Joe Hides is a co-founder of Affluent.co, an advertising agency. Hides's work focuses on performance advertising and creative strategy for direct-to-consumer brands, including diagnosing ad fatigue and growth constraints.
Most useful for diagnosis-led performance advertising and creative strategy for direct-to-consumer brands, especially finding the real growth constraint before more ad spend.
Best for
A DTC brand spending at least $20,000 a month on Meta with rising ad fatigue.
Not for
A small brand with little Meta spend seeking sponsored posts or guaranteed ROAS increases.
Key takeaways
Find the constraint before prescribing creative; production capacity, not ads, limited one client's sales.
Use customer reviews and support feedback to identify objections and preserve customers' own words in hooks.
A free diagnosis is standard front door; five audit places at a time, no commitment.
Check first: Confirm audit availability, paid scope, deliverables, terms, and sample trail from customer quote to hook.
Main ideas
Find the constraint before prescribing creative · Use the customer's language, not the marketer's · A store makes a million; a brand makes a billion
Joe Hides is a co-founder of Affluent.co whose LinkedIn work focuses on performance advertising and creative strategy for direct-to-consumer brands.
They argue that growth problems need diagnosis before more ad spend or creative testing.
In one client case, production capacity—not advertising—limited sales, so the business developed a separate, less constrained product as its growth vehicle.
The posts also explain how customer reviews can supply ad language and why brands need more than a product competitors can copy.
Follow their work for practical examples connecting customer research, creative decisions and wider business constraints.
Hides makes abstract growth advice concrete, showing the evidence behind a decision and what changed as a result.
Their customer-language method preserves verbatim review quotes instead of polishing them into generic marketing copy; a production-constraint case shows when the right response is to change product strategy rather than scale ads.
The advice isn’t simply to produce more creative: Hides presents creative as one part of a business system.
The examples are most useful to readers willing to question whether the stated advertising problem is the real bottleneck.
Joe Hides’s ideas revolve around one habit of thought: find the real constraint before spending more money, and use the words customers already choose rather than the words a company would.
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They argue that most ads fail because campaign plans come from people far from the purchase, that growth stalls because the bottleneck is often production or positioning rather than targeting, and that a store selling only a product has a ceiling a brand does not. They also present their lack of a playbook as a credential, crediting self-belief and aggressive execution for an agency they say they built from scratch.
Find the constraint before prescribing creative
Joe Hides’s recurring rule is to identify the constraint before choosing a solution, and for agencies to look beyond ads at the wider business.
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When production, inventory, or offer structure is the limiter, more reach and testing change nothing: the ads were never the problem. They put it bluntly: prescribing without diagnosing is malpractice.
A DTC client’s hero product—a hand-finished glass with a mountain peak sculpted into the base, made in the USA—was selling faster than it could be produced.
Rather than push spend on the constrained item, the business split into two products with different jobs.
The glass line stayed premium and gifting-led, was geo-targeted within 80km of specific mountain ranges, and ran one ad for more than twelve months without fatiguing.
The cup line had no inventory constraints, raised $130,000 on Kickstarter, and became the growth vehicle.
Joe Hides reports $70,000 to $80,000 a month in spend on the account and a 2.8x return on the cup line over Black Friday, against a 2.0x target.
There’s a slight tension with the service being sold: Joe Hides runs a performance creative agency, yet argues that the first useful move on a struggling account may have nothing to do with creative.
Joe Hides argues that most campaign plans come from people furthest from the purchase—the founder, marketer, or agency.
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They know the product and category but have not lived the problem, so they guess at the language and the resulting ads fatigue within months.
Their method is to gather reviews and support-channel feedback from Shopify, Amazon, Trustpilot, support tickets, and social comments, keeping the typos and swearing, then run a fixed set of questions over the comments: what words customers used for the problem before they knew the brand existed; what made them buy now rather than later; what they tried before and why it failed; what almost stopped the order and what convinced them anyway; and what they praise that has never appeared in an ad.
Use verbatim quotes only.
Five-star reviews show the transformation a brand can promise; one- and three-star reviews reveal objections and reasons people churn.
The failure case is specific: a customer writes that their back stopped screaming at them, and a model rewrites it as improved back comfort.
The brand’s language has replaced the customer’s.
Joe Hides uses a tool called the Customer Language Extractor, with ten extraction questions, a ranked objection stack, fifteen hooks traced back to real quotes, five angles, a UGC script, and a check intended to stop AI defaulting to fear because it is the easiest thing to write.
Joe Hides advises business owners, especially DTC founders, to build a brand people stay loyal to rather than a store that sells.
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The question is what remains when a competitor copies you: if the product doing its job is all you sell, a copycat leaves you with nothing.
That’s the ceiling.
They define a brand through four things: the company’s visual identity; the message put in front of customers and their perception of it; the mission; and whether new products keep being developed once something is working.
A plain Shopify store selling a lint roller that scrapes hair off a jacket, with nothing special about the product or brand, reaches a million pounds a month. Joe Hides’s point: this is cash without a moat.
In the same post, Joe Hides moves straight from the long-term brand argument to a monthly performance audit offer measured on ROAS. Durable brand equity and immediate return on ad spend sit side by side.
Rather than pitch an engagement, Joe Hides repeatedly opens a small number of free creative audit slots for DTC brands spending more than $20,000 a month on Meta.
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It’s first come, first served, with no commitment. The audit’s scope is itself an argument: whether the ad and landing page align or fight each other in the funnel, where budget is starving the top of the funnel while attention goes to the bottom, and which top-performing ads are fatiguing before replacements are ready.
The offer runs through a comment keyword or direct message, with only five slots a month. Joe Hides returns to the same entry point across posts, making the audit—not the pitch—the thing a reader can judge.
Self-belief and aggressive execution over a playbook
Joe Hides presents having no network and no proven model as part of the credential, not a gap.
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They say they learned sales, marketing, and performance advertising from scratch through trial and error over more than seven years, and credit the agency’s growth to self-belief and aggressive execution rather than an inherited process or playbook.
Joe Hides says a head injury ended a freestyle skiing and filmmaking career in 2017, leaving no backup plan.
They report that the agency, Affluent.co, was co-founded seven years ago with Jordan Platten and now counts 187+ brands worked with, 30,000+ ads created, £235m in client ROI, peak ad spend above £200,000 a day, 5+ DTC brands scaled past £50m a year, and a team of 38.
A separate post describes the work as proven across $250m+ in profitable ad spend.
Jordan Platten is named as the co-founder, not quoted.
The same achievement list appears in pounds in one post and dollars in another. Ask for clarification on the currency before comparing the figures.
This is the clearest explanation of where Joe Hides's creative input comes from and the best starting point for judging how the agency works: it sets out a repeatable method, names the tools and shows a real failure case rather than a slogan.
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Joe Hides argues that the best ad copy already exists in a brand's reviews and support tickets, and that most creative briefs are written by people furthest from the purchase—one reason ads fatigue within months.
The post distinguishes the uses: five-star reviews show the transformation a brand can promise, while one- and three-star reviews reveal objections that nearly stopped a purchase and reasons people churn.
The approach is to gather reviews from Shopify, Amazon, Trustpilot, support tickets and social comments, preserve typos and swearing, and ask five questions: what words customers used for the problem before the brand existed; what made them buy now rather than later; what they tried before and why it failed; what almost stopped the order and what convinced them anyway; and what they praise that has never appeared in an ad.
Verbatim quotes are required.
The example is concrete: if someone writes 'my back stopped screaming at me' and a model rewrites it as 'improved back comfort', the brand's language has replaced the customer's.
The post ends by describing a tool built around the approach, with ten extraction questions, a ranked objection stack, fifteen hooks traced to real quotes, five angles, a UGC script, and a check against AI defaulting to fear because fear is easy to write.
For brands planning a campaign
For a brief about ad fatigue and ROAS, this is the first stage: build a review corpus and verbatim quote bank before producing creative.
A brand can ask for the quote-to-hook trail and judge whether every hook traces back to something a customer actually wrote.
The deliverable list also shows how the engagement is packaged, helping buyers compare agency scopes.
It shows how Joe Hides handles a real account, including what happened when the campaign assumed ads were the problem.
The post describes a DTC client whose hero product—a glass with a mountain peak sculpted by hand into the base and made in the USA—sold faster than it could be produced.
More reach and more testing changed nothing because ads were not the constraint.
The response was to split the business into two products with different jobs.
The glass line stayed premium and gifting-led, ran one ad for more than twelve months without fatiguing, and was geo-targeted within 80km of specific mountain ranges.
The cup line was inventory-unconstrained, funded by a $130,000 Kickstarter raise, and became the growth vehicle.
Joe Hides reports $70,000 to $80,000 a month in spend on the account and a 2.8x return on the cup line over Black Friday against a 2.0x target.
The post draws two lessons: identify the constraint before choosing a solution, and grow beyond the ads as clients' needs change.
It closes with a free creative audit offer for DTC brands spending more than $20k a month on Meta.
For brands planning a campaign
The post shows a diagnosis-first approach: a brand that arrives with a stated creative problem may get a business-level answer instead.
To see whether that suits your needs, ask on a call what would make them reject your framing.
The production constraint here is unusual, so ask which parts of the approach transfer to a brand with normal supply.
The shortest statement of the position Joe Hides brings to a strategy conversation.
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Read it to see whether the default recommendation matches what you want from an agency.
The advice to business owners, particularly DTC founders, is to build a brand people stay loyal to rather than a store that sells.
The supporting example is a basic Shopify store selling a lint roller that scaled to a million pounds a month with nothing special about the product or the brand.
That leaves nothing to sell people on except the product doing its job—and nothing left once a competitor copies it.
Brand is defined in four parts: how the company looks visually; the message put in front of customers and their perception of it; what the mission actually is; and whether new SKUs keep being developed once something is working.
The post's line is 'a store makes you a million.
A brand makes you a billion.' It ends with the same free creative audit offer for DTC brands spending more than $20k a month on Meta.
For brands planning a campaign
The post sets out the default recommendation a brand should expect: invest in positioning and product development alongside paid media, not just cheaper or faster ad testing.
If you want purely tactical creative iteration, raise that early and see how the answer changes.
Explains what a first, low-commitment engagement includes and what results are claimed, giving newcomers a basis for deciding whether to continue reading or make contact.
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The fullest version of the pitch and the credentials attached to it.
Joe Hides says Affluent.co was co-founded with Jordan Platten seven years ago and lists agency results: 187+ brands worked with, 30,000+ ads created, £235m in client ROI, ad spend above £200k a day, and 5+ DTC brands scaled past £50m a year, supported by a team of 38.
They say they learned sales, marketing and performance advertising from scratch over more than seven years.
The audit covers whether the ad and landing page are congruent or fighting each other, whether budget is starving the top of the funnel while attention goes to the bottom, and what is fatiguing the best ad before the next one is ready.
Five slots a month are offered, claimed by commenting 'SNOOP' or sending a direct message.
For brands planning a campaign
This is the clearest picture of the entry offer and the claims around it, giving a brand a basis for a first conversation.
The post states the figures in pounds, while others use dollars.
Ask which figures are ad spend, client revenue and return, and request current, verifiable case references before using them in internal approval.
Explains where Joe Hides came from, in the shortest form available.
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Useful for newcomers assessing whether a self-taught operator background fits their needs.
An origin story.
Joe Hides says a head injury ended their freestyle skiing and filmmaking career in 2017, leaving no backup plan, network or proven business model.
They then learned sales, marketing and performance advertising from scratch.
The post says Affluent.co has helped scale 5+ DTC brands past £50m a year and that the work is proven across $250m+ in profitable ad spend, run with Jordan Platten.
The post attributes the career change to self-belief and aggressive execution rather than a network or an existing playbook.
For brands planning a campaign
Explains the self-taught, operator-first posture behind how the work is presented and repeats the headline numbers from the audit post. The posts use different currencies, so ask which figures describe ad spend and which describe client outcomes; treat the story as context, not evidence of fit for a specific brief.
In one client story, ads were making sales faster than the company could produce its hero product: a hand-finished glass with a mountain peak sculpted into the base, made in the USA.
Read more
Rather than push more spend at the constrained item, Joe Hides split the business into two lines with different jobs: a premium, gifting-led glass line, geo-targeted within 80km of specific mountain ranges, where a single ad ran for 12+ months without fatiguing; and an inventory-unconstrained cup line funded by a $130K Kickstarter that became the growth vehicle. They report $70,000–$80,000 in monthly spend on the account and a 2.8x return on the cup line over Black Friday against a 2.0x target.
They frame the reasoning as two rules: diagnose the constraint before choosing a solution, and look beyond the ad account to the wider business to catch problems that never show up there.
For brands planning a campaign
If the need is to address ad fatigue and flat ROAS, expect a first phase that may conclude the bottleneck is not creative. Ask for the constraint diagnosis in writing and how creative roles and budget would be reassigned if production, inventory or offer structure turns out to be the limiter.
Joe Hides argues that most creative briefs are written by people furthest from the purchase — founders, marketers and agencies — who know the product but have not lived the problem.
Read more
They guess at the language, and ads fatigue within months.
Their method is to gather every review and support channel (Shopify, Amazon, Trustpilot, support tickets, social comments) without cleaning up the language, keeping the typos and swearing.
They run it through a fixed question set: what words customers used for the problem before they knew the brand existed; what made them buy now rather than later; what they tried before and why it failed; what almost stopped the order and what convinced them; and what they praise that has never appeared in an ad.
Verbatim quotes only.
They packaged this as a "Customer Language Extractor" with 10 extraction questions, a ranked objection stack, 15 hooks traced to real quotes, 5 angles, a UGC script and a check intended to stop AI defaulting to fear-based copy.
For brands planning a campaign
Evaluate the output rather than the pitch: request the ranked objection list, a sample of verbatim quotes and the hooks traced back to those quotes. That shows whether angles come from customers or marketer phrasing, and whether objection research informs the next round of creative.
They contrast stores that scale to large revenue on commodity products — their example is a lint roller that removes hair from a jacket reaching a million pounds a month — with brands that keep growing.
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Their argument: when the product is the only thing to sell, a copycat product leaves nothing behind.
That is the ceiling.
They define a brand as four things: how the company looks visually; the message put in front of customers and their perception of it; the mission; and whether new SKUs keep being developed once something is working.
"A store makes you a million.
A brand makes you a billion."
For brands planning a campaign
For a brand with a working product and weak differentiation, expect the proposal to cover positioning, messaging and product-line thinking alongside new ad variants. The campaign goal should state plainly whether the immediate aim is ROAS repair or durable brand equity; their argument favours the latter.
Performance creative at scale and how they open a relationship
The agency track record is stated in their own posts: co-founded Affluent.co with Jordan Platten seven years ago, 187+ brands worked with, 30,000+ ads created, £235m in client ROI, ad spend above £200k per day at peak, 5+ DTC brands scaled past £50m a year, and a team of 38.
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They repeatedly open a small number of free creative audit slots for DTC brands spending $20k+ per month on Meta, first come first served. The audit covers whether the ad and landing page are congruent or fighting each other in the funnel, where top-of-funnel budget is starved while attention goes to the bottom, and which ad is fatiguing before its replacement is ready.
For brands planning a campaign
The free audit is their standard entry point, so judge the audit itself: does it name a specific bottleneck tied to ROAS or deliver a generic account readout? The published agency figures are their own counts; ask for corroboration in the proposal.
Self-taught operator history and execution framing
They describe competing as a Team GB freestyle skier and working as a filmmaker until a head injury ended that career in 2017, leaving no backup plan, network or proven business model.
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They then taught themselves sales, marketing and performance advertising over seven years and attribute the agency's growth to self-belief and aggressive execution.
The same post frames the absence of a playbook as a credential, presenting trial-and-error experience as the basis of the approach rather than inherited process.
They say their skiing career and injury are self-reported and not corroborated in the posts; seek documentation only if procurement requires it.
For brands planning a campaign
The story signals speed and a willingness to work beyond a narrow ad-account scope. Ask the proposal to specify deliverables, owners and timelines.
Joe Hides's own posts identify one brand relationship: Affluent.co, the advertising agency they say they co-founded with Jordan Platten seven years ago.
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Affluent.co is the vehicle for their performance-advertising and creative work, and they cite agency-wide figures including 187+ brands worked with, 30,000+ ads created, £235m in client ROI, and 5+ DTC brands scaled past £50m a year.
Outside the agency, one post describes an unnamed client: a US glassware brand whose hand-made hero product sold faster than production could keep up.
Hides says they split the business into a gifting-led glass line and an inventory-free cup line funded by a $130K Kickstarter, with a $70–80K monthly spend and 2.8x return over Black Friday against a 2.0x target.
Affluent.co
Owned business
Joe Hides says they co-founded advertising agency Affluent.co with Jordan Platten seven years ago and run it with Platten and a team of 38.
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They attribute agency work with 187+ brands, 30,000+ ads created, £235m in client ROI, ad spend above £200k/day, 5+ DTC brands scaled past £50m a year, and $250m+ in profitable ad spend. The same posts promote free creative audits for DTC brands spending more than $20k a month on Meta.
Original disclosure
I co-founded Affluent.co, an ad agency, with Jordan Platten seven years ago
Joe Hides runs a performance creative agency for DTC brands.
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On LinkedIn, they argue that growth problems often sit outside the ad account and that ad copy should use the customer's exact language.
Their client story about splitting a product line when production could not keep up shows how they approach the work.
They also explain how to turn support tickets and reviews into ad angles through review mining, and argue that a store sells a product while a brand builds a business with a higher ceiling.
The free creative audit offer shows how the work begins.
Their posts cover DTC ecommerce, Meta ads, creative strategy, ad fatigue, customer language research, brand building and constraint diagnosis; nearby creators cover similar ground from testing, offer-optimization and copywriting angles.
Like Joe Hides, Adolphus Okwuchukwu works on performance creative for DTC and supplement brands.
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Both argue that stronger creative begins by challenging the assumed reason a customer buys. Okwuchukwu writes about testing beliefs rather than variations and reflecting a customer's pain in copy.
Okwuchukwu's teaching leans on structured belief-test design and AI-supported volume testing, while Joe Hides' signature move is to mine verbatim review and support language and diagnose the business constraint before scaling ads.
Roman Tariq also works with DTC ecommerce brands on Meta ads and writes about why an account is stuck, including using bundles and upsells to grow revenue from existing customers instead of only buying more traffic.
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Tariq's posts focus on account capacity, offer structure and revenue levers such as bundles and upsells; Joe Hides' focus is creative strategy, customer language and wider constraint diagnosis.
Amir Faizan Malik also writes for DTC brands and direct-response clients about conversion copy, landing pages and ad creative, with a research-first method that uses audience language from raw sources such as Reddit threads.
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Malik's examples center on copywriting, landing-page rewrites and email sequences across DTC, coaching and course offers; Joe Hides runs a performance creative agency for DTC brands and focuses on Meta ad audits and scaling ad accounts.
For a DTC brand deciding whether Joe Hides's own audience will carry a creative-strategy engagement, the evidence supports one narrow conclusion: the content is written for other operators and prospective clients, not for shoppers, and no measured audience composition was available.
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The reviewed account shows 1,435 LinkedIn followers as of 9 October 2026.
The five posts in scope (23 September – 6 October 2026) address business owners and DTC operators directly — the free creative-audit offers are aimed at [0m"DTC brands spending $20k+/month on Meta," one post asks business owners what growth problem turned out not to be an ads problem, and another is framed as advice to DTC founders.
That is a reading of who the posts are written for, not a demographic profile.
Country, age, gender, employer, and job-seniority data are all missing.
Concrete next step: before any plan that depends on Joe Hides's reach, ask for a recent LinkedIn follower demographics export, or audience breakdowns (geography, age, gender) from a comparable client campaign with similar spend and creative formats, so relevance can be tested against the brand's own target buyer rather than assumed from follower count.
The posts document an agency relationship, not a creator sponsorship package: Joe Hides co-founded Affluent.co, an advertising agency, and recruits clients through free creative audits for DTC brands spending more than $20,000 a month on Meta ads.
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Five audit places are offered at a time, first come, with no commitment.
The agency is described as seven years old, working with 187+ brands and having produced 30,000+ ads, with £235m in reported client ROI and spend above £200,000 a day across accounts.
Other posts gate assets behind a LinkedIn comment or direct message, including a prompt set for extracting customer language from reviews.
Before considering an engagement, ask about fees, deliverables, turnaround, exclusivity and usage rights.
Free creative audit for DTC brands
Buyer requirement
DTC brands spending more than $20,000 a month on Meta ads can apply for one of five free audits, offered first come with no commitment.
To request one, comment with the code word or send a LinkedIn direct message.
Re-confirm availability before applying; the offer is capped and time-limited.
A DTC brand spending at least $20,000 a month on Meta has rising ad fatigue and wants to find out whether the cause is creative, the landing page, funnel budget or a wider business constraint.
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Joe Hides’s posts describe a free audit covering ad-to-landing-page fit, top-of-funnel budget and fatigue in the best-performing ads.
They also show a customer-research method: use reviews and support feedback to identify objections and preserve customers’ own words in new hooks.
This is a strong match for a diagnosis-led creative strategy, provided the brand can share ad, landing-page, sales and customer-feedback data.
Ask for a written diagnosis and a sample trail from customer quote to proposed hook; confirm the audit is currently available and agree paid scope, deliverables and terms before proceeding.
When to choose a specialist
A small brand with little or no Meta spend wants Joe Hides to publish sponsored posts to reach shoppers, or wants a guaranteed ROAS increase from a fixed batch of new ads.
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Their posts describe agency audits and client work, not a sponsorship package.
The audience breakdown and engagement data needed to judge reach are not available, and the audit offer targets DTC brands spending more than $20,000 a month on Meta.
No guarantee, fees or standard production terms are stated.
For sponsored posts or a guaranteed ROAS increase, ask for a creator or media plan with audience evidence, pricing and deliverables, or choose a partner whose documented offer fits those needs.
A worked campaign example
A DTC skincare brand spending $30,000 a month on Meta says its top ads are tiring, but it has not checked whether the landing page or customer objections are also holding back conversion.
Ask Joe Hides to audit the ads and landing page together and identify the main constraint before recommending more variants.
Then use reviews and support messages, preserving customers’ original phrasing.
For example, if several customers say a product feels greasy, test that concern as an objection-led hook rather than smoothing it into generic copy.
Build a small test set around distinct, quote-backed customer motivations, and link each proposed hook to its source quote.
Compare results against the current ads using an agreed test period and success measures.
The greasy-skin example is illustrative, not a claim about actual skincare customers.
Before commissioning the work, confirm the audit is available and agree the research sample, deliverables, budget, timeline and measurement plan.
Adolphus Okwuchukwu is a better choice when a brand suspects its core creative premise is wrong, not just that individual ads are fatiguing.
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Their posts describe testing beliefs rather than variations—for example, challenging “premium ingredients” against “works in 10 minutes” to see whether the audience buys on efficacy instead of luxury.
They also map creative angles using customer objections, awareness levels, and unique mechanisms, and mention AI-powered systems to develop and test creatives in volume.
This fits a brand that needs to question its strategic assumptions and can support high-volume testing.
The posts focus on creative testing and message strategy, not diagnostic audits of landing pages, funnel budgets, or wider business constraints such as production limits.
If ad fatigue stems from a non-creative bottleneck, this approach may not find it; ask whether the work includes diagnosing those issues.
The posts date from early 2026, so ask for recent examples.
Roman Tariq is a better choice when a brand’s main opportunity is to monetise existing traffic through bundles and upsells rather than fix ad creative.
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Their posts argue that brands often spend thousands on ads but never test bundles or upsells, and that selling to an audience that already trusts you is easier.
They also limit their client roster to five brands at a time, which may suit a brand seeking dedicated attention.
This fits a brand that already has traffic and trust but leaves revenue on the table from simple offer changes.
The posts don’t describe ad creative strategy, landing page audits, or customer-language research.
For a campaign centred on ad fatigue and ROAS from creative, this alternative addresses a different part of the funnel.
The posts state availability of “two slots this month” but don’t specify fees or deliverables; ask for those before engaging.
Amir Faizan Malik is a better choice when the main conversion problem is on the landing page or in copy that speaks to everyone rather than one specific person.
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Their posts describe auditing 23 DTC landing pages and finding that most tried to talk to everyone.
They rewrite headlines to speak to a single person with a single problem, giving an example where conversion rose from 2.1% to 8.4%.
They also offer email sequences and ad copy, all starting with deep research into audience language.
This fits a brand that needs a copywriting overhaul across landing pages, email, and ads, not just ad creative.
The posts show copywriting and conversion optimisation, but don’t describe a full agency service for managing and scaling Meta ad spend.
For a campaign that includes fixing ad fatigue in an active ad account, this alternative may lack the media-buying or creative-testing infrastructure shown in Joe Hides’s DTC account case.
The reported metrics are self-reported; ask for verification.
Joe Hides's five LinkedIn posts cover the agency Hides says they co-founded with Jordan Platten, Hides's method for turning reviews and support messages into ad hooks, a client case where production capacity rather than advertising limited sales, Hides's argument that a store selling only a product has a lower ceiling than a brand, and Hides's change of career after a skiing injury ended it in 2017.
The LinkedIn account was observed on 9 October 2026; the five posts do not consistently state exact publication dates, and some earlier sections of this profile treat them as undated.
Agency and client figures, including client ROI, brands worked with and campaign returns, are reported as Hides states them and are not independently verified.
No videos, transcripts, or outside profiles are cited here, so nothing here comes from audiovisual material, and the client Hides describes is not named in the posts.
Three nearby creators — Adolphus Okwuchukwu, Roman Tariq and Amir Faizan Malik — have public post text that places Hides's work alongside comparable approaches.
