Michelle B Griffin

Because everyone else is absorbed in their own job, naming your value falls to you — and if you skip it, you can end up known for whatever work came your way rather than for what you chose.

The Define Your L.A.N.E. post states that you can spend years being known for the work you've been given without deciding what you want to be known for, and directs readers to clues in what people already come to them for. The same distinction opened a workshop for The Citco Group Limited's Women in IT Network: "Doing great work isn't the same as being visible AND known for it."

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The fix is routine capture rather than a year-end reconstruction: choose one easy-to-reach place and update it weekly or monthly, so the record also feeds a current profile and upcoming performance reviews.

The Own Your Impact Ledger exercise sends people back through their calendar, email, chat apps, LinkedIn messages, projects, presentations, results and feedback to find evidence they already hold. A Q4 post asks how much of the year readers have already forgotten, and keeps the entry point deliberately small — one place updated weekly or monthly rather than everything reconstructed in December.

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Define Your L.A.N.E. covers where you want to go, what makes you different, how you communicate your value, and who needs to know — the first two for clarity, the next two for communicating and putting value forward. The Brand Trifecta (clarity, credibility, visibility) is framed as mattering at every career stage, and the Purpose Pathway mini-workshop addresses what someone wants next.

The L.A.N.E. post walks the four areas in sequence and notes that the first two help you get clear while the next two help you communicate your value. At the University of West Florida Talent Catalyst program the same structure ran as clarity, credibility and visibility, with participants reviewing real profiles against a checklist and choosing an immediate action.

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Griffin describes years spent on the sidelines talking themselves out of things, and treats that history as the reason the message gets repeated to keynote and workshop audiences. Every session closes with each participant naming one action to take next, which turns the idea into a commitment.

When Lovable's SheBuilds Season 3 buildathon opened, Griffin held back, then applied on the last day after seeing a Season 2 participant urge women to go for it — and tells readers with an idea that they don't need to have it all figured out before submitting. At Citco the closing action was framed as something to do within 48 hours, and LinkedIn moved from the lowest priority in the opening poll to the top action participants wanted to take next.

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A Lovable Build Economy study published in June 2026 puts women at 14% of builders, and Griffin treats that number as the problem to change.

Brandable, described as an AI-powered, voice-activated personal brand CRM app, came out of the SheBuilds cohort, where Griffin says they were selected as one of 200 builders from more than 3,300 applicants.

• The proposed SXSW 2027 session "Who Gets to Build?
• AI Vibe Coding Unlocks Women Builders" would pair that story with case studies of other women who built and monetized apps, a live demo, and a starter path for turning an idea into a first app.

This thread appears in mid-to-late 2026; the earlier reviewed posts are branding and visibility workshops, so AI building reads as an extension of the visibility argument rather than a long-running theme.

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These posts argue for the audience more than for Griffin's own services.

Griffin thanks Dr.

• Ulrike C.
• Straßer and the #ONEMILLIONWOMEN initiative behind the Women in AI 2026 list, notes that more than 800 women have been made known and visible since the September 14 launch, and asks readers who else belongs on it.
• The pattern repeats with SheBuilds Season 4 applications and with a National Speakers Association New Orleans/Gulf Coast chapter workshop, where the quoted teaching about speakers verbalizing their value belongs to the guest presenter Quinn Conyers, not to Griffin.

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Profile on the show Start Being Seen – Personal Branding for Women Leaders and Experts, follows a guest from hesitation to a first public step, dwelling on the doubts and unexpected turns rather than the polished result. Griffin ties each guest's story back to their own time on the sidelines.

The episode with Jenni Arnold of Human Kind Intelligence traces an idea Arnold raised in a LinkedIn Audio room in April 2024 through the outreach that produced a first workshop, the confidence one opportunity gave for the next, and the moment Arnold saw "AI expert" under her name on the news. These details come from Griffin's description of the episode in the reviewed post; Arnold's own first-person account is not part of this material.

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It answers the question 'What do I do first if I want to be known for my value?' and gives a framework a reader can use immediately.

Griffin starts with a distinction that many people feel but rarely act on: a job title tells people what you do, not what makes you valuable.

• The post walks through Define Your L.A.N.E. as four areas — where you want to go, what makes you different, how you communicate your value, and who needs to know.
• Griffin adds a line that makes the lesson stick: you can spend years being known for the work you were given without deciding what you want to be known for.
• The piece is instructional rather than promotional, and it gives readers a structure they can apply before they worry about visibility.

For brands planning a campaign

For a no-code AI platform, this is the natural opening frame for a sponsored workshop.

• Before showing tools, help participants name what they want to build and who it serves.
• The framework can shape the first half of a session and make the AI demo feel like a continuation of each participant's own goals, not a product pitch.

It is one of Griffin's most practical teaching posts.

Griffin argues that people earn credibility currency all year through problems solved, results created, ideas contributed, projects led, and feedback received, but they lose sight of that evidence as months pass.

• The post teaches the Own Your Impact Ledger: capture evidence as it happens.
• Griffin lists places to look — calendar, email, Slack, Teams, LinkedIn DMs, projects, texts, presentations, results, and feedback — and recommends choosing one easy place to update weekly or monthly.
• The payoff is practical: better performance reviews and a LinkedIn profile that stays current.

For brands planning a campaign

A sponsored session could use this ledger as pre-work for building an app.

• Participants collect their own value evidence, then see how an AI tool can turn that raw material into a profile, pitch, or simple product.
• It gives the platform a credible educational layer and creates natural follow-up content.

In a workshop for The Citco Group Limited Women in IT Network, Griffin taught the Standout Brand Trifecta: voice, value, and visibility.

• Participants clarified what they wanted to be known for, documented credibility with the Own Your Impact Ledger, assessed their LinkedIn profiles, and each chose one action for the next 48 hours.
• Griffin notes a shift in the room: LinkedIn went from a low priority in the opening poll to the number one action participants wanted to take next.
• That detail shows the workshop's practical effect.

For brands planning a campaign

For a platform sponsor, this is a model for a session that ends with committed action.

• A no-code AI partner could add a 48-hour build step: each participant identifies a small app or automation they will start.
• Griffin's structure gives the sponsor a credible way to move from inspiration to hands-on use.

At a University of West Florida Talent Catalyst workshop, Griffin taught the Professional Brand Trifecta as clarity, credibility, and visibility.

• Participants reviewed real LinkedIn profiles with a checklist and chose immediate actions, including speaking up in meetings, building relationships outside their teams, updating LinkedIn, and tracking accomplishments.
• Griffin explains why personal branding belongs in professional development: people need to recognize, communicate, and own their value, not just build skills.
• The post includes specific participant next steps, which makes the teaching tangible.

For brands planning a campaign

A no-code AI company could adapt this session for students or early-career builders.

• The platform can be positioned as a tool that helps participants act on the clarity and visibility work they just did — for example, turning a professional-brand checklist into a simple personal site or app.
• It broadens the sponsor's reach beyond senior women leaders.

Griffin describes holding back when Season 3 of Lovable's #SheBuilds buildathon opened, then applying on the last day after seeing a Season 2 alum's encouragement.

• Being accepted led to building Brandable, described as an AI-powered voice-activated personal brand CRM app, then in private beta.
• Griffin tells women with an idea to apply and says you do not need to have it all figured out before putting yourself forward.
• The post is a personal story with a named program, a named app, and a specific outcome.

For brands planning a campaign

This is the strongest case study for an AI platform partner.

• A sponsored session can feature the arc from hesitation to shipping an app, with Brandable as proof that the platform works for non-coders.
• The campaign angle should let the audience see the actual build process, not just the finished concept, because the vulnerability about doubt and the last-day application is what makes the story persuasive.

Griffin's proposed SXSW 2027 session, 'Who Gets to Build?

• AI Vibe Coding Unlocks Women Builders,' argues that vibe coding lowers technical barriers and lets non-coders ship working apps.
• Griffin cites a June 2026 Lovable Build Economy study saying only 14% of builders are women, notes being selected as one of 200 builders from more than 3,300 applicants, and describes building Brandable.
• The proposed session would include case studies, a live demo, and a starter path for turning an idea into a first app.
• The post is also a public call to vote, so it shows how Griffin builds visibility for an idea.

For brands planning a campaign

This gives a platform partner a ready-made event narrative: use the 14% statistic as the problem, Griffin's own app as the proof, and a live vibe-coding demo as the action. The sponsored session can be pitched as an extension of this SXSW proposal, with the partner platform as the tool that helps close the builder gap.

Griffin introduces a Start Being Seen episode featuring Jenni Arnold, who shared an idea in a LinkedIn Audio room in April 2024 and later built Human Kind Intelligence, an AI training company.

• The post lists what the conversation covers: the outreach that led to a first workshop, how one opportunity built confidence for another, an unexpected turning point, what it felt like to see 'AI expert' under Arnold's name on the news, and advice for women who feel called to something more.
• Griffin frames this with the P.Y.O.T. mantra — Put Yourself Out There — and says the episode is for anyone who keeps talking themselves out of a move.

For brands planning a campaign

A platform sponsor could support a similar episode series or live interview featuring women who built with AI.

• The format works because it shows the messy middle, not just the success.
• For a no-code AI company, the takeaway is to invest in story-led content where the tool appears as part of a real person's turning point, not as the headline.

Michelle B Griffin opened her Citco Women in IT workshop with that framing, and her Define Your L.A.N.E. post warns that people can spend years being known for the work they were handed instead of choosing what they want to be known for. This is the lens she puts in front of audiences before any profile or visibility advice.

For brands planning a campaign

Sponsored content lands better when it leads with a recognition gap rather than a product demo. An awareness-stage campaign aimed at women in mid-career can open on the 'known for' problem and introduce the sponsor's tool as the practical way to close it.

Examples: Source 1 · Source 2

She keeps the entry point small on purpose, suggesting one easy-to-reach place such as a calendar, email, chat or LinkedIn messages, updated weekly or monthly. She also notes the side benefit of a running list for keeping a professional profile current.

A running ledger of contributions, started in one accessible tool and reviewed on a weekly or monthly cadence.

For brands planning a campaign

The ledger is an obvious attachment point for a sponsor. A note-taking, documentation or personal-CRM product can be positioned as the place the record lives, turning a one-off workshop mention into a habit the audience builds around the sponsor's tool.

Examples: Source 1 · Source 2

Define Your L.A.N.E. covers where you want to go, what makes you different, how you communicate your value, and who needs to know.

• The Brand Trifecta and Standout Brand Trifecta cover clarity, credibility and visibility, described as mattering at every career stage.
• A Purpose Pathway mini-workshop handles career direction for women reassessing what they want next.

Framework-led teaching, where the named model is the agenda and each element maps to an exercise.

For brands planning a campaign

A partner gets a ready-made scaffold to co-brand. A session built on one of these frameworks can be repeated across an ERG series or rolled out to different teams, which is more useful to a B2B buyer than a single one-off talk.

Examples: Source 1 · Source 2 · Source 3 · Source 4

Every workshop ends with each attendee choosing one immediate action, sometimes framed as something to do within 48 hours. She reports the resulting shifts concretely, noting that at Citco, LinkedIn moved from one of the lowest priorities in the opening poll to the top action participants wanted to take next.

Open with a poll, work the framework in the room, close by naming one action each person will take.

For brands planning a campaign

Sponsors should plan on a participatory format, not a keynote. A concrete asset such as a profile checklist, template or product trial can be handed out for people to act on before they leave, and the 'one action' close is the natural place for that touchpoint.

Examples: Source 1 · Source 2

Examples in the reviewed posts include a global women-in-IT network at The Citco Group Limited, the University of West Florida Talent Catalyst program for young professionals, and a SHE LEADS event in Pensacola, Florida. She also moves in the professional speaking community, promoting a National Speakers Association New Orleans/Gulf Coast chapter workshop.

The speaker-community post is her amplifying and attending another speaker's workshop rather than teaching her own material, which shows her as a participant and promoter inside that community as well as a presenter.

For brands planning a campaign

Buyers who want an internal audience should treat her as a workshop partner reachable through ERG and learning-and-development programming rather than as a broad-reach media buy. Her following is concentrated on LinkedIn (about 21,000 at the time the account was observed) with a much smaller Instagram presence, so campaign planning should assume LinkedIn-led distribution.

Examples: Source 1 · Source 2 · Source 3 · Source 4

She was accepted into Lovable's SheBuilds Season 3 cohort, described as one of 200 builders selected from more than 3,300 applicants, and used it to build Brandable, a voice-activated personal-brand CRM app now in private beta.

• She then proposed an SXSW 2027 session titled 'Who Gets to Build?
• AI Vibe Coding Unlocks Women Builders,' citing a Lovable study that only 14% of builders are women, and plans a live demo plus a starter path for non-coders.
• She also promotes SheBuilds Season 4 applications, describing her own hesitation before applying on the final day.

This AI-building material is concentrated in mid-to-late 2026. The earlier posts in the reviewed set are branding and visibility workshops, so the topic is a recent expansion rather than a long-running theme.

For brands planning a campaign

This is the closest match to a no-code AI platform brief.

• A sponsored session on vibe coding for non-coders can use Brandable as the worked case study, open on the 14% statistic, and lean on her SheBuilds cohort selection as credibility for a non-technical builder.
• Her line that you do not need everything figured out before you put yourself forward gives the session its call to action.

Examples: Source 1 · Source 2

Examples include the Women in AI 2026 list built on the #ONE MILLION WOMEN initiative, SheBuilds Season 4 applications, and the speaker-chapter workshop. The framing is consistent: making women's work known and visible is itself the point, and going for an opportunity is treated as a visibility act.

For brands planning a campaign

A partner can slot into an existing amplification habit, through a nomination drive, cohort call or community event post. These posts read as engagement- and community-led rather than product-led, so a sponsor expecting a direct product plug should plan a softer integration.

Examples: Source 1 · Source 2 · Source 3

(Put Yourself Out There) Profile format in which guests describe moving from hesitation to action.

• One episode features Jenni Arnold of Human Kind Intelligence, tracing the outreach that produced a first workshop, the confidence one opportunity gave for the next, and the moment Arnold saw 'AI expert' under her name on the news.
• She connects each guest's story back to her own years spent on the sidelines.

Guest-profile interviews built around a before-and-after arc from hesitation to a first public step.

For brands planning a campaign

Podcast sponsorship or a guest slot is available, and the format suits founder stories and first-step narratives much better than product tutorials.

• A sponsor's customer story could be pitched as a P.Y.O.T.
• Profile rather than an advertisement.

Examples: Source 1

In a separate post, she says it is in private beta.

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The post thanks the network for inviting her.

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Her posts promote a later season’s application and describe a proposed SXSW session about AI app building. The posts do not establish a paid relationship with Lovable.

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Rhue describes vibe coding a portfolio website from a prompt a colleague shared, names the tool publicly and offers invite credits to readers who want to try it; Griffin built a voice-activated personal-brand CRM app called Brandable in Lovable's SheBuilds cohort and proposes a session teaching non-coders a starter path to a first app. Both treat AI building as a practical tool with a short route from idea to working thing.

Rhue's material sits inside B2B revenue operations — HubSpot architecture, CRM data accuracy as an asset or liability ahead of a Series C or an exit, and executive-level RevOps credibility.

• The AI post is a side branch of that delivery practice.
• Griffin's AI material is part of a career and visibility argument aimed at women in mid-career and taught through workshops, community calls and interviews, not a RevOps or platform-implementation practice.

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Griffin makes a parallel argument one person at a time: women are doing the work but are not seen for it, and the missing piece is deliberate visibility, whether that is a nomination list, a builder cohort or a workshop exercise. Both frame the gap as access and recognition rather than a skills deficit.

Curry works at the level of economic equity, a named research report and policy for Pacific business women in New Zealand, drawing on years of mentoring and business travel.

• Griffin works through personal branding frameworks, profile reviews and a single committed action per person, and the settings are corporate employee networks, a university career programme and AI builder cohorts.
• Curry addresses an economy and a region; Griffin addresses an individual's next step.

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Heider calls AI a tool, warns that deciding nothing is not a safe option, and recommends automating workflows on the stack you already own rather than replacing it; Griffin treats vibe coding as a barrier-lowering tool and shows the app that came out of a cohort. Both end with a concrete next move for the reader rather than a prediction.

Heider's audience is manufacturers and distributors, and the examples are ERP, pre-sales, machine monitoring, forecasting and decision velocity on the factory floor.

• Griffin's audience is women building careers or apps, and the AI material is about who gets to build and how non-coders start.
• The shared trait is a practical stance on AI, not a shared subject.

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In an April 2026 post Rhue says a colleague recommended Lovable with a prompt for building a portfolio site, that they had been vibe coding with it, and points readers to the resulting site; a May 2026 post describes passing a selective vetting process and being named a certified HubSpot/RevOps professional for growth-stage companies. That combination fits a sponsor whose goal is proving the tool works for people already in revenue, growth and operations roles — a sponsored walkthrough or case-study slot for that audience, where the reviewer's own build becomes the evidence, is a closer match than a workshop built around first-time confidence.

The campaign premise would have to change.

• Rhue's reviewed audience is revenue operations, HubSpot and go-to-market practitioners, not women who are deciding whether they are allowed to build, so the 14%-of-builders argument and the workshop-through-a-women's-network route lose their audience.
• The deliverable also shifts: a peer endorsement and a technical walkthrough, not an interactive session that ends with every attendee naming one action.
• Note the limits of the evidence — the Lovable mention is a personal endorsement of a tool with no cohort program, named product, session proposal or documented outcome behind it, and there is no rate card, media kit, sponsorship terms or audience data in the reviewed material, so scope and reach would both need to be established directly.

Examples: Source 1 · Source 2

Curry's reviewed work is entirely about women in business — two December 2025 posts cover a Pacific Media Network interview alongside a colleague, discussing an Auckland Council report that found one in three Pacific-owned businesses in Aotearoa are led by Pacific women, and setting out the barriers Curry sees in practice: access to capital, high-value networks, procurement and export pathways, and gatekeeping in influential networks. Curry's argument that this is an access and equity issue rather than a capability issue, and that success is collective and generational, gives a sponsor a ready-made advocacy platform and an established speaking and broadcast presence to plug into.

There is no AI, software-building or no-code content anywhere in the reviewed posts, so a live demo and a starter path from idea to first app would sit outside Curry's established message rather than extending it.

• The sponsor would be buying issue alignment and an advocacy audience, and would need a separate builder or co-presenter to carry the product demonstration.
• Curry's reviewed posts are also public commentary and advocacy rather than a promoted commercial offer, so there is no evidence of workshop or sponsorship formats, pricing, or audience composition to price against — take that as a gap to resolve before treating this as a bookable alternative.

Examples: Source 1 · Source 2

Heider's June 2026 post argues that manufacturers cannot chase every AI headline, that AI is a useful tool rather than a universal fix, and recommends specific uses — monitoring machines and production, supporting frontline workers, helping with the books, connecting existing systems through an MCP, and reviving business intelligence — while warning that waiting is not a safe option either.

• A May 2026 post describes more than a decade moving from manufacturing into ERP pre-sales and solution engineering, framing the work as advising and executing on operational goals.
• For a platform selling to industrial, distribution or ERP-adjacent buyers, that operator's-credibility argument and practitioner audience are closer to the buyer than a non-coder inspiration workshop.

This is a different campaign, not a substitution for the same one.

• Heider's audience is manufacturing, distribution and ERP practitioners, and the message is measured adoption of AI inside existing operations — the opposite of the confidence-building, anyone-can-build angle the original brief needs, so the sponsored session, the Brandable case-study placement and the women-builder framing all drop away.
• There is also no build-in-public artifact or community involvement in the reviewed posts, and no published formats, terms or audience data, so a sponsor would be starting the commercial conversation from nothing.

Examples: Source 1 · Source 2