Connor Adams

The reasoning is that agencies spend heavily to find caregivers, then lose many of them before the first shift.

An analysis of more than 20,000 caregivers who onboarded through Homecare Pro found that applicants recruited through Augusta Care completed onboarding 63% of the time versus 51% from other recruiting sources, and finished in 2.6 days versus 3.7 days. Another post translates the same gap into 12 more work-ready caregivers per 100 who start onboarding, and 1.1 days faster, regardless of recruiting spend.

The same dataset appears twice with different framings — once as a per-100-caregivers difference and once as average days — and a live walkthrough of the data with Jen Waldron was scheduled for October 21 at 10am PT / 1pm ET, with a full case study linked.

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The argument is that working more hours will not fix this, because the problem is structural: compliance keeps being deferred, then builds up. The fix described is compliance that gets handled without anyone having to choose it over the emergency of the moment.

The 6am call-off, a client complaint before lunch, a schedule blowing up by 3 — that is the day Connor Adams describes, alongside the warning that a failed audit can cost thousands of dollars or shut an agency down. The post closes by asking agency owners how they handle the compliance side of the business.

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Connor Adams reports using discovery calls to read an agency's maturity from how the owner describes those two subjects.

Slow onboarding caps growth; loose compliance shrinks the bench of caregivers an agency can staff from. Connor Adams says the split shows up on both sides of the business: a process that is complex for staff is just as complex for the caregiver, who sees a confusing, slow start to a job they have not started yet — which is where the post says to look when hiring keeps stalling.

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Managers want onboarding to move forward, compliance handled, and to know when something actually needs their attention. The stated measure of good technology is not the length of the feature list but how much work it quietly takes off someone's day.

A customer line — “I don't have to call someone anymore. I can just look.” — is read not as a visibility feature but as freedom from wondering who is missing paperwork, chasing documents, and asking for status updates all day.

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The same material shows a habit of saying where Homecare Pro's responsibility stops.

Homecare Pro has integrated with HelloHire for almost three years, and Connor Adams says the two companies have onboarded more than 5,000 caregivers together for home care agencies, while pointing readers to an event with Ravin Shah. On data security, Connor Adams states that Homecare Pro handles HR data and does not get involved in agency-wide IT security, then hands the topic to Brendan Duebner of IT Total Care, a veteran-owned firm working with home care, home health and hospice agencies — Duebner's recommendations are presented as Duebner's own, published as a guest write-up linked from the post.

The data-security post is the clearest exception in this material: the substance is another company's recommendations rather than Connor Adams's own analysis, and the post explicitly narrows the scope of Homecare Pro's responsibility instead of extending it.

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Connor Adams reports on data from more than 20,000 caregivers who onboarded through Homecare Pro.

• Caregivers recruited through Augusta completed onboarding 63% of the time versus 51% from other recruiting sources, and finished 1.1 days faster.
• The post frames this as 12 more work-ready caregivers per 100 who start onboarding, regardless of recruiting spend.
• A companion post gives the same comparison as 2.6 days versus 3.7 days.
• The post also promotes an October 21 webinar with Jen Waldron.

For brands planning a campaign

The strongest pitch hook is not generic software talk but a before-and-after onboarding funnel: recruitment source, completion rate, and days to work-ready. A co-marketing webinar could lead with this data and the recruiting-to-onboarding handoff.

Connor Adams writes that home care agencies do not ask for more software; they ask for less work.

• Managers do not want another dashboard or login.
• They want onboarding to move forward, compliance handled, and to know when something needs their attention.
• The best technology, the post says, quietly removes work from someone's day.

For brands planning a campaign

Avoid a feature-led webinar.

• The message should be workload removed: fewer manual steps, fewer status checks, and clearer exceptions.
• This gives the campaign a plain-language promise to test against the data story.

Connor Adams describes a 6am call-off, a client complaint before lunch, and a schedule blowing up by 3 as the normal rhythm.

• Compliance is critical because a failed audit can cost thousands of dollars or shut an agency down, but it is never the top priority because something more pressing is on fire.
• More hours will not fix that.
• The only fix Connor Adams names is compliance that gets done in the background without anyone choosing it over the fire.

For brands planning a campaign

A webinar can meet the audience in triage rather than scold them about compliance. The campaign angle should be "compliance that happens without adding another daily decision," supported by audit-risk context.

Connor Adams says agencies doubled caregiver count without growing the HR team because onboarding and compliance stayed simple as they grew.

• Others stalled out because every new hire piled on manual steps until the hiring funnel was bottlenecked.
• The complexity is not only internal: a process that is complex for staff is just as complex for caregivers, who see a confusing, slow start to a job they have not started yet.
• The post advises looking at onboarding from the caregiver's side if hiring keeps stalling.

For brands planning a campaign

The co-marketing story can be two-sided: reduce HR load and improve the caregiver's first experience. This is a practical way to frame onboarding as a retention and speed issue, not just back-office administration.

Connor Adams says the strongest operators do not treat onboarding and compliance as separate boxes.

• They talk about onboarding as growth because slow onboarding caps how fast an agency can grow, and compliance as capacity because loose compliance shrinks the bench they can staff from.
• Agencies still fighting to grow tend to run onboarding, compliance, and recruiting in separate silos.
• The post describes the difference as running the agency as one connected system versus a pile of separate tasks.

For brands planning a campaign

For a webinar, use this as the organizing frame: connected onboarding and compliance. It gives the audience a diagnostic question—does your agency operate as one system?—and makes the product's integration promise concrete.

Connor Adams says Homecare Pro handles sensitive HR information and invests heavily in protecting it, but does not get involved in holistic IT and data security across an agency's whole operation.

• To learn more, Connor Adams sat down with Brendan Duebner from IT Total Care, a veteran-owned shop focused on home care, home health, and hospice agencies, and asked Duebner to write recommendations.
• The resulting post is presented as a good read for owners who take client and caregiver data protection seriously.

For brands planning a campaign

This is a model for complementary-partner content: acknowledge where the product stops, bring in an adjacent expert, and co-produce a practical resource. A campaign can borrow this format or use it as a proof point for ecosystem credibility.

Connor Adams describes Ravin Shah as knowledgeable about home care hiring and thoughtful in the industry.

• Homecare Pro has integrated with HelloHire for almost three years, and Connor Adams says the two companies have onboarded more than 5,000 caregivers together for home care agencies.
• The post points to Ravin Shah's event on the 26th as worth checking out.

For brands planning a campaign

This is proof of an existing partner ecosystem and a possible guest or distribution channel. A webinar plan can study how Connor Adams talks about partners: specific, complimentary, and tied to a shared operating metric (caregivers onboarded).

Connor Adams quotes a customer: "I don't have to call someone anymore.

• I can just look."
• At first it sounds like visibility, but Connor Adams interprets it as freedom: freedom from wondering who is missing paperwork, chasing documents, and asking for status updates all day.
• The post says that is what good home care software feels like.

For brands planning a campaign

Use this as qualitative backup to the onboarding data. The campaign message can promise freedom from status-chasing, with "look" not "call" as the customer-facing outcome.

An analysis of more than 20,000 caregivers across Q1 and Q2 found that applicants recruited through Augusta Care completed onboarding at 63% versus 51% from other recruiting sources, and finished in 2.6 days versus 3.7 days; a second post restates the same gap as 12 more caregivers work-ready per 100 who start onboarding, and 1.1 days faster. The posts treat the recruiting-to-onboarding handoff — paperwork, credentialing, compliance steps — as the point where an agency's early momentum is usually lost.

For brands planning a campaign

This is the closest fit to the proposed webinar brief: Connor Adams can present the dataset itself, and the 63%/51% and 2.6/3.7-day figures give a co-marketing webinar a concrete, quotable hook rather than a general discussion of onboarding.

Examples: Source 1 · Source 2

The fix proposed in the posts is compliance that gets done in the background, without anyone having to choose it over the fire.

For brands planning a campaign

Gives a webinar a second, distinct topic: not only onboarding data but the argument that compliance has to run behind the scenes. Useful for framing a session around agency operators rather than software buyers.

Examples: Source 1 · Source 2

Connor Adams frames this as the difference between running an agency as one connected system and as a pile of separate tasks.

Connor Adams reports using discovery calls to judge an agency's size and maturity from how the owner describes onboarding and compliance, which is the same framing used in the posts.

For brands planning a campaign

Supports a webinar angle built on connected workflows rather than two separate product features; the discovery-call framing can become audience-participation questions.

Examples: Source 1 · Source 2

A customer quote — “I don't have to call someone anymore. I can just look.” — is read not as visibility but as freedom from chasing documents and asking for status updates all day.

For brands planning a campaign

A useful tone reference for co-marketing copy: Connor Adams's audience-facing writing leads with removed work and staff relief, not feature lists, so a webinar landing page framed that way would match the existing material.

Examples: Source 1 · Source 2

Repetition and short list-like lines are used to make the point land rather than to add detail.

For brands planning a campaign

Sets an expectation of a short, quotable register for any co-produced content; long-form technical copy would be a format change, not an extension of what this audience already sees from Connor Adams.

Examples: Source 1 · Source 2 · Source 3 · Source 4

The partner post is careful about scope — Homecare Pro handles HR data and the post does not claim coverage of agency-wide IT security.

The data-security post is the one item in this set where the substance is another company's recommendations rather than Connor Adams's own analysis; it points readers to that firm's write-up instead of offering a full treatment of IT security.

For brands planning a campaign

Direct evidence that Connor Adams does partner cross-promotion, names a partner, and links out, which lowers the risk in a co-marketing proposal — but the same material keeps scope claims narrow, so a partner webinar should stay inside the demonstrated subject area.

Examples: Source 1 · Source 2

A live walkthrough of the data with Jen Waldron was scheduled for Wednesday, October 21 at 10am PT / 1pm ET, and the posts link to a full case study and a registration page.

For brands planning a campaign

Connor Adams already produces and presents data-driven sessions with a named co-presenter, so a co-marketing webinar on onboarding and compliance data matches an established format rather than inventing one.

Examples: Source 1 · Source 2

The posts do not state a title, ownership stake, or employment status, so the specific commercial relationship is unstated.

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The posts present a commercial and data tie between the two companies but do not label it as sponsorship, investment, or client work.

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The relationship is described as an integration between the two companies.

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No commercial relationship, sponsorship, or client work is stated.

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Ayala's private-pay and family-caregiver material sits with the same reader who follows Connor Adams on onboarding and compliance.

Ayala writes about demand and money — where private-pay clients come from, how the family caregiver acts as both competitor and next client, and when hiring is worth its cost — rather than onboarding paperwork and compliance workflow. The decision Ayala helps with is where clients come from, not how caregivers get to their first shift.

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Both translate an operating idea into a short piece an owner can act on.

Noff writes broadly about agency growth, positioning, and leadership — drawing on published Forbes contributions and book recommendations such as April Dunford's work on positioning — rather than home care operations. The subject is how agencies describe and grow their value, not how caregivers get onboarded or how compliance gets handled.

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Jay's posts on a hiring plan running ahead of pipeline, and on promoting 36 of more than 450 sales hires, share the same short, plain, evidence-first register Connor Adams uses for caregiver data.

Jay's material is B2B sales hiring and go-to-market leadership — pipeline capacity, manager load, developing sellers into leaders — not caregiver recruiting or compliance for home care agencies. The audience is sales and GTM leaders rather than home care operators.

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The reviewed posts frame the family caregiver as the biggest payer in home care and the next client at the same time, ask owners where private-pay clients came from, and give a hiring-timing rule built around scheduling, recruiting, and client check-ins. That material fits a co-marketing session aimed at private-pay growth or owner-level staffing decisions more directly than a caregiver onboarding data session.

The tradeoff is direct evidence for the proposed software pitch.

• The reviewed posts do not show onboarding completion rates, credentialing workflows, or a connected onboarding-and-compliance dataset.
• A home care software sponsor would need to supply the operational proof and product demonstration that Connor Adams already has in the reviewed material.

Examples: Source 1 · Source 2

The reviewed posts recommend April Dunford's Obviously Awesome to agency owners and argue that service agencies should grow with intention because the people are the product.

The tradeoff is specificity to caregiver onboarding and compliance.

• The posts do not show onboarding metrics, credentialing steps, or a compliance operations argument.
• A home care software vendor would need to build the operational middle of the webinar and would get thought-leadership framing rather than home care operating data.

Examples: Source 1 · Source 2

The reviewed posts describe a CEO hiring plan that was twelve reps ahead of pipeline and a leadership-development lens from hiring more than 450 salespeople. A webinar on hiring timing, pipeline capacity, or promoting from within would fit this material better than a caregiver compliance session.

The tradeoff is category distance.

• The reviewed posts are about sales organizations, not home care agencies, and they do not contain caregiver onboarding, credentialing, or compliance evidence.
• A home care software sponsor would need to translate sales-capacity lessons into agency operations and would not get the home care-specific proof that Connor Adams's posts provide.

Examples: Source 1 · Source 2