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Bill Staples

Bill Staples is GitLab’s CEO. The LinkedIn posts discuss how AI is changing software development and how companies can secure, govern, and reliably deliver software built with AI agents.

20.6K followersAgentic AI securityBased on 14 posts · latest Oct 2026
LinkedIn

At a glance

Bill Staples is useful for executive-level commentary on securing and governing AI agents in software delivery.

Best for

Enterprise security or software brands needing keynote and bylined article on agent governance.

Not for

Hands-on developer tutorials, tool comparisons, or unaffiliated guides for individual developers.

Key takeaways

  • Bill Staples warns AI agents can work outside software factory controls.
  • Safeguards include limiting agent permissions, recording actions, and requiring approval for high-impact decisions.
  • Measure AI progress by trusted delivery, not code volume.

Check first: Confirm disclosure terms, commercial terms, and recent audience performance before contacting.

Main ideas
Put agent controls inside the software factory · Make defense keep pace with automated attacks · Treat customer experience as part of security
Audience
20,613 LinkedIn followers
Read first
When implementation becomes abundant, trust becomes scarce
Sources for this section

What they are known for

Bill Staples is GitLab’s CEO.

  • In their LinkedIn posts, they argue that as AI makes it easier to produce code, companies must focus on delivering software that is secure, reliable and trusted.
  • The most developed example is the “software factory”: the tools and processes that move software into production.
  • They warn that AI agents can work outside those controls, then outline practical safeguards such as limiting agents’ permissions, recording their actions, requiring approval for high-impact decisions and measuring how quickly vulnerabilities are verified as fixed.
  • Follow their work for an executive-level view of how AI is changing software development—and what organizations can do to keep speed from outrunning control.

Staples connects a broad claim about AI and software to concrete operating choices.

  • In one post, they move from agents reading code and changing infrastructure to specific controls in software development, arguing that security must be built into the software factory rather than added as a collection of late-stage checks.
  • They also make the tension legible to non-specialists: attackers may operate at machine speed while defenses still move at human speed, and faster remediation should not come at the expense of customer experience.
  • Their posts are often tied to GitLab’s platform and events, so they present this argument from a company-leadership perspective, not as independent vendor-neutral analysis.
Sources for this section

Ideas and priorities

Bill Staples’s posts return to a central shift: as AI makes it easier to produce code, the harder task is delivering software people can trust.

Read more

They argue that security and governance must move into the software-development process, keep pace with automated threats, and protect customer experience as teams make changes faster.

Put agent controls inside the software factory

Staples argues that AI agents should be governed like privileged actors, not treated as ordinary developer tools.

Read more

Because agents can read code, use tools, change infrastructure, and ship software, controls should be enforced on the path to production, not left in policy documents. Their shorthand: the model may change, but the control plane should not.

Staples recommends identity controls, least privilege, bounded tools, traceable actions, and explicit approval for high-impact decisions. In another post, they ask readers to picture agents running on developers’ laptops with full privileges, no policy, and no audit log.

Read original · Original 2

Make defense keep pace with automated attacks

Staples argues that security teams cannot answer machine-speed attacks with processes that take days or weeks.

Read more

The operational test is not how many vulnerabilities a scanner finds, but how quickly teams verify they have fixed them. While forecasts remain uncertain, organizations should prepare now.

Staples calls for measuring the time from detection to verified remediation and warns that a scanner that adds work faster than a team can clear it has not solved the problem. In a separate post, they cite Anthropic’s warning about possible AI-agent attack swarms, then say the timeline may or may not prove right.

Read original · Original 2

Treat customer experience as part of security

Staples rejects a choice between a stronger security posture and a good customer experience.

Read more

Faster remediation means more frequent changes, so checks that protect the user experience should be built into the delivery process too.

Staples recommends customer-experience verification gates in build pipelines by default, alongside security controls and remediation.

Read original

Measure AI progress by trusted delivery, not code volume

Staples presents AI as shifting the software challenge from producing code to delivering trusted software at scale.

Read more

In this framing, cloud and model flexibility matter because enterprises need room to adopt AI while retaining security, governance, and control. This platform argument aligns with their call for controls that apply regardless of which model is used.

After meeting GitLab’s regional sales and customer-success teams in Bangkok, Staples described code as becoming abundant and trusted delivery at scale as the new challenge. They also describe GitLab’s platform as cloud-neutral and model-neutral.

These posts move from a broad claim about code abundance and trust to specific controls for agents, remediation, and customer-experience checks.

Read original · Original 2

Sources for this section

Start with their work

When implementation becomes abundant, trust becomes scarce

This is the clearest statement of Staples's argument about AI and security, and the item to open first if you read only one.

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It answers the question a security buyer would ask before booking a speaker: what is the thesis, and does it come with specifics?

Staples opens with a claim they say they made a few weeks earlier in a piece titled 'When Code Is Abundant': when implementation becomes abundant, trust becomes scarce.

  • The post says agents now read source code, call tools, change infrastructure, open merge requests and ship software, often through what they call shadow software factories that sit outside the controls governing how software reaches production.
  • They then list three changes every enterprise should make.
  • First, treat every agent as a privileged actor, with identity, least privilege, bounded tools, defined parameters, traceable actions and explicit approval for high-impact decisions—enforced in the workflow rather than documented and hoped for.
  • Second, measure the time from detection to verified remediation, because a scanner that grows the backlog faster than a team can drain it has not solved anything.
  • Third, keep customer-experience verification gates in the build pipeline by default; security posture and customer experience are not a choice between two options.
  • They close by saying the model will change but the control plane should not, and point readers to a fuller GitLab point of view from the company's CISO.

For brands planning a campaign

The three numbered changes map almost directly onto a keynote outline or bylined-article subheads. The closing line—that the model changes and the control plane does not—is a usable angle for an article aimed at security leaders setting durable policy around fast-moving agent tooling.

Anthropic's agent-attack warning and the case for acting now

Shows how Staples frames urgency for a non-specialist audience and connects an outside warning to a concrete company deliverable.

Read more

Useful for judging whether the argument rests on evidence or alarm.

Staples begins by citing Anthropic's warning that within six to twelve months, swarms of AI agents could compromise the internet at a scale measured in hundreds of billions of dollars.

  • They write that whether or not the timeline proves right, every CISO and CTO should act now: attackers are already using agents to find and exploit vulnerabilities at machine speed while security teams respond at human speed.
  • The post points readers to a write-up by GitLab's CISO and announces that at a GitLab Transcend event on October 6, the company will publish a GitLab Security Standard, described as practical guidance for building and operating a secure software factory in the agentic era.

For brands planning a campaign

Fixes the hook Staples uses publicly: machine-speed attack against human-speed defense.

  • It also shows a division of labor worth planning around, with Staples carrying the executive framing and a named security executive carrying the technical detail.
  • That suits a program needing both a CEO voice and a practitioner voice.

Do you want agents running privileged on developers' laptops?

The shortest, most concrete version of the risk Staples describes elsewhere.

Read more

Start here to hear the abstract governance argument as a direct question.

A short post built around a question to the reader: do you really want agents running on developers' laptops, fully privileged under their identity, with no policy, audit log or way to measure return on investment? Staples describes this as an example of what a shadow software factory risks for a business, and closes by inviting readers to a GitLab Transcend session on what a governed software factory looks like and how to go fast while staying in control with agents across the software lifecycle.

For brands planning a campaign

This reads as a ready-made keynote opening or the lede of a bylined article: it turns a governance failure into an image a non-engineer can picture. Staples also ties public arguments to specific sessions and events, so a campaign partner should plan to time publication alongside a live moment rather than publish cold.

From producing code to delivering trusted software at scale

Shows the commercial message Staples repeats to customers and colleagues, and how security and governance fit into it.

Read more

Useful for checking whether governance is central to the pitch or an add-on.

Staples describes spending a day in Bangkok with GitLab's sales and customer success teams across Asia Pacific and Japan, aligning on the opportunity ahead as AI reshapes how software is built.

  • They write that great people are the foundation of every successful business, and that the industry is at an inflection point: AI makes code abundant, shifting the challenge from producing code to delivering trusted software at scale.
  • GitLab's platform is described as cloud-neutral and model-neutral, giving enterprises freedom to adopt AI while keeping the security, governance and control they say they need.

For brands planning a campaign

Supplies a business-case sentence for a keynote or article introduction and sets expectations: Staples frames governance as a platform selling point, not a critique of particular AI vendors. A partner event built around vendor criticism would sit awkwardly with this material.

The bar for platform reliability—and a named enterprise customer

Shows Staples in customer-conversation mode rather than opinion mode, useful if the campaign needs someone comfortable sharing a stage with a practitioner.

Read more

Staples writes that the bar for platform reliability has never been higher and that recent headlines have reminded people why.

  • The post describes GitLab Dedicated as a cloud-neutral, deploy-anywhere option that provides high-scale, isolated infrastructure for customers who do not want to manage their own infrastructure but need their software factory to run at cloud scale.
  • They say they sat down with Eric Hulser of Rivian and Volkswagen Group Technologies, described as one of GitLab's top dedicated customers.
  • Hulser shared how the team thinks about the partnership and the critical nature of its software pipelines.
  • The customer's dedicated instance is scaled up and out and represents one of the single largest deployments of Gitaly in the world.

For brands planning a campaign

Shows Staples can carry a customer-story format on stage, with reliability and governance already anchored in named enterprise deployments. A security partner can use this to show the topic reaches large buyers; ask for the customer's approval before featuring them in a campaign.

Sources for this section

Topics and approach

Posts cited for each topic
How the posts are built5
Governing agents inside the software factory2
Machine-speed security and remediation2
Cloud-neutral, model-neutral platforms and trusted delivery at scale2
Leadership, culture and ownership as a CEO communicator2
Customer experience as a security requirement1

Governing agents inside the software factory

Staples argues that agents now read source code, call tools, change infrastructure, open merge requests and ship software, often through what they call "shadow software factories" that sit outside the controls governing how software reaches production.

Read more

Their proposed fix is to treat every agent as a privileged actor: assign an identity, apply least privilege, bound tools, define parameters, trace actions and require explicit approval for high-impact decisions.

  • Enforce these controls in the workflow and verify them rather than merely documenting them and hoping for the best.
  • In their framing, the security model has to change with the agents rather than sit in gates around them.

Opens with a compressed claim — when implementation becomes abundant, trust becomes scarce — then turns it into a short numbered list of enterprise changes. The repeatable structure is easy to adapt for a commissioned article.

For brands planning a campaign

This is the strongest fit for an enterprise software security brief. The argument is vendor-neutral and concrete, making it a strong keynote spine or bylined piece a security company can publish without sounding like an advertisement.

Examples: Source 1 · Source 2

Machine-speed security and remediation

Staples urges enterprises to measure the time from detection to verified remediation, arguing that remediation measured in days or weeks leaves organizations exposed when attackers can find and exploit weaknesses autonomously.

Read more

A scanner that grows the backlog faster than a team can drain it, they say, has not solved the problem. They cite Anthropic's warning about agent swarms and the scale of potential damage, along with their own CISO's writing on securing the software factory, to argue that defense cannot operate at human speed.

Uses a third-party warning as the hook, then moves quickly from the threat to a measurable operational target. The timeline in the cited warning is explicitly hedged — whether it proves right or not — keeping the argument credible and reusable.

On the Anthropic timeline, Staples delivers the warning while allowing that it may be wrong. That hedge suits brands seeking urgency without overstating a forecast.

For brands planning a campaign

A security vendor can use this framing for content about detection and remediation timelines: Staples offers a metric readers can act on, not just a threat.

Examples: Source 1 · Source 2

Customer experience as a security requirement

Staples rejects the choice between security posture and customer experience, arguing that both are achievable and that build pipelines should include customer experience verification gates by default.

Read more

The point fits their broader argument about change rate: as vulnerabilities are remediated faster, the pace of change increases, and verification has to keep up.

For brands planning a campaign

Useful for brands seeking a security message that does not rely on fear alone. It offers a hook for pairing security and product-quality audiences in one campaign rather than splitting them.

Examples: Source 1

Cloud-neutral, model-neutral platforms and trusted delivery at scale

Staples ties enterprise AI adoption to platform choice.

Read more

They argue that as AI makes code abundant, the challenge shifts from producing code to delivering trusted software at scale.

  • A cloud-neutral, model-neutral platform gives enterprises the freedom to adopt AI while maintaining security, governance and control.
  • They point to GitLab Dedicated as an option for customers who want isolated, high-scale infrastructure without managing it themselves, and name Rivian and Volkswagen Group Technologies as a customer example, describing that deployment as one of the largest Gitaly installations in the world.

Anchors abstract platform claims in a named customer conversation and a concrete deployment detail, then returns to the larger argument about code abundance.

For brands planning a campaign

Fits infrastructure and platform campaigns that need a named customer proof point and a deploy-anywhere argument. The specific customer reference can support a case-study-style piece alongside a keynote.

Examples: Source 1 · Source 2

Leadership, culture and ownership as a CEO communicator

A visible share of Staples's posts is internal-facing.

Read more

They write about spending a day with regional sales and customer success teams, praising named managers and describing an ownership mindset, customer outcomes and a culture of excellence. These posts sound like an operator thanking teams rather than product messaging, and appear alongside the technology arguments.

Unlike the technology posts, these have no linked asset or event to direct readers toward, so they read as standalone recaps.

For brands planning a campaign

For employer-brand, leadership-event or internal communications work, this is a substantial part of the output, not an outlier. Expect a first-person register, generosity toward named colleagues and few calls to action.

Examples: Source 1 · Source 2

How the posts are built

Across Staples's posts, the recurring approach is a short opening claim, a numbered set of enterprise actions or an event reference, and a handoff to a longer asset or a colleague's point of view.

Read more

They cite outside writing (Dario Amodei) and their own CISO, Chaim Mazal, and repeatedly direct readers to a GitLab event and a published security standard.

A compressed aphorism first, numbered guidance second, and a link to a longer asset last. Co-authored or co-branded material serves as a route for a second voice rather than a joint byline.

For brands planning a campaign

When commissioning content, expect a piece that opens with a position, quickly turns to a short actionable list, and points to a longer report, standard or event. Co-created assets work best when there is a real document or event for the post to link to.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

Sources for this section

Brands and businesses

Bill Staples writes as the person running GitLab: the posts speak for the company's teams, products, and security agenda, and the outside companies named in the posts appear as GitLab customers or as an AI lab Staples cites.

Read more

No sponsorships, affiliate arrangements, or personal investments are disclosed in Staples's posts.

GitLab

Employment

Staples writes in the first person for GitLab.

Read more

They describe spending a day with "our GitLab APJ team," thank the sales and customer success teams visited in Chicago, refer to "our CISO, Chaim Mazal," and treat "being a CEO" as having every company function as part of the team. The posts also promote GitLab events and products, including GitLab Transcend and the GitLab Security Standard.

View example

Rivian

Client

In a post about platform reliability and GitLab Dedicated, Staples names Rivian among "our top dedicated customers" and describes a conversation with Eric Hulser about how the team runs its software pipelines.

Read more

The post frames the relationship as a customer partnership, not a personal commercial arrangement for Staples.

View example

Volkswagen Group Technologies

Client

The same GitLab Dedicated post names Volkswagen Group Technologies as a customer whose dedicated instance ranks among the largest Gitaly deployments in the world.

Read more

The relationship is with GitLab, the company Staples leads, rather than a personal endorsement deal.

View example

Anthropic

Mention

Staples cites an Anthropic warning that swarms of AI agents could compromise the internet at a scale of hundreds of billions of dollars within six to twelve months, arguing that security teams cannot respond at human speed.

Read more

They also point to Dario Amodei's essay on pacing the frontier. The post does not disclose a commercial relationship with Anthropic; ask whether one exists.

View example

Sources for this section

Topics and similar creators

Bill Staples writes about the shift from producing code to proving that software can be trusted once AI agents help build it.

Read more

The posts are short, open with a claim and usually land on a numbered set of enterprise actions or a longer asset, such as a published security standard or a conference session.

  • Start with the post that opens 'When implementation becomes abundant, trust becomes scarce' for the fullest version of the argument, then read the post citing Anthropic's warning about agent swarms for the detection-to-remediation metric, and the Bangkok post for the cloud-neutral, model-neutral platform framing.
  • Posts about regional sales and customer-success teams show a different register: a chief executive thanking named colleagues rather than making a product argument.
  • For a structured framework instead of an executive argument, see Darius Radford's Secure Software Factory pillars; Jim Manico and Ricardo Camacho carry the same subject into application-security economics and embedded automotive engineering.
Agentic AI security Secure software delivery Vulnerability remediation AI and software engineering Platform reliability Enterprise software security LinkedIn posts CISOs and CTOs Software engineering leaders

Darius Radford

Radford gives a name and structure to the problem Bill Staples describes at a high level.

Read more

Radford's Secure Software Factory model bundles orchestrated delivery, developer-centered application security, artifact and supply chain control, and unified risk correlation.

  • It overlaps with Staples' call to treat agents as privileged actors and put policy and audit into the path to production.
  • Both treat securing software delivery as an operating-model question rather than a tooling purchase.

Radford writes as a framework builder, offering maturity pillars, an assessment method, a downloadable whitepaper and a vendor-neutral promise.

  • Readers leave with a checklist and a starting engagement.
  • Bill Staples writes as a company leader, framing the industry shift, naming an outside essay and their own CISO, and pointing to a published security standard and a conference session.

Read original · Original 2

Jim Manico

Both argue that AI is changing the economics of finding and fixing software flaws, and conclude that verification and standards matter more as human-speed processes fall behind.

Read more

Manico's post on the collapse of traditional application-security business models says AI agents can scan code, develop exploits, generate patches and verify results, and that a strategy built around finding problems is giving way to continuous engineering and verification.

Manico writes from inside application-security practice and argues about the tool market, naming SAST, DAST, IAST, scanners, OWASP ASVS and AISVS, and openly inviting disagreement from people with hands-on model experience. Bill Staples stays at the enterprise governance level, covering agent identity, least privilege, approval gates and detection-to-verified-remediation time, plus a customer-experience angle Manico does not take up.

Read original · Original 2

Ricardo Camacho

Camacho shares the shift-left premise behind Bill Staples' argument: security work belongs earlier in the development lifecycle rather than after release, and verification has to keep pace with change.

Read more

His guide to embedded security testing sets static analysis, dynamic analysis and fuzz testing, and penetration testing side by side as complementary checks. His automotive post ties that work to an engineering standard, much as Staples ties agent controls to a secure software factory.

Camacho's material is domain-specific and instructional, written for engineers testing embedded systems: ECUs, over-the-air updates, long product lifecycles and devices that are hard to patch.

  • Bill Staples writes about enterprise software factories and executive decisions.
  • Their posts end with a conference, a report or a colleague's point of view rather than a testing method.

Read original · Original 2

Sources for this section

Audience

For a security-company placement, Bill Staples offers a LinkedIn audience measured at 20,613 followers as of October 8, 2026.

Read more

That count shows platform reach, not who the followers are.

  • Bill Staples's posts focus on enterprise software, AI-agent governance, security, and platform reliability, so the content is aimed at software and security audiences.
  • The posts do not say what the audience demographics, employers, occupations, or seniority levels are.
  • Treat the follower count as a measure of reach, not as proof that the audience includes CISOs, CTOs, or enterprise security buyers.
  • To decide fit, ask for recent performance on comparable security and agent-governance posts and any audience survey covering job title, seniority, industry, and geography.
  • No YouTube audience demographics or video performance summary are published in the posts here, so age, gender, and location claims are not established by the posts.

LinkedIn followers

20,613

LinkedIn account page · 2026-10-08

Sources for this section

Partnership options

The material reviewed contains no disclosed sponsorship or paid-partnership formats for Bill Staples, and no media kit, rate card, or partnership inquiry page appears in it.

Read more

The posts show corporate marketing activity in their role at GitLab: promotion of GitLab Transcend, a GitLab event on October 6, and a post praising a GitLab Dedicated customer relationship with Rivian and Volkswagen Group Technologies.

  • These are vendor and customer arrangements, not paid creator placements.
  • Before approaching them, ask whether paid partnerships are available and confirm the terms, formats, approval process, and disclosure requirements.
Sources for this section

Campaign fit

A campaign to shortlist

Strong fit for the keynote and bylined-article brief, with one disclosure condition.

Read more

Brief

An enterprise software security company wants a thought leader to headline a keynote and write a bylined article on securing agentic software factories: governing AI agents that read code, change infrastructure, and ship software.

Reasons

  • Bill Staples already argues the brief's central claim in public: agents read source code, call tools, change infrastructure, open merge requests and ship software, often through what they call shadow software factories that sit outside the controls governing how software reaches production. That states the brief's premise as a position, not just a topic.
  • The argument comes with an implementable list, not just a warning. The three changes Staples names are to treat every agent as a privileged actor, with identity, least privilege, bounded tools, defined parameters, traceable actions and explicit approval for high-impact decisions enforced in the build pipeline; to measure time from detection to verified remediation; and to keep customer-experience verification gates in the build pipeline by default. A keynote can build on those three moves, and a bylined piece can use them as subheads.
  • Staples offers a usable line for a security audience: the model will change, the control plane should not. It is a durable-policy argument a security vendor can publish without sounding like a product pitch: it names no competitor and endorses no tool.
  • Staples frames the urgency by citing Anthropic's warning about agent swarms and writing that, whether or not the timeline proves right, every CISO and CTO should act now because attackers use agents at machine speed while defenders respond at human speed. The hedge lets a security brand make an urgent case without overclaiming.
  • Staples can share a stage with a practitioner. A post describes sitting down with Eric Hulser of Rivian and Volkswagen Group Technologies about that team's software pipelines and a dedicated instance described as one of the largest Gitaly deployments in the world. That offers a customer-conversation format as well as an opinion format.
  • Staples works with a second voice rather than insisting on a single byline, routing readers to GitLab's CISO, Chaim Mazal, for the fuller point of view. That suits a program seeking executive framing plus a technical companion piece.

Cautions

Disclose the affiliation plainly. Staples is a software company chief executive, and the governance argument is also that company's platform-selling point: the posts say a cloud-neutral, model-neutral platform gives enterprises freedom to adopt AI while keeping security, governance and control. A security vendor should expect a governance-as-platform-choice frame, not criticism of vendors, and should not commission a piece attacking named AI model providers.

Commercial terms are unverified. No media kit, rate card, sponsorship format, or inquiry route appears in the posts here, and nothing there shows Staples accepting paid placements. Agree deliverables, approval, and disclosure terms directly.

Audience evidence is limited to 20,613 LinkedIn followers observed on October 8, 2026; there is no data on job title, seniority, industry, or geography. Ask for recent performance on comparable security and agent-governance content before committing budget.

When to choose a specialist

Poor fit for this brief.

Read more

Brief

A developer-education or tooling brand wants a hands-on, unaffiliated guide for individual developers: step-by-step tutorials for building with AI coding agents, a head-to-head comparison of the leading agent tools, and a practical walkthrough of setting up agent permissions in a sample repository.

Reasons

  • The posts offer no tutorial, walkthrough, code sample, screenshot, or repository-level instruction. They are short-form executive commentary: a claim, a short list of enterprise changes, and a handoff to a longer document or an event. They do not demonstrate a working setup.
  • The posts address CISOs, CTOs, and enterprise teams, not individual developers choosing a tool for a side project. Audience information stops at a follower count and does not show a developer-practitioner readership.
  • The stance is wrong for an unaffiliated comparison. Staples frames governance as a platform selling point, describing a cloud-neutral, model-neutral platform as giving enterprises freedom to adopt AI while keeping the security, governance and control they need. A neutral ranking of competing agent tools would conflict with that framing, and the posts offer no comparative evaluation of named tools.
  • The recurring format is a compressed opening claim, a numbered set of enterprise actions, and a link to a longer asset or a colleague's view. That structure suits a keynote or opinion article, not a build-along guide.
  • No transcripts, talks, long-form writing, or date-stamped posts were available to demonstrate technical depth or recency. Ask for a longer technical writing sample or recorded session in which Staples walks through agent permissions or pipeline configuration.

Better route

For this brief, use a practitioner who publishes code-level walkthroughs or a neutral tooling reviewer rather than an executive commentator.

What would change it

A longer technical writing sample or recorded session in which Staples walks through agent permissions or pipeline configuration.

A vendor-neutral comparison of agent tools authored by Staples outside their company's marketing context.

Audience evidence showing a developer-practitioner readership, such as engagement from engineers on hands-on technical posts.

A worked campaign example
Angle

Treat agents as privileged workers inside the software factory, then prove the controls are enforced in the build pipeline rather than merely documented. The audience is security and engineering leadership who know agents are already running and need a defensible way to allow them.

Format

A keynote plus a companion bylined article, published around a live event or product moment, with an optional third piece in which a security practitioner responds to the governance framework.

Next step

Confirm availability, fees, approval and disclosure terms, and ask for recent performance data from security and agent-governance content before the campaign is finalized. Treat the absence of a media kit, rate card or sponsorship format in the posts here as an open commercial question, not as a sign that partnerships are unavailable.

Outline

Open with the concrete risk, not the trend: agents running with developer-level privileges on developers’ laptops, under their own identities, without policy, audit logs, or a way to measure return on investment. Staples already makes this case publicly; it needs no data to land.

Name the shift in one line: as software creation becomes agentic, security can’t remain a set of gates around the factory; it has to become part of the factory.

Move to three decisions. First, treat every agent as a privileged actor, with an identity, least privilege, bounded tools, defined parameters, traceable actions, and explicit approval for high-impact decisions—all enforced in the build pipeline and verified. Second, measure time from detection to verified remediation: a scanner that grows the backlog faster than the team can clear it hasn’t solved the problem. Third, make customer-experience verification a default build-pipeline gate, since faster remediation increases the change rate.

Make the remediation metric the article’s most quotable passage: if attackers can find and exploit weaknesses autonomously, remediation measured in days or weeks is an exposure.

Address the obvious objection—that tighter governance slows delivery—with the closing argument: the model will change; the control plane should not. Let teams pick the best model for the job while keeping controls stable.

Give readers a next step: a one-page checklist of the three changes they can take back to their own pipeline, plus a link to the sponsor’s longer guidance.

Sponsor notes

Disclose early that Staples leads a software company and that the governance framework aligns with its platform position. The piece’s credibility depends on disclosure, not concealment.

Don’t build the campaign around criticism of named AI model vendors. The posts consistently take a model-neutral, platform-level stance.

If adding a practitioner piece, follow Staples’s pattern: hand the deeper technical detail to a named security executive rather than writing in the first person.

Timing matters. The posts repeatedly tie arguments to a live session or published standard, so align publication with an event or document release rather than publishing cold.

Supporting evidence

The agent-governance claim and three enterprise changes come from a post about implementation becoming abundant and trust becoming scarce.

The machine-speed attack versus human-speed defense framing, and the explicitly hedged Anthropic warning, come from two posts about securing the software factory.

The customer-experience verification point comes from the same implementation post.

The practitioner voice and a named enterprise deployment come from a post about GitLab Dedicated and a conversation with Eric Hulser of Rivian and Volkswagen Group Technologies.

Working title

The Model Will Change. The Control Plane Should Not.

Sources for this section

Who else to consider

Darius Radford

Choose Radford over Staples when a sponsor needs a named operating framework they can adopt and repeat, rather than an executive framing of the problem.

Read more

Radford's posts set out the Secure Software Factory as a structured model with four capability pillars — orchestrated delivery, developer-centric application security, artifact and supply chain control, and unified risk correlation — plus a maturity index, a phased transformation roadmap and alignment with OWASP SAMM.

  • A later post adds a fifth pillar, post-deployment protection, and runs AI governance across the model wherever agents or models help build or operate software.
  • Both posts close with a Secure Software Factory Assessment conversation and a whitepaper registration link, so a security vendor seeking a piece built around a maturity baseline, or a keynote that walks an audience through adopting one, gets a ready-made scaffold.

The tradeoff is that this is framework marketing with a call to action attached.

  • The model is presented as vendor-neutral — capabilities may come through commercial platforms, open-source tooling or operational processes — but the writing is organised around the download and the assessment rather than a customer story or stage presence.
  • The risk framing is tooling fragmentation and alert fatigue, not agents running privileged under a developer's identity.
  • A sponsor seeking an urgent, news-pegged keynote on agent governance gets less here than from Staples; ask for a named enterprise deployment if that proof matters.

Examples: Source 1 · Source 2

Jim Manico

Choose Manico when a campaign wants the contested argument itself — whether AI changes the economics of application security — and a speaker willing to take on the doubters in public.

Read more

One post predicts that AI agents will increasingly analyse whole codebases, discover vulnerabilities, develop exploits, generate patches and regression tests and verify results.

  • It concludes that standalone scanners, threat-modelling tools, SAST, DAST, IAST and CVE scanners will be replaced by AI-native capabilities, moving the field from a vulnerability-discovery economy to a continuous security engineering and verification economy.
  • The second post answers the "AI cyber is BS" position directly, citing an attack on RubyGems by agent swarms and arguing that incident data lags capability by months, then invites people with daily frontier-model experience to disagree.
  • Manico also anchors the change to standards, naming OWASP ASVS and AISVS as the definitions of what security means and what must be verified, and keeps human expertise for architecture, business logic and novel attacks.
  • That combination — a blunt claim, a standards hook and an open invitation to debate — suits a campaign that wants engagement from sceptical security practitioners rather than a settled executive message.

The tradeoff is that prediction and argument are not a governance model.

  • Manico describes what should be replaced and which standards matter, but not how to control agents inside a build pipeline, govern artifacts or measure remediation time — all relevant to the campaign.
  • The rhetorical stance carries risk for a sponsoring brand: one post explicitly asks opponents to respond, and the RubyGems incident is asserted without a supporting link in that post's own text.
  • A sponsor buying this point of view should ask for a named framework or a defined delivery format if either is important.

Examples: Source 1 · Source 2

Ricardo Camacho

Choose Camacho when the audience is embedded, automotive or regulated-device engineering rather than enterprise software leadership.

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One post argues that software-defined vehicles — millions of lines of code, hundreds of interconnected ECUs, over-the-air updates and ADAS — make cybersecurity as critical as functional safety, and points to ISO/SAE 21434, static analysis, secure coding, structural coverage and AI-assisted verification under human oversight.

  • The other lays out a three-part testing approach for embedded security: static analysis for code-level vulnerabilities, dynamic analysis and fuzz testing for weaknesses during execution, and penetration testing to validate defences against real attacks, wrapped in shift-left practice, CI/CD security gates and defence in depth.
  • Both are more specific about verification technique than the comparison material, and both are written for engineers who have to choose tools and methods.

The tradeoff is domain and stance.

  • The posts stay inside automotive and embedded systems, where long product lifecycles and hard-to-patch deployments shape the problem; the CI/CD and supply-chain language is present but not aimed at governing AI agents that open merge requests in an enterprise software factory.
  • The material is also product-adjacent: one post ends with a tooling vendor hashtag and points to a company blog, and the testing guide promotes that company's approach.
  • A sponsor seeking a neutral technical voice would be buying a perspective already attached to a tooling vendor.

Examples: Source 1 · Source 2

Sources for this section

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Worked example: agent-governance keynote and article

Sources for this section

Research methodology

  • Bill Staples has six LinkedIn posts, each read in full rather than judged from titles or excerpts.
  • LinkedIn showed 20,613 followers on October 8, 2026.
  • The posts do not show publication dates, so this page does not claim a dated sequence of their thinking; two posts point to a GitLab Transcend session on October 6 and one cites an Anthropic warning.
  • The posts are short executive commentary, and no long-form articles, talks, transcripts, video or books were available, so whether earlier signature work matters to people searching the name remains unresolved.
  • Similar-creator comparisons cover two posts each for three other creators and may change if a wider set of posts becomes available.
  • Commercial terms, sponsorship formats and audience demographics beyond the follower count are not established here.

Brands they talk about