Account Management Podcast (a tactical guide to success): Who It's For and Who Sponsors It

Covers: Client relationship building, handling outages, account segmentation, scorecards, sales motions, renewals, team leadership, and tactical account management.
For: Account managers, client success teams, and post-sales leaders looking to improve retention.
Best for: Account management professionals and leaders aiming to improve client retention and operational tactics.
Skip if: Consumers or professionals working outside of client success and account management roles.

Start with

Why Treating Every Client the Same Will Sink Your Account Management Team (how to Segment): How to implement client segmentation and define distinct service rules for each account tier.
How to communicate during outages or emergencies: Methods for managing immediate client communication and escalation during critical system outages and emergencies.
Sales motions for the account manager (with special guest Elena Casal): Tactics for integrating value-add selling, creating account plans, and asking for the sale.

Summarised by AI from 12 recent episodes. Audience size is not included. Prices are not included. Report a mistake.