Sébastien Cliche-Roy

Knowledge-sharing and networking, they argue, help retailers transform, adapt and grow.

A post describes the 2019 event in Quebec City as a full day featuring more than 20 industry personalities, executives and leaders speaking to 600+ participants.

• The nonprofit kept the lineup accessible at a much lower price.
• Cliche-Roy also joined Rashel Hariri, social strategy lead at Shopify, and Mark Mastrandrea, cofounder at IKONICK, on a social media marketing panel.

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The posts use speaker credentials, participant numbers and countdown timing to make the case for attending—and tie the promotion to a measurable result.

Recapping the organization of Journée eCommerce, Cliche-Roy says the work included developing a communication strategy that tripled ticket sales from the previous year, building the program and resolving last-minute logistics. A separate post counts down to the second edition, listing 15 speakers, 12 keynotes and panels, and 600+ participants two days before the event.

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The advice is practical and list-based.

A post announcing Novatize’s first article on Medium says it addresses the challenge of adapting and offers 10 tips for managing and optimizing eCommerce operations in a crisis. The post uses hashtags about eCommerce, digital marketing, the local economy and “ça va bien aller.”

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The argument links cost and engagement to return on investment and support for local media.

A post announcing Novatize’s second article says placements are up to 40% less expensive on most platforms, content consumption is at unprecedented highs, and advertising can support struggling local media while helping the advertiser. The post links to the Medium article and uses hashtags for marketing, digital marketing, advertising placement, eCommerce and “ça va bien aller.”

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Later posts turn to eCommerce operations and advertising during the early pandemic period. Cliche-Roy’s public role in this material shifts from live event leadership to practical written guidance for retailers under pressure.

The 2019 event recap and 2020 countdown cover speakers, logistics, panels and ticket growth. Later posts summarize two Novatize Medium articles: one offers 10 tips for managing eCommerce operations in a crisis; the other makes the case for investing in advertising.

Across the posts, Cliche-Roy moves from event work to timely digital marketing commentary, though they do not frame the two as one continuous program.

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It offers a clear example of event programming, ticket-sales growth, logistics, and panel hosting.

In this firsthand recap of organizing Journée eCommerce, Cliche-Roy says the work involved building a program of international caliber, developing a communication strategy that tripled ticket sales from the previous year, solving last-minute logistics, and hosting a panel with social media figures.

• The post names Novatize, Québec numérique, Semaine numériQC, Evelyne Martin, Catherine Laporte, Joe Asmar, Blake Pinsker, Mark Mastrandrea, Rashel Hariri, Martin Aubut, Gregoire B., Richard Cohene, Mirna Saffouri, Philippe Chevalier, Eric Légaré, and Rony Amar.
• It illustrates event production through specific tasks and collaborators rather than a general bio.

For brands planning a campaign

For a speaking or content partnership, this offers direct evidence of event strategy and audience building. Ask how ticket sales were measured, what sponsors or speakers received, and which parts of the program they would adapt for a different brief.

It offers evidence of audience size, seniority, and event positioning for readers considering working with them.

In this countdown to the second edition of Journée eCommerce, Cliche-Roy lists 15 speakers, including 9 vice-presidents of large Quebec online-commerce companies, 4 founders or cofounders, and 4 international personalities; 12 keynotes and panels; and 600+ participants, described as entrepreneurs, online retailers, digital marketing fans, and others. The post presents the event as a place to learn and says the program will change how attendees do business online.

For brands planning a campaign

Useful for assessing a speaking or sponsorship proposal: the post shows senior-speaker recruitment and a learning-focused pitch. Ask for the final program, sponsor packages, and attendance or retention data rather than relying on the announcement alone.

It introduces the audience and purpose, not just the logistics.

The post describes the 2019 event as a full-day eCommerce event in Quebec City that Cliche-Roy's team built to international quality.

• More than 20 personalities, executives, and industry leaders spoke to 600+ participants.
• The lineup aimed to match the biggest Canadian events while staying affordable because the event is run by a nonprofit.
• Cliche-Roy joined Rashel Hariri, social strategy lead at Shopify, and Mark Mastrandrea, cofounder at IKONICK, on a social media marketing panel.
• The post also announces that 75% of the 2020 program will be revealed on Feb.
• 24 and says knowledge transmission and networking help retailers transform, adapt, and grow.

For brands planning a campaign

Relevant to partnerships where nonprofit access, knowledge sharing, and retailer transformation are selling points. Ask about sponsor integration, panel topic selection, and how the affordable-access mission affected commercial partnerships.

It helps assess their ability to explain operational problems to a business audience.

The post announces Cliche-Roy's first article for Novatize on Medium.

• They say it addresses how companies must adapt their model to focus operations solely on online sales and optimize them for daily fluctuating consumer demand and requirements during social and economic instability.
• The post promises 10 tips for managing and optimizing eCommerce operations in a crisis.
• The hashtags point to eCommerce, digital marketing, the local economy, and 'ça va bien aller.'

For brands planning a campaign

This offers a sample of turning disruption into actionable operations guidance. Ask for the full Medium article and any reader response or client results; only the LinkedIn framing is available here.

It presents their perspective on advertising timing and local-media support.

The post announces Cliche-Roy's second Novatize article on Medium, arguing that investing in advertising now is an excellent idea.

• It gives three reasons: ad placements are up to 40% less expensive on most platforms; content consumption is at unprecedented highs, which can improve engagement and ROI; and local media are suffering, so spending can help them while helping the advertiser.
• The post links to Medium and uses hashtags for marketing, digital marketing, advertising placement, eCommerce, and 'ça va bien aller.'

For brands planning a campaign

For a B2B eCommerce consulting partner, this makes a clear ad-spend argument and offers a local-media angle. Ask about the data behind the 40% figure, measurement caveats, and whether the full article was updated as platform prices changed.

Posts cite more than 20 speakers or 15 speakers across keynotes and panels, including VPs, founders and international personalities, and more than 600 participants. They frame the event as an NPO mission to make strong eCommerce content accessible at a low price.

Program development, speaker curation and running an NPO event with accessible pricing.

For brands planning a campaign

A good fit for speaking engagements or partnerships on event strategy, speaker curation and accessible B2B eCommerce events.

Examples: Source 1 · Source 2 · Source 3

One post promotes the second edition with a countdown, listing speakers and participant numbers to drive attendance.

Communication strategy and countdown promotion for event registration.

For brands planning a campaign

Can speak to event launch campaigns and audience growth, from countdown promotions to last-minute operational messaging.

Examples: Source 1 · Source 2

The post connects the event with helping retailers avoid shutting down.

For brands planning a campaign

A useful content partnership angle on practical retail transformation, peer learning and B2B networking formats.

Examples: Source 1

The post says businesses need to adapt their model to focus solely on online sales and optimize for fluctuating daily consumer demand during social and economic instability.

Practical article writing in a numbered advice format.

For brands planning a campaign

Relevant for content collaborations on operational resilience, transitions to online-only retail and practical eCommerce advice.

Examples: Source 1

The post cites placements up to 40% cheaper on most platforms, record content consumption, better engagement and return on investment, and an opportunity to support local media while benefiting the advertiser.

For brands planning a campaign

A strong campaign angle for paid media planning during downturns, connecting ad spend with support for local media.

Examples: Source 1

They also mention hosting a panel with social media rockstars at the event.

For brands planning a campaign

A fit for speaking engagements or moderated panels on social media strategy and eCommerce marketing.

Examples: Source 1 · Source 2

The posts summarize and link to the articles, showing their work as a writer for a B2B eCommerce brand.

For brands planning a campaign

Demonstrates the ability to produce ghostwritten or bylined B2B content in French and English on eCommerce and digital marketing.

Examples: Source 1 · Source 2

Later posts turn to eCommerce operations and advertising during the early pandemic, using the hashtag #cavabienaller and focusing on economic instability.

The posts span two phases: event promotion and planning, followed by pandemic-era articles.

For brands planning a campaign

Bridges live event leadership and timely digital marketing advice, useful for campaigns that need both event and downturn-response expertise.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

In a separate post, they thanked "an incredible team at Novatize" for making the Journée eCommerce organization possible. Ask Novatize to clarify whether the connection was employment, a client engagement or another arrangement.

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The following year, they announced the 2020 program, presenting the event as a non-profit built around knowledge sharing and networking so that retailers could adapt and grow. Ask Cliche-Roy to clarify their role with the organization behind the event.

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Their format—event program highlights, named speakers and lessons from the day—parallels Sébastien Cliche-Roy’s Journée eCommerce posts.

Fournier focuses on product management and the product community, rather than eCommerce event operations, retailer adaptation or advertising timing.

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That approach matches Sébastien Cliche-Roy’s numbered advice posts on eCommerce operations and advertising.

Robin focuses on agency positioning, prospecting, AI-assisted delivery and new commercial models, rather than event programming or retail eCommerce.

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That mirrors Sébastien Cliche-Roy’s use of examples—speaker counts, ticket growth and advertising cost shifts—to make a practical case.

Goillot covers SaaS company building and AI/telephony integration, while Sébastien Cliche-Roy focuses on eCommerce events, retail marketing and digital advertising.

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In his preview of La Product Conf 2025, he frames the product manager’s changing role and introduces a programme spanning Airbus, L’Oréal and product evangelism.

• His four takeaways from the conference move from product’s growing need to show business value to the challenges of AI and closer collaboration across teams.
• Fournier is a better fit for a product-leadership event or commentary on how product teams are changing.
• If the brief requires retailer-facing eCommerce writing or event work, ask for relevant samples; Sébastien Cliche-Roy’s posts show that focus.

Fournier’s posts offer a product-community perspective rather than the eCommerce and retail focus in Sébastien Cliche-Roy’s posts. The examples are event commentary, not bylined educational articles; ask for writing samples if the partnership requires eCommerce operations content.

Examples: Source 1 · Source 2

In her post on agency growth beyond mass AI outreach, she argues for pairing a clear ideal-client focus and quantified proof with consistent founder-led communication, stronger client experience and disciplined follow-up.

• Her survey of agencies challenging the conventional model groups examples by what they change: pricing, ownership, delivery, or the role of people and AI.
• Together, the posts give a firm practical material for a French-language partnership on winning work or rethinking agency services.
• For event production or eCommerce guidance for retailers, ask for relevant samples.

Robin’s posts address how agencies market and structure their services, rather than eCommerce events or retail operations.

• They offer useful material for a business-development or agency-model partnership.
• If the brief requires event or article work, ask for relevant samples; Cliche-Roy’s posts show that kind of work.

Examples: Source 1 · Source 2

In his explanation of Allo’s MCP, he illustrates ways customers use AI with call data, from prioritizing follow-ups to identifying recurring sales objections.

• His account of Sellsy’s growth uses one company’s history to discuss patient, largely organic SaaS growth outside Paris.
• These examples could anchor a technology-focused event or a case-study partnership on AI-enabled operations.
• For retail eCommerce or event strategy, ask for relevant samples.

Goillot’s posts focus on SaaS, telecom and AI tooling, not retail eCommerce events or digital marketing for retailers.

• They provide specific technology and company-growth examples.
• If the brief requires event-focused material, ask for relevant samples; Cliche-Roy’s posts show that focus.

Examples: Source 1 · Source 2