Andrew McComb works in ecommerce, with a focus on Shopify store performance, conversion, and growth. McComb's posts discuss improving site speed and customer journeys, and he announced joining Shopify as a Senior Solutions Engineer in Professional Services & Growth Services.
1.4K followersEcommerceBased on 11 posts · latest Oct 2026
Andrew McComb works in ecommerce, writing about Shopify, site performance, conversion and growth.
In posts here, they share advice from Built For Growth Digital and announce joining Shopify as a Senior Solutions Engineer in Professional Services & Growth Services.
Follow them for practical diagnoses of ecommerce growth problems and a perspective spanning agency work and a Shopify role.
McComb connects technical site performance to business outcomes.
In one post, a slow store is not just a speed issue: they link it to weaker visibility, more customer drop-off, lower conversion, wasted ad spend and extra work for internal teams, then offer a speed and CRO audit to identify improvements.
Another post applies a broader growth lens to beauty ecommerce, arguing that social discovery, customer experience and loyalty ecosystems matter more than campaigns that reset each month.
Together, these examples show a shift from a specific store problem to a wider growth system.
Local business and sports-event recaps offer personal and networking context, but less insight into their ecommerce analysis.
Andrew McComb’s posts connect ecommerce growth to fixing the customer journey and building systems that work beyond a single campaign.
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The clearest examples are an argument for treating site speed as a commercial lever and a beauty-market framework linking discovery, conversion and loyalty.
Treat site speed as a source of lost sales, not a technical extra
McComb argues that many ecommerce brands need faster sites and better conversion more than they need more traffic.
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A slow store can weaken search visibility, increase bounce rates, waste advertising spend and keep teams focused on problems instead of growth. The post presents speed improvements as a way to reduce friction throughout the buying journey.
In one post, McComb traces how a slow site can lower conversion and waste ad spend, then offers a free site-speed and CRO audit to benchmark performance and identify five possible changes. The post also makes several Shopify performance comparisons.
Build a growth system instead of starting from zero each month
In a post about beauty ecommerce, McComb argues that repeated campaigns can become a treadmill: brands spend to hit a monthly target, then start the next month back at zero.
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The alternative is a connected system in which discovery feeds conversion and customer loyalty helps sustain growth. They frame the beauty customer journey as social-first discovery, experience-led conversion and loyalty built around a wider ecosystem rather than the product alone.
The beauty post sets out those three shifts, then contrasts them with the monthly campaign cycle.
McComb describes Built For Growth Digital as helping beauty brands build repeatable growth systems.
Ask for the frameworks or case studies behind that offer.
This explains how McComb assesses an ecommerce brand’s performance and offers a concrete starting point for discussing site speed and conversion.
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Andrew McComb argues that most ecommerce brands don’t have a traffic problem: slow sites and poor conversion hold them back.
They list the hidden costs of a slow site: less organic visibility, higher bounce rates, lower conversion, wasted ad spend, and internal teams firefighting instead of growing.
The post presents Shopify as a platform with speed and cost advantages, and offers a free site speed and CRO audit through BFG Digital to benchmark performance and share the top five changes that could improve conversion.
For brands planning a campaign
A conversion-focused partnership brief could start with a speed and CRO audit, using this post as a template for the diagnostic questions McComb asks.
McComb frames a specific vertical and turns market data into a diagnosis of a common brand problem, helping buyers judge whether they can speak to a beauty client’s situation.
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McComb describes beauty as a sophisticated ecommerce vertical: a $640B global market in 2026, with more than $250B happening online and online penetration doubling from 14% to 26% in a decade.
They argue the old rules are gone: discovery is social-first, conversion is experience-led, and loyalty comes from an ecosystem.
They criticise brands stuck on a “marketing treadmill,” where each month starts at zero, and position Built For Growth Digital as building repeatable growth engines that make momentum predictable.
For brands planning a campaign
For a beauty or D2C brand, this post offers language and a framework for moving from campaign-based spending to a repeatable system. A partner could ask McComb to adapt the approach to the brand’s own funnel.
It confirms McComb’s current role and gives newcomers institutional context for their Shopify-focused advice.
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McComb announced they had finished their first week at Shopify as a Senior Solutions Engineer in Professional Services & Growth Services.
They describe travelling to Ottawa for in-person onboarding at Startup Connections and meeting colleagues.
The brief, enthusiastic post marks a career shift into Shopify.
For brands planning a campaign
A Shopify Plus agency assessing McComb should note their platform knowledge comes from inside Shopify. A partnership could draw on that perspective for merchant growth and technical implementation questions.
This example of McComb mixing business networking with personal interests shows how local relationship-building can support an agency’s visibility.
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McComb recounts a morning visit to Royal Portrush Golf Club, describing changeable weather—rain, wind, hail, and sun in half an hour. The post is tagged with ecommerce, Shopify, and performance marketing, and names Built For Growth Digital.
For brands planning a campaign
Useful background for brands that value a partner active in regional business circles.
Beauty ecommerce mechanics: social-first discovery, experience-led conversion, and ecosystem loyalty1
Platform-side Shopify expertise1
Site speed and conversion as a growth lever
The central argument is that most ecommerce brands do not have a traffic problem; speed and conversion are what stop them scaling.
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The post lists the downstream costs of a slow site: less organic visibility, higher bounce rates, lower conversion, wasted ad spend, and internal teams firefighting instead of growing.
It frames speed as a daily revenue leak rather than a one-off technical project, then presents Shopify as the platform answer.
Claims include that its stores render 1.8x faster than other platforms, that 93% of Shopify brands fall into Google's "fast" category, that all plans now include B2B functionality, and that Shopify has the best total cost of ownership in commerce (35% better than Salesforce and 29% better than Adobe Commerce).
The post closes with three diagnostic questions about what is slowing growth, creating friction, and stopping customers buying, plus an offer of a free site speed and CRO audit with the top five changes.
A diagnostic list-and-lever structure: name the symptom, show the chain of commercial harms, attach platform-level benchmark claims, then turn the argument into a low-friction audit offer.
For brands planning a campaign
This is the most directly usable topic for a campaign aimed at improving ecommerce conversion through site speed and CRO.
Andrew McComb can speak to the speed-to-revenue argument and audit process, and the post offers a ready-made angle for a co-marketing or referral partnership.
Before using the platform statistics in campaign material, ask for their underlying sources and merchant-specific before-and-after results; the post gives no citations for the benchmarks.
Beauty ecommerce mechanics: social-first discovery, experience-led conversion, and ecosystem loyalty
A second major topic is how beauty ecommerce breaks the older rules of online retail.
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The post cites market scale and velocity figures: a global market reaching $640B in 2026, more than $250B of it online, online penetration doubling in a decade from 14% to 26% and projected to reach 33% by 2030.
It argues that growth is not the real story, then names three shifts: discovery is social first rather than search first, conversion is experience led rather than just UX led, and loyalty comes from the ecosystem rather than the product alone.
The recurring argument is against the "marketing treadmill," where brands spend to hit a monthly target and start from zero on the first of the next month.
The proposed alternative is a repeatable growth engine where discovery feeds conversion and conversion fuels a self-sustaining ecosystem.
The post offers to share the frameworks used with beauty partners.
Trend framing plus a rule reversal: present the market numbers, declare the old rules dead, substitute three new rules, then contrast a monthly campaign treadmill with a compounding growth engine.
For brands planning a campaign
This topic suits beauty, DTC, and consumer-brand briefs that need a case for moving budget from campaign-by-campaign spending to repeatable acquisition and retention systems.
A campaign could pair the treadmill-versus-engine framing with the three beauty-specific shifts.
The framework offer opens a discovery conversation; ask for the frameworks, supporting evidence, and names of beauty partners before committing to a brief.
The posts include a first-week announcement that Andrew McComb joined Shopify as a Senior Solutions Engineer within Professional Services and Growth Services, following in-person onboarding at Startup Connections in Ottawa.
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The same post describes meeting colleagues and being motivated to make an impact. Alongside the platform-performance and conversion posts, this positions them as having an inside, solutions-engineering view of the Shopify ecosystem rather than only an agency or consultancy view.
The posts announce the role and describe the onboarding experience, but give no details of specific client engagements, technical projects, or outcomes delivered in that role.
For brands planning a campaign
For a Shopify Plus agency, this is a credible platform-side perspective and a possible source of introductions or ecosystem context.
Any partnership may be constrained by the employer's policies on external commercial activity.
Clarify what Andrew McComb can do in a paid or promotional capacity, and do not treat the role announcement as proof of client-side delivery experience.
Across the material, Andrew McComb is also associated with agency names: BFG Digital is described as a Shopify Plus Partner agency that helps merchants understand what is slowing growth, creating friction, and stopping customers buying, while Built For Growth Digital is described as helping beauty brands shift from campaigns to growth engines.
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Both posts end with a direct invitation to send a DM: one for a free site speed and CRO audit, the other to hear about frameworks used to scale beauty partners. The pattern is offer-led rather than audience-building: identify a commercial problem, explain the cost of leaving it unsolved, then invite a private conversation.
For brands planning a campaign
The likely partnership shape is agency-to-agency or consultant-to-agency rather than a conventional creator sponsorship.
A Shopify Plus agency could explore a referral, audit collaboration, or co-delivered CRO engagement.
Confirm commercial terms, capacity, and whether the agency names are current before finalizing campaign details.
Two posts are relationship and event updates rather than ecommerce arguments.
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One covers an afternoon at the Ulster Rugby Business Club event at the Affidea Stadium, including catching up with old friends, making new contacts, and hearing a presentation from Chris Henry with perspectives on high performance and leadership from Irish rugby figures.
The other describes a morning visit to Royal Portrush Golf Club and the changeable weather on the Dunluce Links.
Both carry ecommerce and Shopify hashtags despite their social content.
For brands planning a campaign
These posts show active participation in Northern Ireland and UK business networks, which could matter if a brief needs regional introductions, event presence, or relationship-led outreach. They offer little publishable ecommerce insight, so use them to understand the network around Andrew McComb rather than as a content angle.
The posts use short-form LinkedIn text: first-person updates, list-led diagnostics, platform or market claims, hashtags, and direct calls to action such as sending a DM.
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Several are promotional in structure, moving from problem to offer. The material includes no transcript, video, webinar, long-form article, or dated performance case study.
The five provided post texts are the declared evidence for this section. They include no publication dates, so no timeline or frequency claims are made.
For brands planning a campaign
The evidence supports a campaign built around LinkedIn posts, comments, and direct conversations. For a campaign requiring case studies, recorded talks, long-form guides, or verified performance results, ask for merchant examples and dated results before promising those assets to a client.
Andrew McComb says they joined Shopify as a Senior Solutions Engineer within Professional Services & Growth Services.
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Two posts promote ecommerce growth services through BFG Digital and Built For Growth Digital but don’t identify their relationship with either business; ask whether they own, work for, or contract with them. Posts about Royal Portrush Golf Club and the Ulster Rugby Business Club mention events or venues without stating a commercial connection.
Shopify
Employment
In a post about their first week, Andrew McComb says they joined Shopify as a Senior Solutions Engineer within Professional Services & Growth Services.
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This is an employment relationship, not a sponsorship or client engagement.
A post promotes a free site speed and CRO audit from BFG Digital, saying, “At BFG Digital we help merchants understand” what is slowing growth and causing friction.
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The post doesn’t identify their role; ask whether they own, work for, or contract with BFG Digital.
A post says, “At Built For Growth Digital, we’re helping brands shift their focus from 'campaigns' to growth engines,” and offers to share frameworks used to scale beauty partners.
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The post doesn’t identify their role; ask whether they own, work for, or contract with Built For Growth Digital.
Andrew McComb’s LinkedIn posts offer a practical entry point for readers interested in ecommerce conversion, Shopify performance and beauty-sector growth.
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The clearest examples argue that site speed is a revenue issue rather than a technical extra, and that beauty brands need repeatable systems instead of restarting each month.
Read those posts first for the commercial reasoning; the shorter networking and role updates show the wider UK and Ireland business context.
For adjacent perspectives, the comparators below write on Shopify development, beauty conversion detail and choosing between WordPress and Shopify.
Faizan Ahmad and Andrew McComb both write about the Shopify ecosystem and the commercial trade-offs of building on the platform.
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Faizan Ahmad’s posts examine when checkout logic should be built with Shopify-native tools instead of layered third-party apps, and how AI can speed up development without replacing architectural judgment.
Faizan Ahmad’s frame is that of a Shopify developer explaining checkout architecture and development methods. Andrew McComb’s posts are more commercial, covering site speed, conversion and agency offers.
Aman jabeen and Andrew McComb both argue that more traffic is not automatically more growth.
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Aman jabeen’s makeup-brand post uses a dashboard of visitors, orders and revenue to ask what made people trust the brand enough to buy, a point close to Andrew McComb’s conversion-first argument.
Aman jabeen focuses on Google Merchant Center quality and beauty-specific trust signals such as swatches, shade guides, reviews and product pages. Andrew McComb emphasises site speed, platform performance and agency growth systems.
Michal Windorpski and Andrew McComb both treat conversion and platform choice as commercial decisions.
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Michal Windorpski argues that a site can rank well and still lose sales because landing pages, mobile experience or next steps fail, and compares WordPress with Shopify for businesses scaling online. They argue that conversion and platform choice are commercial decisions.
Michal Windorpski writes from a web design and SEO agency angle, weighing WordPress against Shopify Plus. Andrew McComb’s examples focus on Shopify Plus performance, speed and CRO audit offers.
For a campaign focused on Shopify Plus speed and CRO, Andrew McComb’s posts show topical alignment.
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Their LinkedIn content targets ecommerce operators and brand teams, with recurring subjects including Shopify site speed, conversion rate optimization, performance marketing, beauty ecommerce, and Shopify Plus platform advantages.
The only published audience metric is 1,358 LinkedIn followers, observed Oct 8, 2026—a small professional following rather than a scaled consumer audience.
Ask for documented audience survey results or platform demographics if professional attributes matter, and recent engagement or campaign results for comparable speed, CRO, or Shopify Plus topics before treating this as a fit for decision-makers.
The reviewed LinkedIn posts show service offers from BFG Digital and Built For Growth Digital: a free site speed and CRO audit, direct messages to discuss what is slowing a brand down, and offers to share growth frameworks used with beauty partners.
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They do not document creator partnership or sponsorship formats.
No rates, deliverables, exclusivity, usage rights, timelines, approval steps, or campaign formats are disclosed.
Shopify Plus agency partnership: a Shopify Plus agency wants to assess Andrew McComb for a partnership that improves ecommerce conversion through site speed and CRO.
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This is a strong fit for a platform-side expert role.
Andrew McComb's post on site speed gives the partnership a ready diagnostic: Andrew McComb argues most ecommerce brands do not have a traffic problem, and that slow sites quietly raise bounce rates, lower conversion, waste ad spend, and pull internal teams into firefighting.
The same post offers a free site speed and CRO audit through BFG Digital, benchmarks performance, and promises the top five changes that could help a brand convert more.
That is the exact front-end offer a Shopify Plus agency can build around: Andrew McComb provides the Shopify platform context and the revenue-leak framing, while the agency delivers the technical audit, CRO work, and implementation.
The announcement that Andrew McComb joined Shopify as a Senior Solutions Engineer in Professional Services & Growth Services makes the Shopify Plus and platform-performance angle credible for merchant conversations.
The fit is not clean on commercial proof.
Andrew McComb's posts do not document rates, deliverables, exclusivity, timelines, approval steps, sponsor terms, or merchant results.
Treat terms as unverified, confirm what Andrew McComb can do externally given the Shopify role, and ask for citations behind the 1.8x faster render, 93% fast-category, 35% TCO versus Salesforce, and 29% TCO versus Adobe Commerce claims before repeating them in campaign material.
Beauty DTC acquisition and retention partnership: a beauty DTC brand wants a partner to move from month-by-month campaign spending to a repeatable acquisition and retention system.
This is a reasonable topical fit, but a narrower one.
Andrew McComb's beauty post provides language the brand can use: a $640B global market in 2026, more than $250B online, online penetration moving from 14% to 26% and projected at 33% by 2030, plus three shifts—social-first discovery, experience-led conversion, and ecosystem loyalty.
The anti-“marketing treadmill” argument is a strong campaign hook for brands that restart from zero every month.
The limitation is that Andrew McComb's post names no beauty clients, shows no frameworks, and reports no measured outcomes.
Use Andrew McComb as a positioning voice or discovery partner for a beauty growth-engine workshop, not as proof that a specific beauty brand will hit a conversion or revenue target.
When to choose a specialist
A high-reach consumer sponsorship is a poor fit.
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Andrew McComb’s only public audience metric is 1,358 LinkedIn followers, observed Oct 8, 2026, pointing to a small professional following rather than a scaled consumer audience.
Their posts are short-form LinkedIn text tied to agency offers and business networking; they include no transcript, video, webinar, long-form article or consumer-style content series.
A brand seeking broad consumer reach, product-seeding reach or a measurable creator sponsorship package should not treat McComb as a proven fit.
Request audience demographics and any available sponsorship terms, deliverables, rates and usage rights before considering a deal.
A campaign that depends on verified client results, named merchant case studies or independently measured conversion lift is also a poor fit.
McComb’s posts make platform and market claims but show no named client engagements, before-and-after performance, technical project outcomes or third-party verification.
The Shopify role announcement confirms a platform-side job, not client-side delivery experience.
If a brand requires proof of past CRO results before signing, ask McComb for named case studies and independently measured outcomes.
A worked campaign example
Worked campaign angle for a Shopify Plus agency partnership: “Your traffic is fine. Your site is leaking revenue.”
Target: D2C Shopify and Shopify Plus brands turning over roughly £2M–£20M, where a 0.5-second load-time improvement is worth chasing but no one owns speed and conversion full time.
Offer: a joint speed-to-revenue audit.
The agency runs the technical benchmark and identifies friction in theme, apps, checkout and customisations.
Andrew McComb provides the Shopify platform lens: what Shopify already does well, where the merchant’s setup is fighting the platform, and which five changes should move first.
The deliverable is a short prioritised action list, not a generic report.
Hook: open with McComb’s diagnostic questions—what is slowing growth down, what is creating friction, and what is stopping customers from buying—then show the cost of leaving it alone: less organic visibility, higher bounce rates, lower conversion, wasted ad spend and internal teams firefighting.
Format: a co-authored LinkedIn post or short diagnostic series from McComb’s account, distributed through the agency’s network and the regional business contacts shown in the Ulster Rugby and Royal Portrush posts. The CTA is a free audit application for a limited number of stores per month.
Why it works: it uses the problem-solution structure already visible in McComb’s posts, gives the agency a technical delivery role and keeps McComb on the platform-side explanation, where the posts provide the strongest support. It avoids claiming a guaranteed conversion lift.
Measurement: count qualified audit applications, booked calls and audits converted into paid speed/CRO projects. Track whether the campaign reaches Shopify merchants rather than a general ecommerce audience.
Before launch, confirm whether McComb’s Shopify role allows external commercial promotion, agree on the written scope and any payment terms, and obtain source citations for the platform benchmark claims. If those points are unresolved, the campaign can still run as an agency-led audit with McComb as an unpaid platform commentator, but not as a sponsored partnership.
Choose Faizan Ahmad when the conversion problem sits inside checkout and calls for custom Shopify engineering rather than a speed audit.
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Their posts argue that stores often stack overlapping third-party apps for checkout features that can now be built natively with Checkout Extensions, Shopify Functions and Remix.
They list the downstream costs: slower performance, higher monthly fees, harder debugging and less control over the checkout experience.
For a Shopify Plus agency partnership, Ahmad is the better pick when the agency already has merchandising and media covered and needs an engineer to consolidate checkout logic, own the architecture and reduce app sprawl.
Ahmad also writes about AI in Shopify development as a workflow accelerator for starter code and repetitive tasks, while arguing that architecture, UX, performance and platform knowledge remain the differentiators.
The tradeoff against Andrew McComb is framing and reach.
Faizan Ahmad's material targets developers and checkout-specific problems: it offers no site-speed diagnostic, market-size or vertical-growth argument, or free audit for a merchant-facing campaign.
McComb's posts give the agency a revenue-leak narrative and platform-performance claims to open conversations with brand owners; Ahmad's posts speak to technical teams already convinced the work needs doing.
Ahmad's evidence also spans only two short posts, with no documented commercial offer, pricing or client outcomes.
Ask for those terms before committing to a partnership.
Choose Aman Jabeen when the conversion bottleneck sits upstream of the website: in how the store presents itself to Google and how beauty shoppers decide whether to trust a product.
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The Google Merchant Center post treats store quality as the real question behind a strong dashboard, naming the signals that matter: missing return information, slow mobile pages, weak product data, unclear shipping details and poor store ratings.
It also lists settings a brand should improve before uploading more products.
The makeup post applies the same lens to a beauty store with 15,022 visitors and 992 orders, asking what made those visitors trust the brand and pointing to product swatches, shade guides, user-generated content, reviews, product pages, checkout and retargeting.
For a beauty DTC brand brief, Jabeen is a better fit than a speed-first partner because the posts target cosmetics-specific hesitation rather than page-load times alone.
The tradeoff against Andrew McComb is the depth of the conversion argument and the technical scope.
Aman Jabeen's posts quantify feed and shopping performance and describe trust barriers, but do not cover platform architecture, Shopify Plus migration, or a site-speed and CRO audit process.
McComb offers a full diagnostic sequence, platform-level performance claims and an actual audit offer the agency can co-brand; Jabeen offers a narrower feed-health and beauty-trust angle that would need a delivery partner.
The evidence is limited to two posts, with no documented rates, offers or measured client results.
Ask for audience data before considering a broad sponsorship.
Choose Michal Windorpski when the campaign decision includes platform choice, not just how to make an existing store faster.
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Their WordPress and Shopify comparison argues that the usual platform question is the wrong one, reframing it as what the business needs to do in eighteen months that it cannot do today.
It then sets out where each platform wins: WordPress for design freedom, custom themes and content built for SEO and AI search visibility; Shopify Plus for fast store scaling, solid checkout and inventory handling, and less plugin maintenance.
A companion post argues that SEO can work perfectly while a site still loses sales.
It lists landing pages, mobile experience and the obviousness of the next step as the three things to check before raising marketing spend, and notes a service called Bass Media Group.
For an agency-to-agency partnership, Windorpski offers an alternative voice on platform recommendation and search-to-conversion review, rather than only site speed.
The tradeoff against Andrew McComb is the type of credibility on offer.
McComb's posts draw on a platform-side role in Shopify Professional Services and Growth Services, along with Shopify performance claims—useful for a campaign that leads with Shopify Plus as the recommended platform.
Michal Windorpski writes as an agency lead willing to say most agencies push the platform they know best, offering a useful independent counterpoint but a weaker brand-side platform endorsement.
The speed and CRO content provides a checklist, not a measured audit methodology.
Only two posts were reviewed, and no rate card, client result or audience data is documented.
Andrew McComb's LinkedIn posts here cover site speed and conversion rate optimisation, beauty ecommerce growth, a Shopify role announcement, and two business networking event recaps.
The posts show 1,358 followers observed on 8 October 2026.
Posts by three other creators offer adjacent perspectives on Shopify development, beauty conversion detail, and WordPress versus Shopify decisions.
The posts have no publication dates, so no timeline of McComb's work can be established, and they do not show a complete account history.
Platform and market figures quoted in the posts — including Shopify performance and total-cost-of-ownership comparisons, and beauty market sizing — are claims made in those posts, not independently verified data.
The posts here do not include transcripts, video, long-form articles, client case studies, campaign results, sponsorship terms or audience demographics.
The nature of McComb's role at BFG Digital and Built For Growth Digital is not stated in the posts and remains an open question, as does whether those two names refer to the same business.
Posts about Royal Portrush Golf Club and the Ulster Rugby Business Club describe visits with no stated commercial relationship.