Search creators⌘K
  1. Home
  2. Creators
  3. Daniel Roth

Daniel Roth

Daniel Roth interviews business leaders for LinkedIn’s This is Working, discussing leadership, careers, and how companies respond to change, including AI adoption.

AI adoptionExecutive leadershipFounder journeysBased on 12 posts · latest Jul 2026

At a glance

Daniel Roth is most useful for executive interview content on AI adoption, leadership, careers, and business change.

Best for

B2B media companies expanding an executive interview podcast about AI, work, and leadership.

Not for

A software vendor seeking a sponsored, scripted, multi-part tutorial series with conversion targets.

Key takeaways

  • Planning playbooks have stopped working, so leaders should re-examine assumptions every month.
  • AI will be decided by diffusion and measurement, not by who has the best model.
  • Career opportunity is spreading beyond the big cities.

Check first: Confirm recent audience survey results or documented source for industry, role, seniority, and current LinkedIn figures.

Main ideas
Planning playbooks have stopped working, so leaders should re-examine their assumptions every month · AI will be decided by diffusion and measurement, not by who has the best model · Know what customers come for, and stop overbuilding around it
Read first
Why Rent the Runway's CEO says she overcomplicated her own business
Sources for this section

What they are known for

Daniel Roth interviews business leaders for LinkedIn’s This is Working, using their experiences to explore leadership, careers and business change.

  • The posts feature conversations with guests including Microsoft CEO Satya Nadella and former UK prime minister Rishi Sunak on AI adoption, and PwC global chairman Mohamed Kande on leading amid uncertainty.
  • They also show Roth drawing on data and public appearances, as in the post about career opportunities in growing US cities.

Roth’s posts make broad business issues concrete by pairing a leader’s claim with a specific detail, data point or decision.

  • In the post about Jennifer Hyman’s interview, for example, they connect Hyman’s realization that Rent the Runway was a fashion company—not simply a logistics and technology company—to subscribers tolerating problems with the site to get to the clothes.
  • In the AI conversation, they move from the question of who will win to how organizations might adopt the technology and measure results.
  • The five posts also show range: four promote interviews, while one draws on LinkedIn labor-market data and a Today Show appearance.
  • Readers interested in leadership, careers and the practical consequences of business change can follow how they frame those topics.
Sources for this section

Ideas and priorities

Roth's ideas come through interviews and data posts they write for LinkedIn's This is Working.

Read more

Two claims run through the material: the conditions leaders plan from have broken, so strategy has to be remade continuously rather than forecast from the recent past; and the durable advantage in a business or career is what people actually come for, not the machinery built around it.

  • On AI, Roth's stated priority is to move the conversation from potential to implementation and measurement.
  • Guests carry much of the argument — Satya Nadella, Rishi Sunak, Mohamed Kande, Jennifer Hyman and Rebecca Minkoff each supply a position Roth relays and interprets — while Roth's recurring move is to take one claim, back it with a figure or observed detail, and end by asking readers a question.

Planning playbooks have stopped working, so leaders should re-examine their assumptions every month

In an interview framed around Roth's own FY27 planning cycle, the argument is that models leaders used to forecast, built on recent years of relative stability, no longer hold because AI, geopolitics and supply chain instability have broken them.

Read more

The practical response is agility rather than a five-year plan: keep rethinking what you assumed, roughly monthly, instead of extrapolating forward.

  • Roth attributes the diagnosis to PwC global chairman Mohamed Kande, who speaks with CEOs worldwide, and adds a confidence figure to make it concrete.
  • They then turn the idea on the reader rather than leaving it with the guest.

Roth reports that only 30% of CEOs believe they can grow their business right now, a five-year low, and asks readers which assumption about their business or career they are being forced to rethink.

Read original

AI will be decided by diffusion and measurement, not by who has the best model

Roth's takeaway from moderating a conversation between Microsoft CEO Satya Nadella and former UK prime minister Rishi Sunak is that the race is about how fast technology spreads through a population and how well outcomes are tracked.

Read more

Nadella's line is that diffusion ultimately wins; Sunak's is that countries should adopt and spread the technology across their citizens as fast as possible because that is what changes lives. Roth adds two of their own readings: AI usage is currently diverging between the global north and global south, a warning rather than yet a crisis, and the conversation should shift within about a year from AI's potential to frameworks for implementation and measurement.

Roth quotes Nadella saying all of us are going to be managers of infinite minds, and predicts the field will standardise the way total quality management or kaizen once standardised industry practice. They also note that AI commoditises knowledge but not wisdom: the winning companies are those whose people can turn shared knowledge into output.

Read original

Know what customers come for, and stop overbuilding around it

Roth's post on Rent the Runway presents overcomplication as the core lesson.

Read more

Guest Jennifer Hyman, the company's CEO and co-founder, says she overcomplicated her own business and spent years thinking of Rent the Runway as a logistics and technology company before concluding it is a fashion company — the reason customers come, stay and would fund growth.

  • Roth describes subscribers who worked around broken parts of the site to reach the clothes.
  • The implication for other leaders: competitive advantage is not always the sophisticated systems wrapped around the core offering.
  • The admission and quote are Hyman's; the framing is Roth's.

Hyman's own words in the post — "We're a fashion company.

  • That is why customers come to me.
  • That's why they stay, and that's how I'll continue to grow" — alongside Roth's observation that customers would jump through hoops to get to the soul of the product.

Read original

Career opportunity is spreading beyond the big cities

Roth argues against the belief that a meaningful career requires moving to a handful of large cities.

Read more

Working from LinkedIn's Cities on the Rise list, ranked by where hiring, investment and opportunity are growing, they identify three forces behind the shift: manufacturing returning through investment in electric vehicles, aerospace and pharmaceuticals; infrastructure and logistics around major transport assets; and AI investment in data centres, energy and supporting infrastructure.

Roth names Reno, Charleston and Indianapolis for manufacturing; Louisville's UPS Worldport and the Port of Charleston for logistics; and Augusta, Richmond and Milwaukee for AI-related investment. They add that people who move to these cities tend to build larger professional networks than members nationwide.

Read original

Ask founders about the fine print and the aftermath, not just the origin story

Roth treats the surge in self-declared founders as a story worth interrogating rather than celebrating.

Read more

The post opens with a platform statistic establishing that the trend is real, then turns to a guest whose account covers what running a company usually hides: the parts rarely described publicly.

  • Roth's stated priority for the episode is the unglamorous material — margin pressure, contract terms and what an exit actually feels like.
  • The substance belongs to guest Rebecca Minkoff; Roth sets up the questions and lists what they cover.

The post cites a 79% year-over-year rise in people adding "founder" to their profiles, a figure it says has tripled since 2022. It then describes Minkoff's twenty-year fashion brand, a pandemic, a factory that shipped competitor hardware in her bags twice, an investor agreement that could have wiped her out, and a panic attack walking into the new offices after selling the company.

Read original

The recurring method: one claim, one figure or observed detail, then a question back to the audience

Across the material, Roth's working pattern is consistent and reflects their public view of how these conversations should be packaged.

Read more

A post opens with a judgment or statistic, moves to the guest's own words, explains briefly why it matters to a reader who runs something, and finishes with a direct question — which assumptions are you rethinking, what makes your city work, what is your business actually for.

  • Roth also uses their own calendar as a hook, opening one post from the FY27 planning period, and points readers to the full episode rather than trying to contain the interview in the post.
  • One item is a broadcast appearance and another is a moderated panel, showing the format travels across surfaces rather than living only in a podcast feed.

The Kande post asks readers which assumption they are being forced to rethink; the Cities on the Rise post asks readers working in the named cities what makes them good places to be; the Hyman post opens with the three-line instruction to stay focused and remember why people turn to you.

The emphasis shifts by topic: interview posts argue from a named leader's experience, while the careers and founder posts lead with platform data and use the guest to illustrate it.

Read original · Original 2 · Original 3 · Original 4 · Original 5

Sources for this section

Start with their work

Why Rent the Runway's CEO says she overcomplicated her own business

A concise demonstration of the format.

Read more

In about 150 words, a newcomer sees how one edition works: a named executive, a specific admission, the evidence behind it, and why it matters to other leaders.

Roth previews a This is Working episode with Rent the Runway CEO and co-founder Jennifer Hyman, who describes a shift in how she understood her company.

  • Hyman says she "overcomplicated my own business," treating Rent the Runway as a logistics and technology company before concluding, "We're a fashion company.
  • That is why customers come to me."
  • Roth points to the detail behind the realization: subscribers put up with "janky parts of the site just to get to the clothes."
  • The post frames the admission as the lesson and points readers to the full episode.

For brands planning a campaign

A useful template for a podcast segment: one counterintuitive admission, backed by an observed detail. A media company expanding an executive interview podcast could build an episode around founders who misdiagnosed their business—and the customer behaviour that revealed it.

Nadella and Sunak on who wins the AI race

This shows the AI-adoption lane and Roth's guest pairings, placing a corporate chief executive beside a former head of government.

Read more

It also makes clear where they think the AI conversation is heading.

Roth describes leading a conversation between Microsoft CEO Satya Nadella and former UK Prime Minister Rishi Sunak on AI competition.

  • The post quotes both: Nadella's "Diffusion ultimately wins" and Sunak's argument that countries should adopt and spread the technology across their citizens as fast as possible.
  • Roth lists three takeaways.
  • AI usage is diverging between the global north and global south, but the technology is still early in its spread—a warning, not a crisis.
  • AI is commoditizing knowledge but not wisdom, as Nadella puts it: "all of us are going to be managers of infinite minds."
  • Within a year, Roth expects the conversation to move from AI's potential to frameworks for implementing it and measuring outcomes, benchmarked against the way total quality management or kaizen once standardized industry practice.

For brands planning a campaign

A strong starting point for a segment on measuring AI outcomes rather than debating AI potential, with the total-quality-management comparison as a concrete hook. It also models a two-guest format, pairing a buyer-side CEO with a policy-side voice.

The case against moving to a big city to build a career

Unlike the other interview-led posts here, this one draws on labour-market data and a public broadcast appearance, showing Roth's range.

Read more

It also turns a data release into a point of view rather than a summary.

Roth challenges the assumption that a meaningful career requires moving to a handful of large cities, pointing to LinkedIn's Cities on the Rise list, ranked by where hiring, investment, and opportunity are growing.

  • The post calls out three patterns: manufacturing growth in Reno, Charleston, and Indianapolis, driven by investment in electric vehicles, aerospace, and pharmaceuticals; logistics hubs such as Louisville's UPS Worldport and the Port of Charleston; and AI-related investment in data centers, energy, and infrastructure in Augusta, Richmond, and Milwaukee.
  • Roth also cites a finding that people who move to these cities tend to build larger professional networks than members nationwide, then asks readers who work in those locations what makes them good places to be.

For brands planning a campaign

A recurring data segment for a podcast or newsletter: one chart from a labour-market or hiring dataset, three named patterns, and a reader question. Brands selling workforce, relocation, economic development, or skills products would want the local detail, not just the national trend.

What PwC's global chairman told Roth about dead playbooks

Roth uses their own planning cycle as the entry point, then turns a senior interview into a direct audience question.

Read more

The post also connects a guest's claim to a measurable figure.

Roth says an interview with PwC global chairman Mohamed Kande is "running in a loop in my head" during FY27 planning.

  • Kande argues that old playbooks no longer work because AI, geopolitics, and supply chain instability have broken the old models.
  • Only 30 percent of CEOs believe they can grow their business right now, a five-year low.
  • Roth's takeaway: leaders can no longer forecast from the last few years and need to rethink their assumptions roughly every month.
  • The post asks readers which assumption about their business or career they are being forced to rethink.

For brands planning a campaign

A clear angle for a planning-season episode: how leadership teams set strategy when the forecasting base has broken. The 30 percent CEO confidence figure gives the segment a citable number, while the closing reader question can prompt comments, audience research, or a follow-up episode.

Rebecca Minkoff on what a founder's story actually looks like

The clearest example of Roth's data-plus-interview structure and the most detailed inventory of a guest's story.

Read more

The post shows both halves of the approach: the trend number explaining why the topic matters now, and the guest's specifics bringing it to life.

Roth pairs a data point with an interview.

  • LinkedIn data shows a 79 percent year-over-year rise in people adding "founder" to their profiles, a number that has tripled since 2022.
  • Guest Rebecca Minkoff, a designer, built a fashion brand over 20 years, survived a pandemic, a factory that shipped competitor hardware in her bags twice, and an investor agreement that could have wiped her out.
  • After selling the company, she had a panic attack walking into the new offices.
  • Roth lists the episode's topics: the margin obsession nobody discusses, the contract fine print that will get you, and why the outcome at the end is not always what people expect.

For brands planning a campaign

A case for sourcing guests whose stories include failure and recovery, not just success, and using a platform data point to explain an episode's timing. A podcast expanding into founder content could explore rarely discussed parts of the founder experience, such as contract terms and the emotional aftermath of an exit.

Sources for this section

Topics and approach

Posts cited for each topic
How the interviews are packaged5
AI adoption and diffusion1
Leadership when planning playbooks stop working1
What customers actually come for1
The founder moment1
Careers, hiring and regional opportunity1

AI adoption and diffusion

Roth hosted Microsoft CEO Satya Nadella and former UK prime minister Rishi Sunak for a conversation about the AI race, then published three takeaways.

Read more

First, AI usage is diverging between the global north and global south, but diffusion is still early, making this a warning rather than a crisis.

  • Second, AI commoditizes knowledge but not wisdom; the companies that win are those whose people turn shared knowledge into output.
  • Third, within a year, the discussion should shift from AI potential to implementation frameworks and outcome measurement, along the lines of what total quality management or kaizen did for industry.

Pairs guests from different institutions—a technology CEO and a policy figure—and distills the conversation into numbered takeaways rather than a transcript.

This post covers a moderating appearance, not a This is Working episode.

For brands planning a campaign

A series on AI adoption can move beyond capability announcements to how buyers benchmark deployments, measure outcomes and manage workforce change. The Nadella-Sunak pairing offers a model for putting a vendor executive and a policy voice on the same stage.

Examples: Source 1

Leadership when planning playbooks stop working

Roth interviewed PwC global chairman Mohamed Kande, whose central claim was that relying on playbooks is dead: AI, geopolitics and supply chain instability have broken old models.

Read more

Only 30% of CEOs believe they can grow their business now, a five-year low, the post says. Roth frames the practical response as agility and rethinking assumptions every month or so, then asks readers which assumption they are being forced to revisit.

Ties a guest interview to Roth's planning cycle, using the FY27 planning period to make an abstract point about forecasting concrete.

For brands planning a campaign

Leadership under uncertainty offers a repeatable theme for an executive interview series. Advisers who speak with many CEOs, such as consultants and professional-services leaders, can supply the cross-company perspective that single-company guests cannot.

Examples: Source 1

What customers actually come for

Roth's post on Rent the Runway CEO and co-founder Jennifer Hyman centers on a lesson about overcomplication.

Read more

Hyman told Roth she had believed the company was a logistics and technology business before concluding, "We're a fashion company"—that is why customers come, why they stay and how she expected to grow. Subscribers put up with janky parts of the site to reach the clothes, an example Roth uses to show customers jumping through hoops for the core offering.

Leads with a three-line lesson, then quotes the guest and gives a concrete observation to demonstrate the point.

For brands planning a campaign

For brands weighing product against infrastructure, a useful interview angle is what customers tolerate—and what they would not. Founder-operators of consumer or subscription businesses can describe when the priority became clear.

Examples: Source 1

The founder moment

Roth used LinkedIn platform data as the hook: a 79% year-over-year rise in people adding "founder" to their profiles, a figure the post says has tripled since 2022.

Read more

Roth then interviewed Rebecca Minkoff, who built a fashion brand over 20 years, survived a pandemic, a factory that shipped competitor hardware in her bags twice, and an investor agreement that could have wiped her out.

  • After selling the company, she had a panic attack walking into its new offices.
  • The post covers the margin obsession nobody talks about, the fine print that gets founders and why the end result is not always what people expect.

Opens with first-party platform data to establish a trend, then illustrates it with one candid, detailed founder story.

For brands planning a campaign

Data-backed hooks and candid founder stories suit executive interviews better than celebratory profiles. A series on the economics of founding can ask guests about margins, contracts and exits rather than origin stories.

Examples: Source 1

Careers, hiring and regional opportunity

Roth presented LinkedIn's Cities on the Rise list, ranked by where hiring, investment and opportunity are growing, and highlighted three trends: manufacturing returning in cities such as Reno, Charleston and Indianapolis through investment in EVs, aerospace and pharmaceuticals; infrastructure and logistics creating jobs around assets like Louisville's UPS Worldport and the Port of Charleston; and AI reshaping regional economies in places such as Augusta, Richmond and Milwaukee through data centers, energy and supporting infrastructure.

Read more

Roth also cited a statistic that people who move to these cities tend to build larger professional networks than members nationwide.

Combines a data list with named cities and the specific industries behind each one, then invites readers in those locations to describe what makes them work.

This post reports on a data list tied to a television appearance, not an interview episode.

For brands planning a campaign

An interview series can source guests and stories beyond established tech hubs, pairing labor-market data with local operators. This post also shows how one piece of platform data can drive both a broadcast segment and a social post.

Examples: Source 1

How the interviews are packaged

Across posts, the format is a short lesson or statistic up front, a direct quote from the guest, a compact explanation of why it matters and a closing question to readers.

Read more

Roth points audiences to the episode itself; one post notes it drops the following day from the LinkedIn News page, while another follows a broadcast appearance rather than a podcast episode. Roth also uses planning moments such as FY27 planning to introduce topics.

A single-post template combining a judgment, the guest's own voice and an explicit prompt for comments.

For brands planning a campaign

The comment prompt gives brands an engagement mechanism to reuse when adapting the format. The mix of podcast, news-page and broadcast placements suggests the interviews are designed to travel across surfaces rather than live in one feed.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

Sources for this section

Brands and businesses

Roth's posts show an organizational relationship and a set of executive guests rather than sponsors.

Read more

They present Roth as host of the LinkedIn News interview show This is Working and treat LinkedIn's data as the organization's, making LinkedIn the strongest relationship shown.

  • The other brand names come from the companies led by people Roth interviews.
  • Ask for confirmation of any paid relationships; none are disclosed in these posts.

LinkedIn

Employment

Roth hosts the LinkedIn News interview show This is Working and writes about LinkedIn's own data as the organization's: “Our data says otherwise” in a post about the Cities on the Rise list, and “LinkedIn data shows” in a post about founder numbers.

Read more

A post promoting a new episode points readers to the LinkedIn News page. Their posts show the clearest organizational tie is to LinkedIn.

View example

Microsoft

Mention

Microsoft CEO Satya Nadella appeared as a guest for a conversation Roth led.

Read more

They summarized it with takeaways on AI diffusion and using AI well. Nadella is identified as Microsoft's CEO.

View example

PwC

Mention

PwC global chairman Mohamed Kande was a guest on This is Working, discussing why playbooks no longer work for CEOs facing AI, geopolitics, and supply chain instability.

Read more

Roth cites the interview while preparing for planning season.

View example

Rent the Runway

Mention

Rent the Runway CEO and co-founder Jennifer Hyman appeared on This is Working and described realizing the company's advantage was being a fashion business rather than the systems around it.

Read more

Rent the Runway is identified as Hyman's business.

View example

Rebecca Minkoff

Mention

Designer Rebecca Minkoff was a guest on This is Working, talking about building and selling a fashion brand and what the current wave of founders faces.

Read more

The brand name comes from the guest's own company.

View example

Sources for this section

Topics and similar creators

To explore Daniel Roth's work, start with the interview posts they write for LinkedIn's This is Working.

Read more

They typically open with a claim or a piece of platform data, bring in a guest's own words, and end by asking readers a question.

  • Recurring subjects include AI adoption and how companies measure it, leadership when planning playbooks stop working, what customers actually come for, the realities of founding a company, and how careers and hiring are spreading beyond large cities.
  • Guests have included Satya Nadella, Rishi Sunak, Mohamed Kande, Jennifer Hyman, and Rebecca Minkoff.
  • Similar creators below work in adjacent territory.
AI adoption Executive leadership Future of work Careers and hiring Founder journeys Regional economic development Interview podcast Written post summaries Executive interviews Business leaders

Carmen Sederino

Both Roth and Sederino build interview-based posts around guests' own words and leadership lessons.

Read more

Sederino's two posts discuss AI safety and decision-making with Wendy Chin, founder of PureCipher, covering legal risk, breach detection times, and how AI systems should push back. Roth's This is Working posts also use executive guests to draw out practical implications about AI and leadership.

Sederino's material centers on AI safety, risk, and keynote performance, often from a security-company founder's viewpoint. Roth's interviews range across AI diffusion and measurement, founder economics, workforce data, and regional hiring, with less emphasis on security or speaking craft.

Read original · Original 2

Jorge Cardenas

Both treat digital infrastructure as a driver of regional economic opportunity.

Read more

Jorge's posts argue broadband is a fourth essential infrastructure asset alongside roads, water, and electricity, and describe Brownsville's move from worst-connected city to smart-city model. Roth's Cities on the Rise post connects AI investment, data centers, and infrastructure to hiring and opportunity in mid-sized cities.

Jorge writes from a municipal CIO's firsthand implementation perspective, detailing fiber, private 5G, and smart-city systems. Roth works as an interviewer and analyst, using labor-market data and executive conversations rather than operating the infrastructure.

Read original · Original 2

Dorien Morin-van Dam

Both host interview shows and publish LinkedIn posts that summarize an episode, quote the guest, and point readers to the full conversation.

Read more

Dorien's Strategy Talks episodes cover content strategy and positioning with guests such as Kelly Schuknecht and Beatrice Gutknecht; Roth's This is Working covers leadership and AI with guests such as Mohamed Kande and Rebecca Minkoff.

Dorien's show targets small content teams, founders, and professional-service providers, with practical marketing and positioning plays. Roth's interviews focus on large-company executives, AI adoption, and workforce trends, with less emphasis on marketing tactics.

Read original · Original 2

Sources for this section

Audience

Daniel Roth’s posts suggest a fit for executive-interview campaigns about AI adoption, leadership, careers, and business change.

Read more

For campaigns targeting a particular industry, role, or seniority level, ask for recent audience survey results or another documented source covering those attributes, plus current LinkedIn audience figures.

Sources for this section

Partnership options

Daniel Roth's posts do not describe sponsorship or partnership formats.

Read more

Roth's posts describe Roth's own interviews and LinkedIn's data and hiring coverage, not paid formats, sponsor slots, rates, or booking requirements, so no official inquiry route is published in the posts.

  • This means no partnership option is documented in Roth's posts; it does not mean Roth never accepts sponsorships, only that none appears in Roth's posts.
  • For a buyer planning an executive interview podcast expansion, the practical gap is commercial: before treating Roth as a possible partner or contributor, confirm directly whether Roth's interview work takes sponsors, paid appearances, or branded collaborations, and what those would require.
Sources for this section

Campaign fit

A campaign to shortlist

The need for a B2B media company expanding an executive interview podcast, covering AI adoption, the future of work, and leadership, matches the work shown in these posts more closely than any other need supported by the posts.

Read more

Four of the five posts are episode write-ups from an interview show, and the guest list covers exactly the three named subject areas.

  • AI adoption is covered through a moderated conversation between Microsoft CEO Satya Nadella and former UK prime minister Rishi Sunak, including Nadella's line that "diffusion ultimately wins" and the prediction that the conversation moves within a year from AI's potential to implementation frameworks and outcome measurement.
  • Leadership is covered through PwC global chairman Mohamed Kande on playbooks failing under AI, geopolitics, and supply chain instability, with the claim that only 30 percent of CEOs believe they can grow their business right now.
  • The future of work sits across a labour-market post on where hiring, investment, and opportunity are growing in cities such as Reno, Charleston, Louisville, Augusta, and Milwaukee, and founder stories from Rent the Runway's Jennifer Hyman and designer Rebecca Minkoff.
  • The format also matches a podcast producer's needs.
  • The posts show a repeatable episode shape: one claim up front, the guest's own words, a concrete supporting detail, and a question back to the audience.
  • Roth's demonstrated strengths are guest selection, two-guest pairing across institutions, and turning a single admission or statistic into an episode hook, as with Minkoff's contract fine print and Hyman's "we're a fashion company" admission.
  • The posts also show the interviews are designed to travel beyond one feed, appearing with a LinkedIn News release and alongside a broadcast appearance.
  • Three gaps should be checked before committing budget, because they concern delivery rather than topic.
  • No episode recordings or transcripts appear in the posts, so interviewing quality, episode length, and production standard are not demonstrated; only the written summaries are.
  • No show cadence or publication dates appear in the posts, so a season schedule cannot be verified.
  • And no audience composition or measurement data appear in the posts, so claims about who listens need a separate source.
  • Treat this as a strong subject-and-format fit with an open question about execution quality.

When to choose a specialist

A materially different need—a software vendor seeking a creator for a sponsored, scripted, multi-part tutorial series that teaches practitioners to set up and operate an AI process, with conversion targets and a documented practitioner audience—does not fit what the posts show.

Read more

The posts offer no example of instructional or how-to production.

  • They are editorial: an interview summary, a quotation from a guest and a viewpoint attached to a data release.
  • There is no example of Roth walking an audience through a product setup, technical procedure or step-by-step process, so a buyer cannot assess how that format would work.
  • Nor do the posts describe sponsorship or commercial terms.
  • They cover Roth’s interviews and LinkedIn’s data, not sponsor slots, rates, branded segments or booking terms; no verified inquiry route is shown.
  • A paid series needs those terms settled before planning.
  • Finally, audience composition is unmeasured: the only figure in the posts is a follower count, which does not show whether the audience includes the practitioners a tutorial series is meant to reach.
  • There is also likely editorial friction: the approach shown relies on a guest’s candid admission and the host’s reading of it, a poor container for vendor-scripted product messaging.
  • To reassess the fit, ask for a sample instructional or sponsored episode, sponsorship terms and deliverables, and an audience survey showing the intended practitioner mix.
A worked campaign example

A worked angle for expanding an executive interview podcast: build the next season around implementation rather than potential, and give each episode one claim for a guest to defend.

Season frame: “What breaks when the old plan stops working.”

  • The Nadella–Sunak conversation offers the opener’s thesis: AI is commoditizing knowledge but not wisdom, and the next twelve months should focus on frameworks and outcome measurement rather than capability announcements.
  • Episode one pairs a technology executive with a policy or public-sector voice, following the two-guest structure already shown in the posts.
  • Its measurable question: which AI deployments in your organisation have a number attached, and who owns it?

Episode two takes its planning angle from the PwC global chairman interview.

  • The hook is the claim that only 30 percent of CEOs believe they can grow right now.
  • Test it by bringing in an adviser or consultant who talks to many leadership teams and asking what rethinking an assumption every month looks like in a planning calendar.
  • That turns an abstract point about agility into a procedure listeners can copy.

Episode three tackles founder economics.

  • Rebecca Minkoff’s story supplies subjects rarely discussed on record—margins, contract fine print and the emotional aftermath of an exit—while the LinkedIn data point that people adding “founder” to their profiles rose 79 percent year over year shows why the topic is timely.
  • Ask a guest to describe one clause they would now negotiate differently.

Episode four is the data episode.

  • The Cities on the Rise material offers a working formula: one labour-market dataset, three named patterns tied to specific places and industries, and a closing prompt inviting listeners in those locations to respond.
  • It is the season’s cheapest format to produce and gives the show a recurring slot that does not depend on a marquee guest.

Across all four episodes, keep the posts’ closing move: a direct question to the audience, such as which assumption about their business or career they are being forced to rethink. The prompt can generate a comment thread, audience research and a seed for the following episode.

Before commissioning, ask for episode recordings or transcripts to assess interviewing and production quality, a schedule or episode cadence, and audience data. If the show sells sponsorship, request the format sheet and terms; the posts do not describe them.

Sources for this section

Who else to consider

Carmen Sederino

Choose Carmen Sederino when the season should lead with AI risk, safety, and accountability rather than AI capability.

Read more

Beyond the Keynote is a guest-interview show built around a founder building an AI companion product and making a striking admission: “I know I need to be careful.

  • But I need to launch my business first.”
  • The host turns that line into an argument: the safety layer skipped at launch is the most expensive corner cut; lawsuits and public complaints are present-tense, not future risk; and the average organisation takes around 200 days to detect a breach.
  • If the B2B media company wants a recurring thread on what responsible AI deployment actually costs, this is closer to that brief than Roth’s mix of technology, fashion, and labour-market guests.
  • The interview-podcast format is also a closer match: both shows centre on one guest making a claim the host then interrogates.

Both posts published here cover the same guest, so readers see depth with one voice rather than a tested roster of varied executives.

  • A season that needs a different marquee name each week would need to establish that separately.
  • The subject coverage is also narrower than Roth’s: these posts don’t address where hiring is growing, founder economics, or CEO planning.
  • For a season on those topics, ask for other guests who can cover the future of work and leadership.

Examples: Source 1 · Source 2

Jorge Cardenas

Choose Jorge Cardenas when the expansion wants a place-and-infrastructure lens on AI: which regions can host and power AI work.

Read more

The posts are first-person operator commentary.

  • Broadband is described as the fourth essential infrastructure asset alongside roads, water, and electricity; one account traces Brownsville’s shift from being ranked the worst-connected city in the nation to a model, with 100 miles of city-owned fiber, a private 5G network running park Wi-Fi, smart cameras and intelligent traffic systems, and a planned AI factory for public-safety and infrastructure data.
  • That’s a different campaign choice from Roth’s: rather than an interviewer drawing out chief executives, the buyer gets a practitioner speaking from inside a municipal deployment.
  • The fit is strongest for episodes on regional AI economics, digital infrastructure investment, or how a CIO defends a technology budget to elected officials.

The posts show no host or interviewer, moderated conversation, guest booking, or published transcript.

  • A producer choosing this route is buying subject matter and operational experience, not an existing show format, and would need to build the interview structure around a single-voice commentator.
  • The scope is public-sector and municipal, not corporate leadership, AI adoption inside large enterprises, or the future of work.
  • For a season on those subjects, ask for other guests.
  • Claims such as the fiber mileage and the AI factory appear in the posts and would need independent confirmation before serving as the show’s factual spine.

Examples: Source 1 · Source 2

Dorien Morin-van Dam

Choose Dorien Morin-van Dam when the expansion wants a repeatable episode engine with a guaranteed takeaway, aimed at small teams rather than the C-suite.

Read more

Strategy Talks states its format plainly: each episode starts with a defined problem and ends with steps listeners can use that week.

  • It’s hosted by a working content strategist rather than a journalist, streamed live on LinkedIn, YouTube, and Facebook, and includes a community link for listeners.
  • The two posts follow that shape.
  • One asks whether a rebrand fixes anything and answers with repositioning, featuring a guest who argues most companies have a positioning problem rather than a brand problem.
  • The other asks whether a founder would be trusted if a buyer searched their name, featuring a guest who spent twenty years building that visibility for others.
  • If the need shifts to content strategy, positioning, and credibility for small marketing teams, this is a more direct fit than an executive interview show.

The subject is marketing and brand positioning.

  • Guests named in the posts are an agency chief executive and a brand-strategy founder—practitioners rather than the large-enterprise chief executives Roth interviews.
  • A season billed around AI adoption, the future of work, and leadership would get adjacent content-and-positioning angles instead of boardroom voices; ask for executive guests to fill that gap.
  • The posts promote episodes with guest bios and a format description, not transcripts, so the comparison rests on how each show describes its own work.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Campaign brief template — portable one-pager

Completed brief — executive interview podcast season on AI adoption, work, and leadership

Completed brief — sponsored instructional series (assessed as a poor fit, with the change that would reverse it)

Sources for this section

Research methodology

  • This profile draws on five complete LinkedIn posts published from Daniel Roth's account, read in full rather than from titles or excerpts.
  • Four describe This is Working interviews — with Rent the Runway's Jennifer Hyman, Satya Nadella in conversation with former UK prime minister Rishi Sunak, PwC global chairman Mohamed Kande, and designer Rebecca Minkoff — and one covers LinkedIn's Cities on the Rise list and a broadcast appearance.
  • Quotations and the positions behind them belong to the named guests; the framing, statistics and closing questions are Roth's, and the profile separates the two throughout.
  • The posts here carry no publication dates, so the timeline rests on activity references rather than a confirmed chronology.
  • Episode recordings and transcripts, show cadence, audience composition, and sponsorship or commercial terms are not covered in the posts, and they do not establish Roth's earlier career or other signature work that people searching this name may be looking for.
  • Those remain open gaps rather than findings.
  • Comparisons with similar creators rest on two posts each for the three other creators named, so the distinctions drawn there reflect a small sample.
  • Earlier roles, episode audio or transcripts, a publishing schedule, audience data, or documented commercial formats would let a later revision say more.

Brands they talk about