Ellcie Moore is a business co-pilot and sales and operations support specialist. They help purpose-led founders and their teams with business administration, operational flow, customer needs, and process improvement so they can focus on their areas of expertise. Their posts also describe work supporting a business network community and using custom AI tools in their business.
Ellcie Moore is most useful for operational support, process improvement, supply chain help, and custom AI tools for purpose-led founders.
Best for
A B2B operations consultancy selling fractional operations or RevOps support to founder-led product businesses.
Not for
A consumer paintball brand seeking paid sponsorship or high-reach product campaign aimed at competitive players.
Key takeaways
They began as a virtual assistant and moved toward sales, customer relations, operations, and supply chain.
They built Logistic Larry for freight and trade terms and Commercial Colin for viability checks.
They support the ONLE Networking community alongside their work with founders.
Check first: Confirm client outcomes, rates, audience size, and any commercial sponsorships or partnerships.
Main ideas
Support specialists should specialise, not act as general assistants · A scaling founder's real problem is lost clarity and energy · Supply chain and operational puzzles are the enjoyable part of the work
Ellcie Moore describes their work as business co-pilot and sales and operational support for purpose-led founders.
Their posts explain that they began as a virtual assistant but moved toward work drawing on sales support, customer relations, operations, and supply-chain experience.
They write about helping owners manage business administration and operational flow so they can focus on their expertise.
Their examples also show a people-focused side to the work: they describe supporting the ONLE Networking community alongside their work with founders.
Moore makes operational support concrete, moving beyond a list of general admin tasks.
They point to supply-chain puzzles such as inventory and capacity planning, and describe custom AI tools for specific needs: one to sense-check commercial ideas and another focused on freight, shipping terms, letters of credit, and international trade.
The contrast matters: their account presents AI as a tailored aid to their own judgment and working context, not as a replacement for their support.
Readers interested in how day-to-day operations, customer needs, and practical tools can help a growing business run more smoothly will find their posts most relevant.
Their work also shows a more personal, community-oriented voice, not just a focus on process and technology.
Ellcie Moore's recurring argument is that support work should be specialised rather than general: they describe themselves less as an assistant and more as a sales and operations specialist who handles the administrative, customer and supply-chain machinery behind a growing business.
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They frame the role as a "Business Co-Pilot" for purpose-led founders, aimed at giving back clarity, calm and energy. Another consistent theme is deliberate tooling: they treat process improvement, supply-chain puzzles and self-built AI assistants as practical levers for helping a small business run better.
Support specialists should specialise, not act as general assistants
Moore pushes back on the virtual assistant label, arguing their value comes from a specific operational skillset—sales support, customer relations, revenue operations and supply chain—rather than generic admin help.
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They define what they take off a business owner's plate so the owner can focus on their own area of expertise.
In one reintroduction, Moore writes, "I'm not a VA!" They explain that although they started the business as one, "it never really felt like it was where I was meant to be," and describe themselves as a sales and operational support specialist working with owners and their teams.
A scaling founder's real problem is lost clarity and energy
Moore argues that operational load costs founders more than time: it drains their judgement and appetite for the business.
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They pitch handing over administration, customer needs and fulfilment flow as a way to restore clarity and calm—the preconditions for scaling well. The offer centres on the founder's state, not just a task list.
In a later reintroduction, Moore describes themselves as "the Business Co-Pilot for purpose-led founders who are scaling and ready to reclaim clarity, calm, and energy in their businesses," and invites anyone feeling "overwhelmed, tangled in the day-to-day" to start with a conversation.
Supply chain and operational puzzles are the enjoyable part of the work
Moore treats logistics and capacity problems as genuinely interesting, not drudgery to delegate.
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They say physical products, inventory and capacity planning are where they do their best thinking, and describe finding calm in operational chaos as a skill in itself.
Moore writes, "I'm a sucker for a good supply chain.
Give me physical products, inventory challenges, or capacity planning puzzles and I'm in heaven," adding that "finding the calm in the chaos gives me a real buzz."
An earlier post traces that interest to a childhood spent around their parents' paintball site and ten years working for a paintball equipment company.
AI tools are only as good as the thinking and context you put into them
Moore argues that AI's usefulness depends on how narrowly and deliberately it is built around a specific job.
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They have created small custom assistants, each named for a role it performs, to cover knowledge gaps and support their thinking rather than replace it. In their view, the context and judgement a person brings make the tool valuable.
Moore introduces "Commercial Colin" to test whether an idea is commercially viable, "Logistic Larry" to handle freight, shipping terms, letters of credit and international trade, and a dinner-suggestion tool that works from a photo of a near-empty fridge. They write, "AI is only as good as the thinking and data or context you put into it."
Continuous improvement is a standing habit, including investing in new skills
Moore describes process improvement as an ongoing personal interest: they ask whether something could be done better, what that would look like, how to get there and what resources it would need.
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They apply the same drive to their own development, including communication skills they say they use when supporting clients and their teams.
Moore calls themself "a self proclaimed nerd" who loves "getting stuck in to process and business tools and efficiency," and in the same post notes they became a certified NLP (Neuro-Linguistic Programming) practitioner, saying they use the skills daily with clients and their teams.
Start here to understand the scope of Ellcie Moore’s services: they specialize in operational support, helping businesses scale by managing administration and complex workflows rather than providing general VA services.
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Ellcie is positioned as a “Business Co-Pilot” for purpose-led founders looking to regain clarity and energy in their businesses.
Their work goes beyond basic virtual assistance, covering complex functions such as Sales Support, Customer Relations, and Rev Ops.
They also bring a technical focus to supply chain management, particularly inventory challenges and capacity planning, pointing to expertise in operational troubleshooting.
For brands planning a campaign
A B2B consultancy can use this specialized role to reach founders facing administrative or supply chain bottlenecks. The positioning points to work beyond general support, focused on operational efficiency.
Read this piece to see how Ellcie applies technology to specific business problems, rather than simply listing skills.
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Ellcie takes a modern approach to consulting, designing and using bespoke AI tools to augment their operational capacity.
Examples include “Logistic Larry” for managing international trade terms and “Commercial Colin” for commercial viability checks.
Their approach integrates AI into complex business processes to address specific knowledge gaps and scale support.
For brands planning a campaign
This offers a distinctive angle for engagement: a service that is “AI-integrated,” with the potential to scale support and incorporate modern technology into traditional business workflows.
Ellcie Moore optimizes business processes and uses technology to improve workflow and efficiency.
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They identify opportunities for continuous improvement and use tools and systems to help businesses run more smoothly and effectively.
For brands planning a campaign
Brands targeting founders seeking scalable operations or greater efficiency can position their solutions as a way to achieve the “continuous improvement” goals Ellcie Moore champions, emphasizing ease of integration and tangible results.
Drawing on a background in Sales Support, Customer Relations, and RevOps, Ellcie helps businesses manage customer needs and fulfillment processes.
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They provide operational support so business owners can focus on strategic growth.
For brands planning a campaign
Companies offering sales enablement tools, customer success platforms, or CRM optimization services can align with Moore’s philosophy of building business systems that “enable” owners to succeed.
Ellcie has a specific interest and background in supply chain challenges, including physical products, inventory, and capacity planning.
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They analyze the logistical bottlenecks businesses face as they scale.
For brands planning a campaign
Providers of inventory management, shipping terms, or complex logistics solutions can present their services to Moore’s audience as practical solutions to business challenges.
Moore uses custom AI tools—which they describe as specialized “colleagues,” such as Logistic Larry or Commercial Colin—to complement their skills and fill gaps in their business.
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They explore how AI can be tailored to specific business functions.
For brands planning a campaign
Technology providers focused on custom AI development, AI assistants for business, or niche productivity software can draw on Moore’s real-world use cases and interest in practical AI applications.
Moore’s core service is acting as a “Business Co-Pilot” for purpose-led founders who are scaling.
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They provide operational flow, clarity, and energy by taking over business administration so founders can reclaim their focus.
For brands planning a campaign
Services offering executive support, fractional operational leadership, or “mind-set” support for entrepreneurs can fit Moore’s profile, emphasizing how they remove administrative burdens and bring clarity.
Ellcie Moore's LinkedIn writing explores the operational machinery behind a growing business: sales support, customer operations, supply chain, process improvement and small custom AI tools.
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Start with the two reintroduction posts to see the shift from virtual-assistant work to a "Business Co-Pilot" positioning for purpose-led founders. The AI-assistant post offers a concrete example of how they build narrowly targeted tools and argue that context and judgement do the real work.
Both write for established B2B professional-services founders looking to move beyond referral-led or day-to-day growth.
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Storey argues founders usually have a strategy problem before a channel problem; Moore argues they need operational support to maintain focus and judgement as they scale.
Storey focuses on marketing strategy, channel choice and commercial clarity. Moore focuses on the operational back office: sales support, customer operations, fulfilment flow, supply chain and custom business tools.
Both address established professionals asking what comes next and how to build a more intentional working life.
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Fritsch uses reflective questions and practical frameworks around purpose, fulfilment and longevity; Moore frames operational support around clarity, calm and energy for purpose-led founders.
Fritsch focuses on health, longevity and next-purpose coaching. Moore focuses on the operational machinery that helps a scaling founder reclaim clarity and calm.
Ellcie Moore targets purpose-led founders and scaling businesses facing operational strain.
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As a Business Co-Pilot and Sales and Operational Support Specialist, they help entrepreneurs regain clarity and manage complex business administration, supply chains and operational flow. Their audience comprises people actively growing a business who seek professional support to focus on their core mission rather than administrative chaos.
Ellcie Moore works primarily as a Sales and Operational Support Specialist and business co-pilot, focusing on process improvement, supply chain management, and custom AI tools for purpose-led founders.
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Ask them to confirm any commercial sponsorships or third-party brand partnerships.
A B2B operations consultancy selling fractional operations or RevOps support to founder-led product businesses.
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Ellcie Moore is a strong match for a co-pilot support engagement.
In their own words, they are the 'Business Co-Pilot for purpose-led founders who are scaling and ready to reclaim clarity, calm, and energy.' They describe a background in sales support, customer relations, RevOps, and supply chain, and say they are not a VA.
They name specific operational puzzles they enjoy: physical products, inventory challenges, capacity planning, freight, shipping terms, letters of credit, and international trade.
They also build custom AI tools for their business, including 'Logistic Larry' for freight and trade terms and 'Commercial Colin' for commercial viability checks.
They explain that these tools complement their strengths and cover gaps.
For a consultancy, that combination supports a practical offer: assess the founder's admin and operational flow, map supply-chain and order-to-cash bottlenecks, prototype a custom AI assistant for one recurring decision, and run a weekly co-pilot rhythm.
Their posts show the right subject matter and method.
Before a paid engagement, ask for client outcomes, rates, and audience size.
When to choose a specialist
A consumer paintball brand seeking a paid sponsorship or high-reach product campaign aimed at competitive players.
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Ellcie Moore has a deep personal paintball background: they played competitively, met their husband through paintball, their parents ran a paintball site for around 35 years, and they worked for an American paintball equipment company for 10 years.
But they use that history as personal color, not as the core business offer.
Their public positioning is operational support for purpose-led founders.
Their posts do not mention sponsorship formats, a paintball-focused audience, or commercial brand partnerships.
A paintball brand could get an authentic story about the sport's culture and equipment history, but the posts do not show a creator channel built for paintball product reach or conversion.
The posts are reintroductions and an AI-tools post, not campaign assets for a consumer gear launch.
Before pursuing a paid campaign, ask for audience data and past sponsorship results; without them, the fit is poor.
A worked campaign example
Worked campaign angle for the B2B operations engagement: a 90-day operations co-pilot sprint.
A B2B operations consultancy wants to propose a co-pilot support engagement to founder-led product businesses.
Angle: sell a fixed-scope sprint that starts with the founder's daily admin and operational flow, then moves into supply chain and RevOps.
Week 1: audit current tools, inboxes, order flow, and recurring bottlenecks.
Use Ellcie Moore's stated interests in inventory, capacity planning, freight, shipping terms, and letters of credit to build a one-page operations map.
Weeks 2 to 4: prioritise three process improvements, such as a cleaner order-to-cash handoff, an inventory reorder trigger, or a supplier communication template.
Build one custom AI assistant for a repeated decision.
Their posts name 'Logistic Larry' for freight and trade terms and 'Commercial Colin' for commercial viability, so the prototype can be framed as a client-specific assistant, not a generic chatbot.
Weeks 5 to 12: run a weekly co-pilot session with the founder, maintain a continuous-improvement log, and hand over a documented operating rhythm.
Position the offer as co-pilot support, not a VA service, because Ellcie Moore explicitly says they are not a VA and focuses on sales support, customer relations, RevOps, and supply chain.
Next step for the consultancy: ask for two recent client examples, the tools used, and permission to speak to a reference.
If the consultancy's blocker is winning and converting co-pilot clients, not delivering the operations work, Catherine Storey's posts describe a strategic communications marketing agency for established professional services businesses, a sales background, and a channel-agnostic method that starts with audience, problem, and story before choosing a channel.
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They also give a concrete email campaign result: a 51.76% open rate, 41% higher than the account's prior three-month average. For a consultancy with operational depth but needing a sharper market position or demand campaign for its co-pilot offer, this is the more direct choice.
The engagement shifts from operations delivery to marketing strategy.
Ellcie Moore's posts show marketing positioning and a campaign result, but say nothing about inventory, supply-chain, RevOps, order-to-cash, or custom AI tool building.
The consultancy would still need an operations partner to run the co-pilot sprint.
If the consultancy wants to frame co-pilot support around founder purpose, fulfillment, and sustainable leadership rather than process bottlenecks, Michelle Fritsch's posts address finding purpose after an occupation, examples of people applying skills in new ways, and the 'Big 6' longevity behaviors, including diet, movement, sleep, stress, community, and fulfillment.
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That is a better fit for a founder-wellbeing or purpose-led program, or for a campaign that sells co-pilot support as protecting the founder's energy and long-term relevance.
The posts focus on purpose and longevity coaching, not B2B operations.
They do not show supply-chain, RevOps, inventory, or AI-assistant delivery.
Choosing this route would make the offer more personal and health-oriented, but weaker on the operational implementation the consultancy is assessing Ellcie Moore to provide.
If the consultancy is targeting education leaders, youth-serving organizations, or a leadership-development program for young people, Dr.
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Ai Addyson-Zhang's posts describe a five-day 'Find Your Voice' workshop for high school students at Sidwell Friends School, covering core values, strengths, personality, unfair advantage, future alignment, and ethical leadership.
The posts include a parent-facing invitation and a reflection on self-awareness as the foundation of success.
That is the better choice when the campaign decision is student self-awareness or next-generation leadership, not B2B operations.
The offer changes audience and outcome.
The posts show workshop design and student-facing outcomes, but say nothing about founder-led product operations, supply chain, order-to-cash, or AI workflow prototyping.
For the operations consultancy's co-pilot sprint, this alternative would lose the operational depth and B2B founder context.
Ellcie Moore's three full LinkedIn posts describe Moore's positioning as a business co-pilot, their sales and operational support background, their supply-chain and process-improvement interests, their community-support work with ONLE Networking, and examples of self-built AI tools.
The similar-creators section includes two comparable creator profiles by Catherine Storey and Michelle Fritsch.
The posts are undated, so the page does not claim posting frequency or full-career coverage.
Ellcie Moore's posts here do not include audience metrics, client outcomes, sponsorship formats or paid partnership terms.
