Petra Fisher

A potential client might read a post today, notice a comment next week, hear a recommendation a month later, then visit the profile and feel they have seen Petra around. Fisher calls LinkedIn “not a vending machine” where one post drops a client into the tray.

In the post beginning “Your LinkedIn post got no leads.

• OUCH!
• (Or did it?)”, Fisher writes that nobody booked a call or waved a credit card, then traces the slower path from post to comment to recommendation to profile visit.
• Those indirect posts still do their job, even when LinkedIn sends no notification that the person will hire you in four months.

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It’s a practical alternative to measuring every post by direct response.

The same lead-generation post lists five jobs for content after the vending-machine argument: some posts bring an enquiry directly, while others nudge people by building trust, memory, or a recommendation.

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They then rewrote their own About section to open with a personal admission. The reasoning: most profile visitors arrive through content or a recommendation, not completely cold, and the banner and headline still carry outcomes.

Fisher changed the About opening to: “When I started working for myself, my biggest struggle was feeling selfish.”

• They describe years of feeling selfish about making money for themselves, their daughter, and their cat, then choosing to work with organisations and business owners who do good in the world.
• They call it a “do as I say, not as I do” moment and ask what rule others break.

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They would rather lose business than work in a way that does not sit right, and screen clients by whether the work helps others.

In the About-section post, Fisher ties the rewritten opening to choosing organisations and business owners who do good in the world, and tells clients not to be shy about showing personality and values.

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They route the blue “Visit my website” link above the posts to the community rather than a static website because conversations are more useful, and say the website itself is not actively updated. Conversation and community—not a product page—are the conversion space.

In the Mother’s Day post, Fisher offers the community as a gift for any business owner, any time of year, and explains that the profile link goes directly to the Visibilitea Collective.

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The same strategy session can be gifted for Mother’s Day, Father’s Day, Valentine’s Day, and St Patrick’s Day, making the same offer look special each time. They contrast that with one offer that works for any business owner at any time.

The Mother’s Day post says Fisher was going to try offers related to holidays, gives the strategy-session example across four occasions, then calls it “YIKES” and promotes the year-round free community instead.

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The point connects personal-brand presentation to attracting clients by being yourself rather than keeping up appearances.

Fisher describes recording a 54-second car video for better sound, then noticing a messy backyard through the window and awkwardly repositioning.

• They use that visible mess to argue that authenticity strengthens a personal brand.
• The video is not available here; ask for it if you need to assess the example.

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In one example, they tell a presentation audience to write five LinkedIn comments when they need a short break, framing it as a way to force focus when social media is addictive.

The post “Q: How do I stay focused when social media is so addictive?

• A: Make yourself do 5 LinkedIn comments when you need to pee!” says Fisher shared this during a presentation for the Career Coach Circle.
• The Career Coach Circle is mentioned as the audience, not as expressing a separate view.

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Several posts end with the same signature block about tea, books, walks, organic lead generation through #visibilitea, and the free community.

The car-video post opens with a professional-appearance hook, tells the car-recording story, draws a lesson about being real versus keeping up appearances, and closes by asking whether people trust polished or slightly wonky faster. The same structure appears in the lead-generation, About-section, and comments posts.

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Start here: it sets expectations for the whole organic lead-generation approach.

Petra Fisher argues that LinkedIn lead generation is cumulative, not a vending machine.

• A potential client may read one post, notice a comment later, hear a recommendation and only then visit the profile.
• The post lists what content should do: help people recognise themselves, show what it is like to work with you, give them something useful to remember or share, start conversations with people who are not ready to buy, and make your name feel familiar when someone is ready.

For brands planning a campaign

A professional services firm should plan LinkedIn content as a familiarity-building system, not a single-post conversion channel. Measure comments, profile visits, direct messages and “I have been following you” remarks alongside enquiries: leads may come from the accumulated impression rather than the last post.

Start here for the explicit tradeoff between personality and client-focused positioning.

Petra Fisher describes rewriting their LinkedIn About section to open with a personal admission about feeling selfish when they started working for themselves, rather than the client-focused opening they normally teach.

• They say this works because most profile visitors arrive through content or a recommendation and are not completely cold, while the banner and headline still focus on outcomes.
• The post argues that the ultimate buying decision is made with the gut, so personality and values should be visible.

For brands planning a campaign

For a firm whose prospects already see its content, a values-first profile opening may deepen trust, but outcome cues should remain in the headline and banner. Test it with warm traffic rather than a cold audience, and keep a clear service description close by.

Start here for Petra Fisher's view on format and tone.

Petra Fisher describes recording a 54-second video in a car after being told the sound would be better, then noticing a messy backyard through the window and awkwardly repositioning.

• The post uses that moment to argue that being real and slightly wonky builds trust faster than polished perfection.
• The video itself is not included here, so ask to review it before relying on its visual content.

For brands planning a campaign

Lo-fi video can suit a trust-building campaign, especially when the message is about authenticity. A brand should brief the tone and allow imperfection, while reviewing the video before approving the format or relying on its visual content.

Start here to understand the free community and its role in the lead-generation approach.

Petra Fisher criticises holiday-themed offers that have nothing to do with the holiday, then offers a free community called the Visibilitea Collective as a year-round option.

• The post notes that the blue “Visit my website” button on their LinkedIn posts points to the community rather than a static website, because conversations are more useful.
• The community includes courses, accountability and questions answered, all focused on organic lead generation through content marketing and personal branding.

For brands planning a campaign

A free community can be the primary next step instead of a website, giving prospects a lower-commitment way to engage. For a professional services firm, this supports a nurture-first campaign built around peer learning, accountability and repeated contact before a sales conversation.

Start here for a concrete, low-cost engagement tactic.

Petra Fisher recounts saying during a presentation for the Career Coach Circle that they make themselves write five LinkedIn comments when they need a short break. The post offers a brief, humorous example of turning a distracting platform into a small, repeatable engagement habit.

For brands planning a campaign

Small, forced engagement habits can help teams maintain organic visibility. A campaign could package this as a simple participation rule rather than a complex social media policy, especially for experts who need a low-effort way to stay in front of prospects.

A potential client might read a post today, notice a comment next week and receive a recommendation a month later before visiting the profile and thinking they have seen them around. They say posts can do their job even when LinkedIn never sends a notification saying the person will hire you in four months.

Judge content by whether it builds recognition, familiarity and conversation over time, not by immediate enquiries alone.

Fisher notes that some posts bring an enquiry directly.

For brands planning a campaign

Don’t brief this creator around one-off conversions from a single placement. Plan repeated appearances, comment engagement and content that stays useful beyond a launch window.

Examples: Source 1

For brands planning a campaign

A campaign brief can assign each deliverable a specific role—recognition, proof of working style, shareability or warming a future buyer—instead of judging every post on direct response.

Examples: Source 1

They normally tell clients the opening should speak to the person who might hire them, grab attention in the first three lines and say, “I get you.” They explain the exception: most profile visitors arrive through content or a recommendation, not completely cold, while the banner and headline still focus on outcomes.

Fisher tests the About opening against the usual rule that the first three lines must speak directly to the person who might hire you.

They feel safe breaking that rule because most profile visitors come through content or a recommendation.

For brands planning a campaign

For profile-based work, separate cold traffic from warm traffic. A values-led opening can suit visitors who already know the creator, but the banner and headline still need to spell out the practical outcome.

Examples: Source 1

They describe returning to the belief that their work helps others and say they would rather lose business than work in a way that doesn’t sit right. They also advise clients that all knowledge is out there and buying decisions are made with the gut, so people shouldn’t be shy about showing personality and values.

Fisher screens client work by whether it feels right, not just by whether it pays.

For brands planning a campaign

Expect values alignment to be part of the pitch. Brands with a clear social or ethical position may fit better than those looking for neutral promotional copy.

Examples: Source 1

They say it includes courses, accountability, answers to questions and encouragement as needed, all focused on organic lead generation through content marketing and personal branding on LinkedIn. The blue Visit my website link above the posts goes directly to the community, not to a static website, which is not actively updated.

Route profile visitors to a free community rather than a static website.

For brands planning a campaign

Account for a community-first funnel. Traffic may go to a free membership rather than a product page, making the community the main conversion asset and conversation space.

Examples: Source 1 · Source 2

They give the example of a strategy session gifted for Mother’s Day, then Father’s Day, Valentine’s Day and St Patrick’s Day, letting the same offer be presented as special each time. They contrast that with one offer that works for any business owner at any time of year.

Fisher contrasts one reusable offer with re-skinned holiday offers.

For brands planning a campaign

Seasonal concepts need a real link to the occasion. Otherwise, a consistent offer better fits Fisher’s approach than dressing the same offer up as holiday-specific.

Examples: Source 1

They ask whether people trust someone faster when they are polished and perfect or real and slightly wonky. The post links a messy backyard to attracting clients by being yourself rather than keeping up appearances.

The post uses a car-video setup and a visibly messy backyard to connect presentation style with trust.

For brands planning a campaign

For personal-brand briefs, low-production, self-deprecating video can be part of the format. Brands should be comfortable with informal settings and humour rather than scripted corporate polish.

Examples: Source 1

They frame this as a way to force focus when social media is addictive.

Fisher turns a focus problem into a physical-reminder tactic.

For brands planning a campaign

Fisher can supply short, memorable engagement tactics for training or workshop content. The approach is practical and informal rather than a formal framework.

Examples: Source 1

Several end with the same signature block describing tea, books, walks, organic lead generation through #visibilitea, and a free community to ask about.

The recurring structure is hook, short story or observation, practical lesson, and closing question, plus a consistent signature block.

For brands planning a campaign

Sponsored or partner content can reuse this structure: an honest opening, one clear lesson, and a direct question, with a low-friction call to conversation or community rather than a hard sales link.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

Petra Fisher describes giving clients the same advice they apply to their own profile, and offering organic lead generation through content marketing and personal branding. The posts say the work runs under the #visibilitea label and through a consulting practice.

Original disclosure

In case you randomly stumbled across this post...

• I am Petra, I drink tea, read books, go for walks and focus on organic lead generation through online #visibilitea (AKA LinkedIn Content Marketing & Personal Branding) in a way that doesn't compromise your good mood or integrity.
• Even got me a fun, free community/membership thingy; ask me about it ~ Petra Fisher Consulting

View example

One post explains that the blue "Visit my website" button above their posts points to the collective, not a static site, because they would rather have conversations than send people to a page they rarely update.

Original disclosure

Just as well I've got the perfect gift for any business owner, any time of the year.

• A community that costs you absolutely nothing to join! ...
• The community (AKA the Visibilitea Collective) has courses, accountability, questions answered and kicks up the but as needed.

View example

The post records the presentation, not an ongoing commercial arrangement.

View example

Ibtehaj Ahmed's banner post argues that generic templates tell visitors nothing; a clear banner should say who you help, what you do and why it matters.

• A second post tells a first-person story about building a LinkedIn presence.
• Fisher makes a parallel case for posts and profile copy, treating the profile as a decision point rather than a static page.

Ibtehaj Ahmed's writing centres on visual design, banners and full visual brand systems, making the case with client-result figures such as increases in profile views and messages. Fisher focuses on content and copy, values-led positioning and a free community, rather than design assets or numeric claims.

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Fisher's car-video post and Allen's summer-holiday post share the same hook-and-lesson structure and willingness to show the messy reality behind the professional front.

Allen writes about balancing family life with a business and staying kind to yourself through a slow pipeline, under a coaching hashtag. Fisher focuses on how LinkedIn content and profile copy generate leads, making the subject platform mechanics rather than owner wellbeing.

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Royf's post sets out a weekly rhythm of two posts, ten outreach messages and a running follow-up list. A second post describes a profile-recommendation portal built to replace a Google Doc, addressing the same profile-first starting point Fisher writes about.

Royf emphasises direct outreach volume and a fixed weekly cadence, and has built a dedicated profile-review tool for clients.

• Fisher focuses on the purpose of each post over time, values-led profile copy and a free community as the next step.
• They write about breaking the profile-copy rule rather than systematising outreach.

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The posts address exactly that challenge: the banner is described as a 24/7 sales page seen by every profile visitor, with a four-part formula (who you help, what you do, why they should care, how to act) and before-and-after examples from two clients. This suits a campaign where the quickest win is repositioning existing visual assets rather than producing new editorial content.

The reviewed work focuses on design and profile presentation, plus one account of growing a LinkedIn following after an e-commerce business failed.

• It offers no documented method for what to publish week to week, how to start conversations or how to follow up.
• A firm that needs an ongoing content and lead-generation rhythm would need another provider.
• Client results quoted in the posts are the author's own figures, not independently verified.

Examples: Source 1 · Source 2

The posts speak directly to business owners who feel they are failing at both family and work, and reassure them that a slower pipeline and slower replies during a busy stretch are normal. This is a good fit for a campaign aimed at building trust and relationships with small-business owners rather than teaching a platform tactic.

The posts offer empathy and shared experience, not a LinkedIn content method.

• Neither explains a posting rhythm, a profile change or how to turn conversations into clients, so the practical lead-generation work Petra Fisher covers would need to come from elsewhere.
• Both posts also carry identical text on different dates, so they present one argument rather than two distinct examples.

Examples: Source 1 · Source 2

The posts set out a specific workload for consultants — two trust-building posts, ten personalised outreach messages and a running follow-up list — and describe taking a client from a Google Doc of profile recommendations to a dedicated portal where clients comment, mark sections complete and watch tutorial videos. This is the closest match to Petra Fisher's subject area, and suits a consultancy that wants to fix its profile first, then establish a repeatable outbound habit.

The emphasis is on outbound messaging and a structured service, while the profile portal is still described as rolling out to beta testers.

• Petra Fisher's posts put more weight on personality, values and a free community as the route to familiarity.
• A firm seeking a lighter, story-led presence with a community entry point would lose that with this alternative.
• Sara Royf's posts also lean on self-reported client outcomes and a live training invitation, a different kind of ask from Fisher's ongoing content model.

Examples: Source 1 · Source 2