A worked campaign example
Campaign angle for the enterprise AI governance campaign: 'From 400 Licenses to a Governance Model — a 90-Day Copilot AI Center of Excellence.' The integrator hosts; Willinger presents; the session runs 45 minutes with 15 minutes of Q&A, and the integrator's assessment offer is the next step, not the pitch.
Opening (5 minutes): frame the case study — 400+ Copilot licenses deployed, usage inconsistent, security cautious, legal nervous, executives asking for proof of value, IT owning the licences and business owning the expectations, with nobody owning the strategy. That framing makes the rest of the session feel like a real engagement rather than a capabilities talk.
Session body (30 minutes), following the existing sequence: vision and strategy, with five enterprise-level Copilot use cases tied to revenue and margin and an executive steering committee; infrastructure readiness, covering SharePoint and OneDrive permission cleanup, Purview sensitivity label refinement, and a Copilot readiness assessment before scale; policies and security, covering a usage policy, prompt governance guidelines, data classification, and monitoring through Defender and Purview; user enablement, covering a 30-minute executive briefing, role-based Copilot workshops, a prompt library hosted in SharePoint, and an AI Champions community in Teams; business and IT alignment, built on a monthly cadence between the CIO, chief revenue officer, HR, compliance, and data leaders; and usage analytics, covering Copilot usage frequency, prompt success rates, time saved on proposal development, and Power Platform workflows built. Close with the reported results — 28% faster proposal creation, 35% less executive preparation time, 14 workflows automated, expansion approved at six months — clearly identified as the client's own reported numbers.
Takeaway (one page, gated): a checklist based on the six-phase structure, with the decisions an enterprise must make at each phase and the readiness questions to answer before enabling Copilot more widely. The integrator's version of the checklist, with its assessment offer, follows as the thank-you page.
Promotion and measurement: LinkedIn organic from their account, where the following shown here is about 25,000, plus the integrator's own client list and any available Microsoft co-sell channels, given the co-sell focus in their current role. Track registrations, attendance rate, Q&A questions — governance versus licensing is a useful split — and the number of attendees who accept a follow-up readiness assessment.
Before committing spend, the integrator should settle four things.
- Get permission to describe the client and repeat the 28%, 35%, and 14 figures publicly, or agree how to describe them if the client cannot be named.
- Ask for LinkedIn follower analytics by job function, seniority, and geography, plus impressions and engagement on Copilot governance posts, to judge expected registration against the actual audience rather than a follower count.
- Confirm whether any current employer or partner restrictions apply to a vendor-hosted webinar.
- The posts publish no booking or inquiry path, so the initial approach would go through LinkedIn or the integrator's existing relationship.
