named feedstock, facility or programme, plus one regulator, municipal official or community liaison for the closing segment. The three existing guests are the working template.

Assets and sequencing: reuse the show’s existing episode write-up format—guest route into the work, one concrete problem, then trade-offs—as both the episode outline and promotion template.

  • Record the season as an editorial co-production.
  • Reopen sponsorship pricing once LinkedIn audience demographics and listenership figures for three recent episodes are shared.
Sources for this section

Who else to consider

Riccardo Sai

Choose Riccardo Sai over Reetu Gupta when the media company’s problem is story framing rather than guest access.

Read more

Sai’s two posts set out a communications method: one asks organisations in energy transition, NGOs and purpose-led brands to find the small concrete detail that makes a mission credible; the other argues that renewable-energy brands blend into generic content and need stories that matter.

  • For a climate-tech interview series whose episodes are technically sound but hard to promote, Sai is the better fit as a guest, co-host or editorial trainer for a strand on climate communication.
  • An episode can use the method directly — find the specific detail, build the story around it, then widen to the mission — and Sai’s post gives a worked example in the red logo mistaken for a stain, which a producer can turn into a segment.

The tradeoff is format and access.

  • Reetu Gupta’s posts are persuasive essays promoting a communications practice, not a guest-led interview show.
  • The profile does not include a named guest roster, episode format or audience figures; ask for those before booking.
  • If the media company needs a host who can carry a weekly guest conversation and bring operators with facilities, feedstocks and programmes to the microphone, their three episode write-ups are the stronger indicator.
  • Riccardo Sai is narrower and more useful as a framing voice than as the production engine for the series.

Examples: Source 1 · Source 2

Valentina Rappa, E.I.T.

Choose Valentina Rappa when the series needs policy and accounting depth rather than operator interviews.

Read more

Rappa’s post explains how GHG Protocol rules currently assign manufacturing emissions to the first owner and how the Ellen MacArthur Foundation proposes spreading them across a product’s life so reuse, repair and refurbishment get counted.

  • The other maps three EU regulations — the Circular Economy Act, Digital Product Passports under ESPR, and CSRD — and what each is expected to change for businesses in 2025.
  • For a media company planning episodes on circular procurement, carbon accounting or regulation, Rappa is a better guest than a general host: the posts show an ability to explain the mechanism, the gap and the proposed fix in one segment, with built-environment and reuse-platform context from Rheaply.

The tradeoff is recency and role.

  • Valentina Rappa’s two posts are from January and February 2025, so the regulatory detail would need checking and updating before broadcast.
  • They are explanatory posts, not hosting or interviewing.
  • Reetu Gupta is the better choice for a recurring interview production because the existing episodes show a repeatable guest-led structure across three different guest types.
  • Rappa is better used as a subject-matter guest or policy segment; ask for a host to carry the production format.

Examples: Source 1 · Source 2

Jaime Martin Ko Atilano

Choose Jaime Martin Ko Atilano when the media company needs an enterprise-software perspective on sustainability execution.

Read more

One post announces a promotion to a SAP sustainability principal role and describes work across CSRD, EU Taxonomy, GHG Protocol and ISSB/IFRS, ERP-centric sustainability and supply chain optimisation.

  • The other recaps NYC Climate Week, a workshop panel on closing the sustainability execution gap, and SAP sessions on water stewardship, utilities, critical minerals and physical climate risk.
  • For a media company that wants episodes on how large companies actually implement reporting and decarbonisation in ERP systems, Atilano is a better guest or co-host than a general climate interviewer: the posts show familiarity with the tools, the regulations and the customer conversations that would sit inside one episode.

The tradeoff is independence and format.

  • Jaime Martin Ko Atilano’s posts are personal career and event updates tied to one vendor, SAP, and the promotion announcement reads as employer-facing.
  • Reetu Gupta is the better fit for an editorial interview strand because the existing episodes are guest-led and cover founders and institutional programme leads outside a single software vendor.
  • Atilano is better as a named enterprise practitioner for a corporate-implementation episode, not as the strand’s host.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Campaign brief: Waste to Value strand

Campaign brief: single feature episode on institutional decarbonisation

Sources for this section

Research methodology

  • Three LinkedIn posts announce Green Shoots & Big Shifts episodes with Tom Twist, Kristi Shaw and Todd Thomas.
  • The posts are episode write-ups, not transcripts or audio, so they state what each post says about the guest, problem and format.
  • A LinkedIn follower count of 6,073 on 11 October 2026 is the only audience figure published in these posts.
  • No episode list, listenership data or sponsorship information is published in the posts here, so the show's full subject range, schedule and audience composition remain unresolved.
  • The posts make no claim about how the show is funded or whether it takes sponsorship.