Mike Gleba works with DTC brands on email marketing, including Klaviyo flows, campaigns and strategy. Their posts also discuss agency life, client relationships and business growth.
Mike Gleba is most useful for practical DTC email marketing content and agency perspective for brand-side email decision makers.
Best for
A DTC email or retention agency, or Klaviyo ecosystem software brand, seeking content collaboration.
Not for
Consumer packaged goods or mass-market lifestyle brands seeking paid sponsored posts or influencer placements.
Key takeaways
An $8M brand had missing flows, 0.1% signup conversion, and no campaigns sent that year.
AI will accelerate a weak strategy rather than repair it, so fix strategy first.
Community and in-person contact shorten the learning curve for agency growth.
Check first: Ask for audience demographics, professional make-up, and recent engagement figures before committing.
Main ideas
AI speeds up whatever strategy you already have, so fix the strategy first · Audit the fundamentals — attribution, flows, pop-up, campaigns — before judging the platform · Community and in-person contact shorten the learning curve
Mike Gleba writes about DTC email marketing and the realities of running an agency.
In the available posts, they focus on practical Klaviyo problems, including missing email flows, weak signup forms and campaigns that go unsent.
They also write about agency culture, peer support and in-person relationships.
Follow Gleba for a practitioner’s perspective on how email strategy meets the day-to-day decisions brands and agencies make.
Gleba makes email strategy tangible by connecting account problems to business choices.
In one post, they describe an $8 million-a-year brand with missing foundational flows, a signup form converting at 0.1% and no campaigns sent in the prior year; the owner declined help and later canceled Klaviyo over its cost.
Their delivery-van comparison makes the perceived savings-versus-neglect tradeoff easy to grasp.
The post recounts a sales conversation and shows how they frame the cost of leaving email work undone.
In another recurring thread, they argue that growth depends on people and operating conditions: they credit a founder community with helping ahead of Black Friday and say culture and in-person contact matter to remote teams.
Their AI post offers a concise strategic principle—that automation will accelerate a weak strategy rather than repair it—and credits operations manager Steph Darrah for the detailed Klaviyo blog breakdown.
The posts offer a grounded view of email and agency work.
Across these posts, Mike Gleba argues for fixing email marketing fundamentals before adding tools, treats community and culture as engines of business results, and leaves technical detail to teammates while setting out the strategic frame.
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The recurring preference is for diagnosis and close human contact over shortcuts: audit what a brand's email program actually does, run AI only on a strategy that already works, and stay close to the people who shorten the learning curve.
AI speeds up whatever strategy you already have, so fix the strategy first
Mike Gleba's consistent position is that AI is an execution layer, not a fix for a broken email program.
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A tool inherits the plan beneath it: a sound strategy runs faster, while a broken one fails faster. They say they tell every client the same thing, making it a standing priority rather than a reaction to a single account.
In a post about AI in email marketing, Mike Gleba writes that AI will not fix a broken strategy and links to the full breakdown by the agency's operations manager, Steph Darrah, on the Klaviyo blog. The post carries the strategic verdict; Darrah is credited with the detailed argument.
Audit the fundamentals — attribution, flows, pop-up, campaigns — before judging the platform
Mike Gleba assesses an email program by checking how much revenue the platform is credited with, whether flows are complete or weak, whether the pop-up offers an incentive and how well it converts, and whether campaigns are being sent.
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A brand may be paying for a platform while using almost none of it, making the platform look expensive when the real problem is the program.
Mike Gleba describes meeting a brand doing about $8M a year with Klaviyo attribution under 10 percent, short and weak flows, missing foundational flows, a pop-up with no incentive and a 0.1 percent conversion rate, and no campaigns sent in the previous year.
The owner brought three auto case studies to the call, then passed, saying he could do it himself, and canceled Klaviyo because $750 a month felt too high.
Gleba compares that to selling the delivery van because you are tired of changing the oil.
The same owner calls the agency within 24 hours whenever Google ads drift off KPI, while email gets neglect and paid search gets urgency.
The post documents a pass, not a closed engagement.
Community and in-person contact shorten the learning curve
Mike Gleba treats isolation as a real risk in agency work, especially with remote teams, and argues that the right peer community puts answers in the room before problems arrive.
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Their priorities follow: build the environment first because culture compounds, with results, revenue and profit as byproducts; and see clients and colleagues rather than defaulting to video calls.
Mike Gleba recalls joining the Foxwell Founders community when they needed support heading into a Black Friday with several large clients, then flying to Santa Barbara to spend time with its founder, Andrew Foxwell, whom they describe as a trusted advisor and friend.
Their three takeaways: culture compounds and metrics tend to follow, community shortens every learning curve, and remote workers should see clients and colleagues in person.
A separate post about traveling to Klaviyo's Partner Day makes the same point: Zoom is great, but nothing beats real-life 3D human connection.
Put the team's specialists forward and add the strategic frame yourself
In these posts, Mike Gleba puts specialists' work forward, adds a short strategic verdict and credits the person who did the detailed writing.
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The agency's expertise is presented as team-based, and its platform relationships as long-term and worth protecting.
Mike Gleba publicly thanks Steph Darrah for representing the agency on the Klaviyo blog, saying they are proud of her and of the agency's continued long-term partnership with Klaviyo. The AI post follows the same pattern: a one-line strategic frame from Gleba, with Darrah's fuller breakdown on the Klaviyo blog for readers seeking the operating detail.
Answers “How do you spot an underperforming email program, and what happens when a brand refuses outside help?”
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Start here for a concrete example of the problems Mike Gleba looks for and their argument about the cost of neglecting email.
Mike Gleba describes a meeting with a brand doing about $8M in annual revenue.
Its Klaviyo attribution was under 10%, foundational flows were missing, the pop-up had no incentive and a 0.1% conversion rate, and no campaigns had been sent in the last year.
They brought three auto case studies to the call.
The owner decided to pass, saying he could do it himself, then canceled Klaviyo because $750 per month felt too expensive.
They compare that to selling a delivery van because you’re tired of changing the oil.
The owner also said that if Google ads are off KPI for more than 24 hours, he calls the agency right away.
For brands planning a campaign
For a partnership, this post shows Mike Gleba explaining the gap between what a brand thinks it can do alone and what its email program actually delivers. A collaboration could use this diagnostic storytelling to help brands see what they’re missing.
Answers “What does Mike Gleba value in agency life, and how do they build support networks?”
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Start here to understand their beliefs about culture and community as drivers of business results.
Mike Gleba writes about running an agency and feeling isolated with a remote team.
They describe joining the Foxwell Founders community before a Black Friday, getting advice from Andrew Foxwell, and flying to Santa Barbara to talk business and life.
Their three takeaways: culture compounds (results follow the environment you build), the right community shortens learning curves, and remote workers should see clients and colleagues in person.
The post names Foxwell Founders and Andrew Foxwell.
For brands planning a campaign
For a brand or agency partnership, this post shows Mike Gleba’s interest in community and in-person connection. A collaboration could involve live events, community content, or peer-learning formats.
Answers “What is Mike Gleba’s stance on AI in email marketing?”
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Start here for their strategic view before considering them for an AI-related campaign.
Mike Gleba writes that they tell every client the same thing: AI won’t fix a broken strategy; it will just run it faster. They point to a full breakdown by their ops manager, Steph Darrah, on the Klaviyo blog.
For brands planning a campaign
This post can support a campaign about responsible AI use in email marketing, positioning Mike Gleba as a voice for strategy-first adoption rather than technology for its own sake.
Answers “How does Mike Gleba work with platform partners, and what do they value in relationships?”
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Start here to see the partnership side of their work with Klaviyo.
Mike Gleba says they’re headed to New York City for Klaviyo’s Partner Day and look forward to spending time with Steph Darrah and Katie Coffman from the One 10 Media team. They write that Zoom is great, but nothing beats real-life 3D human connection, and ask who else is headed to partner day.
For brands planning a campaign
A brand considering a Klaviyo-related collaboration can use this post to see Mike Gleba’s emphasis on in-person events and the relationships behind platform partnerships.
In a post about a client conversation, Mike Gleba described an $8M/year brand whose Klaviyo attribution was under 10 percent, with short and weak flows, foundational flows missing, a pop-up that offered no incentive and converted at 0.1 percent, and no campaigns sent in the previous year.
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Gleba brought three auto-industry case studies to the call, but the prospect chose to pass and canceled Klaviyo to save about $9,000 a year. They used a delivery-van metaphor: canceling Klaviyo on an $8M store is like selling the delivery van because you are tired of changing the oil.
Their diagnostic looks at attribution, flow depth, pop-up incentive and conversion, and campaign cadence. The post also notes that the prospect contacted the agency within 24 hours whenever Google ads were off KPI.
The prospect ultimately declined the help, so the post documents a pass rather than a closed engagement.
For brands planning a campaign
For a DTC email marketing agency, Gleba speaks in concrete account diagnostics and case-study-led sales conversations. A partnership or content collaboration could center on an audit framework for brands with underperforming Klaviyo setups.
Mike Gleba wrote that AI won't fix a broken strategy; it will just run it faster.
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The post directs readers to a full breakdown by the operations manager, Steph Darrah, on the Klaviyo blog.
For brands planning a campaign
A brand or Klaviyo partner could collaborate with Gleba on content that treats AI as an accelerator for an already sound email strategy, and on credible internal experts who can write the technical detail.
Agency community and culture as growth infrastructure
Mike Gleba described agency work as isolating, especially with remote teams, and said they joined Foxwell Founders a few years ago when they needed support heading into Black Friday.
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They called Andrew Foxwell a trusted advisor and friend, and summarized takeaways from a visit to Santa Barbara: culture compounds, results and revenue follow the environment; the right community shortens learning curves; and remote workers should get out to see clients and colleagues in person.
For brands planning a campaign
For a DTC agency audience, Gleba is a fit for partnerships around community, founder networks, and in-person events, not just email tactics.
Mike Gleba posted about traveling to New York City for Klaviyo's Partner Day and looking forward to seeing Steph Darrah and Katie Coffman from One 10 Media.
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They wrote that Zoom is great, but nothing beats real-life 3D human connection.
For brands planning a campaign
This is a natural hook for event co-marketing, conference roundtables, or partner-day content with Klaviyo and agency peers.
Mike Gleba publicly praised Steph Darrah for representing One 10 Media on the Klaviyo blog, expressing pride in Darrah and the continued long-term partnership with Klaviyo.
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Along with the AI post, this shows Gleba surfacing an operations manager's writing while adding a strategic frame.
Gleba amplifies team-authored Klaviyo content with a short strategic frame.
For brands planning a campaign
A brand evaluating Gleba for a content collaboration could propose a format where they frame the business problem and a specialist from the team supplies the technical breakdown.
Mike Gleba’s reviewed LinkedIn posts document a long-term partnership with Klaviyo, references to the One 10 Media team, and a recommendation of Foxwell Founders.
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One post describes an unnamed auto brand that declined work; it is not listed as a brand relationship.
Klaviyo
Disclosed partnership
Mike Gleba describes a long-term partnership with Klaviyo.
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Posts cover attending Klaviyo Partner Day, a team member’s blog breakdown of AI in email marketing, and praise for Steph Darrah representing One 10 Media on the Klaviyo blog.
Mike Gleba references the One 10 Media team and celebrates Steph Darrah for representing the company on the Klaviyo blog.
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They also look forward to spending time with Steph Darrah and Katie Coffman from the team at Klaviyo Partner Day. Ask about their role at One 10 Media and the nature of its relationship with Klaviyo.
Mike Gleba's posts read as field notes from an email marketing agency operator: a client audit, a caution about AI, and reflections on community and in-person contact.
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Start with the post about the $8M brand whose Klaviyo setup was barely used; it shows how they diagnose attribution, flows, pop-ups, and campaign cadence.
Then read the AI post for their strategic point that tools only run the plan beneath them.
For the wider picture, compare the Klaviyo and BFCM specialists below, or follow the DTC agency-event trail through Zak Cassady-Dorion.
Both write for ecommerce brands about Klaviyo email programs, BFCM preparation, and treating email as a relationship rather than a one-off campaign.
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Sadlak's posts promote a podcast episode on reviewing discount-code flows and keeping campaigns and flows consistent before BFCM, and argue for long-term relationship building over sales-only email.
Sadlak's posts are podcast-led and focus on flow preparation and relationship strategy; Gleba's are short agency-operator commentary built around client diagnostics, partner events, and team recognition.
Both operate in the DTC ecommerce and Klaviyo partner world and discuss BFCM planning.
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Cassady-Dorion's posts recap a Klaviyo partner award and Retail Club, and promote a live BFCM panel with Klaviyo and PostPilot.
Cassady-Dorion's posts are event recaps and panel promotion featuring named guests; Gleba's are shorter client-story diagnostics and agency-culture notes.
Both focus on Klaviyo email flows and retention for ecommerce brands.
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Cowan's videos walk through flow strategy and pop-up forms with timestamps and audit offers.
Cowan publishes long tutorial and playbook videos with audit calls to action; Gleba's are short LinkedIn posts built around agency client anecdotes and community reflections.
Mike Gleba's posts show what they cover and the size of their visible following, but not who those followers are.
The posts target people who run or buy DTC email marketing: they cover Klaviyo flows and attribution, campaigns, pop-up and conversion problems, agency-client conversations, and partnerships with Klaviyo and the One 10 Media team (for example, the Klaviyo blog pieces credited to Steph Darrah at One 10 Media).
A campaign aimed at a DTC email or retention agency is a clear topic match; the posts offer no support for a consumer-facing or non-retention campaign.
The audience evidence is limited: Gleba's LinkedIn profile showed 7,489 followers on 11 October 2026, and an Instagram account under the same name showed 278 on 12 October 2026.
This is a niche, LinkedIn-weighted following consistent with a practitioner audience, but follower counts alone do not reveal job title, company size, geography, or whether followers work in email marketing.
No engagement counts are published for individual posts, so their audience response cannot be compared.
Before committing, ask for an audience demographics breakdown for the channel you would use (which can show geography, age, and gender, but not employer, occupation, or seniority) and an audience survey or other documented source showing professional make-up: which job functions and seniority levels read the posts, and what share of the following is agency-side versus brand-side.
Also ask for recent engagement figures for posts on comparable topics to assess response depth, not just accumulated follower totals.
Mike Gleba's posts show working business relationships, not a published creator offering: repeated references to a long-standing Klaviyo partner relationship, including attending Klaviyo Partner Day in New York and having a colleague write for the Klaviyo blog, plus a recommendation of the Foxwell Founders community, which they say has served as an advisor and peer network for agency work.
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These are vendor and peer relationships, not proof of paid promotional placements; the posts don't establish whether any mention was paid.
Ask whether sponsorships are available and, if so, for formats, rates, audience packages and an official inquiry route.
Until then, treat a paid partnership as unconfirmed and approach it as a direct business conversation, not a bookable product.
Need: a DTC email or retention agency — or a Klaviyo-ecosystem software brand — wants a content and co-marketing partner whose work will be seen by brand-side email and retention decision-makers.
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Decision: fit, strongest as a content collaboration and weakest as a paid reach buy.
Gleba's posts are written for exactly that audience.
Mike Gleba describes a real diagnostic conversation with an $8M/year brand: Klaviyo attribution under 10%, foundational flows missing, a pop-up with no incentive converting at 0.1%, and no campaigns sent in the previous year.
They brought three auto-industry case studies to the call and closed with a memorable cost-of-neglect line — canceling Klaviyo on an $8M store to save about $9,000 a year is like selling the delivery van because you are tired of changing the oil.
That is the kind of worked example a retention agency can hand to a prospect, and it shows the specific signals they watch for.
Their stated position on AI — that it won't fix a broken strategy, it will only run it faster — is a ready-made angle for a strategy-first email campaign.
They also repeatedly surface team-authored technical content, publicly crediting their operations manager's Klaviyo blog breakdown and framing the business problem around it; that division of labor (the strategic frame from Gleba, build detail from a specialist) is a workable co-creation model.
Second reason: the existing relationships are useful campaign infrastructure.
They attend Klaviyo's Partner Day, describe a long-term Klaviyo partnership, work alongside the One 10 Media team, and treat the Foxwell Founders community and in-person meetings as core to how the agency grows.
A joint webinar, partner-day roundtable, or community piece has a natural home.
A partner mention is not proof of payment, and no sponsorship format or inquiry route is documented, so negotiate a paid arrangement directly rather than treating it as an existing product.
Caveats that shape the decision.
The audience is small and LinkedIn-weighted — they had 7,489 LinkedIn followers on 11 October 2026 against 278 on an Instagram account of the same name on 12 October 2026 — and no engagement counts appear for any post.
Ask for audience demographics and a recent engagement sample before committing budget to distribution.
When to choose a specialist
Need: a consumer packaged-goods or mass-market lifestyle brand wants a paid sponsored post or influencer placement aimed at moving product to a broad consumer audience.
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Decision: poor fit.
Mike Gleba's posts are not consumer-facing.
All five posts sit inside B2B agency and email-marketing work: a client diagnostic about a brand's Klaviyo setup, agency community and culture, a platform partner event, a view on AI in email strategy, and a public credit to a colleague who wrote for the Klaviyo blog.
The $8M brand story is a service-provider case study, not a product recommendation, and the brand in it declined the work.
Their posts do not include product review, shopping, lifestyle, or retail content that a consumer campaign would need.
The audience side compounds this.
The measured following is small and thin on the channel that would matter for consumer reach: 278 Instagram followers on 12 October 2026, which reads as a secondary presence rather than a consumer audience.
The LinkedIn following is a practitioner following, and no demographics, geography, seniority, or brand-side-versus-agency-side split is published, so a consumer campaign cannot be matched against it.
There are also no documented sponsorship terms, deliverable specs, rate information, or audience packages, so a sponsored-post campaign would start from nothing rather than evaluate an existing offering.
A worked campaign example
Angle: an "underperforming store audit" content collaboration with a DTC email or retention agency, built on the diagnostic pattern Gleba already uses.
Core asset.
A two-page diagnostic framework drawn from the fields they check in a client conversation: Klaviyo attribution share, whether foundational flows exist at all, pop-up incentive and conversion rate, and how many campaigns went out in the last twelve months.
Each field gets a short paragraph explaining what a bad reading means, using the $8M store as the opening illustration — attribution under 10%, quiet pop-up, a year without campaigns, and the owner weighing $750 a month against the cost of neglect.
Division of work.
Gleba frames the business problem and the consequence of skipping it, matching how they already introduce a colleague's Klaviyo blog breakdown.
The agency's technical writer supplies the step-by-step on rebuilding flows and campaigns.
Two voices, one piece, so the technical detail is credible and the strategic frame stays with Gleba.
Distribution and format.
A joint webinar or in-person session fits their stated preference that real meetings beat Zoom and their presence at Klaviyo partner events; a community post in the same vein fits the Foxwell Founders thread of their writing.
Pair the piece with a short case-study reel, the way they brought three auto case studies into a live call, so a brand can see the pattern applied in its own category.
Call to action and next step.
Offer a free diagnostic checklist download plus a request-an-audit form handled by the partner agency.
The joint deliverable is the checklist, a short co-authored article, and one live session; the partner owns follow-up on audit requests.
Measure by checklist downloads and audits booked, not reach.
What to settle first.
Because no sponsorship format, rate card, or inquiry route is documented, agree deliverables, rights, disclosure, and payment in writing before producing anything, and do not present the arrangement as an existing bookable package.
Get audience demographics and recent engagement figures for comparable posts so the distribution side of the plan rests on measured data rather than follower totals.
Choose Vira when the need is execution-level email guidance an agency can put in front of retention managers, especially around holiday readiness.
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The posts offer a concrete BFCM flow checklist — reviewing discount-code flows, keeping campaigns and flows consistent, using Klaviyo universal content blocks, price-drop and back-in-stock flows, and post-BFCM retention promos — plus a lifecycle argument for balancing promotional and educational content. For an agency that wants technical talking points and a podcast-ready guest, this is closer to the daily work than an agency-growth narrative.
Mike Gleba's LinkedIn posts center on a podcast episode and an email-marketing principle.
They offer no client diagnostic stories, agency community building, or Klaviyo partner-event presence.
The partner gets useful flow-level teaching, but fewer ready-made proof points for an agency-growth or co-marketing pitch.
Choose Zak when the campaign needs an event-led BFCM partnership — a live panel, webinar, or partner-day presence — and the agency wants someone who can convene platform and direct-mail partners.
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The posts show Zak speaking at K:BOS, Klaviyo naming the agency Digital Strategy Agency Partner of the Year for the Americas, a Retail Club appearance, and a planned free panel with Klaviyo and PostPilot covering pre-, during-, and post-BFCM moves. This is a more ready-made event format than a written client diagnostic.
Mike Gleba's posts are event recaps and promotions.
They show event positioning, partner relationships, and BFCM themes, but no close client audit or detailed flow teardown.
If the agency needs a written diagnostic asset first, Zak offers fewer raw examples; if it needs a live format and help convening partners, Zak reduces the event work.
Choose Angus when the campaign's core asset is evergreen technical education — a flow playbook or video series an agency can license, clip, or co-produce.
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The YouTube descriptions outline a full Klaviyo flow system, from journey mapping and metrics through pop-up, welcome, abandonment, post-purchase, cross-sell, win-back, and subscription flows, plus a pop-up masterclass.
The description says the playbook sits behind $100M+ a year in retention revenue across 70+ ecom brands.
That is a more complete curriculum than the LinkedIn posts.
The available titles, descriptions, and chapter markers are not transcripts, so watch the videos to assess the teaching quality, verify exact claims, and determine how much of the curriculum is original versus standard flow advice.
Production also requires more lift, and there may be a conflict: the description presents MKTG Emails as a retention consulting firm.
Check for competitive overlap before co-marketing.
Mike Gleba's five LinkedIn posts cover an $8M-a-year brand's Klaviyo setup, AI in email marketing with credit to a colleague's Klaviyo blog breakdown, attending Klaviyo Partner Day, agency community and in-person contact, and team recognition.
The posts carry no publication dates, so the ideas and examples are not tied to a dated timeline.
Follower counts are 7,489 on LinkedIn (observed 11 October 2026) and 278 on Instagram (observed 12 October 2026).
The posts do not state engagement figures or audience demographics, and no longer articles, transcripts, or signature works are available.
Statements about reach, audience composition, and commercial terms therefore rest on what the posts and profile totals show.
