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Marcelo Campos

Marcelo Campos writes about electrical-grid infrastructure, ceramic insulators, and manufacturing, drawing on Insulation Technology Group’s products, markets, and team.

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At a glance

Marcelo Campos is most useful for supplier-focused explanations of grid spending, ceramic insulators, and manufacturing pressures.

Best for

A utility-infrastructure supplier wanting creator-led explainers for procurement, engineering, and supply-chain audiences.

Not for

Consumer technology or lifestyle brands seeking paid reviews, unboxings, or direct-response campaigns.

Key takeaways

  • Dominion Energy's $65.7 billion plan may create equipment bottlenecks and domestic manufacturing opportunities.
  • Ceramic insulators are explained by application: hollow insulators, station posts, and long rod insulators.
  • Posts weigh stronger manufacturing activity against delivery delays and rising costs.

Check first: Ask for audience data and confirm sponsorship terms, rates, and deliverables in writing.

Main ideas
Grid spending is a supply-chain problem before it becomes an equipment order · Ceramic insulators are explained by the job they do, not by the catalogue · Company history shows how innovation works
Read first
Dominion Energy's $65.7 billion plan as a supplier signal
Sources for this section

What they are known for

Marcelo Campos writes about electric-grid infrastructure, ceramic insulators, and manufacturing, often through the lens of Insulation Technology Group (ITG).

  • Their posts span industrial history, product explanations, and analysis of grid investment and manufacturing conditions.
  • Follow for a supplier-focused view of how power-grid expansion connects to equipment, supply chains, and the people building the business.

Campos connects large market signals to the practical concerns of industrial suppliers.

  • In a post on Dominion Energy’s spending plan, they move from investment and electricity-demand figures to potential equipment bottlenecks and domestic manufacturing capacity.
  • Other posts explain how hollow insulators, station posts, and long rods serve different applications, and weigh stronger manufacturing activity against delivery delays and rising costs.
  • The range offers readers market context alongside the products and operational pressures behind it.
  • Posts also cover company history and team culture, beyond market analysis.
Sources for this section

Ideas and priorities

Marcelo Campos treats the grid buildout as a manufacturing and supply-chain problem: the money is large, but equipment and capacity are the constraints.

Read more

Their posts pair that argument with application-level product explanations, industrial history and a recurring insistence that execution depends on disciplined teams.

Grid spending is a supply-chain problem before it becomes an equipment order

Campos reads utility capital plans as demand signals for manufacturers, then asks whether the supply chain can deliver.

Read more

Their Dominion post moves from a named primary document to specific dollar figures and load-growth projections, then identifies the bottleneck: transformers, insulators, switchgear, cable and structural components.

  • Utilities spending at this scale also face regulatory pressure to show supply-chain security, making US manufacturing, certified quality systems and the ability to ramp up volume competitive advantages rather than cost lines.
  • Policy measures—the Defense Production Act, the IRA, FERC Order 1000 and state CPCN processes—point in the same direction.

Dominion Energy's 2025 annual statement lays out about $65.7 billion in spending over five years, rising from $11.5 billion in 2026 to $15.6 billion by 2029.

  • Data centers account for 28% of Virginia Power's electricity sales; PJM projects average annual peak load growth of 5.4% in Dominion's territory over the next decade.
  • Spending includes $8.5 billion-plus for the 2.6 GW Coastal Virginia Offshore Wind project, $8.3 billion for dispatchable gas, $8.3 billion for PJM transmission upgrades, $6.9 billion for utility-scale solar, $2.0 billion for battery storage and $1.5 billion for the 944 MW Chesterfield Reliability Center, due online in 2029.

Read original

Ceramic insulators are explained by the job they do, not by the catalogue

Campos argues that ceramic insulation remains important to grid reliability as utilities modernize, expand and harden networks, and that product differences come down to application fit.

Read more

Their post organizes ITG's portfolio by function: hollow insulators for breakers, instrument transformers, bushings and surge arresters; single-piece station posts for substations, valued for mechanical strength, reliability and long-term performance; and ceramic long rods for high-voltage transmission lines, judged on performance, reliability and lifecycle value. The positioning claim follows those technical distinctions: a global footprint and application expertise, with a stated role in leading the grid's evolution rather than only participating in it.

The post names each product family and its use: hollow insulators inside critical equipment, station posts in substations and long rods on transmission lines. It describes long rods as the newest technology for high-voltage transmission.

Read original

Company history shows how innovation works

Campos uses Lapp's origin story as a case study in curiosity, blue-collar ingenuity and engineering science, not nostalgia.

Read more

The company's habit of solving problems others ignored began with specific people and tests, and continued through vacuum processes, tunnel kilns, fog-resistant designs and post insulators that survive a flashover. Dated, named milestones and physical demonstrations carry the argument, rather than broad claims about heritage.

In 1883, Fred Locke, a railroad telegraph operator in Canandaigua, New York, was shocked by a leaking wire and redesigned the glass insulator.

  • John Lapp, a wagon maker who built washing machines in spare time, became a collaborator.
  • They filed their first patent in 1888 and produced the Ram's Horn insulator in 1889.
  • By 1896, their Helmet insulators carried power from Niagara Falls to Buffalo and survived a 40,000-volt charge submerged in brine.
  • John S.
  • Lapp founded the Lapp Insulator Company in LeRoy, New York, in 1916, shipping its first insulators in September 1917; the post marks 110 years of the Lapp business as an Insulation Technology Group company.

Read original

Optimism meets operational strain and the need for team discipline

Campos pairs strong results with the constraints that come with them.

Read more

In the manufacturing survey post, stronger activity and confidence sit alongside longer delivery times, worse supply availability and higher input costs; the takeaway is that agility, supply-chain discipline and cost management remain necessary in an upswing.

  • In the quarterly review, record sales and a 2026–2029 plan accompany the claim that results come from teams that trust and challenge one another.
  • The recurring priority is disciplined execution: strategy and portfolio matter, but culture and operational readiness determine whether growth holds.

The August 2026 Empire State Manufacturing Survey headline index reached 20.6, its highest level in more than four years, with solid new orders and shipments, rising unfilled orders and modest employment growth—but also longer delivery times, worsening supply availability and rising input costs.

  • The six-month outlook index rose to 32.1.
  • In the US and Canada quarterly review, Campos describes record sales, a 2026–2029 foundation, North American hiring and go-kart racing in Houston as recognition, and concludes that performance and culture go hand in hand.

Read original · Original 2

Sources for this section

Start with their work

Dominion Energy's $65.7 billion plan as a supplier signal

This answers the first question a utility supplier asks: how much money is moving, where is it going and what does it mean for equipment makers?

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It is the densest post and shows how Marcelo Campos connects a utility's capital plan to a manufacturer's order book.

Campos walks through Dominion Energy's annual statement: $65.7 billion in spending over five years, rising from $11.5 billion in 2026 to $15.6 billion by 2029.

  • They note that data centers now account for 28% of Virginia Power's electricity sales and that PJM projects average peak-load growth of 5.4% a year in Dominion's territory over the next decade.
  • The post lists the spending lines: $8.5 billion for offshore wind, $8.3 billion for gas generation, $8.3 billion for transmission, $6.9 billion for solar, $2.0 billion for storage and $1.5 billion for the Chesterfield Reliability Center.
  • It closes by naming transformers, insulators, switchgear, cable and structural components as bottleneck risks, and framing domestic manufacturing capacity as a competitive advantage rather than a cost line: utilities spending at this scale also have to demonstrate supply-chain security to regulators.

For brands planning a campaign

Cite this post when pitching a supply-chain or domestic-manufacturing program to utility buyers. It gives the campaign a concrete, numbers-led rationale and shows grid infrastructure and industrial suppliers that Campos is already speaking to them.

Reading the Empire State Manufacturing Survey without the spin

The post shows how Campos handles a routine economic release: they identify the signal, keep contrary indicators in view and explain what it means for business leaders.

Read more

Newcomers get a sense of the analytical voice running through the other posts.

The August 2026 Empire State Manufacturing Survey headline index reached 20.6, its highest level in more than four years.

  • Campos notes solid new orders and shipments, rising unfilled orders and modest employment growth, then pairs those gains with lengthening delivery times, worsening supply availability and higher input costs.
  • The six-month outlook index rose to 32.1, which they frame as manufacturer confidence alongside a reminder that growth and operational strain are moving together.
  • The post closes on agility, supply-chain discipline and cost management, rather than celebrating the headline number.

For brands planning a campaign

A model for monthly or quarterly market-outlook content aimed at manufacturing audiences. For clients seeking recurring, data-led commentary, this is the format Campos already writes.

The ITG portfolio, explained by application

The post clearly explains what the business makes and where each product sits in a substation, giving newcomers the context they need to understand the commercial posts.

Read more

Campos breaks the portfolio into three families and explains what each is for: hollow insulators used in breakers, instrument transformers, bushings and surge arresters; single-piece station posts chosen for mechanical strength and long service in substations; and ceramic long rod insulators presented as the newer line for high-voltage transmission. The post argues that ceramic insulation still matters as utilities modernise and harden their networks, framing the company as a leader: "we are not just participating in the evolution of the grid, we are helping lead it."

For brands planning a campaign

Capability content for utility procurement and engineering audiences. Useful for briefs that need a creator who can explain product categories by function rather than marketing label.

Lapp Insulator's origin story, from a telegraph shock to Niagara Falls

The post explains the brand's 110-year heritage and the two inventions behind it, offering utilities and industrial buyers a story behind a name they may already know.

Read more

The post starts in 1883, when Fred Locke, a railroad telegraph operator in Canandaigua, New York, was shocked by a leaking wire and redesigned the glass insulator instead of walking away.

  • John Lapp, a wagon maker who built washing machines in his spare time, becomes the collaborator; their first patent is dated 1888 and the "Ram's Horn" insulator arrives in 1889.
  • By 1896, the "Helmet" insulators were carrying power from Niagara Falls to Buffalo, surviving a 40,000-volt charge while submerged in brine.
  • John S.
  • Lapp founded the Lapp Insulator Company in LeRoy, New York, in 1916, shipping its first insulators in September 1917, and the post marks 110 years this year.

For brands planning a campaign

An anniversary or heritage angle for an industrial brand. The specific details — the date, the brine test voltage and the first shipment — make it usable in campaign copy rather than generic company history.

ITG's US and Canada quarterly review, with the culture attached

The post shows how Campos talks about leadership and results when the news is good, including where they give credit and what they identify as the cause of performance.

Read more

Campos describes a 2026 quarterly review meeting for the US and Canada, record sales and groundwork for 2026–2029.

  • The post revisits the portfolio — suspension bells, station posts, hollows and long rods — and claims ITG is the largest ceramic insulator manufacturer in the world.
  • Most of it focuses on the team: investment in North American hiring, trust and challenge among colleagues.
  • It closes with go-kart racing at the Houston office and the line that performance and culture go hand in hand.

For brands planning a campaign

Employer-brand and leadership content for an industrial audience. This is Campos's clearest example of writing about internal team performance rather than market data, making it relevant to briefs focused on talent or culture.

Sources for this section

Topics and approach

Grid capital spending and supply-chain bottlenecks

Campos reads Dominion Energy's 2025 annual statement as a demand signal for equipment suppliers: roughly $65.7 billion of planned spending over five years, rising from $11.5 billion in 2026 to $15.6 billion by 2029.

Read more

The post breaks the plan into named buckets — over $8.5 billion for the 2.6 GW Coastal Virginia Offshore Wind project, $8.3 billion for new dispatchable gas generation, $8.3 billion for PJM transmission reliability upgrades, $6.9 billion for utility-scale solar, $2 billion for battery storage, and $1.5 billion for the 944 MW Chesterfield Reliability Center due online in 2029.

  • It also highlights the demand driver behind the spending: data centers at 28% of Virginia Power's electricity sales, and a PJM projection of 5.4% average annual peak load growth in Dominion's territory over the next decade.
  • The conclusion targets manufacturers: transformers, insulators, switchgear and cable are named as bottleneck risks, while US manufacturing capacity, certified quality systems and volume ramp capability are framed as competitive advantages.
  • Policy is part of the case: the Defense Production Act, the IRA, FERC Order 1000 and state CPCN processes are listed as signals pointing in the same direction.

Works from one named primary document (the Dominion annual statement), extracts specific dollar figures and load-growth numbers, then draws out the supply-chain consequences.

For brands planning a campaign

For a utility infrastructure firm assessing Campos on grid trends, this is the clearest demonstration in the corpus: a named utility filing, quantified and translated into implications for suppliers and the advantage of domestic manufacturing capacity. It shows they can build a supplier-facing demand argument from a primary financial document rather than commentary.

Examples: Source 1

Ceramic insulator portfolio and differences by application

A post that walks through the ITG ceramic portfolio by application rather than product name.

Read more

Hollow insulators are tied to specific equipment — breakers, instrument transformers, bushings and surge arresters.

  • Single-piece station posts are tied to substations and framed around mechanical strength, reliability and long-term performance.
  • Ceramic long rods are positioned as the newest technology for high-voltage transmission lines, judged on performance, reliability and lifecycle value.
  • The recurring argument is that ceramic insulation still matters to grid reliability as utilities modernize, expand and harden networks, and that application expertise and a global manufacturing footprint matter more than any single catalogue item.

Organizes the topic by where the component sits in the network and what it has to withstand, then makes the positioning claim after explaining the technical distinctions.

For brands planning a campaign

Useful for a brief that needs technical explainers rather than brand messaging. A campaign could ask for application-led content explaining why a hollow insulator, a station post and a long rod are chosen for different jobs, with the product discussion grounded in real engineering contexts.

Examples: Source 1

Building a demand case from macro manufacturing data

Campos reads the Empire State Manufacturing Survey for August 2026 line by line: the headline general business conditions index at 20.6, its highest level in more than four years; solid new orders and shipments; increased unfilled orders; modest employment growth; lengthened delivery times; worse supply availability; and rising input costs.

Read more

The six-month outlook index rose to 32.1.

  • The takeaway is a balance, not a headline: growth and operational strain are moving together, and manufacturing remains an indicator of broader economic momentum.
  • Agility, supply chain discipline and cost management remain necessary even in an upswing.

This post covers New York manufacturing conditions generally, not insulators or electrical equipment. It sits outside Campos's core product subject and shows the range of topics in the feed.

For brands planning a campaign

Shows Campos can turn a Federal Reserve regional survey into an operating read for industrial decision-makers. A campaign targeting manufacturing or supply-chain audiences could use this register directly; for product content, the portfolio posts are a better fit.

Examples: Source 1

Team performance, culture and 2026–2029 planning

A quarterly review post for the US and Canada business that mixes results with culture.

Read more

It reports record sales and says growth for the 2026–2029 period is being built on focus, discipline, teamwork and a stated strategy.

  • Market coverage is described as expanding through a broader portfolio — suspension bells, station posts, hollows and long rods — across US and Canadian applications.
  • Hiring across North America is framed as investment in capability.
  • The post argues that strategy, portfolio and market presence matter, but results come from teams that trust and challenge each other.
  • Go-kart racing at the Houston office illustrates that point as a form of recognition.

For brands planning a campaign

This is the people-facing register in the corpus.

  • It suits employer-brand, recruitment or leadership-adjacent partnerships and offers a softer framing of the same business story told in the product and grid posts.
  • For a campaign brief about grid trends, it works as supporting context rather than primary evidence.

Examples: Source 1

Industrial history as proof of expertise

A long-form narrative post tracing insulator development from a specific origin: Fred Locke, a railroad telegraph operator in Canandaigua, New York, who received a shock from a wire in 1883 and redesigned the glass insulator; John Lapp, a wagon maker who built washing machines in his spare time and collaborated with Locke; a first patent in 1888; the "Ram's Horn" insulator in 1889; "Helmet" insulators in 1896 that carried power from Niagara Falls to Buffalo and survived a 40,000-volt charge submerged in brine; and John S.

Read more

Lapp founding the Lapp Insulator Company in LeRoy, New York in 1916, shipping its first insulators in September 1917. The post frames the company's later work — vacuum processes, tunnel kilns, fog-resistant designs and post insulators that survive a flashover — as a continuation of the same pattern, and closes on 110 years of the Lapp business as an Insulation Technology Group company.

History told through dated, named milestones and physical tests rather than broad claims about legacy. Specific examples make the case.

For brands planning a campaign

Shows a narrative capability that a utility or manufacturer could use for anniversary moments, technical provenance content or recruitment material that needs a story rather than a specification. This is the strongest example in the corpus of turning technical history into readable prose.

Examples: Source 1

Sources for this section

Brands and businesses

Five reviewed LinkedIn posts show Marcelo Campos writing in the first person about Insulation Technology Group (ITG), referring to “our team,” ITG’s ceramic insulator portfolio, and a US and Canada quarterly review.

Read more

A historical post also mentions Lapp Insulators as an ITG company.

  • Dominion Energy and the Federal Reserve’s Empire State survey appear as market examples, not commercial relationships.
  • Ask Campos to confirm their title, employment status, or ownership stake.

Insulation Technology Group

Mention

Campos writes in the first person about ITG’s team, products, and markets, including “our team,” “we are delivering amazing results,” and ITG’s US and Canada 2026 quarterly review.

Read more

The posts present ITG’s ceramic insulator portfolio across suspension bells, station posts, hollows, and long rods. Ask Campos to confirm their title and employment status.

View example

Lapp Insulators

Mention

A historical post covers Lapp Insulators’ founders, early patents, and products, and notes that Lapp is an Insulation Technology Group company.

Read more

It says “we celebrate 110 years” at Lapp.

View example

Sources for this section

Topics and similar creators

Marcelo Campos writes about the electrical grid as a buildout problem: what utilities plan to spend, which equipment that spending depends on, and whether the manufacturing base can deliver it.

Read more

The Dominion Energy post is a clear place to start: it reads a utility's annual statement figure by figure and ends on supply-chain risk.

  • The ceramic insulator post shows how they explain products by the job they do; the Empire State survey post offers a macro read for industrial operators; and the Lapp Insulator history post uses dated milestones to build a long-form narrative.
  • The quarterly review post is the people-facing end of the feed, pairing results with team culture.
  • Readers seeking technical application content should focus on the insulator posts; those seeking demand-side and market analysis should start with Dominion and the survey post.
Grid infrastructure Power transmission and distribution Ceramic insulators Utility capital spending Supply chain and manufacturing capacity Manufacturing economics Industrial history Leadership and team culture Primary-document breakdown Long-form narrative

Nick Woolley

Woolley also treats the grid as a system under strain from data center and AI-driven electricity demand.

Read more

Like Campos, they move from industry economics to an operational response: shifting load with batteries, EVs and demand response rather than only adding generation. Both write LinkedIn-first analysis for energy and infrastructure readers, and argue that the traditional utility process cycle is too slow for the demand curve in front of it.

Woolley writes from an AI and software-platform position, describing an agentic operating model and simulated pilots, and largely avoids hardware. Campos writes from an equipment manufacturer's position, centred on ceramic insulators, utility capital plans and the physical supply chain needed to deliver them.

Read original · Original 2

Plamen Peev

Peev covers the same energy-infrastructure buildout from the project end, and both use structured, numbered explanations of how the system works.

Read more

Both see digitalisation and AI as tools for grid stability and better matching supply to demand, and write for an energy-industry professional audience.

Peev's beat is renewable project development — site selection, permitting, consultation, financing and construction — with a Nordic and Swedish policy focus and warnings about investment stagnation. Campos's beat is the equipment and supply side: utility spending, insulator applications and North American manufacturing capacity.

Read original · Original 2

Simon Allen

Allen shares Campos's core subject: infrastructure delivery constrained by power equipment, chips, cooling, supply chains and skilled resources.

Read more

Both write about the gap between demand growth and the ability to build, frame constraints as the deciding factor rather than the headline, and appear on the same industry conference circuit.

Allen's territory is UK and European digital infrastructure — data centers, connectivity and quantum readiness — and his posts feature event-based commentary and panel work. Campos focuses on electrical grid equipment and utility capital plans, with detailed product and company-history posts alongside their market analysis.

Read original · Original 2

Sources for this section

Audience

The posts point to a content fit for campaigns focused on grid investment, ceramic insulators, and manufacturing pressures.

Read more

Before booking, ask for a dated LinkedIn audience breakdown or survey relevant to those topics, plus a documented survey or other direct evidence of audience members’ professional roles or seniority.

Sources for this section

Partnership options

Marcelo Campos's posts cover insulator products and markets for Insulation Technology Group, US grid investment, regional manufacturing conditions, and team performance.

Read more

They offer no sponsorship format, rates, deliverables, audience package, or route to a paid collaboration, and link to no official partnership or media-kit page.

  • For a utility infrastructure campaign, approach them directly through the LinkedIn profile and expect an engineering- and manufacturing-led conversation about grid trends and supply-chain demand, rather than a prepackaged creator package.
  • Ask directly whether they accept sponsorships and confirm the offer type, pricing, and terms before building a plan around them.
Sources for this section

Campaign fit

A campaign to shortlist

Strong fit for the content brief; commercial terms remain unconfirmed.

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Brief

A utility-infrastructure supplier, such as a manufacturer of transmission components or grid equipment, wants a creator-led explainer series for utility procurement, engineering and supply-chain audiences. The goal is to show how grid capital spending translates into equipment demand and explain how component choices affect reliability.

Reasons

  • Campos writes directly about grid capital spending and the equipment supply chain. The Dominion Energy post quantifies a five-year, $65.7 billion plan, breaks it into named categories, and identifies transformers, insulators, switchgear, cable and structural components as bottleneck risks. It also frames US manufacturing capacity, certified quality systems and volume ramp capability as competitive advantages for suppliers.
  • The ceramic insulator portfolio post explains products by application rather than catalogue name: hollow insulators for breakers, instrument transformers, bushings and surge arresters; station posts for substations; and long rod insulators for high-voltage transmission. That is the register a technical explainer brief needs.
  • The Empire State Manufacturing Survey post turns a routine economic release into an operating read for industrial decision-makers, keeping contrary indicators in view rather than leading with the headline.
  • The Lapp Insulator history post offers a narrative option for an anniversary or heritage angle, using dated milestones and physical tests rather than broad claims about legacy.
  • The quarterly review post shows a people-facing register for employer-brand or leadership-adjacent content within the same business story.

Constraints

The posts provide no measured audience demographics. Ask for audience data before assuming a specific seniority or job function.

The posts list no sponsorship formats, rates, deliverables, audience packages or official inquiry page. Approach directly and confirm terms in writing before building a plan around them.

When to choose a specialist

Poor fit for the posts reviewed.

Read more

Brief

A consumer technology or lifestyle brand wants a paid product review, unboxing or direct-response campaign aimed at a large consumer audience, supported by a creator media kit and standard sponsorship package.

Reasons

  • The posts feature no consumer product reviews, unboxings, lifestyle content or direct-response offers. Their subjects are industrial: ceramic insulators, grid capital spending, a Federal Reserve regional manufacturing survey, company history and team performance.
  • The posts provide no measured audience demographics or engagement data. Ask for both before judging reach or purchase intent for a consumer campaign.
  • The posts list no sponsorship formats, rate cards, deliverable structures, audience packages or official inquiry routes; there is no packaged paid collaboration to buy.
  • A direct approach remains possible if terms are agreed, but a consumer campaign would require media-kit assets, evidence of a consumer audience and a standard sponsorship product—none of which the posts describe.

Constraints

The mismatch is structural, not just a missing field. Don’t reshape the brief around this creator unless the buyer is willing to commission industrial or B2B content and confirm commercial terms directly.

A worked campaign example
Angle

Where the grid money is going—and what has to be built to spend it. The series starts with public utility capital plans, then moves from spending to component applications, supply-chain pressure and a direct briefing offer.

Brief

A transmission-component manufacturer wants a four-post LinkedIn series to help utility procurement and engineering readers connect grid capital plans to equipment demand.

Handoff

Close the series with a direct invitation to a working session on the buyer’s own grid and equipment priorities. Approach through the LinkedIn profile and agree on scope, deliverables and compensation in writing.

Series
Job

Walk through a named utility’s spending plan as a supplier demand signal, using the Dominion Energy post as the model: total spending, annual increases, spending categories, the demand driver behind them and the equipment categories most exposed to bottleneck risk.

Post

Capital plan breakdown

Source basis

Dominion Energy capital-plan post

Job

Explain where hollow insulators, station posts and long rod insulators sit in the network and what each must withstand. Keep the product discussion grounded in engineering rather than turning it into a catalogue.

Post

Component application map

Source basis

Ceramic insulator portfolio post

Job

Use the Empire State Manufacturing Survey reading to connect growth with operational strain: solid orders and shipments alongside longer delivery times, worse supply availability and higher input costs. Focus on agility and supply-chain discipline, not a headline number.

Post

Supply chain and manufacturing pressure

Source basis

Empire State Manufacturing Survey post

Job

Use Lapp Insulator’s history to show durability and iteration: the 1888 patent, the Ram’s Horn in 1889, the Helmet insulators carrying power from Niagara Falls to Buffalo in 1896, and the 110-year anniversary.

Post

Heritage and reliability proof

Source basis

Lapp Insulator history post

Sources for this section

Who else to consider

Nick Woolley

Better than Campos when the explainer series should focus on the software and demand-flexibility side of the grid, not hardware.

Read more

The posts address why data-center load growth is straining the grid, how EVs, batteries and smart charging can shift and balance load, and how AI could compress the traditional utility cycle of scoping, procurement, an 18-month pilot, a report and maybe a program. That works if the buyer wants the audience to debate deployment speed and flexibility policy, or wants a founder-style voice describing an AI platform aimed at utility customers.

Choosing Woolley means giving up the hardware and supply-chain perspective a transmission-parts buyer needs.

  • The posts do not discuss transformer, insulator, switchgear or cable supply, or explain what specific components must withstand and where they sit in the network.
  • They read as advocacy from a technology vendor making the case for AI and flexibility programs; one post ends with open questions rather than conclusions.
  • Woolley stays at the software and market-design layer, while Campos connects a named utility capital plan to the component categories exposed to bottleneck risk.

Examples: Source 1 · Source 2

Plamen Peev

Better than Campos when the series needs to cover renewable project development and European market context rather than transmission equipment.

Read more

The posts walk through the wind and solar park process step by step — site selection and feasibility, permitting and environmental assessment, stakeholder consultation, financing, construction and grid connection, then operations — and offer a conference-level read on China, the US and Sweden, including the security concerns that stalled Baltic offshore wind projects. That fits a buyer whose readers are renewables developers, Nordic or EU utility staff, or anyone weighing permitting and policy risk.

The tradeoff is hardware depth and independence of voice.

  • The posts target digitalization and software services, carry a company hashtag and a direct-message invitation, and sit closer to vendor marketing than neutral analysis.
  • They do not cover ceramic insulators or component applications, and manufacturing supply-chain detail is thin.
  • Campos ties grid capital spending to equipment demand in the US and Canada; Peev stays at the project-development and market-context level across Europe.

Examples: Source 1 · Source 2

Simon Allen

Better than Campos when the campaign is about data-center and digital-infrastructure delivery, supply-chain scarcity or event convening rather than utility transmission hardware.

Read more

The posts cover the UK market lens — planning reform, grid constraints, regional growth, investment appetite, supply chain delivery and skills — and a panel on delivering projects amid shortages in power equipment, chips, cooling and skilled labour. Strong if the buyer wants a moderating or conference-style format, or wants to reach digital-infrastructure and data-center readers.

The tradeoff is technical product depth and independence.

  • The posts operate at the infrastructure-strategy, council and event level, showing framing and convening more than close analysis of how equipment performs under real conditions.
  • Quantum readiness and digital-infrastructure themes sit alongside the grid material and may pull a campaign away from a component buyer’s focus.
  • Campos explains where specific insulators sit and what each must withstand; Allen describes the room and the industry conversation around delivery constraints.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Completed brief: four-post explainer series for a transmission-component manufacturer

Completed brief: two-post grid trends and manufacturing challenges explainer

Sources for this section

Research methodology

  • Five complete LinkedIn posts by Marcelo Campos appear here: a history of Lapp Insulator, a reading of Dominion Energy's 2025 annual statement and five-year capital plan, an explanation of ITG's ceramic insulator portfolio, a summary of the August 2026 Empire State Manufacturing Survey, and a US and Canada quarterly review.
  • The posts reference 2026 dates but carry no individual publication timestamps, so their order is not established.
  • The posts here contain only text; linked articles, images and videos are not included.
  • A comparison with similar creators draws on post text from three other creators writing on grid and infrastructure topics.
  • Marcelo Campos's posts do not report measured audience demographics or sponsorship rates, formats or an inquiry page, so these remain open questions rather than documented facts.