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Cynthia Schatzmann

Cynthia Schatzmann works in freight transportation, using experience in dispatching, customer success, and sales to build broker relationships, coordinate drivers with loads, and support business growth.

702 followersCustomer successCustomer retentionLogistics operationsBased on 10 posts · latest Jul 2026
LinkedIn

At a glance

Cynthia Schatzmann is most useful for freight broker relationships, load coordination, and customer retention work.

Best for

A freight brokerage, freight-tech vendor, or logistics training provider running a scoped pilot, not large committed spend.

Not for

A consumer or non-logistics brand seeking a sponsored-post package with fixed deliverables and rate card.

Key takeaways

  • Most retention work happens before anything goes wrong.
  • Freight growth comes from relationships and market knowledge, not from loads being available.
  • They report 241% more loads and 158% more gross freight in three months.

Check first: Confirm sponsorship offer, rate card, audience insights, and results beyond the three-month period.

Main ideas
Most retention work happens before anything goes wrong · Freight growth comes from relationships and market knowledge, not from loads being available · Bringing in new partners is part of the job, not something to wait for
Audience
702 LinkedIn followers
Read first
Customer Success means preventing problems, not just fixing them
Sources for this section

What they are known for

Cynthia Schatzmann works in freight transportation, bringing customer-success, sales, and dispatching experience to broker relationships and load coordination.

  • In posts about work at Billor, they describe supporting 11 drivers and developing a broker portfolio through regular communication with brokers, coordination with operations on driver positioning, and new partnerships.
  • The posts show a practical focus on customer trust and growth through closer commercial and operational teamwork.

Cynthia connects relationship-building to the day-to-day mechanics of freight.

  • One customer-success post describes listening to an at-risk client, addressing the cause of dissatisfaction, and creating a process to prevent the same problem for other clients.
  • A freight post applies a similar approach to broker relationships and dispatching: coordinating with operations, adapting when plans change, and communicating transparently.
  • They report that this work contributed to about 241% growth in monthly loads and 158% growth in gross freight over three months.
  • The examples show a blend of retention thinking and hands-on freight execution, as well as a transition into a new field.
  • For a longer view of their freight experience, ask about results beyond the three-month period.
Sources for this section

Ideas and priorities

Across three LinkedIn posts, Cynthia Schatzmann makes a consistent case: retention work is mostly prevention; freight growth depends on relationships and market knowledge, not simply on good loads being available; and communication and resilience have to absorb the unpredictability of the work.

Read more

The customer-success logic of an account-save story reappears in freight brokerage, where Schatzmann describes building broker partnerships, planning driver positioning with operations, and reporting large load-volume and gross-freight gains over three months.

Most retention work happens before anything goes wrong

The key to customer success is making sure clients have what they need from the start, not stepping in after something breaks.

Read more

When a problem does surface, Schatzmann says, find the cause rather than press the client to stay, then change the process so the same failure cannot recur. A save fixes one account; a process fix protects the rest.

A client was close to cancelling.

  • Rather than argue for retention, Schatzmann listened to what was driving the dissatisfaction.
  • The account stayed, and the response led to an internal process designed to prevent other clients from encountering the same problem.
  • The post closes by asking readers how they handle day-to-day customer success challenges.

Read original

Freight growth comes from relationships and market knowledge, not from loads being available

In this account, freight growth depended not simply on good opportunities being available, but on matching each load to the right driver at the right moment.

Read more

That required direct, frequent communication with broker partners and operational planning informed by dispatch experience, so drivers were positioned where the best loads would appear. Schatzmann says the results came from execution, not favourable market conditions.

Joining the team in May, Schatzmann took on a broker portfolio that was already producing good results but had untapped potential.

  • The approach combined daily, direct and transparent communication with each broker, dispatch experience applied to operational planning, and brokers recruited from a previous work network.
  • Over three months, they report roughly 241% growth in monthly load volume and 158% growth in gross freight, alongside stronger ties between the commercial and operational sides.

This customer-success principle applies to a different counterparty: the relationship to protect is with brokers rather than end clients, and the preventive work is load planning rather than onboarding.

Read original

Bringing in new partners is part of the job, not something to wait for

Partner acquisition is a distinct priority in the broker-portfolio account.

Read more

Rather than focusing only on existing relationships, Schatzmann uses a previous work network as a source of new business and acts on it without being asked, showing that initiative matters as much as account management.

In the same three-month account, Schatzmann describes going beyond assigned responsibilities by bringing in brokers from a network built through previous work and independently securing two new partnerships.

Read original

Plans break, so communication and resilience carry the work

Freight operations are unpredictable: trucks break down, traffic delays appointments, and plans can change within minutes.

Read more

The value on offer is not a promise that plans will hold, but disciplined communication, transparency and resilience when they don't. Schatzmann applies the same reasoning to personal adaptation, describing the language barrier and pace of the U.S. market as obstacles they worked through.

In a six-month reflection on joining Billor, Schatzmann describes entering a completely new field with no experience, overcoming a language barrier, and adapting to the rhythm of the U.S. logistics market by applying customer success, retention and sales skills to calls, negotiations and planning.

  • The post reports supporting the growth of 11 drivers and reaching $200,000 in delivered loads about three months earlier.
  • Schatzmann names Micael and Ediane as the leaders who backed and guided the move.

The customer-success playbook from the first post reappears in freight, with the work shifting from retaining clients to maintaining broker partnerships and driver coverage. The supporting detail also changes, from a single recovery story to reported volume and revenue figures.

Read original · Original 2

Sources for this section

Start with their work

Customer Success means preventing problems, not just fixing them

Answers the question “how does Schatzmann think about keeping a customer?”

Read more

Start here for the working principle behind the results in later posts, before reading the growth numbers.

Schatzmann argues that customer success starts with making sure customers have what they need, not reacting once something breaks.

  • The post walks through one case: a client was close to cancelling, so Schatzmann listened to find the cause of the dissatisfaction rather than pushing them to stay.
  • The client stayed, and the response also led to an internal process to prevent other clients from hitting the same problem.
  • The post ends by asking readers how they handle day-to-day customer success challenges.

For brands planning a campaign

For a brief about broker performance and retention, this is the clearest statement of how Schatzmann approaches an at-risk account: diagnose and fix the cause, then change the process to prevent a repeat. That’s a retention play, not a save-the-deal script, and a principle to test against a brokerage’s own escalation process.

Six months at Billor: a new field, 11 drivers, and $200,000 in delivered loads

Answers “what does Schatzmann actually do day to day, and how did they get there?”

Read more

Start here for the scope of their current role and how they ramped into it.

Reflecting on six months at the freight company Billor, Schatzmann says they entered a completely new area with no experience and a willingness to learn.

  • The stated challenges were the language barrier and adapting to the pace of the U.S. logistics market.
  • They report supporting 11 drivers and reaching $200,000 in delivered loads about three months before the post.
  • The work draws on customer success, retention and sales skills applied to calls, negotiations and planning.
  • Schatzmann names two leaders, Micael and Ediane, as the people who backed and guided them.

For brands planning a campaign

Useful scale and context for a brokerage campaign assessing transferable skills: Schatzmann moved into freight from customer success and sales, ramped quickly, and now carries a driver book of 11, with a documented six-figure delivered-loads milestone. The post shows transferable skills and speed of onboarding rather than freight-specific tenure.

Growing a broker portfolio: 241% more loads and 158% more gross freight in three months

Answers “what has Schatzmann produced, and by what method?”

Read more

Start here for the concrete operating approach a brokerage would evaluate.

Schatzmann describes joining the team in May to develop a broker portfolio that was performing but had unexploited potential.

  • Their method has three parts: daily, direct and transparent communication with each broker; using prior dispatcher experience to plan with operations where drivers should be positioned to catch the best loads; and personally bringing in brokers from previous work, winning two new partnerships on their own initiative.
  • Within three months, this contributed to roughly 241% growth in monthly load volume and 158% growth in gross freight.
  • Schatzmann also notes the operational reality behind those figures—trucks break down, traffic delays appointments, plans change in minutes—and treats communication, transparency and resilience as what carries the work through those moments.

For brands planning a campaign

This is the most directly applicable item for a brokerage brief: it links broker relationship development, dispatching coordination and commercial-operations alignment to named load-volume and gross-freight outcomes over a three-month window. It also sets a realistic expectation of day-to-day volatility, which matters when judging whether the approach transfers to another brokerage’s lanes and driver pool.

Sources for this section

Topics and approach

Customer success as prevention, not just repair

In a post on customer success practice, Cynthia Schatzmann argues that the job’s greatest value lies in ensuring clients have what they need from the start, not just responding when something breaks.

Read more

The example is a client on the verge of cancelling: rather than argue for retention, they listened to the cause of the dissatisfaction, recovered the account and built an internal process to prevent other clients from encountering the same problem.

Diagnose the cause before making the retention case, then turn the fix into a repeatable internal process.

For brands planning a campaign

Useful for a retention-focused brief.

  • The angle is preventive customer success and churn-cause diagnosis, not reactive support messaging.
  • The account-recovery example gives the story a concrete anchor.

Examples: Source 1

Pairing broker relationships with dispatching know-how

Schatzmann describes joining the team in May with a mission to develop a broker portfolio that was already delivering results but had untapped potential.

Read more

They combined daily, direct, transparent communication with each broker partner and prior dispatcher experience, working with operations to position drivers where the best loads would be. Over three months, the stated result was roughly 241% growth in monthly load count and 158% growth in gross freight.

Daily, direct, transparent communication with broker partners, paired with operational planning to position drivers ahead of available loads.

Schatzmann attributes the growth to relationships and market knowledge, not simply to good opportunities being available—making execution, rather than market conditions, the driver of the result.

For brands planning a campaign

Directly relevant to a brief about improving freight broker performance. A campaign could focus on the link between commercial relationships and operations: managing broker relationships while giving dispatch enough market context to plan driver positioning.

Examples: Source 1

Building partnerships beyond the stated role

In the account of the broker portfolio work, Schatzmann describes going beyond assigned responsibilities by bringing in brokers from a previous working network and independently securing two new partnerships.

Read more

The story presents partner acquisition as part of the job, not something to wait for inbound relationships to deliver.

For brands planning a campaign

Relevant when a brief calls for outbound partnership development rather than account management. The story supports content about proactively sourcing partners through an existing network and turning them into active broker relationships.

Examples: Source 1

Moving customer success, retention and sales skills into freight

A six-month reflection on the role at Billor describes entering a completely new field without prior experience.

Read more

The stated challenges were the language barrier and adapting to the pace of the U.S. logistics market; the response was to apply customer success, retention and sales skills to calls, negotiations and planning. Schatzmann reports supporting the growth of 11 drivers and reaching a milestone of $200,000 in delivered loads three months earlier.

Transfer customer success, retention and sales skills to a new industry rather than starting with industry-specific training.

For brands planning a campaign

Supports a brief about ramping people into logistics or the value of service and sales backgrounds in freight roles. The milestone-reflection post also offers a format that mixes personal progress with hard numbers, adaptable for employee or partner storytelling.

Examples: Source 1

Communication and resilience when freight plans break

A recurring theme is that freight operations are unpredictable: trucks break down, traffic delays appointments and plans can change within minutes.

Read more

Schatzmann emphasizes communication, transparency and resilience in those moments, linking them to maintaining broker partnerships and driver coverage.

For brands planning a campaign

A clear message for operational resilience content: the value is disciplined communication when plans fail, not a promise that plans will hold. A brand could use this framing for broker- or driver-facing campaigns about reliability.

Examples: Source 1 · Source 2

Sources for this section

Brands and businesses

Cynthia Schatzmann's posts identify employment at Billor, a freight and logistics company.

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They do not identify any sponsorship, affiliate, client or investment relationship; ask directly about any such ties. A separate freight post describes building a broker portfolio and coordinating drivers but does not name the company involved, so ask which company the work was for before attributing it to a brand.

Billor

Employment

Schatzmann marked six months at Billor, describing it as a new field for them and crediting leaders Ediane Stremel Leopizze and Micael Duarte for guidance.

Read more

The post says they support 11 drivers and reached $200,000 in delivered loads three months earlier.

View example

Sources for this section

Topics and similar creators

Cynthia Schatzmann writes first-person accounts of two connected kinds of work: customer success and freight brokerage.

Read more

The broker-portfolio post and the six-month reflection at Billor are the richest starting points: each pairs reported figures—roughly 241% growth in monthly load volume, 158% growth in gross freight, 11 drivers supported, and $200,000 in delivered loads—with the methods behind them: daily, direct communication with broker partners; dispatch experience used to position drivers where the best loads appear; and brokers brought in from an existing network.

  • The customer success post applies the same logic to client retention: a save matters less than finding the cause and changing the internal process so the failure cannot repeat.
  • Together, the three posts argue that retention and freight growth are preventive and relational rather than reactive, and that communication and resilience keep the work moving when plans break.
  • Readers looking for practical, numbers-attached accounts of logistics operations and customer relationships will find plenty to follow; the format is reflective and bilingual rather than instructional.
Customer success Customer retention Freight brokerage Logistics operations Relationship building Freight dispatching Customer success management LinkedIn posts First-person work accounts Posts in Portuguese and English Logistics and operations professionals Customer success professionals Freight brokers

Eduardo Medeiros

Writes first-person logistics operations accounts with specific numbers attached to turnaround work: drivers, service levels, cost reductions, and load volumes.

Read more

Posts about 25 years across Brazilian operations show the same focus on explaining what changed operationally, not just what grew.

Medeiros writes from a multi-branch operations leadership perspective across carriers, e-commerce, pharma, and distribution, with governance and SLA recovery at the center. Schatzmann focuses on broker relationships and driver coverage inside a freight brokerage, framing the work through customer success experience.

Read original · Original 2

Fernanda Oi

Teaches through a documented test: Oi describes running the same research prompt through two tools, lists where the first fell short, and reports what the second did differently.

Read more

Schatzmann takes a similar step-by-step approach when explaining a client save or broker-portfolio method, rather than simply stating the result.

Oi works in UX research and writes about research tools and team building; Schatzmann writes about freight logistics and customer success. Oi's posts compare methods for research practitioners, while Schatzmann's track progress and practice for logistics and client-facing roles.

Read original · Original 2

Rafael Soares

Makes practical B2B arguments for better operational and business decisions, aimed at leaders deciding what to invest in—from data quality for AI to how CIOs should explain technology to employees.

Read more

The audience overlaps with readers looking for plain-language explanations of operational improvement.

Soares's shorter posts often pair a linked article with a business pitch for his team's services, focusing on data and AI governance. Schatzmann's self-contained accounts cover freight brokerage and customer relationships without a comparable offer.

Read original · Original 2

Sources for this section

Audience

A logistics brokerage could test a modest placement with Cynthia Schatzmann, targeting freight brokers, dispatchers, and Portuguese-speaking logistics professionals.

Read more

The posts cover daily broker communication, using dispatcher experience to position drivers, customer-success retention work, and measurable freight growth.

  • The LinkedIn account shows 702 followers as of 2026-10-09, but the posts don’t reveal audience composition or engagement.
  • Before scaling spend, ask for recent LinkedIn audience insights and engagement data for comparable freight operations or customer-success topics, or results from a sponsored post.

LinkedIn followers

702

LinkedIn profile · 2026-10-09

Sources for this section

Partnership options

Cynthia Schatzmann's posts do not document a sponsorship, paid partnership, or creator-collaboration offer.

Read more

All three posts focus on their freight logistics work at Billor, where they describe broker relationships, driver support, and load planning as their main partnerships—not brand deals.

  • The posts show no media kit, rate card, sponsored-format menu, audience-deliverable specification, or official route for brands to inquire about working with them.
  • Brands considering a paid collaboration should ask for the official partnership policy, specifications, or contact route.
Sources for this section

Campaign fit

A campaign to shortlist

Fit for a scoped pilot, not a large committed spend.

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Brief

A freight brokerage, freight-tech vendor, or logistics training provider wants to help its brokers and dispatchers move more loads and keep accounts, and is willing to work with a practitioner rather than buy reach at scale. Pilot goal: raise load volume and gross freight across a broker portfolio, and cut avoidable customer churn.

Reasons

  • The brief's two problems are the two subjects Cynthia Schatzmann writes about. The broker-portfolio post tackles the first: developing a broker book through daily, direct, transparent communication and using dispatch experience to position drivers where the best loads are. The customer-success post tackles the second: diagnosing a client close to cancelling rather than arguing with them, then changing the process so other clients would not hit the same problem.
  • The content offers numbers a buyer can build a test around. Three months of the described broker approach were linked to roughly 241% growth in monthly load volume and 158% growth in gross freight. Separately, 11 drivers supported and $200,000 in delivered loads reached about three months before the November post. These figures are self-reported; test them in the buyer's own lanes rather than treating them as benchmarks.
  • The credentials match this brief. Schatzmann's route into freight ran through customer success, retention and sales, applied to calls, negotiations and planning, with prior dispatcher experience behind the driver-positioning method. A brokerage evaluating whether someone can talk to brokers and dispatchers in the same week gets evidence for both sides.
  • The format matches the buyer. The material is written for a professional LinkedIn audience and moves between the commercial and operational sides of a brokerage. A campaign aimed at brokers, dispatchers and logistics managers can use the same register without translation.
  • The audience figure is small: 702 LinkedIn followers observed 2026-10-09. There is no geographic, seniority or job-function breakdown, engagement data or other channel. Treat this as a test placement with a named audience hypothesis, not a reach purchase.

What to check first

Ask for recent LinkedIn audience insights and per-post engagement on freight or customer-success topics, plus one published result from any prior paid placement. If neither is available, keep the budget at pilot size.

When to choose a specialist

Poor fit based on the posts. They show no evidence that Schatzmann never takes sponsorship work.

Read more

Brief

A consumer or non-logistics brand wants a sponsored-post package with guaranteed reach and audience composition it can plan against—for example, a product launch needing a demographic breakdown, a fixed deliverable list and a rate card. A B2B brand outside freight selling on a different professional topic faces a similar mismatch.

Reasons

  • No commercial format is documented. None of the three posts shows a media kit, rate card, sponsored-format menu, deliverable specification or official route for a brand to inquire. A buyer would be pricing an offer with no published shape.
  • Reach and audience detail are limited. The 702 LinkedIn followers are a measured total, but there is no geography, seniority, job-function or engagement data to plan against a target segment. A guarantee of audience composition cannot be supported.
  • The subject matter is narrow by design: every post covers freight brokerage operations and customer success in logistics. A brand buying consumer interest or an unrelated B2B topic has no content bridge to point to.
  • The channel is limited to LinkedIn posts. There is no indication of video, newsletter, event or other placements for a package-style sponsorship.
  • A buyer who needs a defined sponsored deliverable, rate card and demographic inventory should not commit budget until those exist.

What to check first

Before writing a brief, find out whether an official partnership or inquiry route exists. Without one, this remains a screening decision, not a negotiation.

A worked campaign example
Angle name

The 90-day broker portfolio sprint

Brief it serves

The good-fit brief: a freight brokerage wants to improve broker performance and retention.

Campaign reasoning

The buyer's decision is whether better communication and positioning can grow a broker portfolio, rather than waiting on market conditions. The posts show that claim being tested on real lanes, and the closing resource gives the brokerage something usable. That's a stronger test of fit than any reach figure.

Measurement

Track monthly load count and gross freight in the pilot lanes against the pre-pilot baseline, broker response and rebooking behaviour, and downloads or internal adoption of the cadence resource. Agree on the baseline before the first post.

Open items

Confirm an official partnership route, deliverables and any fee before contracting; none is published in the posts.

Set expectations at pilot scale, given the 702 followers and lack of an audience breakdown.

Agree in advance how self-reported figures will be labelled inside the campaign, so the buyer's own verified numbers carry the weight.

Premise

Run a small, evidence-led pilot rather than a reach play. The message: broker portfolio growth comes from a daily communication cadence and putting drivers where the loads are before the loads appear—the two practices described in the broker-portfolio post. The buyer brings its own lanes, brokers and driver pool; Schatzmann brings the method and operating detail.

Structure
Piece

Opening post

Source basis

The broker-portfolio post's framing and three-part method.

What it does

Makes the case plainly: freight growth comes not from good opportunities simply being available, but from relationships, market knowledge and matching each load to the right driver at the right time. Sets out the pilot’s starting numbers so the comparison is honest.

Piece

Middle post

Source basis

Pairs the account of volatility in the same post with the customer-success post’s argument that the job is to prevent problems, not just fix them.

What it does

Shows how broker communication works in practice: daily, direct and transparent contact, including updates when a truck breaks down or traffic delays an appointment. The resilience point is disciplined communication when the plan fails—not a promise that it won’t.

Piece

Closing post and resource

Source basis

Combines the measured-outcome habit in both growth posts with the process-change step described in the customer-success post.

What it does

Publishes the pilot’s three-month load-count and gross-freight movement alongside the starting numbers, good or bad, and releases a one-page broker contact cadence the buyer’s team can use without further input.

Piece

Live Q&A for the brokerage’s brokers and dispatchers

Source basis

Builds on the dispatcher-informed driver positioning described in the broker-portfolio post.

What it does

Puts the operational half of the method in front of the people who would run it: how dispatch and commercial teams align on driver positioning, using the buyer’s own lanes as the working example.

Sources for this section

Who else to consider

Eduardo Medeiros

Choose Eduardo when the freight-growth brief is primarily an operations-turnaround problem: the buyer needs someone to discuss multi-branch logistics, service levels, cost control, and execution across a large operation.

Read more

In one post, Eduardo describes improving a regional operation’s service level to 97.1%, growing revenue by 88%, and cutting R$1 million in costs; another describes visiting a Porto Velho site and connecting close contact with the team to its operating results. Those examples offer more material about broad operational leadership than Cynthia Schatzmann’s posts do.

Cynthia Schatzmann is the more direct match if the pilot focuses on growing a broker portfolio and retaining accounts: their posts describe daily broker communication, driver positioning, and a customer-cancellation case that led to a process change.

  • Eduardo’s posts do not show the same broker-retention method.
  • Both creators’ reported results are self-reported; buyers should validate them and agree on pilot measures rather than treat them as guaranteed outcomes.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Campaign brief: creator assessment (blank, portable)

The 90-day broker portfolio sprint — completed campaign brief for Cynthia Schatzmann

Sources for this section

Research methodology

  • Cynthia Schatzmann's three LinkedIn posts discuss customer success and preventing client churn, reflect on six months at the freight company Billor, and describe developing a broker portfolio.
  • The figures in the page — roughly 241% growth in monthly load volume and 158% growth in gross freight over three months, 11 drivers supported, $200,000 in delivered loads, and a follower count of 702 observed on 9 October 2026 — are as stated by the author and are not independently confirmed.
  • The posts here do not provide audience demographics, engagement data, other channels, earlier career history, or a sponsorship or inquiry route, so statements about partnership options describe what the posts do not say rather than a claim about what Schatzmann does or does not accept.