A worked campaign example
Worked angle for a cybersecurity software company hiring a thought leader on AI's impact on application security: a keynote plus advisory engagement titled, in effect, “From finding vulnerabilities to continuously proving they are gone.”
Positioning. Build the talk around the shift Manico describes: vulnerability discovery and remediation are getting dramatically cheaper, moving competitive advantage from the number of vulnerabilities found to how quickly and reliably exploitable risk is eliminated in live systems. The audience is security leaders and AppSec practitioners evaluating whether their scanner and testing stack still earns its budget. The vendor's product sits within that shift, not beside it.
Opening. State the argument early: several traditional cybersecurity business models face economic pressure from tasks AI agents can already attempt — analyzing code, finding flaws, developing exploits, generating patches, writing regression tests, and verifying results. Frame this as a cost-structure argument, not a product demo.
Middle, in three moves. First, explain what still needs people: architecture, business logic, novel attacks, and security judgment, along with the verification and deterministic testing that make AI output trustworthy. Second, present standards as the specification layer: OWASP ASVS and AISVS define what secure software must do and what must be checked, becoming more valuable, not less, as routine work is automated. Third, reframe the pipeline: define security requirements during specification, threat-model specifications continuously, generate code against explicit requirements, and use independent agents to attack, repair, test, and verify repeatedly.
Credibility segment. Use the practitioner-access point — the complaint that models block cybersecurity work, versus the fact that Manico never applied for the access program — as a brief, disarming example of how much AI security debate is really about configuration and access. It shows they can carry a light segment inside a serious talk.
Discussion segment. Stage the disagreement. Manico argues that capability moves ahead of incident metrics and reporting lags by months, citing agent-swarm activity against software packages. Pair them with a skeptic on stage, ideally someone with daily hands-on experience of frontier security models. Their invitation to informed pushback is the hook.
Advisory ledger. Turn the keynote into two or three paid working sessions: one with product marketing on positioning continuous verification against legacy scanner categories; one with security engineering on where requirements and threat modeling should sit in the pipeline; and one workshop on which standalone tools a program still needs once discovery gets cheaper. Ask Manico to close each session with written recommendations the buyer can act on, so the engagement produces a document, not only a recording.
What to settle first. No rates, formats, deliverables, exclusivity, or booking route are published. Ask directly. Before committing budget, request LinkedIn analytics covering follower demographics, impressions, and engagement on the AI-security posts. Also ask which conference or webinar versions of the talk already exist to avoid recycling content from a prior sponsor.