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Katrine Rasmussen

Katrine Rasmussen works on e-commerce content production and the use of generative AI in that work. Their LinkedIn posts discuss scaling content workflows, AI governance, and industry events and webinars.

12K followersE-commerce content operationsAI labelling and governanceBased on 11 posts · latest Oct 2026
LinkedIn

At a glance

Katrine Rasmussen is most useful for production-minded views on scaling AI e-commerce content and AI governance.

Best for

B2B AI content production software seeking a speaker or strategic advisor for e-commerce buyers.

Not for

Consumer brand paid creator endorsement with rate card, reach metrics, and shopper-focused sponsored posts.

Key takeaways

  • Generating an image is easy; scaling it across a catalog is hard.
  • Visual 1st panel contrasts 5,000 products with a handful of polished demos.
  • EU AI Act webinar covers labeling, responsibility, and the AI-assisted gray area.

Check first: Ask for recent results on a comparable topic, format, and attendee or role data.

Main ideas
Generating the image is easy; scaling it across a catalog is hard · Put open questions in the pitch, not behind it · Events earn trust by reflecting the industry's actual conversations
Audience
12,036 LinkedIn followers · Sold out; keynotes, workshops, demos and eight roundtable tracks listed FLOW: London sold out more than six weeks before its November 17 date
Read first
FLOW: London sold out early, with an agenda built around audience trust
Sources for this section

What they are known for

Katrine Rasmussen writes about the practical work of bringing generative AI into e-commerce content production.

  • Their posts connect new formats—such as virtual models and image-to-video—to the questions teams must solve at scale: product accuracy, consistent quality, production requirements and responsibility for labeling.
  • They also show them convening industry conversations through events, webinars and professional initiatives.
  • Follow them for a production-minded view of where AI can help, what still needs attention, and how the wider e-commerce content community is evolving.

Rasmussen’s distinctive perspective looks beyond an impressive AI-generated image to ask whether the workflow will hold up in real production.

  • In a Visual 1st panel recap, they consider product accuracy, consistent quality and e-commerce requirements, contrasting a process for 5,000 products with a handful of polished demos.
  • A webinar announcement on the EU AI Act applies the same practical lens to labeling and responsibility when brands, retailers and vendors all take part.

They also frame industry progress as a community effort, not just a technology story.

  • Their FLOW: London agenda post pairs AI with workshops and roundtables on the wider work of e-commerce content.
  • A Creative Summit post describes bringing strategy, studio and production, and tools and systems together.
  • Their Top 30 initiative announcement recognizes contributions through innovation, creativity and leadership.
  • Together, these examples show how their work helps readers assess not only what AI can produce, but how teams can use it responsibly and reliably.
Sources for this section

Ideas and priorities

Katrine Rasmussen writes about how e-commerce teams move AI-generated content from a convincing demo to something they can run across an entire catalog.

Read more

The recurring positions: generation is the easy part and the production questions come after it; labeling and responsibility rules are still genuinely unsettled and worth saying so publicly; events and agendas should be built from the conversations already happening in the industry rather than a fixed slate; AI is reshaping the work without replacing the rest of it; and recognition should cover more than one definition of excellence. The examples below come from a panel recap, a webinar announcement, two event posts, and a jury post.

Generating the image is easy; scaling it across a catalog is hard

In the Visual 1st panel recap, Rasmussen treats AI content as already in use for backgrounds, virtual models and image-to-video built from existing product shots.

Read more

The more interesting questions come after generation: Is the product accurate?

  • Does quality stay consistent?
  • Does the output meet e-commerce requirements?
  • Will it hold up at catalog scale?
  • That last question recurs: the gap between a polished sample and a production run.

Rasmussen contrasts the "five beautiful examples that made it into the demo" with doing the same thing "for 5,000 products rather than the five," tying the argument to Pixelz processing tens of thousands of e-commerce images a day.

An earlier Creative Summit post frames the November gathering as a place to discuss "the future of AI in content production"; the Visual 1st post turns that interest into specific questions about QA and throughput.

Read original

Put open questions in the pitch, not behind it

Rasmussen hosts sessions around questions that do not yet have clean answers.

Read more

Media lawyer Kelsey Farish is credited as the legal voice in the EU AI Act webinar; the substance on labeling and liability comes from the guest, while Rasmussen frames the session as an attempt to work through the questions, not deliver settled authority. The same approach appears on stage at Visual 1st, where accuracy and scale problems sit alongside AI's capabilities.

The webinar lists questions about what needs to be labeled, how it should be labeled, who is responsible when brands, retailers and vendors are all involved, and how to treat the gray area between "AI-generated" and "AI-assisted". The rules are in effect, but their application remains unresolved.

Read original · Original 2

Events earn trust by reflecting the industry's actual conversations

Rasmussen describes FLOW: London selling out more than six weeks before its date as a sign of trust—and a responsibility to bring together the right people, build an agenda around conversations happening in the industry, and make the day worth taking out of a full calendar.

Read more

The format includes keynotes, workshops, demos and eight roundtable conversations; the Creative Summit also makes deliberate room for conversation outside the sessions.

FLOW: London took place on 17 November, with attendees asked to choose roundtable and workshop slots in advance. The Creative Summit Team Edition ran in Andalusia on 3–5 November, with strategy, studio and production, and tools and systems tracks, following a venue-scouting trip.

Read original · Original 2

AI is reshaping the work, not replacing the rest of it

Rasmussen calls the FLOW agenda AI-heavy—"a healthy amount of AI"—but notes that the rest of the content job did not disappear while everyone figured out generative content.

Read more

Both events make AI one thread among roundtables and tracks on strategy, production and systems, rather than the whole program.

The FLOW roundtables span e-commerce content work beyond AI. The Creative Summit's three tracks focus on how teams operate, produce and choose tools, rather than treating AI as a standalone subject.

Read original · Original 2

Recognition should cover different kinds of contribution

As a juror for Pixelz's Top 30 E-commerce Content Creation Professionals 2026, Rasmussen describes moving away from one narrow definition of what makes someone "top" in favor of three kinds of forward movement.

Read more

The process is open: anyone can nominate, nominations are anonymous, and self-nominations are allowed.

The three categories are innovation and technology, creativity and vision, and leadership and teamwork. Nominations are open until October 2.

Read original

Sources for this section

Start with their work

FLOW: London sold out early, with an agenda built around audience trust

What does Katrine Rasmussen convene for e-commerce content people, and what do they want attendees to get from it?

Read more

In this post, Katrine Rasmussen says FLOW: London sold out more than six weeks early, a sign of community trust.

  • The agenda includes keynotes, workshops, demos, and eight roundtable conversations across e-commerce content, with what they call a healthy amount of AI alongside topics beyond AI.
  • They ask attendees joining on November 17 to choose roundtables and workshop slots in advance, and thank people who booked before the full agenda was shown.

For brands planning a campaign

For a B2B SaaS company selling AI content production tools, this shows Katrine Rasmussen can draw a committed e-commerce content audience and shape an event agenda around practical AI and production questions. They could be a fit for a speaker or event-advisory conversation.

Visual 1st panel: taking GenAI from demo to production scale

Where does Katrine Rasmussen draw the line between a GenAI demo and a production system that works across thousands of e-commerce products?

Read more

Katrine Rasmussen describes speaking on the Visual 1st panel 'Visuals for Commerce - Turning Visuals into Revenue Engines' in San Francisco with Caimera, Cloudinary, and Titles.

  • The post says they shared Pixelz's approach to GenAI for e-commerce and covered backgrounds, virtual models, and image-to-video built from existing product content.
  • Their main argument is that generating the image is only part of the problem: brands still need product accuracy, consistent quality, e-commerce requirements, and output for 5,000 products rather than five polished demo examples.
  • They note Pixelz processes tens of thousands of e-commerce images daily and applies the same focus on scale, quality, and production to GenAI.

For brands planning a campaign

This is a direct fit for a SaaS company positioning AI content tools to e-commerce brands: Katrine Rasmussen speaks publicly about the gap between AI experimentation and production-grade workflows, including QA and scale. A go-to-market or thought-leadership initiative could use that framing.

EU AI Act webinar: labeling, responsibility, and the AI-assisted gray area

How does Katrine Rasmussen handle the governance questions that arise when e-commerce teams use AI-generated content?

Read more

Katrine Rasmussen describes preparing for a webinar on the EU AI Act with media lawyer and AI/digital law expert Kelsey Farish, after joking that 'just label the AI stuff' is not enough legal expertise.

  • The post lists the practical questions they plan to cover: what needs labeling, how it should be labeled, who is responsible when brands, retailers, and vendors are all involved, and how to treat the gray area between 'AI-generated' and 'AI-assisted' content.
  • They note the rules are in effect but questions remain about how they work in practice, and give the time as 5pm CET / 11am ET / 8am PT.

For brands planning a campaign

This shows Katrine Rasmussen can host or advise on AI governance for e-commerce teams and connect operational AI use to labeling and responsibility questions. The webinar's legal substance comes from a lawyer, so any campaign should position Katrine as the e-commerce content and production voice, not the legal authority.

Creative Summit in Andalusia: planning the Team Edition around high-volume content

What kind of working community does Katrine Rasmussen build around e-commerce content operations, and which topics does that community organize around?

Read more

In this post, Katrine Rasmussen calls a trip to Andalusia a work trip to plan and check the venue for the Creative Summit in November.

  • They mention finally meeting Sean in person after six years of calls, and catching up with Emil and Melanie.
  • The event is described as the Team Edition, bringing people who shape high-volume e-commerce content together across three tracks: strategy, studio and production, and tools and systems.
  • They also say there is room for conversations outside the sessions, such as over dinner or a drink, and note that Pixelz as a partner can offer a discount for a few more days.

For brands planning a campaign

Katrine Rasmussen convenes creative and operations people around high-volume e-commerce content and organizes the program by strategy, production, and systems. For a SaaS company selling content production tools, the tools-and-systems track and operations audience offer a plausible route to a speaker or advisor role.

Judging Pixelz's Top 30 E-commerce Content Creation Professionals 2026

How does Katrine Rasmussen decide who is moving e-commerce content forward, and what categories matter to them?

Read more

Katrine Rasmussen says they are joining the jury for Pixelz's Top 30 E-commerce Content Creation Professionals 2026, alongside people who know the industry.

  • This year's project looks at three ways people move e-commerce content forward: innovation and technology, creativity and vision, and leadership and teamwork.
  • Nominations are open until October 2, are anonymous, allow multiple nominations, and permit self-nominations.

For brands planning a campaign

Katrine Rasmussen evaluates and maps talent across technology, creativity, and leadership in e-commerce content. A B2B SaaS company could draw on that network knowledge to identify speakers, advisors, or early users.

Sources for this section

Topics and approach

Posts cited for each topic
Naming what is still unresolved4
Events built around practitioner conversations2
GenAI content production at catalog scale1
AI labeling and the EU AI Act1
Recognition programs and peer benchmarking1

GenAI content production at catalog scale

Rasmussen's public position is that AI-generated content has moved past the demo stage, and that the hard part is what happens after an image is generated.

Read more

In a Visual 1st panel appearance in San Francisco, they described backgrounds, virtual models, and image-to-video built from existing product content as already in use, then listed the questions that decide whether it works: Is the product accurate?

  • Is the quality consistent?
  • Does the output meet e-commerce requirements?
  • And can it be done for 5,000 products rather than the five showcase examples that make it into a demo?
  • They connected that to Pixelz processing tens of thousands of e-commerce images a day, framing GenAI as a production and post-production problem rather than a novelty.

For brands planning a campaign

Useful as a speaker or advisor for an audience weighing AI adoption against production realities: quality control, catalog-scale throughput, and retailer requirements. A brief seeking a showcase reel of AI visuals should look elsewhere; this is an operator's account of what breaks between a prototype and a rollout.

Examples: Source 1

AI labeling and the EU AI Act

Rasmussen hosted a webinar with media lawyer Kelsey Farish on what the EU AI Act means for e-commerce teams using AI-generated content.

Read more

They put practical questions to the session: What has to be labeled, how should it be labeled, who is responsible when brands, retailers, and vendors are all involved, and where is the line between "AI-generated" and "AI-assisted"? They described the rules as already in effect while the practice of applying them remains unsettled.

For brands planning a campaign

A governance angle for a vendor's thought leadership: pair a practitioner with a lawyer to work through labeling and responsibility rather than capability. Suits e-commerce content and operations teams that need compliance framing before they scale AI output.

Examples: Source 1

Events built around practitioner conversations

Two events appear in the posts.

Read more

FLOW: London sold out more than six weeks before its 17 November date, with keynotes, workshops, demos, and eight roundtable conversations; Rasmussen noted that AI features heavily on the agenda but the rest of the content job did not disappear.

  • The Creative Summit in Spain runs 3–5 November as a Team Edition with three tracks — strategy; studio and production; tools and systems — plus time deliberately set aside for conversation outside the sessions.
  • They promoted a partner discount and offered to connect interested people directly.

Agenda-building from conversations already happening in the industry, rather than from a fixed speaker slate.

For brands planning a campaign

Event partnership, roundtable hosting, or a sponsor slot, especially where the agenda mixes AI topics with studio and operations tracks.

  • Booking ahead of a fully published agenda suggests a committed audience.
  • Rasmussen's framing is that the value lies in who is in the room and which conversations get built.

Examples: Source 1 · Source 2

Recognition programs and peer benchmarking

Rasmussen sits on the jury for Pixelz' Top 30 E-commerce Content Creation Professionals 2026, which this year splits recognition across innovation and technology, creativity and vision, and leadership and teamwork.

Read more

Nominations were open to anyone, anonymous, and self-nomination was allowed.

For brands planning a campaign

A route into the community through sponsorship or partnership of a recognition program, or through Rasmussen as a jury or curation partner. The three-category structure gives a brand a ready-made framework to sponsor without collapsing the field into follower counts.

Examples: Source 1

Naming what is still unresolved

Across the posts, a recurring approach is to state open questions alongside progress.

Read more

The EU AI Act webinar was framed around questions without settled answers; the Visual 1st panel raised accuracy and scale problems as well as AI's capabilities; and the FLOW agenda was described as AI-heavy while acknowledging that the rest of the work remains. The register moves between operational detail and informal asides, including a joke about being prepped for a webinar and a venue-scouting trip to Andalusia.

This assessment draws on event promotion, webinar framing, and panel commentary. For a fuller view of their arguments, ask for a completed long-form article, recorded talk, or webinar transcript.

For brands planning a campaign

A credible voice for campaigns about AI adoption that cannot afford to oversell, including webinars and panels where the audience will push back on claims. The blend of operational detail and informal register suits live, conversational formats more than formal written thought leadership.

Examples: Source 1 · Source 2 · Source 3 · Source 4

Sources for this section

Brands and businesses

Rasmussen's posts document relationships with Pixelz, FLOW: London, Creative Summit and Visual 1st.

Read more

Ask them to disclose any sponsorship, affiliate or investment relationships; none are disclosed in these posts.

Pixelz

Employment

Rasmussen discusses Pixelz's approach to GenAI in e-commerce content production, using “we” to describe the company's operations and processing of tens of thousands of e-commerce images daily.

Read more

They also serve on the jury for Pixelz' Top 30 E-commerce Content Creation Professionals 2026 and promoted a discount for a Creative Summit event as a Pixelz partner.

View example

FLOW: London

Disclosed partnership

Rasmussen's post about FLOW: London uses “we” to describe selling out and delivering the event, indicating they are part of the team.

Read more

Ask them to clarify whether they are an organizer, employee or partner.

View example

Creative Summit

Disclosed partnership

Rasmussen promoted the Creative Summit in Spain and offered a discount on behalf of Pixelz, which they described as an event partner.

Read more

Their relationship to the event is through Pixelz.

View example

Visual 1st

Mention

Rasmussen was a panelist at Visual 1st in San Francisco, speaking about GenAI in e-commerce content production.

Read more

View example

Sources for this section

Topics and similar creators

Katrine Rasmussen's posts offer a view of the practical side of AI-era e-commerce content: what happens when generated images have to pass retailer requirements, stay accurate at catalog scale, and carry the right labels.

Read more

Start with the Visual 1st recap for the production argument, the EU AI Act webinar post for governance questions, the FLOW: London and Creative Summit posts for practitioner conversations, and the jury post for a peer-recognition programme. Together, the posts show a convenor and commentator working close to e-commerce content operations, naming unresolved problems in public, and treating scale, quality, and policy as the story's central questions.

GenAI content production E-commerce content operations AI labelling and governance Industry recognition programmes Catalog-scale production Creative operations Post-production quality AI adoption in e-commerce Conference programming Webinars Panel speaking E-commerce content teams

Thomas Ladefoged

Ladefoged writes about the same gap Rasmussen describes: AI images that look impressive but are not production-ready.

Read more

Both connect their arguments to FLOW: London, where Ladefoged is scheduled to open the day with a keynote and stay on as MC, and Rasmussen is involved in the event's programme.

Ladefoged's posts focus on the vendor workflow: defining inputs, review, post-production, and guardrails.

  • He speaks from the platform side as a keynote and MC.
  • Rasmussen's posts foreground governance questions and community-building programmes; the production argument appears mainly when they frame sessions and panels, rather than in a product walkthrough.

Read original · Original 2

Richard Fox

Fox makes the same core case in shorter form: AI-generated images often fail because generation is not the same as e-commerce readiness, and post-production, quality control, and fit with the rest of a brand's content matter.

Read more

Both write from inside e-commerce content production and argue that AI should become predictable enough to rely on in production.

Fox writes directly as a vendor addressing customers — “we (Pixelz Inc) really want AI to become more boring” — and leans on use-case matrices and business-case framing. Rasmussen's public posts centre on events, webinars, and jury work; they make the production-quality argument while explaining a panel or session rather than issuing a product message.

Read original · Original 2

Anthony Hodges

Hodges shares the operating assumption that AI changes how content gets made and that the surrounding system — research, approvals, follow-ups, execution — is the real work.

Read more

Both focus on how teams get content produced, rather than on generation as a one-off trick.

Hodges pushes toward replacing creative and management roles with a single AI-operated ecosystem and reports internal engagement numbers as proof of the approach.

  • Rasmussen stops short of that claim: the posts concentrate on production accuracy, labelling and liability, and events where practitioners compare notes.
  • Hodges's posts also read as a service pitch, while Rasmussen's are event and community communication.

Read original · Original 2

Sources for this section

Audience

Katrine Rasmussen had 12,036 LinkedIn followers when the account was observed on October 8, 2026.

Read more

Her posts show people act on her invitations: the November 17 FLOW: London event sold out more than six weeks ahead, and she runs industry webinars with named expert guests, including a session on what the EU AI Act means for e-commerce teams using AI-generated content, described in a September 10, 2026 post.

  • For a B2B SaaS company selling AI content production tools, this points to an event and webinar audience willing to spend a working day on e-commerce content operations and AI governance—relevant ground for a campaign targeting buyers of AI content production tools.
  • It does not show whether attendees are buyers, tooling decision-makers, or senior enough to sponsor a go-to-market push.
  • Before treating her following as a qualified channel, ask for recent results on a comparable topic and format (unique viewers or impressions, comment volume, and any role/company breakdown) and registration or attendee data from FLOW: London or the Creative Summit in Spain, including company types and job functions.

LinkedIn followers

12,036

LinkedIn account (Katrine Rasmussen) · 2026-10-08

FLOW: London sold out more than six weeks before its November 17 date

Sold out; keynotes, workshops, demos and eight roundtable tracks listed

Katrine Rasmussen post · 2026-10-06

Hosted a webinar on EU AI Act compliance for e-commerce AI content with media lawyer Kelsey Farish; open registration

1 session, registration linked in post

Katrine Rasmussen post · 2026-09-10

Creative Summit, Andalusia (Spain), November 3-5, Team Edition; contact directly for a partner discount

3 tracks: strategy, studio and production, tools and systems

Katrine Rasmussen post · 2026-09-24

Sources for this section

Partnership options

Across five posts, Katrine Rasmussen publishes no sponsorship offer, media kit, rate card or disclosed commercial partnership terms.

Read more

The posts show where they appear publicly in e-commerce: speaking on a Visual 1st panel in San Francisco about generative AI in e-commerce production; co-hosting a webinar on the EU AI Act for e-commerce teams; judging the Pixelz Top 30 E-commerce Content Creation Professionals 2026; and promoting the FLOW: London and Creative Summit events, where they note that a Pixelz partner discount is available.

  • These are employer-side, event-organiser or community roles, not advertised creator placements, so buyers cannot book a defined format from these posts.
  • For a go-to-market or thought-leadership initiative, buyers should ask Pixelz or Rasmussen about a bespoke arrangement; the posts identify no official partnership or inquiry page and document no sponsorship format.
Sources for this section

Campaign fit

A campaign to shortlist

A B2B software company selling AI content production tools to e-commerce brands wants Katrine Rasmussen as a strategic advisor or speaker for a go-to-market and thought-leadership push.

Read more

The substance is a good fit.

  • The case rests on what Rasmussen already does in public.
  • On a Visual 1st panel in San Francisco with Caimera, Cloudinary and Titles, they made the argument an AI content production vendor needs: AI-generated e-commerce content has moved past the demo stage.
  • The deciding questions are product accuracy, consistent quality, meeting retailer requirements, and whether the technology works across 5,000 products rather than five polished demo examples.
  • That is the ground a content-production vendor sells into, and the vendor's own buyer problem, articulated by someone buyers recognise.
  • Rasmussen also hosted a webinar with media lawyer Kelsey Farish on the EU AI Act for e-commerce teams using AI-generated content.
  • They worked through what must be labelled and how, who is responsible when brands, retailers and vendors are all involved, and where "AI-generated" ends and "AI-assisted" begins.
  • A vendor asking e-commerce teams to scale AI output faces exactly those questions; the session shows Rasmussen can hold that conversation in front of buyers.
  • Their event work supports the format, too: Creative Summit in Spain on 3-5 November is built as a Team Edition with three tracks (strategy; studio and production; tools and systems), and FLOW: London on 17 November sold out more than six weeks early with keynotes, workshops, demos and eight roundtable conversations.
  • Their jury seat on Pixelz' Top 30 E-commerce Content Creation Professionals 2026, judged across innovation and technology, creativity and vision, and leadership and teamwork, offers a ready-made map of people working in this space.
  • Settle three things before contracting.
  • First, the posts place Rasmussen at Pixelz, which sells e-commerce image post-production and its own GenAI content production.
  • A vendor with overlapping tools would be hiring someone from an adjacent industry, not a neutral voice; address the commercial relationship as a conflict conversation.
  • Second, the posts include no media kit, rate card or sponsorship terms, so expect a bespoke arrangement negotiated through Pixelz or directly with Rasmussen rather than a bookable package.
  • Third, the audience case is thin: 12,036 LinkedIn followers as of 8 October 2026, plus described response to events and webinars, but no breakdown by job function, seniority or company type, and no attendee or registration data.
  • Ask for those numbers before treating the audience as a qualified channel.

When to choose a specialist

A consumer brand or retail advertiser wants a paid creator endorsement: a defined package of sponsored posts aimed at shoppers, with a rate card and reach metrics to plan spend.

Read more

This is a poor fit.

  • Rasmussen's posts are employer and event material, not creator offerings.
  • They cover Pixelz' approach to GenAI, promote FLOW: London and the Creative Summit, host an EU AI Act webinar with a named lawyer, and judge a Pixelz industry list.
  • The posts state no sponsorship offer, media kit, rate card or booking route, so a consumer brand cannot buy a defined format from what is public.
  • The event response points to professional audiences: an event selling out six weeks early and webinar registration suggest e-commerce content and operations people, not shoppers.
  • No audience composition data is available to verify that.
  • Nor is there a published sample of consumer-facing creative work, a brand-partnership history, or shopping or lifestyle content for an advertiser to assess.
  • A second poor fit: a compliance or legal training vendor wants a certified legal authority on the EU AI Act.
  • Rasmussen hosted the session, but the legal substance came from Kelsey Farish, a media lawyer and AI and digital law expert.
  • Rasmussen was the e-commerce content and production voice, not the legal expert; pitching a compliance product on the strength of the webinar would overstate their role.
  • Reassess if they publish partnership terms, past campaign performance or audience composition.
A worked campaign example

Worked campaign angle, 90 days, for the AI content production vendor: "From demo to 5,000 SKUs." The aim is to own the production and governance gap between an AI experiment and a working catalog pipeline, with Rasmussen as the practitioner voice and moderator rather than the legal authority.

Month one: a one-hour webinar hosted by Rasmussen and co-presented with a media lawyer, shaped like the EU AI Act session they run.

  • Questions to work through in public: what has to be labelled, how it should be labelled, who is responsible when the brand, retailer and vendor are all involved, and where the line sits between AI-generated and AI-assisted.
  • Deliverable: a one-page labelling and sign-off checklist the vendor publishes as a download.
  • Rasmussen keeps the session operational and draws out the responsibility questions; the lawyer carries the legal answers.

Month two: a conference slot or roundtable on the production argument from the Visual 1st panel.

  • The spine is their list: is the product accurate, is quality consistent, does the output meet e-commerce requirements, and can it run across 5,000 products rather than five showcase examples?
  • The Creative Summit formats (3-5 November, three tracks covering strategy, studio and production, and tools and systems) and FLOW: London mix of keynotes, workshops, demos and eight roundtable conversations offer a working model for the room.
  • Deliverable: a quality-control checklist for generated assets and a short panel case showing where the vendor's tool fits inside a brand's production pipeline.

Month three: put the vendor's product through the argument.

  • Generate a set of backgrounds, virtual models and image-to-video from existing product content, then publish a before-and-after with quality-control notes, including checks that failed and what changed.
  • Pair it with a hand-off list: content operations and production leads from Rasmussen's network, organised by the three recognition categories used in the Pixelz project (innovation and technology, creativity and vision, leadership and teamwork), offered as a shortlist of people to interview for the vendor's own content programme.

Next step: request FLOW: London or Creative Summit registration and attendee data (company types and job functions) and past webinar metrics.

  • Then agree a scope covering one keynote or panel, one webinar hosting slot and an advisory call cadence, negotiated through Pixelz or directly with Rasmussen.
  • Address the conflict first, because their employer sells e-commerce content production and a competing tool may overlap.
  • If attendee data shows the audience is mostly agency creative rather than brand-side operations, shift month two to an agency-focused roundtable instead of a brand track.
Sources for this section

Who else to consider

Thomas Ladefoged

For a campaign aimed at buyers seeking a conference-stage voice, Thomas Ladefoged is the stronger pick when the vendor needs someone who can open an event with a twelve-month industry review and then carry MC duties across a packed agenda.

Read more

The posts show Thomas Ladefoged writing about the gap between generating an AI image and making it ready for e-commerce, with attention to post-production, product accuracy, lighting, composition, and retouching, and they show the FLOW: London opening keynote and MC role. That maps directly to a thought-leadership campaign that needs an event anchor and a practitioner talking about production quality, not just a webinar host.

The posts here are narrower on AI governance and legal risk than Katrine Rasmussen's EU AI Act session, and they do not show event sell-out management or a jury role. The posts place Thomas Ladefoged at Pixelz and on the same FLOW: London agenda, so a vendor with overlapping tools should run the same conflict conversation it would run for Rasmussen; choosing Thomas Ladefoged does not remove the Pixelz overlap.

Examples: Source 1 · Source 2

Richard Fox

For a campaign aimed at buyers seeking hands-on product and adoption insights, Richard Fox is the better choice when the buyer's primary need is a hands-on product and adoption story rather than an industry-stage or governance voice.

Read more

The posts show Richard Fox framing AI in e-commerce around predictability and reliability, arguing that AI should become more boring through clear inputs, defined use cases, review, post-production, and guardrails, and pointing to Pixelz AI Studio with a live walkthrough from input to final asset.

  • Another post sets out an AI use case matrix for smaller, useful adoption that fits an existing workflow instead of reinventing the content operation.
  • For a vendor selling AI content production tools, that is a practical demo and business-case angle for buyers who need to start with one workflow, not a keynote on the state of the industry.

The posts do not show a public keynote, MC role, sold-out event, legal or AI Act webinar, or independent jury seat, so a campaign needing conference draw or governance credibility would still need another voice. They also place Richard Fox inside Pixelz, so the same commercial-overlap question applies.

Examples: Source 1 · Source 2

Anthony Hodges

For a campaign targeting buyers looking for a broader AI operating system, Anthony Hodges is the better pick when the vendor wants to sell or build a system for a brand’s creative and marketing work, not just book a speaker on scaling e-commerce content production.

Read more

The posts present NoShoot as a system that holds brand knowledge, creative direction, customers, campaigns, pipeline, approvals, data, and history; routes work; watches for opportunities; and can remove roughly 80% of manual management in the poster’s own operation.

  • A second post reports an internal organic content property producing 4,000 views, 216 likes, and a 5.4% like-to-view rate across 12 posts with no paid distribution, and argues for testing the thinking on owned brands before selling it.
  • For a buyer seeking a creative-system partner with a self-reported performance story, that is a closer match than an events and governance profile.

The posts offer a self-reported, narrow picture: two posts, internal numbers, no event or webinar record, no e-commerce content production or EU AI Act material, and no independent audience or campaign data. The pitch also repositions the buying decision toward removing creative strategist and creative director roles, which is a different scope from hiring Katrine Rasmussen as an advisor or speaker.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Portable campaign brief — blank template

Completed brief — AI content production vendor, advisory and thought leadership

Completed brief — consumer brand paid endorsement (no-go)

Completed brief — same vendor, event-anchor format, different creator

Sources for this section

Research methodology

  • This page draws on five full LinkedIn posts by Katrine Rasmussen observed on 8 October 2026, covering a Visual 1st panel on GenAI visuals for commerce, an EU AI Act webinar, the Creative Summit in Andalusia, FLOW: London, and a jury role for Pixelz' Top 30 E-commerce Content Creation Professionals 2026.
  • Posts from three other creators inform the similar-creator comparisons.
  • Katrine Rasmussen's posts do not include transcripts, long-form articles, a media kit, partnership terms, past campaign performance, or audience composition data, so audience reach beyond the observed follower count and buying authority remain unverified.