Michal Windorpski

A visitor who arrives from Google and leaves points to a website failure, not a search failure; converting visitors already arriving may be cheaper than increasing acquisition spend. The post frames this as a diagnostic question, not a measured result: if a thousand people visited tomorrow, would the business know why they didn't buy?

Before spending more on SEO, check whether the landing page answers the customer's question immediately, whether mobile visitors can browse, understand the offer and enquire or buy without friction, and whether it's obvious how to buy, book or get in touch. The same checks apply to WordPress, Shopify and service-based sites.

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Windorpski locates the failure between a visitor landing on a product page and either buying or leaving.

• The proposed repair is technical and specific rather than visual: checkout flow, page speed and product pages that answer the objection a buyer forms before typing it into a search bar.
• Small technical changes are credited with producing meaningfully different numbers, though no figures or timeframes accompany the claim.

A client arrived with a Shopify store that looked fine but converted badly.

• The stated fix was a custom checkout flow, page-speed work and product pages rebuilt around buyer objections—not a redesign.
• The post closes by asking which single element on readers' own sites might be quietly costing them sales.

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The better question is what the business needs to do in eighteen months that it can't do today; the platform follows from there.

• WordPress is framed as the fit for design freedom, a custom theme built around a brand rather than a stretched template, and content that has to work for search and AI visibility.
• Shopify Plus is framed as the fit for fast scaling, with checkout, inventory handling and no plugin maintenance.
• Windorpski also argues that most agencies push the platform they're most comfortable with, rather than the one that fits the client.

The eighteen-month framing is the reusable part: the comparison weighs stated tradeoffs on each side, then asks readers which camp they are in and whether it has worked for them.

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Everyday examples and jargon-free explanations make technical tradeoffs accessible to a non-technical audience; there are no long-form case studies. Hashtags name the platforms and markets being targeted, including Shopify Plus, WordPress Development, Ecommerce UK and Small Business UK.

Four posts, four closing questions: would you know why a thousand visitors didn't buy; which platform camp are you in; what is the one thing on your site quietly costing sales; and would you like to meet in Poland? The last post invites readers to message or comment.

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The post describes the agency's scope in their own words—headless and custom web architecture, Shopify and systems automation—and seeks introductions.

While visiting Poland through September 19, Windorpski invited local tech leaders, retailers and agency partners to meet over coffee, asking them to send a direct message or comment.

• They also expressed interest in how brands are growing locally and in cross-border collaborations.
• No client, project or outcome appears in the post.

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Start here to see whether they treat conversion as a checkout-and-friction problem or a visual refresh problem.

Michal Windorpski describes a client who arrived with a Shopify store that looked acceptable but sold poorly.

• The fix, they say, was not a redesign.
• It was repairing what happens in the ninety seconds between someone landing on a product page and either buying or leaving: a custom checkout flow, better page speed and product pages built to answer a buyer's objection before they type it into a search bar.
• The post's closing claim is that most ecommerce problems are friction problems hidden behind a good-looking store, not design problems.
• It ends by asking readers which element on their own site might be quietly costing sales.

For brands planning a campaign

For a Shopify Plus conversion brief, this post is the strongest evidence that the agency leads with checkout flow, page speed and objection-handling product pages.

• A campaign could position the collaboration around measurable friction fixes on an existing store rather than a rebuild.
• Ask for the metrics, client name and timeframe behind the claim of "meaningfully different numbers".

The three checks are specific enough to apply to a real site.

The post traces a visitor's path: they search Google, find the site, click a product or service, and leave.

• The stated reason is not search failure but a site that failed to turn interest into action.
• Before spending more on SEO, it offers three checks: whether the landing page answers the customer's question immediately; whether the mobile experience lets someone browse, understand the offer, and enquire or buy without friction; and whether the next step is obvious.
• The same checks, it says, apply to WordPress, Shopify and service-based sites.
• It closes by asking whether a business would know why 1,000 visitors did not buy.

For brands planning a campaign

Useful for scoping a joint offer that handles traffic acquisition and on-site conversion together.

• The mobile-experience point is especially relevant to retail briefs.
• The post names Bass Media Group's position but offers no examples, audit data or client outcomes.
• Ask for evidence of results on comparable projects.

The eighteen-month framing is the most reusable part.

The post rejects the platform question people ask before explaining what they sell.

• Instead, it asks what the business needs to do in eighteen months that it cannot do today.
• WordPress is presented as the fit for total design freedom, a custom theme built around a brand rather than a stretched template, and content that has to work for SEO and AI search visibility.
• Shopify Plus is presented as the fit for scaling an online store quickly, with checkout and inventory handling and without plugin maintenance.
• The post says most agencies push the platform they are more comfortable with rather than the one that fits, and invites readers to say which camp they are in.

For brands planning a campaign

Open this when a brief is platform-agnostic or a client is being pushed toward one platform without a stated reason.

• It supports a positioning angle around choosing a platform based on business requirements.
• The platform claims are professional judgement; ask for named projects, costs or migration examples.

Read it for context, not as proof of project work.

This is a networking post rather than a work sample.

• Michal Windorpski writes that they are visiting Poland through September 19th and opening time to meet local tech leaders, retailers and agency partners, offering coffee and inviting a direct message or comment.
• They describe running Bass Media Group in the UK, with a focus on headless and custom web architecture, Shopify and systems automation, and express interest in how brands grow locally and in cross-border collaboration.
• Ask what year the visit was; the post gives no year or client outcomes.

For brands planning a campaign

Relevant if the collaboration involves cross-border work, UK-based agency partners or introductions to ecommerce and agency contacts in Poland. Ask for evidence of completed projects in these areas.

They ask whether a brand would know why visitors did not buy if a thousand arrived tomorrow.

• The post offers three checks before increasing marketing spend: does the landing page answer the customer's question immediately, or make them hunt; can mobile visitors browse, understand the offer and enquire or buy without friction; and is the next step to buy, book or get in touch obvious?
• They say this applies whether the site runs on WordPress, Shopify or a service-based setup.

Publishes a short pre-spend checklist that shifts the budget conversation from new acquisition to existing visitors.

For brands planning a campaign

Useful for campaigns where the client already has search traffic but struggles with on-site conversion: ask the agency to run the three-point diagnostic and identify which check is failing. The post offers reasoning and questions, not measured results from a named engagement; ask for substantiation before committing budget.

Examples: Source 1

WordPress suits brands that need total design freedom, a custom theme built around the brand rather than a stretched template, and content that works for SEO and AI-search visibility.

• Shopify Plus suits stores scaling fast that need solid checkout and inventory handling without plugin maintenance.
• They also say most agencies push whichever platform they know best, rather than the one that fits the client.

Frames the platform debate as an assessment of client needs, then asks readers which camp they are in and why it has or has not worked.

For brands planning a campaign

Useful when a client is choosing between the two platforms and wants a reasoned recommendation rather than a default answer. The comparison is general, with no named client examples; ask the agency to walk through one WordPress project and one Shopify Plus project and show where platform choice proved decisive.

Examples: Source 1

They say the fix was not a redesign, but what happens in the ninety seconds between landing on a product page and either buying or leaving.

• The work included a custom checkout flow, page speed improvements, and product pages rebuilt to answer buyers’ objections before they typed them into the search bar.
• Their conclusion: most ecommerce problems are friction problems hiding behind a good-looking store, not design problems, and small technical changes produced meaningfully different numbers.

Separates the visible surface from the conversion mechanics beneath it, then asks which single element on the reader’s site might be quietly costing sales.

For brands planning a campaign

The sample’s closest match to a Shopify Plus conversion partnership brief, and a useful framing for clients who think a redesign is the answer. The post claims improved numbers but reports none; ask for the before-and-after figures, measurement method and time window before treating the conversion claim as proven.

Examples: Source 1

They invite local tech leaders, retailers and agency partners to connect over coffee, discuss how brands are growing locally and explore cross-border collaborations. It is a networking call, not a piece of client work; the post gives no project details, client names or results.

For brands planning a campaign

Signals openness to partner, referral and cross-border collaboration, relevant to campaigns involving shared clients or co-delivered work across markets. Treat it as positioning, not proof of delivery capability; ask for project examples covering headless or custom architecture, since the post names only service areas.

Examples: Source 1

Two include hashtag sets naming the platform and target market, including Shopify Plus, EcommerceGrowth, WordPressDevelopment, EcommerceUK and SmallBusinessUK. None is long-form; the posts contain no case studies, articles or transcripts.

For brands planning a campaign

The public voice is accessible to non-technical stakeholders, useful for partners explaining technical tradeoffs to a client’s marketing lead. The sample is too small and undated to assess publishing consistency or audience response; ask the agency for its posting cadence and examples of client-facing writing or documentation.

Examples: Source 1 · Source 2 · Source 3 · Source 4

Another post discusses the agency’s ecommerce conversion work. Confirm the legal ownership structure directly.

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Both posts invite readers to comment for a review of their own page, using a similar format: name the symptom, list the faults, offer to look at the reader's store.

Hossain stays focused on landing-page design and presentation, listing layout, value proposition and trust signals as the levers.

• Windorpski takes the diagnosis down to store mechanics — checkout flow, page speed and product pages built to answer a buyer's objection — and treats a polished look as something that can hide the problem, not fix it.
• Hossain also makes the offer a public comment-for-review exchange; Windorpski's posts close with a question rather than an audit offer.

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Both use short lines and everyday examples rather than technical detail, then give the reader a direct choice to make.

Ahmed backs the pitch with specifics: named live stores on each platform, local payment and cash-on-delivery checkout, a portfolio link, and a clear pick-a-platform service aimed at merchants in Bangladesh, the UK and the US.

• Windorpski compares platforms in terms of business needs over eighteen months, with stated tradeoffs for each, and positions the agency for UK work and cross-border agency partnerships rather than direct store builds for overseas owners.
• Buyers considering a direct build should ask for client names and a portfolio.

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Both write diagnosis-first posts that defer the tool question until the constraint is named, then offer to discuss it with the reader.

Khatri writes about the whole commerce system and agency stack — development, performance, CRO, email and SEO teams working in parallel while nobody owns the revenue system — and cites a decade in ecommerce and work across hundreds of Shopify stores. Windorpski works closer to the storefront and the project: the mechanics between a visitor landing and buying, and the platform choice that follows from a business need, without the multi-team operations framing or scale claims.

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The two posts offer a focused checklist for that job: a confusing layout, no clear value proposition, weak product presentation, too many distractions, missing trust signals such as reviews and badges, and multiple calls to action.

• The method is to make the page answer three questions within five seconds — what is being sold, why the buyer should trust the seller, and why to buy now — then fix the hero, product storytelling, social proof, single call to action and mobile layout.
• One post adds that UI-only changes lifted conversion without extra traffic.
• For a client with a settled platform who needs the page rebuilt to convert, that scope is narrower and faster to define than the ninety-second product-page and checkout work Windorpski describes.

The tradeoff is range.

• Both posts offer Shopify landing-page advice and largely repeat each other, so they do not explain platform-selection reasoning, WordPress or WooCommerce delivery, or checkout-flow or site-performance engineering.
• Neither names a client, conversion figure, measurement method, time window or deliverable, so the claim that UI changes lifted conversion cannot be checked.
• The writing addresses store owners who believe they have a traffic problem, a narrower audience than B2B or service businesses whose conversion problem sits inside a custom build.

Examples: Source 1 · Source 2

The posts target businesses still selling through a Facebook page and an inbox.

• The promise is specific to that starting point: customers can find the shop on Google around the clock, see prices, photos and reviews, and check out by bKash, Nagad, card or cash on delivery without waiting for a reply.
• The Shopify-versus-WooCommerce post carries unusual weight for a platform decision because the writer runs one store on each — MYNAH MART on Shopify, Royal User UK on WooCommerce, both taking cash-on-delivery orders daily — and names both sites publicly.
• Stated clients are in Bangladesh, the UK and the US.
• This makes Ahmed a reasonable pick when the buyer wants a build-and-launch partner who has compared the two platforms by operating them, not only by advising on them.

The tradeoff is depth on conversion.

• The argument stops at fast phone loading and whether the owner can manage the store without calling a developer; there is no diagnostic for a page that gets traffic but does not convert, no measurement method, and no checkout, speed or merchandising engineering detail.
• The posts also assume a low baseline of sophistication — no website at all, orders handled in chat — well below the campaign's starting point of a live Shopify Plus or WordPress store with existing search traffic.
• Neither post gives fees, timelines, engagement sizes or client conversion results, so buyers who need a fixed scope and a before-and-after number should ask for them.

Examples: Source 1 · Source 2

The two posts describe larger, tangled stores: the catalog no longer reflects how the business sells, variants behave differently across systems, apps overlap, tracking numbers disagree, integrations fail quietly, and a migration keeps the design while changing the underlying behaviour.

• The stated method is to establish the truth first — what is actually happening, where the behaviour originates, which system is authoritative, what is a real defect, what is an expected constraint, what is merely a symptom, and what else moves if this changes.
• The stated conclusion is that the strongest decision is sometimes to say, do not rebuild this yet.
• The posts also address discovery and transaction readiness as commerce moves toward AI-mediated buying, fitting clients asking how to stay understandable and purchase-ready for agentic commerce.
• The writer states ten-plus years in ecommerce and work at eWebster Infotech across 500+ Shopify stores and 1,000+ ecommerce projects.
• Choose Khatri over Windorpski when the client needs senior engineering judgement on a complex estate rather than a scoped page-and-checkout fix.

The tradeoff is size and specificity.

• The engagement targets teams where the cost of being wrong is high — multiple agencies, multiple systems, leadership that no longer trusts its own numbers — which usually means a larger commitment than a single-store conversion project.
• The writing stays at the level of method: neither post names a client, figure, deliverable or result, so the 10+ years, 500+ Shopify stores and 1,000+ projects are self-reported claims that cannot be checked from this evidence.
• Platform choice is deliberately deferred until the constraint is found.
• Buyers who need someone to take a position on Shopify Plus versus WordPress and do the page work this quarter will get less from these posts than from Michal Windorpski's platform comparison and pre-spend checklist.

Examples: Source 1 · Source 2