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Todd Westra

Todd Westra hosts the Growth and Scaling Podcast, featuring conversations with entrepreneurs about building and scaling businesses.

32.5K followersLeadershipBased on 11 posts · latest Oct 2026
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At a glance

Todd Westra hosts a business scaling interview podcast useful for B2B media collaborations around founder growth stories.

Best for

A B2B media or podcast company wanting a hosted or co-produced scaling and leadership interview series.

Not for

A consumer-facing brand needing guaranteed delivery, published rates, and audience job data.

Key takeaways

  • Build the team and systems before adding tools.
  • Plan for an eventual exit from the beginning.
  • Treat leadership as a balance, not a single formula.

Check first: Confirm episode count, guest list, audience data, interview depth, and commercial terms.

Main ideas
Build the team and systems before adding tools · Plan for an eventual exit from the beginning · Treat leadership as a balance, not a single formula
Audience
32,544 Instagram followers · 20,394 LinkedIn followers
Read first
Scaling a home care franchise with Amrit Dhaliwal of Walfinch
Sources for this section

What they are known for

Todd Westra hosts the Growth and Scaling Podcast, presenting entrepreneurs’ lessons on building businesses that can grow beyond their founders.

  • Their posts introduce conversations with Amrit Dhaliwal of Walfinch, a home care franchise, and Randy Vlasic of LIWMI Logistics.
  • The examples range from exit planning and franchise growth to logistics, hiring, technology, and financial planning.
  • Westra frames these varied business stories around practical questions of growth and leadership.

Westra gives the show a consistent operating lens: people, processes, and tools.

  • In a post about Randy Vlasic, they describe hiring exceptional people first, then building systems and choosing tools to help a team scale.
  • Episode promotions make that broad idea concrete with topics such as planning an exit early, balancing intuition with data, and keeping financial reserves.
  • This approach may suit readers who want business-growth ideas tied to recognizable operating decisions.
  • Ask for the underlying conversations to assess their depth.
Sources for this section

Ideas and priorities

Todd Westra presents business growth as deliberate operating work: hire capable people, build processes around them, and add tools that help the organization scale.

Read more

The episode promotions connect that framework to planning for an eventual exit and to leadership choices involving data, values, and outside expertise.

Build the team and systems before adding tools

Sustainable growth follows a sequence: bring in strong people, establish processes, then use tools to help the team scale.

Read more

Technology supports the organization rather than substituting for capable people or sound systems.

In a post about Randy Vlasic and LIWMI Logistics, Westra says the pattern emerged across interviews: hire exceptional people first, then build systems and add tools.

Read original

Plan for an eventual exit from the beginning

Westra’s promotion of an episode with Amrit Dhaliwal frames an exit strategy as an early business-planning question, not something to postpone until a sale is imminent.

Read more

The example links that long view to a service business growing beyond its founder.

The episode announcement says to think about an exit before entry and describes Dhaliwal’s path from home-care franchisee to franchisor.

Read original · Original 2

Treat leadership as a balance, not a single formula

The posts pair judgment with structure: leaders should balance intuition with systems and data.

Read more

In the Vlasic material, Westra’s summaries add values and culture as practical ways to build stronger teams.

The Amrit Dhaliwal promotion lists balancing intuition with data; the Randy Vlasic promotions highlight values-first culture and data-driven decisions in a logistics business.

Read original · Original 2 · Original 3 · Original 4

Use coaching and outside expertise as growth investments

Westra’s Amrit Dhaliwal episode promotion treats coaching as an investment and fractional leadership as a way to access expertise without the overhead of a full-time executive.

Read more

The emphasis is on choosing support that helps a business grow, rather than treating every capability as something it must build internally.

The LinkedIn announcement lists coaching as an investment and fractional leadership as expertise without unnecessary overhead; the Instagram announcement also highlights mentorship. The posts present these as takeaways from Dhaliwal’s conversation.

Read original · Original 2

Sources for this section

Start with their work

Todd Westra on YouTube

Scaling a home care franchise with Amrit Dhaliwal of Walfinch

This is the clearest example of how Westra frames a founder conversation: a named business, numbered takeaways and a stated lesson for other owners.

Read more

Marketers weighing the show for a franchise, care-sector or professional-services brief should start here.

Westra introduces an episode with Amrit Dhaliwal, described in the post as CEO and founder of Walfinch, a home care franchise, and lists five topics: thinking about your exit before your entry; the role of people, processes and systems in growth; coaching as an investment rather than an expense; fractional leadership as a way to access expertise without full-time overhead; and balancing intuition with data.

  • The Instagram announcement emphasizes Dhaliwal’s path from franchisee to franchisor, along with mentorship and the intuition-versus-systems theme.
  • Both versions carry the show’s Growth and Scaling Podcast tag.

For brands planning a campaign

A media or podcast partner pitching a scaling or franchise series can use this episode to show how the format produces tidy, quotable takeaways. The list also works as prep for a guest brief on exit planning, systems or fractional leadership.

Building a logistics company that lasts, with Randy Vlasic of LIWMI Logistics

The guest mix extends beyond service and franchise owners to operations-heavy businesses.

Read more

The episode also restates the operating playbook Westra returns to with different guests, helping marketers judge whether the show has one thesis or many.

This announcement previews a conversation with Randy Vlasic, described in the post as an entrepreneur and founder of LIWMI Logistics, about growing a freight business through an uncertain market.

  • The listed points are how values build stronger teams, remote work can unlock better hiring, technology shapes modern logistics, emergency funds and financial planning matter, and people, processes and tools recur as a growth framework.
  • The Instagram version adds data-driven decision-making and a values-first culture, and is tagged for logistics, supply chain and transportation audiences.

For brands planning a campaign

For a supply chain, logistics or operations brief, the takeaways on remote hiring, technology adoption and financial reserves offer a sponsoring brand obvious talking points. The channel tags show which industry audiences Westra targets when promoting an episode.

People, processes, tools — the pattern behind the show

This post explains what the interviews collectively argue and how Westra pitches the show’s value: a single, stated pattern.

Read more

A standalone post, not tied to a single episode, states the thesis Westra says keeps surfacing after hundreds of interviews with entrepreneurs: people, processes and tools are the foundation of sustainable growth, with hiring exceptional people first, then building systems, then adding the right tools. It uses Vlasic as the illustration and closes by sending readers to the full episode.

For brands planning a campaign

The three-part frame suits a sponsored series or branded content concept. Before repeating the “hundreds of interviews” claim, ask for an episode count or guest roster to support it.

Sources for this section

Topics and approach

Posts cited for each topic
Episode format: guest interviews promoted with takeaway lists5
Leadership as a balance of intuition, systems, and values4
People, processes, tools: the show's recurring scaling framework3
Founder-to-franchisor growth and exit planning2
Operations-driven businesses: logistics, technology, and remote talent2
Coaching, mentorship, and fractional leadership as growth infrastructure2

People, processes, tools: the show's recurring scaling framework

Across episode posts, Todd Westra returns to the same three-part sequence for growth: get the right people first, then build processes, then add tools.

Read more

A post promoting the Randy Vlasic conversation says the pattern emerged "after hundreds of interviews" and puts hiring exceptional people ahead of systems and software.

  • The Amrit Dhaliwal episode uses the same framework, calling it "people, processes, and systems."
  • Guests serve as case studies for the framework rather than one-off stories.

Guest interviews promoted with short takeaway lists that apply the framework to each guest's setting.

For brands planning a campaign

A media or podcast partner can build on a consistent, quotable framework that runs across episodes, making the show easy to pitch to sponsors and audiences in hiring, process, and operations software. Series or mini-series built around the three pillars would fit the show's existing format.

Examples: Source 1 · Source 2 · Source 3

Founder-to-franchisor growth and exit planning

Two posts promoting the Amrit Dhaliwal episode trace a path from franchisee to franchisor in home care and argue that exit strategy should be considered from day one.

Read more

Other themes include mentorship, coaching, and the mechanics of scaling a service business beyond its founder. This is the show's clearest example of franchising as a growth model rather than a single-site success story.

A guest's career arc illustrates each stage of the franchise model.

For brands planning a campaign

The topic fits franchise associations, home-care and multi-location service brands, and franchise-development software. A content collaboration aimed at franchisors or prospective franchisees would have ready-made subject matter.

Examples: Source 1 · Source 2

Leadership as a balance of intuition, systems, and values

The posts treat leadership as a working skill, not inspiration.

Read more

The Amrit Dhaliwal episodes describe it as a balance of intuition, systems, and data. The Randy Vlasic episodes emphasize values-first culture, arguing that stated values build stronger teams, and connect that culture to sustainable growth in an operations-heavy business.

For brands planning a campaign

Leadership development, culture platforms, and management training are natural sponsor categories. Partners could also use the distinction between values and systems as a discussion hook for panels or interview segments.

Examples: Source 1 · Source 2 · Source 3 · Source 4

Operations-driven businesses: logistics, technology, and remote talent

Two posts promote the Randy Vlasic conversation about building a logistics company amid market uncertainty.

Read more

Themes include technology in modern logistics, remote work as a way to reach better talent, data-driven decision-making, and financial planning, including emergency funds. This is the show's most concrete look at running an asset- and people-heavy operation.

An operator describes decisions inside one company, with the promotion presenting lessons as checkmarked items.

For brands planning a campaign

Logistics, supply-chain technology, remote-work, and business-banking advertisers map directly to this episode. Its material on emergency funds and financial planning also supports finance-oriented sponsorship or a follow-up episode.

Examples: Source 1 · Source 2

Coaching, mentorship, and fractional leadership as growth infrastructure

In the Amrit Dhaliwal material, coaching is framed as an investment rather than an expense, and fractional leadership as a way to gain expertise without adding overhead.

Read more

Mentorship is presented as a way to shorten founders' learning curves. These are spending decisions for a scaling business, not personal-development advice.

Unlike the other topics, this one addresses how a business buys outside help, including fractional hiring, rather than how it organizes its own staff.

For brands planning a campaign

Coaching networks, fractional-executive marketplaces, and advisory services are natural fits. Partners seeking a service-provider angle rather than a software angle will find an opening here.

Examples: Source 1 · Source 2

Episode format: guest interviews promoted with takeaway lists

Each post previews an episode of the Growth and Scaling Podcast: it names a guest and their company, summarizes the subject in a few sentences, lists key points as bullets or checkmarks, and prompts readers to watch the full episode.

Read more

Promotions appear on LinkedIn and Instagram with hashtag sets tied to the topic and guest. A follow-up post after the Randy Vlasic episode groups the conversation under the three-pillar message rather than using a single takeaway list.

Short-form promotional posts, not clips or transcripts; the episode is hosted elsewhere and linked from the post.

For brands planning a campaign

The show supports cross-platform promotional runs for each episode, allowing a media partner to coordinate LinkedIn and Instagram placements. The takeaway-list format also gives sponsors a predictable place alongside the guest's points.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

Sources for this section

Brands and businesses

Todd Westra's posts promote podcast episodes in which he interviews founders.

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The only businesses named are guest companies: Walfinch, a home care franchise, and LIWMI Logistics. The posts describe the guests and their lessons, not a sponsorship, client, employment or investment arrangement for Westra, and no such arrangement is stated in the posts here.

Walfinch

Mention

Amrit Dhaliwal, chief executive and founder of the home care franchise Walfinch, joins Westra's podcast to discuss the move from franchisee to franchisor, planning an exit from day one, mentorship and coaching, and leadership that balances intuition with systems.

Read more

View example

LIWMI Logistics

Mention

Randy Vlasic, founder of LIWMI Logistics, joins Westra's podcast to discuss scaling a logistics company through people, culture, technology and financial planning.

Read more

Westra draws out lessons on values-led teams, remote hiring, emergency funds and using data in operations.

View example

Sources for this section

Topics and similar creators

Todd Westra's posts center on the Growth and Scaling Podcast, where guest interviews become practical takeaways about building a company.

Read more

The clearest thread is a sequence: hire strong people, build processes, then add tools.

  • Other episodes explore franchising from franchisee to franchisor, leadership that balances intuition with systems and values, logistics operations, and coaching or fractional leadership.
  • To explore, start with the Amrit Dhaliwal episodes on home-care franchising and exit planning, then the Randy Vlasic episodes on logistics, culture, and remote talent.
Business scaling People, processes, and tools Franchising Leadership Coaching and fractional leadership Logistics Home care Podcast interviews Founders and entrepreneurs

Don Schin

Both use interview-based business content to examine what limits or sustains growth: Westra's episode posts stress people and systems, while Don Schin's discuss relationships and mindset as overlooked obstacles.

Read more

Schin's posts center on a book about relationships and a conversation about limiting beliefs; Westra's organize growth around an operating sequence and guest founder stories.

Read original · Original 2

Careyann Golliver

Both publish practical guidance for people building through franchising: Westra's Amrit Dhaliwal episodes follow a franchisee-to-franchisor path, while Golliver's posts explain how to judge franchise fit and operate within a franchise system.

Read more

Golliver writes direct, checklist-style advice for prospective franchisees; Westra promotes guest interviews and founder takeaways.

Read original · Original 2

JM Ryerson

Both host interview podcasts that turn conversations with founders and leaders into practical lessons.

Read more

Let's Go Win episodes cover scaling, leadership, customer experience, and personal growth.

Ryerson's episodes give more room to fulfillment, mindset, and flourishing beyond business performance; Westra's keep returning to operating sequence and company growth.

Read original · Original 2

Sources for this section

Audience

This supports placing a scaling-and-leadership interview series where reach matters more than a documented professional audience breakdown, but not a campaign aimed at a particular job title or seniority.

Read more

Todd Westra's Instagram account recorded 32,544 followers on 12 October 2026 and the LinkedIn account 20,394 on 8 October 2026 — the only measured audience numbers in the posts here.

  • LinkedIn is the more plausibly business-facing of the two, but follower counts do not show who those followers are or what they do.
  • The five dated posts (26 June to 10 July 2026) are promotional episode announcements covering home-care franchising, logistics operations, and general business scaling, with recurring framing around people, processes, and tools.
  • They show the topics a partner would be sharing shelf space with, not audience composition, engagement, or delivery.
  • Before committing, ask for recent episode-level results for comparable topics and interview depth, and whether Westra has audience survey data or another documented source on viewers' employer, occupation, or seniority.

Instagram followers

32,544

Dated account record for @toddwestra · 2026-10-12

LinkedIn followers

20,394

Dated account record for Todd Westra's LinkedIn profile · 2026-10-08

Sources for this section

Partnership options

Todd Westra's five posts promote episodes of the Growth and Scaling Podcast, featuring named business founders or operators, including Amrit Dhaliwal of Walfinch and Randy Vlasic of LIWMI Logistics.

Read more

Each tags the guest and their company account and calls on viewers to watch the full episode on a video channel.

  • The posts show Westra interviewing founders and business leaders about scaling, systems, people, and leadership, and cross-promoting guests' businesses to LinkedIn and Instagram audiences of roughly 20,000 and 33,000, respectively.
  • They do not describe a sponsorship, advertising, or brand-partnership program or state rates, sponsor policies, media-kit details, paid-partner disclosures, or how to buy placement.
  • Before planning a partnership, ask whether sponsored episodes, co-marketing, or paid placements are available and what they include, cost, and require operationally.
Sources for this section

Campaign fit

A campaign to shortlist

Fit, with checks to complete before committing.

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Brief

A B2B media or podcast company wants to assess Todd Westra for a podcast-hosting or content collaboration. They host or co-produce a business-scaling and leadership interview series that the partner distributes and sells.

Reasons

  • The format already exists and repeats cleanly. Each episode in the posts follows the same shape: a named founder is introduced with their company, the conversation is summarised in a few sentences, key points are listed as bullets or checkmarks, and readers are directed to the full episode. A partner inherits a working template rather than having to invent one.
  • There is a stated thesis to build a series around. One post puts it plainly: people first, then processes, then tools—the pattern that keeps surfacing after hundreds of interviews with entrepreneurs. Two guests illustrate the same framework, giving the claim a series spine rather than making it a one-off.
  • The guest range gives a themed run at least two proven sectors. The Amrit Dhaliwal episode covers home-care franchising and a franchisee-to-franchisor path; the Randy Vlasic episode covers logistics, remote hiring, technology and financial reserves. Both a franchising mini-series and an operations mini-series have a template to follow.
  • Cross-promotion is built into the existing pattern. Announcements run on both LinkedIn and Instagram, with hashtag sets tied to the guest's industry, the guest and their company tagged, and the show's own tag attached. A media partner can plan a coordinated release for each episode instead of a single-platform push.
  • There is measured reach to work with, if only in totals: 20,394 LinkedIn followers recorded 8 October 2026 and 32,544 Instagram followers recorded 12 October 2026.

Evidence limits

The posts include no episode list, publishing cadence or guest roster, so the show's track record beyond two guests is unclear.

The “hundreds of interviews” line is their wording in a promotional post, not a verified count. Ask for an episode count or guest list before repeating it in a pitch.

The audience figures are totals; the posts don't show who those followers are, what they do or how they engage.

The posts document no rate card, sponsor policy or partnership inquiry route. Establish commercial terms directly.

When to choose a specialist

Not a fit based on what the posts say.

Read more

Brief

A consumer-facing brand wants a reach-led sponsorship with guaranteed delivery and a published rate card, and needs the audience's occupation and seniority before buying.

Reasons

  • The only audience numbers are follower totals on two accounts. The posts provide no engagement, reach, completion, geography, age or occupation data, so they can't support a delivery guarantee. Ask for these metrics before sizing a buy.
  • The content promotes business-to-business interviews: founder conversations about franchising, logistics, hiring, systems and financial planning. That makes a business-oriented audience plausible, but the posts provide no evidence or measurement of a consumer audience.
  • The posts document no sponsorship programme, rate, media kit, paid-partner disclosure, placement policy or contact route. Ask what a paid arrangement would include, cost and require operationally before planning a reach-led buy.
  • The posts show announcements, not episodes. Ask for clips, transcripts and episode-level performance results to assess how audiences respond once they arrive.
  • A brief that depends on documented seniority or job title can't be assessed from the platform records. Ask for survey data or another comparable source.
A worked campaign example
Angle

“Exit before entry” — a three-episode themed run on building a business that outlives its founder, pitched by the media partner and structured to give a sponsor a fixed place in each release.

Open questions

Do they offer sponsored episodes, co-marketing or paid placements, and on what terms? The posts don't say.

What are the episode count, publishing cadence and guest roster behind the “hundreds of interviews” claim?

What episode-level results exist for comparable scaling, franchising or logistics episodes—reach, plays, completion and any sponsor follow-up?

Do they hold audience survey data or another documented source on viewers' employer, occupation or seniority? Platform records can't answer that.

Sponsor placement

A sponsor's talking point sits inside the takeaway list, the show's most predictable slot, and the guest's own company is tagged, as it already is. This gives the partner a co-marketing hook with each guest and a repeatable placement to sell.

Structure

Episode 1 — the founder's arc: a service-business owner moves from running one site to selling a model to others, using the franchisee-to-franchisor path as the worked case.

Episode 2 — the operating layer: people, processes and tools, with the logistics conversation as the second case and remote hiring and technology decisions as concrete examples.

Episode 3 — spending decisions: coaching, mentorship and fractional leadership as growth infrastructure, not personal development.

Each release keeps the existing format: a named guest and company, a short summary, bulleted takeaways and a link to the full episode. Posts run on LinkedIn and Instagram, with hashtags tied to the guest's sector. The standalone people-processes-tools post models a series introduction that states the thesis before episode one.

What to drop

Do not cite the 'hundreds of interviews' figure as established fact in a pitch. Confirm the terms before presenting paid placements as a functioning product.

Why this angle

The show already produces the material. The Amrit Dhaliwal episode covers thinking about your exit before your entry, coaching as an investment rather than an expense, fractional leadership as expertise without full-time overhead, and leadership as a balance of intuition and data. Those four points are already written as sponsor-friendly talking points. The logistics episode applies the same framework to an operations-heavy business, widening the run beyond services without changing the format.

Sources for this section

Who else to consider

JM Ryerson

Choose Ryerson when the partner wants an interview show that already moves between franchise scaling and personal development, with episode posts built for cutting.

Read more

Two episode posts are in evidence: one with Adam Povlitz, CEO of Anago, tracing a path from night-shift cleaning to running a multi-market franchise system and covering AI in the trade, holding standards while franchising, feedback and transparency, burnout, and succession planning; another promoting a Let's Go Win episode with Lenore Lambert on flourishing, achievement and fulfilment.

  • Both carry timestamped chapter lists, giving a sponsor natural segment markers and a partner ready-made clips.
  • Ryerson is the stronger pick if the series has to reach owner-operators who also buy leadership and wellbeing content, not scaling alone.

The wider subject range is the cost.

  • A scaling-only pitch would sit in a feed that also sells personal-growth episodes, so the sponsor's frame repeats less often than on a show built around one thesis.
  • The people-processes-tools argument gives a partner a single line to sell across every release; Ryerson's show offers a broader audience and a looser editorial centre, and the partner would need to agree which frame leads.
  • The posts are thin on both sides — two episode posts for Ryerson and five for Westra, with no audience, cadence or completion figures for either — so this remains an editorial judgement, not a measured one.

Examples: Source 1 · Source 2

Don Schin

Choose Schin for a campaign aimed at people deciding whether to become franchise owners, with an angle focused on the owner's own judgement rather than operations.

Read more

The posts show a book, Can You Relate?, built on the argument that relationship quality sets the ceiling on life quality, and a conversation with a NeuroCoach about limiting beliefs and subconscious patterns as the overlooked obstacle to growth. That pairing suits a series or segment about the person doing the scaling, and the book gives a partner a cross-format hook — excerpt, interview, giveaway — that Westra's episode announcements do not offer.

The posts show essay-style posts and one conversation announcement, not a repeating episode template with a named guest, a summary, a takeaway list and a two-platform release; a media partner would have to build that.

  • The subject centre is mindset and relationships, so a run that needs hiring, process and financial-planning content would depend on a guest plan and production that Westra's posts already demonstrate.
  • The announcements also tag the guest's company and carry sector hashtags, the co-marketing mechanic a sponsor is buying.

Examples: Source 1 · Source 2

Careyann Golliver

Choose Golliver when the partner needs a franchising explainer strand rather than an interview chair — short decision guides that can run beside a show, seed episode topics, or fill the education slot a sponsor wants to own.

Read more

The two posts set out what to weigh before buying a franchise, including skills, available capital, industry, time commitment, leadership style and long-term goals, and the division of labour between franchisor and franchisee: follow the system, own the execution. This is material a prospective-franchisee audience saves and shares, and it arrives pre-written.

Todd Westra's posts do not show hosting, guest booking or episode production, so a media partner would supply the format, guests and distribution; a scaling interview series would have no working template here. Golliver complements a show rather than substituting for its host, so any pitch should position the work accordingly, not as a like-for-like hosting alternative.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Podcast or content collaboration brief

Proposed scaling-series collaboration

Sources for this section

Research methodology

  • Todd Westra's five LinkedIn and Instagram posts promote Growth and Scaling Podcast episodes, including episodes with Amrit Dhaliwal of Walfinch and Randy Vlasic of LIWMI Logistics, plus one post stating the people-processes-tools argument.
  • The posts summarise conversations; no episode audio, video, transcripts, episode list, publishing schedule, guest roster or audience-composition data are available in the posts here.
  • The posts report 20,394 LinkedIn followers on 8 October 2026 and 32,544 Instagram followers on 12 October 2026.
  • The posts cover two guests, so themes rest on Westra's own episode descriptions rather than the full conversations.
  • Information that would complete a name search includes episode recordings or transcripts, a show archive or cadence, and any other signature work.