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Simon Frost

Simon Frost teaches practical procurement skills and writes about how technology and AI are changing supplier management, sourcing, and contract work.

34.1K followersAI agents in procurementBased on 19 posts · latest Oct 2026
LinkedIn

At a glance

Simon Frost is useful for procurement training and commentary on AI agents, supplier management, and contracts.

Best for

A procurement training or advisory company planning a co-branded webinar on AI and contracts.

Not for

A consumer technology brand seeking short-form video creators for paid social product sales.

Key takeaways

  • AI agents need permissions, data, and guardrails; people keep judgement, trust, and risk.
  • Contract audits can recover hard cash, including unclaimed rebates and missed service penalties.
  • Cost inflation should be met with specific levers and evidence, not blanket price acceptance.

Check first: Ask for recent comparable results and audience survey data on job role and seniority.

Main ideas
Treat AI agents as digital colleagues with permissions, data and guardrails · Keep judgement, trust and risk with people even as AI takes on transactional work · Use contract audits to find hard cash, not just reduce legal risk
Audience
34,100 LinkedIn followers · 81% skills / 19% knowledge Reader poll result: category management skills vs category knowledge
Read first
Agents aren't coming — they're already here
Ways to work together
Co-delivered Academy module with a named outside expert · Co-authored thought-leadership post tied to a training series · Cohort course placement
Sources for this section

What they are known for

Simon Frost is a procurement trainer and commentator whose LinkedIn writing focuses on practical procurement skills and AI’s effects on sourcing, supplier management and contracts.

  • Their posts connect new technology to familiar commercial decisions: what agents can do, which tasks need human judgement and why contract fundamentals still matter.
  • They also write about responses to cost inflation and how procurement roles may change.
  • Frost promotes the Procurement Adventurer Academy, a training programme they describe in their posts.

Simon Frost makes broad changes in procurement concrete through worked examples and usable checklists.

  • To explain AI agents, they walk through finding and screening five European glass-bottle suppliers, then raise questions about permissions, guardrails and how much autonomy to allow.
  • In contract management, they describe an audit that reportedly recovered more than £1 million, identifying specific sources of value such as unclaimed rebates and missed service penalties.
  • Their AI advice is not simply to automate: they distinguish tasks AI can support from decisions that still call for human understanding and judgement.
  • That mix of practical detail and caution makes their work useful to procurement professionals assessing immediate commercial opportunities and changing job skills.
Sources for this section

Ideas and priorities

Frost's recurring message is that procurement professionals should use AI for what it does well and protect what depends on judgement, trust and commercial understanding.

Read more

They explain what AI agents do, where they fit in sourcing and contract work, and how roles and skills change.

  • The posts are practical, with numbered levers, checklists, worked examples and direct questions.
  • Contract management is the most concrete commercial theme, and the Procurement Adventurer Academy is the most consistent training priority.

Treat AI agents as digital colleagues with permissions, data and guardrails

Frost defines the difference between ordinary AI and an AI agent: ordinary AI answers a question, while an agent pursues a goal by planning, acting, checking, adapting, repeating and delivering a result.

Read more

In procurement, agents can analyse spend, research markets, discover suppliers, prepare sourcing events, compare responses, create and monitor contracts, track performance, identify risks, support negotiations and create reports.

  • The practical questions are what agents existing systems already provide, what to buy versus build, what context and permissions an agent needs, and where autonomy stops and human oversight starts.
  • Frost warns that putting an agent on top of a broken process does not fix it.

Frost's worked example is a request to find five potential glass bottle suppliers in Europe. The agent plans what data it needs, searches databases and websites, assesses suppliers against the request, rejects poor fits, repeats the search and delivers a shortlist with supporting details.

Read original

Keep judgement, trust and risk with people even as AI takes on transactional work

Across several posts, Frost repeats a simple split: AI automates, detects, calculates and predicts; people judge, trust, sense and decide.

Read more

They apply it to strategy, meetings, product reviews, contracts, factory visits and crises.

  • In contract management, AI can analyse, search, summarise, draft, monitor, automate and upload; people remain responsible for judgement, risk, relationships, negotiation and decisions.
  • Frost argues that AI can help manage contracts but cannot replace an understanding of contract fundamentals.
  • Without that understanding, people can sign away rights, misunderstand obligations, leave value on the table, expose the business to risk or lose a face-to-face negotiation.

Frost says AI can compare a contract against preferred positions, flag obligations and expiry dates, analyse legacy contracts and identify risky clauses. Their counterexample is someone who does not understand contract fundamentals and therefore signs away important rights or misses obligations.

The distinction starts as a general AI-versus-human contrast, then narrows to contract management, where Frost names the tasks AI should handle and the decisions people should keep.

Read original · Original 2 · Original 3

Use contract audits to find hard cash, not just reduce legal risk

Frost treats contract management as both a risk control and a value-recovery exercise.

Read more

The audit method is to collate and catalogue contracts, then check end dates and commercial terms.

  • Common failures include buying materials from weak suppliers without a signed contract, unfavourable direct and consequential loss clauses, contracts without SLAs, large companies losing contracts in emails, negotiations run by people without contract training, and unclaimed rebates.
  • Frost also discusses when an SME should build a simple contract lifecycle tool versus buy proper CLM software, with a rough threshold of fewer than 20 contracts for the simple build.
  • A separate co-created post with lawyer Miles Barnes, a partner at Howes Percival, explains termination clauses; it presents the view as co-created, not Frost's alone.

Frost describes a client recovery of more than £1M from a contract audit. The hard cash came mainly from collating and cataloguing contracts, checking end dates and commercial terms, recovering unclaimed quantity rebates, recalibrating price cards to the current market, renegotiating supply that continued past contract end dates, correcting wrong batch quantities and activating service penalties.

Read original · Original 2 · Original 3 · Original 4

Attack cost inflation with specific levers and evidence, not blanket price acceptance

Frost sets out nine levers for cost inflation: should-cost modelling, index price challenge, specification challenge, network optimisation, phased price increases, give-and-get trades, spot versus contract buying, packaging and order optimisation, and demand challenge.

Read more

Fact-based negotiation reduces emotional hype; an index price is not the same as a supplier's actual buy price; specifications can often be relaxed when prices surge; larger batches can drive supplier efficiency if cash and storage allow; and spot buying probably should not exceed about 20% to cap upside risk.

On index price challenge, Frost asks suppliers what percentage of their cover is fixed by month, so increases can be aligned with actual exposure rather than headlines. On specification challenge, they suggest listing attributes such as variety, size, granularity and colour, setting them to the cheapest option and dialling up only as needed.

Read original

Treat skills and human judgement as the durable career advantage in an AI-enabled market

Frost argues that skills matter more than category knowledge because AI can close knowledge gaps quickly.

Read more

A poll of their audience returned 81% for category management skills versus 19% for category knowledge.

  • They list hard skills that AI increasingly assists with, including spend and data analytics, value-stream mapping, supplier assessment, cost modelling, strategic options and recommendations.
  • Human skills become more valuable: stakeholder engagement, commercial judgement, communication, influencing, curiosity, storytelling, leadership, critical thinking and relationship building.
  • Frost stresses the fundamentals: understanding principles, giving AI the right context, asking the right questions, challenging answers, spotting errors and applying judgement.
  • A career post extends the argument from Mars in 2003 through analyst, junior buyer, senior buyer, manager and director roles, predicting that the old triangle becomes a diamond as AI reduces analyst and junior-buyer headcount and pushes managers toward broader commercial oversight.
  • The 81/19 result is a poll of Frost's own audience, not a representative survey.

Frost traces the traditional procurement ladder from analyst to director and argues that AI changes each rung: analyst numbers decline as research is automated, junior buyers decline as tail spend is automated, senior buyers are guided by agentic source-to-pay tools, managers oversee agents and spend more time on relationships, and directors must keep reassessing a fast-changing battlefield.

The poll post makes the skills-versus-knowledge argument directly. A later career post turns it into a forecast about role shapes and headcount.

Read original · Original 2

Make practical training accessible, not theory for its own sake

Frost repeatedly promotes the Procurement Adventurer Academy as practical training rather than procurement theory for its own sake.

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The offer is ten modules over ten weeks, including contract management.

  • They also mention a half-day contract-management masterclass.
  • Access is a recurring priority: Frost offers regional discount codes for people outside Western Europe and North America where typical salary bands are lower, and describes a vision of world-class procurement training for everyone globally.
  • The promotions follow substantive posts rather than replacing the teaching.
  • The Academy dates differ across the posts; ask for the current schedule.

Frost says lawyer Miles Barnes co-teaches the contract management module. They also offer a discount code to people in regions with lower salary bands, making the training available beyond Europe and North America.

The posts give different Academy start dates, indicating multiple intakes or a schedule that changed across them. Ask for the current timetable.

Read original · Original 2 · Original 3 · Original 4

Sources for this section

Start with their work

Agents aren't coming — they're already here

To understand what an AI agent is and where it fits in procurement, start here.

Read more

Frost answers the question with a concrete sourcing example.

Frost defines an AI agent as something that pursues a goal—planning, acting, checking, adapting and repeating—rather than simply answering a question.

  • They give a worked example of finding five glass bottle suppliers in Europe and list ten procurement tasks agents can handle, from spend analysis to contract monitoring.
  • They also raise questions about build versus buy and human oversight.

For brands planning a campaign

A ready-made structure for a co-branded webinar on AI agents: what they are, procurement use cases, build-versus-buy decisions, data and guardrails, and limits on autonomy.

How a contract audit recovered over £1M

This post shows what good contract management delivers through a concrete client story and specific failures.

Read more

Frost lists common contract problems: tens of thousands of tons of material bought with no signed contract; high-risk goods with unfavourable clauses; contracts referencing performance but missing SLAs; contracts lost under desks or in emails; negotiation by untrained staff; and unclaimed rebates.

  • They describe collating and cataloguing contracts, then checking end dates and commercial terms to recover over £1M.
  • Examples include unclaimed quantity rebates, price cards calibrated to last year's market, supply continuing past contract end, wrong batch quantities, and unactivated service penalties.

For brands planning a campaign

A compelling case study for a co-branded webinar on contract management: it shows the financial value of basic contract hygiene and gives Frost a credible, numbers-led teaching moment.

Why contract fundamentals still matter in an AI world

This post challenges the idea that AI makes contract skills unnecessary.

Read more

Frost argues that AI handles the mechanics, but human understanding prevents costly mistakes.

Frost lists what AI can do with contracts: compare them against preferred positions, flag obligations and expiry dates, analyse legacy contracts, prepare for disputes, draft from scratch, and identify risky clauses.

  • But without understanding the fundamentals, people can sign away rights, misunderstand obligations, leave value on the table, expose the business to risk, or get eaten alive in face-to-face negotiation.
  • They mention co-teaching Module 4 on contract management with lawyer Miles Barnes, a partner at Howes Percival, and offer a half-day masterclass.

For brands planning a campaign

Frost already co-delivers contract management training with a lawyer, offering a working model for co-branded webinars and expert collaboration.

Skills trump Knowledge: poll result and why it matters

What do procurement professionals need to be good at?

Read more

Frost reports a poll showing skills beat category knowledge, then explains how AI shifts the balance.

Frost shares a poll in which 81% chose category management skills over category knowledge.

  • They argue that AI can close knowledge gaps quickly, making human skills—stakeholder engagement, commercial judgement, communication, influencing, curiosity, storytelling, leadership, critical thinking and relationship building—more valuable.
  • They also stress the fundamentals and the need to challenge AI outputs.

For brands planning a campaign

A thought-leadership angle on the skills that matter in an AI-enabled procurement team. It could frame a webinar around what AI cannot replace and promote the Procurement Adventurer Academy.

AI automates, humans judge: a clear split of labour

This post answers the practical question of which procurement tasks to hand to AI and which to keep human.

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It offers a quick reference for setting expectations.

Frost contrasts AI verbs (automates, detects, calculates, predicts) with human verbs (judge, trust, sense, gauge, smell, taste).

  • AI-suited tasks include spend analytics, risk monitoring, RFX automation, supplier discovery, contract management and workflow automation.
  • Human-touch areas include supplier relationship management, stakeholder engagement, cultural understanding, change management, crisis management, ethical judgement, innovation, negotiation and leadership.

For brands planning a campaign

A strong visual framework for co-branded content, setting up a balanced discussion of human-AI collaboration rather than AI replacement.

The procurement career path is turning from a triangle into a diamond

For anyone wondering how AI will change procurement roles, this post maps the shift from the traditional analyst-to-director ladder to a new shape.

Read more

Frost traces a procurement career that began at Mars in 2003 and progressed through analyst, junior buyer, senior buyer, manager and director roles.

  • They predict the triangular org design will become a diamond: fewer analysts and junior buyers as AI handles research and tail spend; senior buyers guided by AI; broader, more commercial managers; and directors constantly reassessing.
  • They say knowledge will become easier to access, human judgement more valuable, tech and AI literacy essential, and learning, unlearning and relearning critical.

For brands planning a campaign

Positions Frost as a guide to career adaptation, with material for audience development and a webinar helping procurement professionals navigate AI-driven role changes.

Nine practical levers to tackle cost inflation

For readers seeking Frost’s hands-on procurement advice, this post offers a dense, actionable checklist.

Read more

Frost outlines nine levers with brief explanations: should-cost modelling, index price challenge, specification challenge, network optimisation, phased price increases, give-and-get trades, spot versus contract, packaging and order optimisation, and demand challenge. Each includes a practical tip, such as using fact-based negotiation to reduce emotional hype or checking inventory levels.

For brands planning a campaign

Frost produces practical, list-driven training content that could be adapted into a downloadable resource or a workshop segment for a co-branded webinar.

Sources for this section

Topics and approach

Posts cited for each topic
Teaching format: structured lists, questions and polls5
Contract management, contract audits and termination clauses4
Procurement Adventurer Academy and training offers4
Where AI stops and human judgement starts3
Conference notes and jargon translation3
Procurement skills, careers and the changing role2
AI agents in procurement1
Cost inflation levers1

AI agents in procurement

Frost's most developed current theme is agentic AI in procurement.

Read more

They define an AI agent as goal-seeking rather than question-answering, using a supplier-search example: the agent plans what data it needs, acts across databases and websites, checks candidates against the supplier-search requirements, rejects poor fits, repeats and delivers a shortlist with evidence.

  • They then map agent tasks across procurement: spend analysis, market research, supplier discovery, sourcing events, response comparison, contract creation and monitoring, performance tracking, risk identification, negotiation support and reporting.
  • The operating questions are which agents existing systems already provide, what to buy versus build, what context and permissions an agent needs, and where the line sits between autonomous action and human oversight.
  • They warn that putting an agent on top of a broken process does not fix it.

Definition, worked example, numbered questions and task inventory in a single post.

The post ends by asking the audience what question six should be, leaving the model open-ended rather than settled.

For brands planning a campaign

This is the strongest ready-made co-branded webinar spine for an AI-procurement brief: the definition, task map, buy-versus-build questions and autonomy debate give a partner two teaching blocks and a discussion prompt. A platform vendor can supply product evidence while Frost supplies the framing and audience questions.

Examples: Source 1

Where AI stops and human judgement starts

Across several posts, Frost returns to a simple split: AI automates, detects, calculates and predicts; people judge, trust, sense and decide.

Read more

They apply it to strategy (gauging appetite for change), meetings (reading body language), product reviews (tasting samples), contracts (trusting the other side), factory visits (seeing how clean a site is) and crises (being in command).

  • In contract management, they list what AI should do — analyse, search, summarise, draft, monitor, automate, upload — and what people remain responsible for — judgement, risk, relationships, negotiation and decisions.
  • They also argue that AI can help manage contracts but cannot replace understanding their fundamentals, warning that weak contract knowledge can lead to signing away rights, missing obligations or losing value.

Two-column contrasts repeated across contexts.

The split is a strongly stated position, not a tested framework. Ask for evidence from controlled trials before presenting it as one.

For brands planning a campaign

A partner can build a webinar around the handoff between AI contract tooling and human judgement, using Frost's two-column framing. The strongest angle is not 'AI will replace buyers' but 'AI frees time for the higher-risk decisions', which suits a training or advisory brand.

Examples: Source 1 · Source 2 · Source 3

Contract management, contract audits and termination clauses

Contract work is Frost's most concrete commercial topic.

Read more

One post describes a contract audit that found over £1M for a client through steps such as collating contracts, cataloguing them, checking end dates and commercial terms, then recovering unclaimed quantity rebates, recalibrating price cards, renegotiating supply running past contract end dates and activating service penalties.

  • They list common failures: material bought from weak suppliers with no signed contract, unfavourable loss clauses, contracts with no SLAs attached, large companies losing contracts in emails, negotiations run by people without contract training, and unclaimed rebates.
  • A co-created post covers termination clauses, and another covers when an SME should build a simple contract lifecycle tool versus buying proper CLM software.

Case story, failure checklist, co-created specialist post and build-versus-buy advice.

The £1M recovery is a client anecdote from Frost's own post. Ask for substantiation and permission to use it as a client example.

For brands planning a campaign

Contract management is the natural second half of a co-branded webinar with an AI-agents first half. The audit story gives a concrete before-and-after, and the co-created clause content shows Frost already works with legal specialists, so a brand can plug in a legal or CLM partner without changing the format.

Examples: Source 1 · Source 2 · Source 3 · Source 4

Cost inflation levers

A nine-lever post sets out a repeatable playbook for cost inflation: should-cost modelling, index price challenge, specification challenge, network optimisation, phased price increases, give-and-get trades, spot versus contract buying, packaging and order sizing, and demand challenge.

Read more

Each lever has a short how-to and an insight note — for example, that index is not the same as a supplier's actual buy price, that specifications can often be relaxed when prices surge, that larger batches can drive supplier efficiency if cash and storage allow, and that spot buying probably should not exceed about 20% to cap upside risk.

Numbered levers, each with action steps and a distinct insight.

The 20% spot-buying guidance is a rough rule of thumb, not a modelled threshold.

For brands planning a campaign

A training partner can use this as a ready module or handout for a cost-inflation webinar. The format is practical and source-linked, so co-branding mainly means adding partner examples and a live worked case.

Examples: Source 1

Procurement skills, careers and the changing role

Frost argues that skills matter more than category knowledge because AI can close knowledge gaps quickly.

Read more

A poll of their audience returned 81% for skills versus 19% for knowledge.

  • They list hard skills that AI increasingly assists with — spend and data analytics, value-stream mapping, supplier assessment, cost modelling, strategic options and recommendations — and human skills that become more valuable — stakeholder engagement, commercial judgement, communication, influencing, curiosity, storytelling, leadership, critical thinking and relationship building.
  • A career post traces the traditional path from analyst to director, starting with Frost's own 2003 start at Mars, and argues that the old triangle will become a diamond as AI reduces analyst and junior-buyer headcount and pushes managers towards broader commercial oversight.

Poll result, two-column skills list and a career-ladder retrospective.

The 81/19 poll reflects Frost's self-selected followers, not a representative survey. Ask for representative data before using it as market research.

For brands planning a campaign

This gives a thought-leadership partner a future-of-procurement narrative for a webinar or report, especially if the brand sells training or capability tools. The skills-versus-knowledge split is a debatable position that can carry a live debate.

Examples: Source 1 · Source 2

Procurement Adventurer Academy and training offers

The posts repeatedly promote the Procurement Adventurer Academy: ten modules over ten weeks, with contract management taught alongside lawyer Miles Barnes.

Read more

Frost also mentions a half-day contract-management masterclass and regional discount codes for people outside Western Europe and North America where salary bands are lower. The promotions sit at the end of substantive posts rather than replacing the teaching.

Substantive posts with a clear call to action, plus a region-sensitive discount offer.

The Academy dates differ across Frost's posts, so they describe more than one intake. Ask for the current schedule before promoting it.

For brands planning a campaign

A brand assessing a thought-leadership partnership should note that Frost already sells training and has an established funnel. A co-branded webinar can work as a top-of-funnel asset if the partner agrees how it relates to the paid Academy and whether they appear in module content.

Examples: Source 1 · Source 2 · Source 3 · Source 4

Conference notes and jargon translation

Simon Frost reports from DPW Amsterdam.

Read more

One post is a weekend recap about the tech on show, conversations, speakers and new connections, with the message that the tech revolution is in full flight.

  • Another promises an unofficial translation of 30 procurement terms encountered at the event.
  • A third references DPW while arguing that agents were already everywhere, in conversations with software providers and in presentations.

Conference recap and planned glossary.

Frost's posts include only the introduction to the glossary post. Ask for the full term list before planning to use it.

For brands planning a campaign

Event-based co-branding around DPW is a viable route, and a jargon-busting piece suits a training partner. However, the promised 30-term glossary is not present in Frost's posts, so that asset would need new material rather than editing an existing draft.

Examples: Source 1 · Source 2 · Source 3

Teaching format: structured lists, questions and polls

The recurring format is a long LinkedIn post built from numbered sections or arrow-bulleted lists, often with emoji markers and a short insight line under each point.

Read more

Frost uses direct questions to readers, sometimes polls, and asks people to repost or follow.

  • They end most posts with 'Frost Procurement Adventurer'.
  • One post explicitly asks readers not to reply using AI, reinforcing the human-judgement theme.
  • The structure makes each post skimmable and teachable, and the same format appears across AI, contracts, cost and career topics.

Numbered lists, arrow bullets, insight callouts, direct questions, polls and calls to action.

The format is consistent, but the posts are not edited as a series; some cross-references depend on other posts, including the missing 30-term list.

For brands planning a campaign

A partner can expect co-branded content to be structured and practical, with clear takeaways and a question for the audience.

  • A co-branded poll or joint list post fits naturally.
  • The no-AI-comments request signals how Frost wants engagement to work.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

Sources for this section

Brands and businesses

Simon Frost’s LinkedIn posts document a training program they teach, a past employer, a law-firm partner they collaborate with, and a conference they attend.

Read more

Ask whether any of these relationships involve sponsorship or clients.

Procurement Adventurer Academy

Disclosed partnership

Simon Frost promotes and teaches at the Procurement Adventurer Academy, a procurement training program, and offers discounts and enrollment links.

Read more

Ask whether they own the program or hold a formal role.

View example

Mars

Employment

Simon Frost says their procurement career started at Mars in 2003.

Read more

View example

Howes Percival

Mention

Simon Frost identifies Howes Percival as the firm where lawyer Miles Barnes is a Partner.

Read more

They co-created a contract management post with Barnes and run a Procurement Adventurer Academy module with him.

View example

Digital Procurement World

Mention

Simon Frost attended and reported on DPW Amsterdam, a procurement technology conference.

Read more

They described the event’s energy and translated its terminology.

View example

Sources for this section

Topics and similar creators

Frost's posts reward reading along two threads.

Read more

The AI thread starts with the agent post, which defines an agent, works through a supplier-search example and maps the tasks agents can take on in procurement.

  • It continues with posts on where AI stops and human judgement starts.
  • The contract thread runs through the contract audit story, the termination-clause post co-written with a lawyer, and the build-versus-buy guidance on contract lifecycle tools.
  • Cost inflation, procurement careers and training sit alongside those threads.
  • The tags below group recurring subjects.
  • Frost uses a structured list format throughout, with numbered points and a short insight under each, so readers can skim for the levers and the takeaway.
AI agents in procurement AI and human judgement Contract management Contract audits Cost inflation levers Procurement skills Procurement careers Procurement technology Procurement training Category management Procurement professionals Structured list posts Reader polls Conference notes

Michael Taylor

Taylor's posts cover much of the same contract ground as Frost's audit material: centralising a contract repository, tracking obligations after signature, standardising clauses before negotiation, monitoring performance against agreed terms and keeping a retrievable audit trail.

Read more

Taylor also focuses on the gap between the contract and the invoice, checking whether what is being paid still matches what was agreed—the same value-recovery logic as their audit story.

Taylor writes from the perspective of a contract technology and audit service, describing a named product and a customer case with dollar figures.

  • Frost writes as a trainer and practitioner, offering numbered steps and a checklist readers can use themselves, and pointing to training at the end.
  • Their examples come from retail and manufacturing; Taylor's come from finance and healthcare invoice review.

Read original · Original 2

Suzanne Hill

Hill and Frost both argue that AI is changing how procurement works and that the strategic decision, not the tool, is where the shift bites.

Read more

Hill's distinction between AI for procurement and procurement for the AI era sits close to Frost's split between what AI automates and what people keep. Both also sell training built on that argument.

Hill's frame is construction: tenders, subcontractors and technology vendors competing for work packages that used to sit elsewhere.

  • Frost's examples come from category management, contracts and cost inflation across sectors.
  • Hill's posts ask what the buying decision itself is becoming, including data and IP ownership and supplier dependency; Frost's ask what procurement teams should do differently, and teach contract and category skills.

Read original · Original 2

Sam Jenks

Jenks writes practitioner-facing takeaways from procurement events in the same short-list format Frost uses, covering overlapping ground: technology adoption, supplier relationship management, data quality and change management.

Read more

Both write for people working in procurement rather than a general audience.

Jenks curates other people's observations and credits the speakers, making the posts event notes rather than a framework of his own.

  • Frost develops recurring arguments across posts, including AI agents, the AI-and-human split and contract audits, and links them to training.
  • Jenks's posts are shorter and less prescriptive.

Read original · Original 2

Sources for this section

Audience

The available figures support testing Simon Frost on LinkedIn for the proposed thought-leadership webinar, but do not show who is in the audience.

Read more

Their LinkedIn profile is the only channel with a measured figure: 34,100 followers as of 8 October 2026.

  • No platform demographic breakdown, follower survey, or per-post performance data is published here, so the audience’s geography, employer type, job role, and seniority are undocumented.
  • The posts show the intended audience and how readers respond.
  • Most are aimed at working procurement people, covering contract-management checklists and clause warnings, cost-inflation levers, AI versus human judgement, and how AI changes procurement roles and career paths.
  • Several posts ask readers a direct question and invite comments.
  • One reports the outcome of a poll they ran on whether category knowledge or category management skills matter more: 81% to 19% in favour of skills.
  • The topical overlap is strong for a co-branded webinar on AI agents in procurement and contract-management best practice: agent capabilities in procurement and contract fundamentals recur in the posts.
  • Before planning, ask them for recent results on comparable topics and formats—webinar registrations or attendance, post or video views—and audience survey results covering geography, employer type, job role, and seniority.
  • Those results will show whether the audience matches the partner’s target buyer.

LinkedIn followers

34,100

LinkedIn profile follower count for Simon Frost · 2026-10-08

Reader poll result: category management skills vs category knowledge

81% skills / 19% knowledge

Poll run by Simon Frost on LinkedIn; result reported in his post, voter count not stated · 2026-10-06

Sources for this section

Partnership options

Simon Frost’s posts document paid training products rather than a published sponsor programme.

Read more

They sell cohort training through the Procurement Adventurer Academy, which they describe as ten modules delivered over ten weeks, with start dates announced in advance; September and February cohorts are named.

  • The clearest collaboration pattern is placing a named outside specialist alongside the training: lawyer Miles Barnes is credited as co-author of a contract-termination post and described as leading the Academy’s contract-management module and a planned half-day masterclass.
  • A buyer interested in thought leadership or a co-branded webinar should ask directly about rates, formats and partnership intake.
  • Many posts end with an explicit request to repost and follow their LinkedIn account, part of the distribution a partner would inherit.

Co-delivered Academy module with a named outside expert

Buyer requirement

The partner supplies the specialist and teaching content; the session sits within the ten-module Academy rather than standing alone.

  • Frost announces the expert in a post that also promotes the cohort, so the brand should expect its contributor to be named in their channel copy.
  • Confirm which module slot and cohort the partnership attaches to before planning campaign dates.

Co-authored thought-leadership post tied to a training series

Buyer requirement

Both parties are credited, and the post is framed as part of an ongoing training series, as with the contract-termination piece written with Miles Barnes. The brand needs a named author who can commit to the topic: the format’s value rests on visible co-authorship, not logo placement.

Cohort course placement

Buyer requirement

Course enrolment runs through a shortened link and follows fixed cohort starts; September and February dates appear in the material. A partner seeking reach into the training pipeline must fit its content within the announced course window and existing module structure, rather than create a parallel promotion.

Half-day masterclass

Buyer requirement

A short-format live session, explicitly a half day.

  • The agenda and dates were still to be published in the material reviewed, and interest was being collected by message.
  • Confirm scope, timing and speaker roles directly rather than assume a standard package.

Regional discount access

Buyer requirement

Frost offers discount codes for participants based outside Western Europe and North America, available by direct message to them. A partner assessing audience reach should treat this as a deliberate pricing policy that lowers the barrier for some regions, not as a benefit the brand can extend or resell.

Sources for this section

Campaign fit

A campaign to shortlist

A procurement training or advisory company wants to assess Simon Frost as a thought-leadership partner and proposes a co-branded webinar on AI agents in procurement and contract-management best practice.

Read more

This is a strong fit: Frost already covers both halves of the brief separately and well.

  • One post gives the AI-agent topic a complete teaching structure: a plain definition of an agent as something that pursues a goal rather than answers a question, a worked supplier-search example, a list of procurement tasks agents can handle, and the buy-versus-build and human-oversight questions a partner would want the audience to debate.
  • The contract topic has a numbers-led case: an audit that recovered over £1M for a client by collating contracts, checking end dates and commercial terms, and recovering unclaimed rebates, recalibrated price cards and unactivated service penalties.
  • Frost also has a working model for co-branding.
  • A contract-termination post was co-created with named lawyer Miles Barnes, who leads the Academy's contract-management module and a planned half-day masterclass.
  • This shows how a legal or contract-lifecycle specialist could fit Frost's format.
  • The audience evidence supports the fit, with two checks for the buyer.
  • The posts address working procurement people, several end with a direct question, and a poll on skills versus category knowledge returned 81% to 19% in favour of skills, showing practitioner participation.
  • Before committing budget, ask Frost for an audience breakdown by employer, role and seniority, plus registrations or attendance for comparable topics.
  • The partnership terms also need discussion: there is no rate card, media kit or intake page in the posts, so this starts as a direct conversation.
  • One structural point matters for planning: Frost promotes their own paid Academy and announced cohort windows, so the webinar needs an agreed place in that funnel, including whether the partner appears inside module content or only in the live session.

When to choose a specialist

A consumer technology brand wants short-form video creators for a paid social campaign that drives direct product purchases to a general consumer audience.

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The posts do not support this need on audience, format or objective.

  • The only measured audience figure is a LinkedIn following of 34,100 as of 8 October 2026; there is no demographic breakdown.
  • The content addresses working procurement and commercial professionals through contract clauses, cost-inflation levers, supplier selection, category management and procurement career paths.
  • It contains no consumer product content.
  • The recurring format is a long, structured LinkedIn post built from numbered sections or arrow-bulleted lists, sometimes ending with a poll or direct question.
  • This is teaching material meant to be read and debated, not short-form video.
  • No video files, transcripts, view counts or engagement metrics appear in the posts, so a video-first campaign would be planned on guesswork.
  • A post asking readers not to reply using AI also signals how Frost wants engagement to work, unlike a paid social product push.
  • The posts promote a ten-module training programme over ten weeks, with cohort start dates and regional discount codes handled by direct message.
  • Product visibility comes inside paid training rather than through free endorsement, and there is no sponsorship policy or rate card in the posts.
  • A brand seeking a creator to demonstrate a consumer product and drive purchases would be buying reach into a procurement audience with no demonstrated record on that task.
  • If the brand instead wants procurement buyers for an enterprise product, it should reframe the brief around teaching rather than selling.
A worked campaign example

A worked angle for a good-fit need: a 60-minute co-branded live webinar titled around what procurement teams should actually do with AI agents, split into two teaching halves and one debate.

Opening block, 15 minutes, led by Frost.

  • Use the agent definition and supplier-search example: an agent plans what data it needs, acts across databases and websites, checks candidates against the need, rejects poor fits, repeats, and delivers a shortlist with evidence.
  • Then present the task inventory from the same post and ask the audience which tasks their systems already cover.
  • This gives a platform partner room to show its product without turning the session into a demo.

Bridge block, 10 minutes.

  • Use the two-column split: AI analyses, searches, summarises, drafts, monitors and automates; people hold judgement, risk, relationships, negotiation and decisions.
  • The point is not replacement but the handoff.

Contract block, 20 minutes, with the partner's legal or contract-lifecycle specialist alongside Frost.

  • Open with the audit case and its specific recoveries, then walk through the failure list: unsigned contracts for high-risk goods, loss clauses that favour the supplier, contracts with no SLAs, agreements lost in email, negotiation by untrained staff, and unclaimed rebates.
  • Close with the termination-clause material Frost built with Miles Barnes as a template for a co-presented segment.

Close, 15 minutes, for audience debate.

  • Run the skills-versus-knowledge question that returned 81% to 19% in Frost's poll, then take live questions.
  • Posts carrying the session should end with a repost and follow request, consistent with Frost's existing distribution; the partner should expect to be named in the channel copy, not appear only as a logo.

Follow-up asset: the nine cost-inflation levers as a downloadable checklist.

  • Each lever already has a short how-to and a distinct insight, such as index not equalling a supplier's actual buy price or spot buying capped around 20%.
  • Measurement: agree registration and attendance targets up front, and ask for prior results on comparable topics; the posts contain no webinar or per-post performance figures.
  • Before launch, settle the rate, audience demographics, inquiry route, and which module slot or cohort the collaboration attaches to, including whether it appears inside module content.
Sources for this section

Who else to consider

Michael Taylor

Choose Michael Taylor when the partnership targets contract compliance and value recovery, and the audience includes finance, accounts payable and shared-service teams as well as procurement.

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The posts make a specific, testable argument: compliance fails when contracts live in scattered inboxes and shared drives, so centralisation, obligation tracking at signature, standardised clause libraries and a named owner per contract are the structural fixes.

  • Taylor describes an operating method a partner could co-present: an independent third party sits across procurement, AP and ERP to connect contract to invoice to payment.
  • Rather than auditing everything at once, it tests rebates, payment terms, rate caps or pricing tiers across every contract and invoice.
  • The posts offer an unusually concrete example for a name-search comparison.
  • A national retailer ran more than 900 supplier agreements through contract review, found that over half its suppliers were paid earlier than the contract required and that terms ran 30 or more days shorter than peer benchmarks, and released $22M in working capital with $2.8M or more in interest savings.
  • For a finance-focused webinar needing a contract-management segment with a quantified case, this is a stronger platform than teaching-first content: the argument comes with numbers and a repeatable audit design.

The content is written from the sell side of a single commercial offer, and the posts name it.

  • Advice on obligation tracking, AI-assisted review and audit-ready repositories points to a services-plus-technology partner model, with the retailer case credited to that vendor’s contract product.
  • A co-branded session would therefore be product-led rather than neutral teaching—a different proposition from one a training or advisory partner is offering.
  • There is also no agent material here: no working definition of an AI agent, goal-pursuit example, or buy-versus-build or autonomy debate, so a session covering AI agents would have no support from this creator.
  • Nothing in the two posts shows a training curriculum, cohort or practitioner community.
  • The posts also omit a follower count, per-post performance and commercial terms; ask for those before assessing reach and cost.
  • For an audience of working procurement generalists rather than contract-compliance and finance specialists, the range is narrower than a campaign aimed at that audience requires.

Examples: Source 1 · Source 2

Suzanne Hill

Choose Suzanne Hill when a campaign needs to answer the bigger strategic question rather than teach tooling: what is procurement actually for once AI reshapes the market it buys from.

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The posts draw that line cleanly.

  • AI for procurement means using tools to execute existing tasks better, such as research, tender analysis, contract review, supplier assessment and spend analysis.
  • Procurement for the AI era is different because the buying decision itself changes: not supplier A against supplier B, but buying technology, outsourcing a capability, partnering, building internally, procuring a managed service or buying the outcome, with questions about data and IP ownership, where risk sits and how dependent the business becomes on the provider.
  • That frame would give a co-branded webinar its debate segment, and a partner could reuse the distinction in its own course materials.
  • The second post adds a construction-specific market-intelligence argument: estimating, procurement and commercial teams sit on the boundary with the supply chain and are first to see new suppliers, delivery methods and technology vendors displacing traditional subcontractors, but that signal is never recorded systematically; AI can now read and connect that qualitative pattern across dozens of tenders.
  • Hill also states a training offer focused on the second, strategic piece, which maps directly onto a training partner’s needs.

The posts offer no support for the contract-management segment.

  • There is no contract clause material, termination or audit content, or agent definition or worked agent example, so a session split between AI agents and contract management would need to source both halves elsewhere and use Hill for strategic framing only.
  • The framing is construction-anchored: the buyer decisions discussed sit in contractor and supply-chain work packages, sharpening the message for a construction audience while narrowing its fit for a cross-industry procurement training partner.
  • Two posts provide a thin basis for judging a partnership, and they are position pieces rather than demonstrated teaching: there is no exercise, prompt, checklist or worked example a reader can run.
  • The training offer appears only as a closing line, so ask what the collaboration would actually sell.
  • Request a follower count, engagement data, rate card and sponsorship policy before assessing reach and terms.

Examples: Source 1 · Source 2

Sam Jenks

Choose Sam Jenks when the partnership needs a convenor and community voice who attends practitioner events and reports what the field is saying.

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The posts are field reports rather than essays: takeaways from a procurement conference and a partner note from a spend-analytics event after the day’s talks.

  • That format suits a partner seeking event-side co-branding, a conference recap or a panel moderator, and it gives the partner usable lines to quote.
  • The reported points are specific and attributable: make the compliant way the easy way, because people will not follow a process that is harder than the shortcut; calculate the cost of inaction alongside ROI; embed supplier relationship management into the procurement process rather than treating it as a sideshow; dirty data makes AI investment worthless; supplier knowledge is the basis of resilience; procurement should own its spend, supplier, category and contract data; bring insights to users or adoption lags; and recognise that change management and user experience make or break a technology rollout.
  • A webinar opening with what buyers in large-enterprise procurement are actually saying would gain real texture from these points, and the creator’s event presence is itself a distribution asset.

Much of the thinking is relayed from and attributed to named speakers and panelists at other companies.

  • That works for a recap but offers little basis for a co-presented teaching session with a named author on the agenda.
  • There is no contract-management depth, agent definition, framework or training product, so the partner or other guests would need to supply both halves of a webinar on AI agents and contract management.
  • The posts also show an existing relationship with a software vendor, which affects the neutrality calculation and may limit which partners this creator can appear with.
  • Two posts from a single month do not establish sustained output or audience reach; request follower, registration and per-post performance data, along with commercial terms, before booking.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Campaign brief template for a Simon Frost partnership

Campaign brief: co-branded webinar on AI agents and contract management

Campaign brief: half-day contract management masterclass

Sources for this section

Research methodology

  • Simon Frost's eleven LinkedIn posts and LinkedIn profile show 34,100 followers as of 8 October 2026.
  • The individual posts have no publication dates, so this page describes recurring subjects, arguments and priorities rather than a dated sequence.
  • The posts cover AI agents in procurement, the split between what AI automates and what people judge, contract management including a client audit and termination clauses, cost-inflation levers, procurement skills and career paths, conference notes, and repeated promotion of the Procurement Adventurer Academy.
  • Three similar creators — Michael Taylor, Suzanne Hill and Sam Jenks — were compared using two posts each, dated between September and October 2026.
  • Two gaps are worth naming.
  • One conference post promises a list of 30 procurement terms but supplies only the introduction, so that list is missing.
  • The posts here do not include audience demographics, per-post performance figures, partnership terms or rate information, and they do not cite a primary source for a signature book, show or fuller career history beyond the posts themselves.
  • Guest material co-created with lawyer Miles Barnes is identified as co-created wherever it appears.

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