Mark Brown writes about applying behavioural science to cybersecurity, using real security incidents to explain why people and workplace processes create risk—and how organisations can design better safeguards.
Mark Brown is most useful for explaining security incidents through behavioural science and pointing to practical process safeguards.
Best for
A cybersecurity training company seeking credible thought leadership on human risk and social engineering.
Not for
Mass-reach consumer awareness, campaigns judged by reach and paid amplification, or product launches needing technical testing.
Key takeaways
In offboarding, HR and IT each assumed the other owned the task.
Brown uses diffusion of responsibility to explain why naming an owner matters.
Patch automation uses staged rollouts and halt conditions to build judgement into the process.
Check first: Confirm audience demographics, recent post-level results, and whether they accept commercial work.
Main ideas
Security failures are design failures, not lapses in vigilance · Brown explains incidents through a small, repeated set of behavioural models · Defenders hesitate because organisations punish visible mistakes more than invisible ones
Mark Brown writes about how human behaviour and workplace processes shape cybersecurity risk.
Across posts on the Revolut breach, employee offboarding, malicious software disguised as HR tools, patch automation and defensive AI, they look beyond technical failure to the decisions and gaps in ownership that let harm happen.
Their work is useful to readers who want practical explanations of why security incidents happen and how a process might prevent them.
Brown connects a specific incident or security argument to a behavioural idea, then traces that idea to a practical safeguard.
In the offboarding example, the problem is not that HR or IT lacks a checklist; each assumes the other owns the task.
They use diffusion of responsibility to explain why naming an owner matters.
In the HR malware post, the missing check is whether the impersonated vendor offers the claimed desktop app.
Other posts apply omission bias to defenders' fear of blame and BJ Fogg's behaviour model to patch automation: staged rollouts and halt conditions build a moment for judgement into the process.
The common thread is that security depends not only on individual vigilance or better tools, but also on how organisations assign responsibility, shape prompts and make safe action easier.
Brown's recurring argument is that security failures are usually design failures, not failures of care.
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In each post, they take a reported incident, name the psychological mechanism behind it, and land on one process change a team could realistically adopt.
The working tools are BJ Fogg's behaviour model (motivation, ability and a prompt lining up at the same moment), omission bias, and diffusion of responsibility.
Running through it all is a priority on changing the environment people work in rather than asking them to be more careful, and on naming exactly who answers when a step goes wrong.
Security failures are design failures, not lapses in vigilance
Mark Brown consistently rejects the explanation that people were careless.
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The HR malware campaign is framed as a failure of environmental design rather than vigilance: behaviour was triggered before any suspicious signal appeared.
The offboarding incident is a process problem, not a technical one: revoking a login takes seconds, and the real gap was a job nobody owned.
Patch automation is a system with no moment designed for checking.
The priority is always the same: redesign the prompt, approval step or verification habit, and stop treating awareness as the fix.
In the HR and payroll malware campaign, the fake sites were built with a legitimate AI app builder, the downloads sat on GitHub, the installer showed a genuine Microsoft window, and the payload was ConnectWise ScreenConnect, a real remote management tool working as designed for someone who should never have had it.
The only tell was that none of the impersonated vendors actually sold a desktop client.
Mark Brown proposes a standing instruction to verify a vendor's product range before downloading anything.
Brown explains incidents through a small, repeated set of behavioural models
The method is consistent enough to be a signature: take an incident or a published industry argument, name the study or model that explains why people behaved as they did, then translate it into a control.
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BJ Fogg's behaviour model, where motivation, ability and a prompt have to converge, is the main tool, used for both the HR malware campaign and patch automation.
Omission bias, drawn from a 1990 study by psychologists Ilana Ritov and Jonathan Baron, explains why defenders hesitate to act.
Diffusion of responsibility explains the offboarding gap.
The predictable structure helps readers see how they reason, not just what they conclude.
The Ritov and Baron study involved parents reluctant to vaccinate a child when the vaccine itself could kill, even when that risk was far smaller than the disease's.
Mark Brown uses it to argue that harm we cause by acting feels heavier than greater harm we allow by doing nothing.
That is why leaving a vulnerability unpatched feels like bad luck, while breaking a system during a fix feels like somebody's fault.
Defenders hesitate because organisations punish visible mistakes more than invisible ones
Responding to a National Cyber Security Centre blog, Mark Brown takes up the argument that attackers and defenders do not face the same conditions.
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An attacker's automated agent has a clear finish line: the exploit either works or it does not.
A defender's agent has to weigh whether a patch will take down the VPN, whether a firewall rule will break something finance depends on, and who answers for it if it does.
Brown highlights the board's perspective: some members see little difference between an attacker taking IT down and the security team doing it by accident, except that the board cannot shout at an attacker over the phone.
The conclusion is that automating low-risk defensive actions only works if leadership stops punishing the visible mistake more than the invisible one.
Guest view: Dave Chismon, the NCSC's CTO for Architecture, makes the underlying argument, and Brown quotes Halvar Flake's line that all offensive problems are technical while all defensive problems are political.
Score each automated defensive action by what it can change and how easily it can be undone, then automate the low-risk ones first. Do not treat all defensive automation as equally safe.
When responsibility is split, nobody owns the step
Brown treats unclear ownership as a distinct failure mode, not a communications problem.
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In the offboarding case, HR assumed IT would act once the termination was processed, while IT was waiting for HR to send a formal request.
The mechanism is diffusion of responsibility, compared with why a crowd can be slower to help than a single bystander: split the ownership and you do not get double coverage, you get none.
The stated fix is blunt and specific, including zero tolerance for one person owning a whole system alone.
Guest view: Yad Senapathy, who worked in IT at the company when the incident happened, recounts the gap.
A terminated employee at a company of more than a thousand people kept working for days after being fired, deleting files, locking colleagues out of their accounts and corrupting a database.
The incident cost hundreds of thousands of dollars and weeks of project time.
Proposed controls include same-day deletion of access, forced review of shared credentials, and ensuring no single person owns an entire system alone.
Automation scales whatever pressure it is dropped into
Mark Brown's argument about automation is about direction as much as speed.
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As a patch backlog grows, testing gets compressed and review gets skimmed because pressure to close the gap overrides the judgement that prevents harm.
Adding automation to that environment does not relieve the pressure; it multiplies it.
Through BJ Fogg's model, motivation and apparent ability are both high, so the behaviour fires repeatedly and faster.
The prompt decides what happens: if it says deploy, the behaviour is deployment; if no prompt says stop, the system never stops.
The technical case comes from Gene Moody, Field CTO at Action1, writing in security press; Brown adds the behavioural layer.
The same pattern appears in the AI-defence post, where the institutional argument comes from the NCSC.
Ask for the source material if you need to assess the technical analysis independently.
Mark Brown reads the staged rollout rings, predefined success criteria and automated halt conditions described by Gene Moody as behavioural design, not merely technical features. They build a decision gate into the process so human judgement is not left to erode under fatigue and speed pressure.
Every argument ends in one cheap control and a question to the reader
The posts move quickly from diagnosis to a single, cheap, adoptable change, then hand the same question back to readers so they can audit their own setup.
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The value offered is a decision someone can make this week, not a framework to admire. Closing questions focus on what has already been assumed rather than what has been documented.
The Revolut breach post proposes one control: call back using a phone number the team already held rather than trusting the contact details in the request.
It points readers to that month's Psybersafe Insights piece for more on why capable people say yes.
The offboarding post asks where a business has quietly assumed someone else owns a step that nobody owns; the automation post asks where a security process has automated the accelerator and forgotten the brakes.
The clearest entry point into Mark Brown's thinking: a well-known breach, a simple process failure and a fix a non-specialist can picture.
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Start here for the argument before the theory.
Written after the Belgian Cyber Security Coalition's BE-Cyber event in Wavre, this post rejects the description of the Revolut breach as a sophisticated attack.
A data request arrived from an address belonging to a real government body.
The compliance team handled it like any other request, and customers' passport details went out the door.
Nothing was hacked; a process built to say yes said yes.
The safeguard is to call a phone number the team already held, rather than trust the contact details in the request.
The post points readers to that month's Psybersafe Insights newsletter for more on why capable people comply.
For brands planning a campaign
A ready-made spine for an article or webinar on authority-based social engineering. The angle is not gullibility but a missing verification step: run the request live as a scenario, then have the audience design the callback rule and decide who owns it.
Shows how Mark Brown turns a workplace incident into a general lesson about ownership — useful for anyone weighing whether human risk is really a process problem.
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A terminated employee at a company of more than a thousand people kept working for days after being fired, deleting files, locking colleagues out of their accounts and corrupting a database.
The company lost hundreds of thousands of dollars and weeks of project time.
Yad Senapathy, then working in IT there, explains the gap: HR assumed IT would act once the termination was processed, while IT waited for HR to send a formal request.
Mark Brown names the mechanism, diffusion of responsibility, and compares it to why a crowd can be slower to help than a single bystander: split the ownership and you get none of the coverage.
The proposed fix is same-day access deletion, a forced review of shared credentials and no single person owning a whole system alone.
The post asks where a business has quietly assumed someone else owns a step that nobody owns.
For brands planning a campaign
Strong material for joint HR-and-IT training: the failure sits between the two functions, not inside either. A campaign could ask teams to name one accountable owner for each offboarding step and publish the resulting checklist.
Explains how an attack can succeed without a single suspicious signal, and what one process change would have stopped it.
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Good for readers who want a concrete human-risk example rather than a definition.
Drawing on reporting from The Register, the post describes HR staff being handed remote-access software — tools that let an outsider control a machine — disguised as desktop upgrades for HR and payroll systems.
The fake sites were built with a legitimate AI app builder, the downloads were hosted on GitHub, and the installer showed a genuine Microsoft window.
The tool dropped silently in the background was ConnectWise ScreenConnect, a legitimate remote management product doing what it was designed to do for someone who should never have had it.
The only tell: none of the impersonated vendors actually offer a desktop client.
Mark Brown reads the campaign through BJ Fogg's behaviour model, in which motivation, ability and a prompt converge, and argues that the behaviour was triggered before any suspicious signal appeared.
The proposed process change is a standing instruction to verify a vendor's product range directly before downloading anything.
For brands planning a campaign
Points to a specific, teachable rule rather than generic vigilance messaging: confirm the vendor actually sells the product. A phishing-awareness vendor could build a short module around verifying product offerings and use the Fogg framing to explain why the polished download page worked.
The central argument of the profile in one post: the defender's problem is blame, not capability.
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Read this to understand the reasoning behind the other examples.
Mark Brown responds to an NCSC blog by Dave Chismon, its CTO for Architecture, on why defenders cannot use agentic AI the way attackers can.
Chismon opens with Halvar Flake's line that all offensive problems are technical and all defensive problems political.
An attacker's agent has a finish line — the exploit works or it does not — while a defender's agent has to ask whether a patch will take down the VPN, whether a firewall rule will break something finance relies on, and who answers for it if it does.
The sharpest point is the board's view: some board members see little difference between an attacker taking IT down and the security team doing it by accident, except that the board cannot shout at an attacker over the phone.
The post explains the hesitation through omission bias, citing a 1990 study by Ilana Ritov and Jonathan Baron in which people were reluctant to vaccinate a child when the vaccine itself could kill, even when that risk was far smaller than the disease's.
The NCSC's suggested remedy is to score each automated defensive action by what it can change and how easily it can be undone, then automate low-risk actions first.
That only works, the post argues, if leadership stops punishing visible mistakes more than invisible ones.
For brands planning a campaign
A thought-leadership angle on why security teams move slowly: the constraint is accountability design, not tooling. A webinar could pair the omission-bias explanation with a practical risk-scoring worksheet for automated defensive actions, aimed at security leaders and their boards.
Explains how speed pressure erodes judgement and why automated patch deployment can scale a problem rather than fix it.
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Best for readers interested in the operational side of human risk.
Reacting to a BleepingComputer piece by Gene Moody, Field CTO at Action1, Mark Brown argues that patch automation needs brakes, not just an accelerator.
As a backlog grows, testing gets compressed, review gets skimmed and pressure to close the gap overrides the judgement that prevents harm.
Automation in that environment does not relieve the pressure; it scales it.
Through BJ Fogg's behaviour model, motivation is high and ability looks high, so the behaviour fires repeatedly and faster.
The prompt matters most: if the prompt is deploy, the behaviour is deployment; if no prompt says stop, the system never stops.
The brakes Moody describes — staged rings, predefined success criteria and automated halt conditions — are treated as behavioural design rather than technical features.
They encode a decision gate into the process so fatigue and speed do not erode judgement.
The post asks where a security process has automated the accelerator and forgotten the brakes.
For brands planning a campaign
A concrete hook for content aimed at security operations and change-management audiences: automation governance as behavioural design. A vendor could run a session on writing halt conditions and success criteria before a deployment window, not after.
Human risk as a design problem, not a vigilance problem3
Ownership gaps, blame and diffusion of responsibility2
Automation, speed pressure and the case for brakes2
Social engineering that never breaks in2
Behavioural science explains security failures
Every post starts with a real incident or published security argument and identifies the psychological mechanism behind it.
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An NCSC blog on why defenders cannot use agentic AI the way attackers do is viewed through omission bias and the 1990 Ritov and Baron vaccination study, in which people avoid acting when the action itself could cause harm.
An HR-targeted malware campaign is explained through BJ Fogg's behaviour model, in which motivation, ability and a prompt line up before any suspicious signal appears.
The same model is applied to patch automation, while a terminated employee who kept working for days is explained through diffusion of responsibility.
The recurring format is a specific incident, a named study or model, one process change that could have broken the chain, and a direct question to the reader. Posts are short, plain-spoken and tagged #behaviouralscience and #cybersecurity, plus one topic tag.
For brands planning a campaign
This is the strongest match for a thought-leadership brief.
A cybersecurity training vendor can supply the incident or customer story, while Mark Brown provides the behavioural mechanism and a single process fix—the formula behind these posts.
A webinar built around one breach and one behavioural principle would follow the existing pattern rather than ask for a new one.
Human risk as a design problem, not a vigilance problem
Mark Brown rejects the idea that security failures come from people being careless.
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The HR malware campaign is framed as a failure of environmental design, not vigilance; the fix is a standing instruction to verify a vendor's product line before downloading anything.
The offboarding failure is presented as a process with no named owner, rather than a technical problem.
Patch automation is described as a system with no moment designed for checking.
For brands planning a campaign
Training content that leads with 'be more careful' would sit awkwardly alongside this work. Content that redesigns the prompt, approval step or verification habit fits better and gives the vendor a defensible editorial position rather than another awareness message.
Ownership gaps, blame and diffusion of responsibility
Two posts deal directly with accountability for security decisions.
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The offboarding case quotes a former IT staffer explaining that HR assumed IT would act while IT waited for HR; Brown identifies this as diffusion of responsibility.
The AI-defence post cites the NCSC's point that boards can shout at an attacker but not at their own security team.
Its operational fix is zero tolerance for one person owning a whole system alone.
The posts draw on first-hand testimony from others and institutional sources, then apply a named social-psychology finding to explain the gap.
For brands planning a campaign
This gives a training vendor material for executive and governance audiences, where the buying problem is unclear accountability for a step nobody owns, not staff awareness. The offboarding story is concrete enough to open a session or article without further research.
Automation, speed pressure and the case for brakes
Patch automation is examined through the pressure it removes and the pressure it scales: compressed testing, skimmed review and a system whose only prompt is 'deploy'.
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A vendor field CTO's proposed staged rollout rings, predefined success criteria and automated halt conditions are treated as behavioural design, not just technical features. The AI-defence post makes a parallel argument: an attacker's agent has a clear finish line, while a defender's agent must weigh whether a fix will break something else and who will be blamed if it does.
The automation posts take their technical arguments from others—a vendor field CTO and an NCSC architect—and add the behavioural layer rather than originating the security analysis.
For brands planning a campaign
This is a useful angle for a webinar or article aimed at security leaders adopting automation: where is the stop decision encoded, and where is human judgement left to erode? Ask for a technical interviewee or client voice, since the posts rely on borrowed technical authority.
Two posts cover attacks that succeed through ordinary processes.
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The Revolut breach is described as unsophisticated: a data request arrived from a real government address, compliance treated it as routine, and passport details left the building.
The proposed control is a callback to a number already held.
The HR campaign used a legitimate AI site builder, GitHub hosting, a genuine Microsoft installer window and a legitimate remote management tool.
The only tell was that the impersonated vendors do not offer desktop clients.
For brands planning a campaign
These are ready-made case studies for a social-engineering or human-risk module, each ending with one cheap control the audience can adopt. Both could serve as article sections or worked examples in a live session.
Publishing takes the form of short-form commentary on LinkedIn, often ending with a question to the reader, alongside occasional conference reporting.
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Sources across the posts include security press (The Register, BleepingComputer), a national body (the NCSC), vendor field CTOs and named psychology studies. One post reports from BE-Cyber in Wavre, described as the Belgian Cyber Security Coalition's flagship event, and points readers to a monthly 'Psybersafe Insights' piece on why people comply with fraudulent requests.
The conference post combines event coverage with a pointer to the longer monthly item.
For brands planning a campaign
Short, source-anchored posts suit an ongoing ambassador or contributor arrangement better than a single large asset. The monthly Insights item also offers a potential outlet for a partner to appear in or co-produce.
The posts here do not document any sponsorship, affiliate, client, employment, or investment relationship.
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The only brand Mark refers to directly in Mark's own work is Psybersafe Insights, in a post about a cyber-security event. The posts do not say whether Mark owns, works for, or contracts with Psybersafe, so the relationship is unstated.
Psybersafe Insights
Mention
Mark refers to “this month's Psybersafe Insights” in a post about the Belgian Cyber Security Coalition's BE-Cyber event.
Mark Brown writes short, plain-language analyses of security incidents that turn on human behaviour.
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They take a reported breach or a published security argument, name the psychological mechanism behind it — omission bias, diffusion of responsibility, or BJ Fogg's behaviour model — and land on one change a team could make that week.
Read the offboarding failure alongside the HR malware campaign to see how they separate a design fault from a step nobody owned, then read the patch-automation and AI-defence posts for the same thinking applied to automated security.
Follow the behavioural-science tags for Brown's method or the case-study tag for the incident work.
Three creators approaching behaviour, AI-era attacks and the human attack surface from other angles are compared below.
CybersecurityBehavioural scienceHuman riskSocial engineeringSecurity process designAI and automation in securityPatch managementOffboarding and access removalApplied behavioural analysis of security failuresIncident and breach analysisLinkedIn postsCase-study commentarySecurity leadersHR and payroll teams
Both treat behaviour as the organising idea in security and write short explanatory posts that end by putting a question to the reader.
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Both push practitioners past the artifact-level view: Brown past "people were careless", Karanjalkar past indicators of compromise and anomaly alerts.
Karanjalkar's behaviour is adversary behaviour formalised for machines — Indicators of Behaviour built on the OASIS STIX 2.1 standard, and the distinction between behaviour analytics that flags something unusual and behavioural threat intelligence that explains what it means.
His reader is a detection engineer or SOC analyst.
Mark Brown focuses on human and organisational behaviour; their readers are those who own the process.
Go to Karanjalkar for the technical vocabulary, Brown for the psychological one.
Both build commentary on current security news and industry reports, and both focus on how AI changes the balance between attackers and defenders.
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Geffen frames a capability gap and answers it with a product — AI agents that pentest continuously, and posts that close with a link to Novee Security.
Brown's answer is a process change and a named owner, with nothing for sale.
Geffen also works at machine speed and offensive tradecraft, with agents sharing memory and chaining zero-days; Brown stays with the human decision and the blame that follows it.
Choose Geffen for the offensive AI arms-race argument, Brown for why the person at the keyboard hesitated.
Both start from breach statistics that put a human element in most incidents and conclude that the industry is solving the wrong problem — hardening the walls while leaving people as the route in.
Brown redesigns the prompt and the approval step so people inside the system behave better.
Ellingson's conclusion is structural removal: no humans in the authentication loop, no standing credentials, an architecture that makes the human attack class impossible.
Ellingson writes long extrapolations from named reports such as CrowdStrike's global threat report and Verizon's DBIR; Brown writes short posts about a single incident.
Read Ellingson for the architecture thesis, Brown for the process fix you could adopt this week.
Mark Brown's LinkedIn account had about 2,150 followers as of 7 October 2026.
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That specialist reach suits a cybersecurity training company seeking credible thought leadership on human risk and social engineering rather than mass distribution.
The posts address security, HR, payroll, IT and leadership decisions, including fake HR software downloads, patch automation pressure, failed offboarding and breach response.
They point to professional interest in why processes and people fail.
For a campaign focused on human risk and social engineering, ask for recent post-level results on comparable topics and audience survey or platform demographic data covering employer, occupation and seniority.
LinkedIn followers
2,150
LinkedIn profile account data for linkedin.com/in/markbrownpsybersafe · 2026-10-07
None of the five posts describes a sponsorship programme.
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There is no published rate card, media kit, audience demographic breakdown, sponsored-format specification or partnership contact address.
Mark Brown’s only stated contact route is a LinkedIn direct message, offered in a post for a specific conversation with security leaders whose teams stall after a fix backfires (“DM me if you'd like to talk that through”).
That is an offer to discuss an operational problem, not a commercial booking route.
Two possible vehicles are visible but undocumented.
The posts refer to Psybersafe Insights, a monthly publication looking at why people comply with fraudulent requests, and one post was written from BE-Cyber, the Belgian Cyber Security Coalition's event in Wavre.
Ask whether Psybersafe Insights carries sponsor content or co-branded research, and whether they appear at commercial events.
Before budgeting, confirm the available format, price, lead time and audience demographics with them on LinkedIn.
If the campaign focuses on cybersecurity training, ask whether they would take on a co-produced article or webinar on behavioural analysis of real breaches.
A cybersecurity training company seeking thought leadership on human risk and social engineering is a strong fit.
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Mark Brown already writes about these issues, not with generic awareness messages but with analysis: each post starts from a real incident or published industry argument, identifies the behavioural mechanism behind it, and ends with a process change readers can adopt.
The Revolut breach becomes a routine data request approved by a process built to say yes, with a callback to a number already held as the control.
An HR malware campaign using a legitimate AI site builder, GitHub hosting and a genuine installer window is analysed through BJ Fogg's behaviour model: motivation, ability and a prompt align before any suspicious signal appears.
The proposed fix is a standing instruction to confirm that a vendor actually sells the product before downloading it.
An offboarding failure becomes diffusion of responsibility, addressed with same-day access revocation and a rule that no single person owns a whole system alone.
Patch automation becomes a question of speed pressure, with staged rings, success criteria and halt conditions treated as behavioural design rather than technical settings.
This repeatable format lets a vendor hand over an incident or customer story and get back a behavioural mechanism plus a single control, as an article section or webinar segment.
The fit is credibility rather than reach: the LinkedIn account had about 2,150 followers, suiting a specialist audience of security, HR, IT and governance readers rather than mass distribution.
Before committing, ask Brown directly about partnership formats, rates, lead times and post-level engagement figures; none are published.
When to choose a specialist
A campaign aimed at mass-reach consumer awareness, or one that judges success by reach and paid amplification, is a poor fit.
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About 2,150 LinkedIn followers and short-form commentary for people making security, HR and IT decisions do not make a distribution channel for a broad public campaign.
Product launches are another poor fit.
The automation and artificial-intelligence posts draw their technical arguments from others—an NCSC architect and a vendor field CTO—and add a behavioural layer.
If a campaign needs a vendor's own tooling tested, benchmarked and explained technically, that work belongs with an engineer, not Brown.
Tone is a further mismatch.
Content urging people to be more careful would conflict with the posts, which repeatedly argue the opposite: the HR compromise is framed as a failure of environmental design rather than vigilance, the offboarding gap as a process with nobody named to own it, and patch automation as a system with no moment designed for checking.
An awareness-slogan campaign would run against the writer's own position.
Finally, a plan requiring a published rate card, media kit, sponsored-format specification or demographic breakdown cannot be built from the posts.
None is published, and the only contact route offered is a LinkedIn direct message, extended in one post for a specific operational conversation rather than commercial booking.
A buyer can start that conversation, but should agree terms before putting a budget line in the plan.
A worked campaign example
A cybersecurity training vendor wants a 30-minute webinar and companion article on why capable people comply with fraudulent requests, aimed at security, HR and finance teams.
The angle suggested by the posts is not gullibility but the missing verification step.
The Revolut case is the clearest scene-setter because nothing was hacked.
Run it as a live decision exercise: show the request arriving from a genuine government address, ask the audience what the compliance team should have done, then land on the control—a callback to a phone number the team already held, not one in the request.
Follow with the offboarding story, where HR assumed IT would act and IT waited for HR, and close with the question from the original post: has a business quietly assumed someone else owns a step nobody owns?
Give the audience two practical takeaways.
First, a callback rule: for any request that moves data or credentials, verify through a contact detail already on file and name the person responsible for that verification.
Second, a product-check instruction drawn from the HR malware case, where the only tell was that the impersonated vendors do not offer desktop software.
Ask teams to add a step to their procurement and download process confirming a vendor's product range before anything is installed.
Structure the article as the posts are structured: one incident, one behavioural principle, one process fix, one question for the reader.
A usable opening lies in the distinction between failing to act and acting badly, illustrated by the vaccination study cited in the artificial-intelligence post: harm caused by acting feels like somebody's fault, while greater harm allowed by doing nothing feels like bad luck.
That framing gives the training vendor a defensible editorial position—that security failures are usually design failures—and steers the content away from another reminder to be careful.
Before booking, ask Brown whether Psybersafe Insights can carry a co-produced piece, as a monthly publication examining why people comply is already referenced; whether they would take on a webinar on this material; what a co-produced format would cost; and for recent post-level results on comparable human-risk or social-engineering topics, which are not published.
Choose Makarand Karanjalkar when the same human-risk campaign needs to reach detection, threat-intelligence or security-operations readers rather than an HR or compliance audience.
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The two posts explain what the OCA Indicators of Behaviour subproject aims to do on top of STIX 2.1, and why behaviour analytics in Defender, Falcon, Splunk, Exabeam, Darktrace and Chronicle answer “is this unusual?” rather than “what is the attacker trying to achieve?”
That gives a training vendor a course or webinar tied to tooling categories SOC teams already buy against, alongside a vendor-neutral standards story rather than an incident story.
Karanjalkar is the better pick when credibility with a technical security audience and interoperability language matter more than a relatable workplace scenario.
Mark Brown’s posts lack the behavioural mechanism and practical process fix that make content useful in training.
Neither names a psychological study or turns an incident into a control an HR or finance team can adopt.
Both are long technical explainers that end with a question rather than a concrete step.
Their focus is adversary behaviour, not employee behaviour, so they don’t offer the human-risk angle needed for training.
The posts cover two dates in July 2026.
Ask for follower counts, engagement figures and commercial terms before booking.
Choose Ido Geffen when the campaign is product-led, targets security leaders with budget authority, and offers automation or AI-driven testing rather than training.
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The two posts turn news into a commercial argument: New York Times reporting on CISO pay and hiring demand, viewed through a “bug-pocalypse” in which AI writes code and finds flaws faster than human review can keep up; and OpenAI’s Black Hat talk, where internal agents reportedly shared a memory system, built on each other’s findings and chained exploits.
Both lead with the capability gap, then position Novee Security’s continuous pentesting agents as the answer.
Choose Geffen when a vendor wants a named spokesperson to argue for its category over human-only staffing, using current AI-offence news as the hook.
The posts are openly commercial and tied to one employer’s product.
The same material would read as product marketing on a training company’s page, and it promotes a category that competes with the training premise rather than supporting it.
There’s no behavioural-science mechanism, incident-to-process-fix arc or material for HR or finance readers who need to change a workflow after a breach.
The posts cover two dates, May and August 2026.
Ask for follower counts, engagement figures and commercial terms before booking.
Choose John Ellingson when the deliverable is an executive- or board-level thesis rather than a training module.
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The two posts are data-heavy, long-form arguments.
One reads the CrowdStrike 2026 Global Threat Report, the WEF 2026 outlook and the Verizon DBIR together, then extrapolates ten years of scale, speed and scope; the post says the extrapolation is the author’s own, not a finding of those reports.
The other argues that the industry has spent 40 years treating cybersecurity as a technology problem, while 68-82% of breaches involve a human element, and proposes structurally removing humans from the attack surface.
The numbers, named sources and clear position give a training company material for a keynote or debate-led piece.
The tradeoff is direct: the second argument says human-centred defences are the wrong layer to invest in and recommends taking people out of the loop.
That undercuts a training vendor’s offer and points to a specific named system.
Neither post closes a single incident with one control and one next step, and the dense material needs a summary for non-specialist readers.
The posts cover two dates, June and July 2026.
Ask for follower counts, engagement figures and commercial terms before booking.
Mark Brown's LinkedIn posts cover five topics: the Revolut data-request breach and why a process built to say yes approved it; an employee offboarding failure described as diffusion of responsibility; an HR-targeted malware campaign read through BJ Fogg's behaviour model; patch automation and speed pressure; and an NCSC argument on AI in defensive security seen through omission bias.
The posts carry no publication dates, so readers cannot see how the work has changed over time, and LinkedIn is the only channel described here — the posts include no articles, video, transcripts or interviews.
Comparisons in the discovery and alternatives sections use posts from three other creators published between May and August 2026.
The account shows about 2,150 followers as of 7 October 2026.
No engagement, demographic or commercial data is published here; the posts give no partnership format, rate card or lead time, and do not state the relationship between Mark Brown and Psybersafe Insights.