A worked campaign example
Worked campaign angle: 'From CVE to breached: what a defender has before the patch ships' — a 45-60 minute co-branded webinar between the vendor and Patrick Garrity.
Opening segment, the three-day window.
- Start on the Node-RED canary case: detection write-up published October 27, first in-the-wild attempt three days later, continued activity from the same source, the CVE added to VulnCheck's known-exploited catalog but not yet CISA's.
- The takeaway line for the audience is that the question is not whether a flaw is known but who is watching for it.
Second segment, when no fix exists.
- Rejetto HFS being exploited across two different code bases, with the HFS2 project's own website warning quoted back.
- The point: for end-of-life software the recommendation shifts to migration or mitigation rather than a patch deadline.
Third segment, patching as a habit. Microsoft's guidance as Garrity relayed it — turn on automatic patching, set maintenance windows often enough to absorb out-of-band critical fixes, design workloads so restarts are routine, keep an inventory of open-source components — and the explicit list of things teams patch by hand or bundle themselves, from PHP on Windows and Node.js to container images.
Fourth segment, what is still missing after the CVE record. The argument that prioritization, mitigation, detection, testing, exploitation activity, and internet exposure are separate decisions, with the vendor's data slotted in alongside that framing to fill the gap.
Close with something attendees can act on: the free Initial Access Intelligence Community, launched with 40 exploits and detection artifacts and new ones published every Monday.
Vendor roles: supply the topic framing, a co-speaker, and the vendor's own data for segment four; handle registration, hosting, and republication terms, which are not published and need to be agreed directly with Garrity.
Promotion: use the recurring Monday release cadence as the hook for a standing series rather than a one-off event.
Distribution asset: a patching checklist that mirrors the segment-three takeaways, built to work on its own for people who never attend.
Before the vendor signs off, ask a question the evidence cannot answer: does the room match the buyer profile? The only quantified audience figure is a LinkedIn following of about 40,400 as of 8 October 2026, so request a comparable-session recap and an audience survey covering role, industry, and seniority.