- Boots is compared to other major European retail structures like Sephora.
- Brand momentum helps secure business conversations and partnerships with Boots.
- Launching in Boots provides major revenue growth for small challenger brands.
Who to approach 1
Mention Boots with no disclosed deal, and have taken deals from other brands.
- Ashley Wright20.4K followers
Deals with Postscript
Organic mentions 4
No sign of payment. These creators may be worth approaching.
- Ashley Wright20.4K followers
That momentum is what gets brands into conversations with Walmart, Target, Boots, or Superdrug.
Read the post · 2026-06-29 - Marko Stupar2.5K followers
One of our clients, a haircare brand, went live in Boots and Sephora. Within 6 months, in-store POS revenue matched their entire online revenue.
Read the post · 2026-04-02 - Andries Ohneisser2K followers
Europe runs the same shape. Douglas, Boots, Sephora France, the structure barely moves.
Read the post · 2026-08-02 Not only is this great for Boots, and their customers BUT for small challenger brands
Read the post · 2026-06-30