Umar Faizan

In their view they skip the "why" behind a purchase, and that gap is why campaigns underperform.

• They treat consumer behavior as the whole of marketing rather than one component, and say Growth Winner LLC rebuilt every offer, ad, and page around human behavior.
• The post states the position and the rebuilt process but does not show the resulting assets or results.

The post lists the questions Umar Faizan thinks agencies should ask: how a customer lands on a product page, what makes them hesitate at checkout, what stories they tell themselves while comparing products with three tabs open, and what builds trust, urgency, and desire in under three minutes.

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In their account, the difficulty comes from agency practices: layers of funnels, overstuffed decks, AI-generated filler, and jargon. They argue that more data, more tools, and more terminology do not produce more sales, and that the fundamentals are unchanged.

The post traces a timeline: before social platforms, brands bought broad campaigns through gatekeepers such as radio, print, and TV; from roughly 2010 to 2020, platforms like Facebook, Instagram, and YouTube let a brand reach 10,000 people for $100; after 2020, customers are reachable through Instagram Stories, email, Meta ads, podcasts, and TikTok. The closing sequence is: understand your customer, speak to their needs, make buying easy, deliver consistently.

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The list spans SEO, paid media, conversion, email, and tooling.

• Several items are framed as sequencing decisions rather than spending decisions, such as testing before killing ads and auditing quarterly.
• It reads as a menu rather than a ranked plan.

Among the ten actions: use intent-first SEO to attract fewer but more buy-ready visitors; target broadly on Meta with stronger hooks for cheaper reach and faster data; build backlinks to revenue pages; simplify landing pages to raise conversion rate and lower customer acquisition cost; treat email as recurring profit; turn SEO blog posts into ad scripts; test bundles, urgency, and budgets before killing ads; use exit-intent discounts only where they make financial sense; audit four times a year; and reduce the number of tools.

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Educational content, social proof, offer-driven ads, objection handling, lifestyle reels, and post-purchase flows are all in place, they say, but emotional connection is missing.

• Without it, a brand becomes a vending machine that processes transactions and earns no loyalty.
• They ask when a brand's content last made someone feel something.

Umar Faizan opens with a Criteo finding that 76% of customers say online shopping has lost its joy, then contrasts operational pillars with the changes they want: content that tells a story, user experience that feels like an experience, emails that sound like a friend, and messaging that mirrors the customer's identity. They describe the intended progression as traffic to trust, buyers to believers, and “nice brand” to “no-brainer.”

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The SEO background is visible in their recommendations: intent-first search traffic, backlinks to revenue pages, SEO blogs repurposed as ad scripts, and quarterly audits.

• It also appears in a separate post promoting IMG courses on ecommerce SEO, link building, and agency standard operating procedures.
• A brand reading these posts sees a marketer whose full-funnel pitch is anchored in search and content systems, not only paid media.

In the course post, Umar Faizan uses a personal-regret hook: starting out in SEO, they would have skipped YouTube rabbit holes and scattered information and gone straight to IMG.

• They then list advanced SEO with AI and automation, local SEO, link building, ecommerce SEO, and SOPs for agencies, plus a community and live Q&A with Kyle Roof.
• Kyle Roof appears only as a named instructor in the promotion, not as a co-author of their argument.

The clearest change across the posts is the shift from an SEO-shop origin to later positioning as a full-funnel ecommerce agency built on customer behavior. The strategic claim that psychology comes first appears mainly in short posts, lists, and positioning statements.

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It asks whether the landscape is more complicated or simply more cluttered.

The post traces ecommerce marketing from blind media buying and gatekeepers to social platforms and the attention economy after 2010, then to a post-2020 landscape spanning Instagram Stories, email, Meta ads, podcasts, and TikTok.

• Umar Faizan argues that the problem is not a lack of channels or data, but agency-made complexity: funnels, overstuffed decks, AI-generated fluff, and jargon.
• The prescription is to understand customers, speak to their needs, make buying easy, and deliver consistently.
• The post names Growth Winner LLC as a full-funnel ecommerce marketing solution.

For brands planning a campaign

For a low-cost, full-funnel plan, this piece argues for building around trust and a few reliable channels rather than adding tools or funnel layers. Umar Faizan's pitch centers on customer understanding as a way to reduce acquisition waste.

The post offers a numbered checklist: intent-first SEO, Meta broad targeting with magnetic hooks, backlinks to revenue pages, simpler landing pages, email as a cash machine, turning SEO blogs into ad scripts, testing before killing ads, exit-intent logic only where discounts make financial sense, quarterly audits, and using fewer tools. Umar Faizan presents these as margin-protection moves, not growth-at-all-cost tactics.

For brands planning a campaign

The list maps directly to a low-cost acquisition plan: prioritize buy-ready search traffic, test paid hooks before scaling, simplify landing pages to improve conversion, reuse content across SEO and ads, and cut tool sprawl. For repeat purchases, the email point is the clearest hook.

Citing Criteo, the post says 76% of customers feel online shopping has lost its joy.

• Umar Faizan lists familiar content pillars—educational content, social proof, offer-driven ads, objection handling, lifestyle reels, and post-purchase flows—but argues they miss emotional connection.
• The proposed shift: story-led content, UX that feels like an experience, emails that sound like a friend, and messaging that mirrors the customer's identity.
• Without those, a brand becomes a vending machine: transactions, but no loyalty.

For brands planning a campaign

For repeat purchases and brand loyalty, this post makes the case for investing in emotional content and experience, not just automation. A campaign could test story-led emails and identity-based messaging against standard post-purchase flows.

The post recommends IMG courses.

• Umar Faizan says that, starting out in SEO, they would have skipped YouTube rabbit holes and scattered information and gone straight to IMG.
• The listed subjects are advanced SEO with AI and automation, local SEO, link building, ecommerce SEO, and SOPs for agencies.
• It also mentions live Q&A with Kyle Roof and a course link for 'Ecom SEO' and 'SOPs for Agencies'.

For brands planning a campaign

This is a course promotion, not a campaign case study.

• It offers context on the audience Umar Faizan may reach and the SEO and agency topics they teach.
• Before treating it as evidence of an ecommerce growth engagement, ask for campaign results and client examples.
• For SEO systems, the post shows where they direct people for training.

It explains what 'full-funnel' means in their work.

Umar Faizan says Growth Winner LLC has evolved from a full-service SEO shop into a full-funnel ecommerce growth agency.

• After auditing ecommerce marketing agencies, the post argues that 90% focus on the 'what'—Meta Ads, landing pages, flows, email triggers, funnels—while ignoring the 'why' behind a purchase.
• It asks how customers land on a product page, what makes them hesitate at checkout, what stories they tell while comparing tabs, and what builds trust, urgency, and desire in under three minutes.
• The conclusion: consumer behavior is not part of marketing; it is marketing.

For brands planning a campaign

For a low-cost, full-funnel plan, start with buyer research: map hesitations, comparison behavior, and trust triggers before choosing channel tactics. Umar Faizan's measure of success is whether the plan changes customer behavior, not how many channels it includes.

The post asks how a customer lands on a product page, what causes hesitation at checkout, what stories customers tell while comparing options, and what builds trust, urgency, and desire in under three minutes. It says every offer, ad, and page at Growth Winner LLC was rebuilt around human behavior.

Question-led diagnosis of the buyer journey, followed by a claim that the offer, ads, and pages were rebuilt around customer behavior. Ask to see the rebuilt assets and performance data.

For brands planning a campaign

A DTC brand can evaluate this creator as a strategist who starts with buyer psychology, then moves to channel execution. That fits a brief to cut acquisition costs if the brand is willing to change messaging and page logic, not just buy media.

Examples: Source 1

One says the business upgraded from a full-service SEO shop. Another frames the current period as easier for ecommerce marketing because customers are reachable across Instagram Stories, email, Meta ads, podcasts, and TikTok, but argues agencies have complicated marketing with funnels, decks, AI-generated content, and jargon.

A before-and-after narrative: blind media buying in the past, then social reach, then current multi-channel access. The post says the fundamentals remain understanding the customer, speaking to their needs, making buying easy, and delivering consistently.

For brands planning a campaign

Useful for a brand that wants one partner to connect awareness, trust, and sales rather than hire a single-channel vendor. Ask the agency to show full-funnel work and measurement; the posts assert the model but include no case studies or metrics.

Examples: Source 1 · Source 2

A numbered tactical list with stated outcomes such as lower CAC and higher CVR. Ask for examples, screenshots, or account results to verify the recommendations.

For brands planning a campaign

This is the most directly usable post for a low-cost, full-funnel brief.

• A brand can ask Umar Faizan to prioritize fixes using its data and explain which changes are immediate versus compounding.
• The list is a menu, not a sequenced plan.

Examples: Source 1

It says educational content, social proof, offer-driven ads, objection handling, lifestyle reels, and post-purchase flows are not enough without emotional connection. The post calls for content that tells a story, UX that feels like an experience, emails that sound like a friend, and messaging that mirrors identity.

A contrast between operational ecommerce content pillars and an emotional-connection pillar, supported by a cited statistic and a challenge question to brands.

The cited Criteo figure is used at the top of the post; Umar Faizan's posts do not include the underlying report.

For brands planning a campaign

For a brief about repeat purchase and brand loyalty, this creator offers a loyalty-through-feeling argument. Ask how the approach would be measured beyond sentiment; the post gives direction, not a test design.

Examples: Source 1

The post frames the courses as built for earning and links to img.courses.

A personal-regret hook — “I wish I knew this 8 years ago” — followed by a course feature list and call to action.

The post is promotional and states no disclosure or commercial relationship.

For brands planning a campaign

This shows an education or affiliate-style promotion alongside the agency content.

• A brand assessing Umar Faizan should separate the educational offer from campaign services and confirm whether any recommended courses are part of the proposed engagement.
• Ask whether there is a payment or partnership relationship; the posts do not establish one.

Examples: Source 1

The recurring argument is that marketing fundamentals and customer understanding matter more than more tools, funnels, or jargon.

Lists, arrows, rhetorical questions, and strong claims. Ask for long-form case studies or data sets to assess the claims.

For brands planning a campaign

A brand can expect short, directive posts that are easy to excerpt for campaign planning.

• The format makes the creator’s priorities visible.
• Ask for supporting details to verify outcomes.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

One post says "we've upgraded Growth Winner LLC from a full-service SEO shop into a full-funnel Ecommerce growth agency" and explains that the strategy was rebuilt around customer behaviour.

• Another recommends "full funnel Ecom marketing solutions like Growth Winner LLC" and summarises the agency's approach as drive awareness, build trust, get sales.
• The first-person wording shows direct involvement rather than a distant mention, but does not clarify whether they own the business or work for it.
• Ask about their relationship to the agency.

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Umar Faizan calls the ecommerce SEO and agency SOP courses "my courses" and invites readers to "grab" them. The post does not disclose an affiliate arrangement, commission, or other commercial terms; ask whether the promotion is paid or affiliated.

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Umar Faizan shares that starting point: both critique marketers who reuse playbooks and put customer buying psychology ahead of channel tactics.

Muhammad Ahmad focuses on email, covering welcome flows, segmentation, discounts, post-purchase sequences, and zero-party data. Umar Faizan takes a full-funnel approach spanning SEO, paid media, landing pages, and retention, and positions an agency model rather than email craft alone.

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Umar Faizan asks similar diagnostic questions: how customers land on a product page, where they hesitate, and what stops them buying.

Abdul Rafay audits individual stores, covering mobile experience, offers, pricing, trust, payments, and tracking.

• They teach store owners at the start of their journey and share a personal account of learning by building after 2020.
• Umar Faizan works at the agency and strategy level, claims a rebuilt full-funnel model, and draws on a longer SEO background.

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Umar Faizan writes in a similar register: a change in the marketing landscape, what it means for brands, and where the opportunity lies.

Alex Rossman analyses platform shifts and marketers’ working lives, from WhatsApp rolling out ads and the implications across retail, media, events, support, and fintech to the experience of running a company. The subject matter is broader than ecommerce and rarely gets into acquisition costs, conversion fixes, or retention mechanics—the areas Umar Faizan focuses on.

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The two posts tackle the same DTC problem from the email side.

• One lists eight failure points in ecommerce email programmes: no clear strategy; a weak welcome flow that opens with a discount instead of the brand story; sending one message to everyone; discount fatigue that trains customers to wait for codes; ignoring opens and unsubscribes; no post-purchase flow; never testing subject lines or offers; and no zero-party data from quizzes or preference questions.
• The other argues that a flow that worked for one DTC brand won’t transfer to another in the same niche, because audience psychology, lifetime-value goals, journey length, tone, and positioning all differ.
• It also works through the questions to ask before reusing a strategy: what stage the brand is at, what emotion drives the purchase, what the product promise is, and whether the journey is aspirational or educational.
• If the brand is losing money on loyalty and repeat purchases, this is a closer match than a generalist full-funnel plan.

The scope is narrower than a campaign aimed at lowering acquisition cost.

• Neither post covers acquisition cost: there is nothing on paid media, SEO, landing pages, or traffic quality, so the brand would still need another partner or its own team for the acquisition half.
• The posts describe method, not results, with no benchmarks, cases, or engagement data.
• Fees and partnership terms have to be settled directly.
• Against Faizan, the tradeoff is depth in lifecycle email in exchange for breadth across the full funnel.

Examples: Source 1 · Source 2

The reviewed diagnostic post works step by step through where a Shopify journey breaks: clicks without store visits point to creative, hook, audience, or offer; visits that bounce point to the landing page, messaging, speed, and mobile experience; product views without add-to-carts point to the product page, price, offer, trust, reviews, and call to action; add-to-carts without purchases point to shipping, unexpected costs, checkout, payment options, and trust.

• It flags a possibility buyers often overlook: the traffic itself may be the wrong traffic, so a thousand visitors can still produce very few sales.
• The instruction is to find where the journey breaks before spending more on ads, and the post asks readers to say which stage is stuck.
• This is the sharper call if the brand’s acquisition-cost problem is really a conversion problem downstream of the click.

The focus is narrower, and only one post describes a method.

• The other is a first-person account of starting out during the 2020 lockdowns and learning by building rather than watching.
• The diagnostic post stays inside the store journey, so it addresses neither acquisition cost at source nor the email and loyalty work also needed to lower acquisition cost and improve repeat purchase.
• The posts include no client results, benchmarks, pricing, or terms.
• Against Faizan, the tradeoff is a tighter, more concrete conversion audit in exchange for the broader plan that also covers cost and retention.

Examples: Source 1 · Source 2

The WhatsApp post explains what Meta’s advertising rollout in the Updates tab involves, who it can work for, and how.

• It names retail and DTC brands first, pairing WhatsApp with TikTok Shop or Instagram Reels to start direct conversations and offer deals in real time.
• Media brands and influencers can turn followers into subscribers with no algorithm in the way; events and sports can promote last-minute tickets and VIP access; service businesses can direct ads into chat-based support; fintech and healthtech can use ad-to-chat discovery to build trust.
• The argument is that the app is becoming a media channel with subscriptions and payments, rather than remaining a messenger.
• If the low-cost route to reach is an underused channel with cheap early reach, that analysis is relevant.

Neither post offers a method for cutting acquisition cost or lifting repeat purchase.

• One is a channel analysis; the other is a founder-life essay comparing running a first company to being a Lost Boy in Hook.
• The posts cover no lifecycle email, retention, SEO, landing pages, or measurement, and include no DTC client results, pricing, or terms.
• Against Faizan, the tradeoff is a specialist reading of one emerging channel in exchange for the full-funnel plan, so the brand still has to source retention and cost work elsewhere.

Examples: Source 1 · Source 2