Jeremy Shapiro

In the posts, the turning point is rarely a better spreadsheet; it is a decision made while the original plan is failing. They frame the lesson as mindset — value, belief, action — and say founders who recover move before they feel ready.

Rael Bricker's consulting firm lost its biggest client overnight.

• Instead of freezing, Bricker borrowed law school classrooms, built a scrappy marketing engine and completed nine acquisitions over the next 18 months, eventually exiting through what Jeremy Shapiro describes as a coin flip.
• Shapiro's takeaway: "You do not always need more certainty.
• Sometimes you need more courage."

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Shapiro relays operators who changed what they sold, where they sat in the supply chain or how customers paid, treating the model change as the real breakthrough rather than more sales effort.

Steve Barton's family business passed $2 million in revenue but was trapped by low margins.

• The change was moving up the supply chain and becoming the wholesaler to himself, which Shapiro describes as making the business healthier, not just larger.
• Sam Berman's company stopped selling crates and leased them instead, claiming stronger, tracked packaging at 30–40% savings.
• Aaron Jensen converted one-time customers into recurring partners before an eight-figure exit.

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The fix is not working harder but adding leverage — hiring someone and giving that person enough time to learn the work.

Isaac hit a wall at $30,000 a month and believed more hours were the answer.

• After hiring an account manager and letting that person learn the clients and cadence, retention moved into the high 90s and growth came from leverage instead of exhaustion.
• Shapiro notes how often founders hold on because they believe the business depends on them being everywhere.

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Outside help can cover specialized skills, but reputation, fulfillment and the main levers of the business should stay in-house so the owner keeps control. This sits in tension with the delegation story above: Shapiro presents both as operator judgments rather than resolving them into a single rule.

Aaron Jensen says his company was guilty of outsourcing fulfillment and found more success bringing things in-house. Jensen's position: "You can't outsource the important parts of your business," and Jensen would never run another business without direct control over reputation, fulfillment, and the main levers.

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Household-level targeting cuts wasted impressions, tactile pieces stand out, and a test should measure responses to a low-friction first offer rather than revenue. The post closes with a question inviting readers to choose a segment and offer.

A brick-and-mortar retailer at a mastermind used postcards to pull in new customers, and an e-commerce owner borrowed the idea.

• Shapiro lays out a 30-day jumpstart: build a list from best-buyer profiles, craft a free-gift or BOGO first step, start with a postcard or letter, and assign one owner and one success metric for the test.
• The deeper play-by-play is in Your Business Growth Playbook.

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The Apple post credits premium positioning, tightly integrated hardware and software, and supply chain management under Tim Cook for the company's margins and repeat customers — an argument that durable advantage comes from system design, not a single hit product.

Apple became the first publicly traded company to reach a $1 trillion market capitalization on August 2, 2018.

• Shapiro points to integrated hardware and software, high margins, Tim Cook's supply chain work and a loyal user base.
• They add that the first Apple logo showed Isaac Newton under an apple tree, designed by Ronald Wayne, who sold their 10% stake for $800 in 1976.

Ask how often this format appears in Shapiro's content.

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The range shows up in the guest list and themes Shapiro advertises: genomics and AI health models sit alongside agency growth and logistics packaging.

A live recording with Len May lists blockchain, genomics, genetic sequencing, ADHD, serial entrepreneurship, direct-to-consumer, marketplace gaps, LLMs and AI health models. Other posts promote Jon Morris on agency growth and Sam Berman, founder of the Logistics Advanced Research Center and author of Militant Mind, on building a "zero cost sales army" and starting from a napkin sketch.

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The post opens with a dramatic question: What would you do if you built a million-dollar consulting firm and the pipeline vanished overnight?

• It identifies the guest as Rael Bricker and the host as Jeremy Shapiro, author of Your Business Growth Playbook.
• It recounts borrowed law school classrooms, a marketing campaign, nine company acquisitions in less than two years and a coin-flip exit.
• The post turns a business crisis, a counterintuitive move and measurable expansion into a concise narrative hook.

For brands planning a campaign

A B2B media or podcast collaboration can see the show's packaging style: founder reinvention, specific turning points and a clear lesson for owners. It could support a sponsored episode or clip series about resilience and growth after a client loss.

Jeremy Shapiro writes that they once thought growth came from a perfect plan.

• The post recounts Rael Bricker losing a biggest client overnight, pivoting fast, borrowing classrooms, building a scrappy marketing engine and later completing nine acquisitions in 18 months.
• It emphasizes mindset: value, belief, action and courage over certainty.
• It ends with a repost prompt and a link to the podcast on YouTube.

For brands planning a campaign

The post demonstrates a repeatable editorial move: turn one guest's story into a short, quotable growth lesson. A partner could use the same structure for co-branded posts or newsletter excerpts.

The post describes an interview with Isaac, who hit a wall at $30,000 a month and thought working harder was the answer.

• After hiring an account manager and giving them time to learn the clients and cadence, retention reached the high 90s and growth came from leverage instead of exhaustion.
• Jeremy Shapiro reflects that founders often hold on to too much because they believe the business depends on them being everywhere.

For brands planning a campaign

A strong fit for collaborations about operations, retention or delegation. The post pairs a concrete before-and-after metric with a clear founder behavior to discuss.

The post contrasts overflowing inboxes with quiet mailboxes, calling the gap a competitive advantage.

• It recounts a mastermind story about a brick-and-mortar retailer using postcards and an e-commerce owner borrowing the idea.
• It then explains why direct mail works now—household-level targeting, raise-your-hand offers, tactile pieces and verification by brands like Capital One and Amazon—and lays out a 30-day jumpstart: build the list, craft the first-step offer, pick the piece, track and decide.
• It points to Your Business Growth Playbook for the deeper play-by-play.

For brands planning a campaign

The post turns a channel idea into a structured lesson. A brand in direct mail, print or acquisition could sponsor or co-create a practical series around the same steps.

The post says Steve Barton's family business grew past $2 million in revenue, but the real breakthrough came when Barton stopped treating revenue as the finish line.

• Jeremy Shapiro explains that Barton moved up the supply chain, became the wholesaler to himself and unlocked better economics.
• The post argues that a business can look successful while trapped by low margins and a model working against it.

For brands planning a campaign

A useful fit for B2B audiences focused on margins, supply chain and business model design. A partner could build a campaign around healthier growth rather than top-line revenue.

The post centers on a quote from Aaron Jensen about the power of doing it yourself.

• Jensen says agencies and outsourcing can help with specialized skills, but the important parts of a business—reputation, fulfillment and main levers—should stay in-house so the owner keeps control.
• The post adds podcast links and follow prompts.

For brands planning a campaign

The post uses a low-friction social format: a single guest quote with a clear operational argument. It could work for collaborations around fulfillment, agencies or founder control.

Sam Berman describes packaging as a service: instead of selling crates, the company leases them, offering stronger, faster, safer packaging for less money and claiming 30–40% savings with tracking and 5,000-pound capacity. The post presents the quote as a podcast clip, with links to follow Jeremy Shapiro and connect with Sam Berman.

For brands planning a campaign

A logistics, packaging or B2B services brand can find a model-shift story to sponsor or excerpt. The quote offers a concrete customer benefit—savings and safety—that a campaign could test.

Apple became the first publicly traded company to reach a $1 trillion market capitalization on August 2, 2018.

• The post credits premium positioning, tight hardware-software integration, Tim Cook's supply chain management, and a loyal user base.
• It also notes that the original logo showed Isaac Newton under an apple tree, was designed by Ronald Wayne, and that Wayne sold his 10% stake for $800 in 1976.

For brands planning a campaign

Explores business history and trivia, broadening the mix beyond interview content. A media partner could use this format for sponsored business-history segments.

Rael Bricker lost a largest client overnight, pivoted into borrowed classrooms, and later completed nine acquisitions in eighteen months.

• Aaron Jensen saw a primary market vanish and fulfillment costs climb before rebuilding toward an eight-figure exit.
• Steve Barton grew a family business past $2 million but was trapped by low margins until changing the model.
• Shapiro opens each post with a dramatic scenario and closes with the lesson, often stating the takeaway in Shapiro's own voice as host.

Shapiro repeatedly puts the lesson in a short host note after the guest story, as in the Barton post: "Sometimes the next level is not more sales. It's a better business model."

For brands planning a campaign

A media or podcast partner can slot a collaboration into this narrative structure, and the lesson-first close gives a natural place for a sponsor's practical takeaway. Brands seeking guest-feature placements should expect the guest's story to carry the post, not the sponsor.

Examples: Source 1 · Source 2 · Source 3 · Source 4

Shapiro describes Barton moving up the supply chain and becoming the wholesaler to himself to improve economics, and Jensen converting one-time customers into recurring, higher-margin partners before an eight-figure exit. Across these posts, the fix is a change in model rather than more sales effort.

Ask for audited figures: these are guest results as relayed by Shapiro in promotion posts.

For brands planning a campaign

Useful for brands selling to owners who are rethinking margins, supply chain position, or revenue mix. The angle is model change and durability, not top-line growth.

Examples: Source 1 · Source 2

Aaron Jensen argues that a lasting business cannot outsource reputation, fulfillment, or the main levers, and says they will never run a business without direct control over those. Isaac hit a wall at $30K a month, hired an account manager, gave that person time to learn clients and cadence, and saw retention move into the high 90s while growth shifted from exhaustion to leverage.

Guest quotes make the operational point directly, with Shapiro adding a framing question or insight around them.

For brands planning a campaign

Suited to B2B tools, agencies, or services whose pitch is helping founders delegate without losing control of core operations. The hiring and process detail gives a concrete hook for co-created content.

Examples: Source 1 · Source 2

Shapiro describes a retailer using postcards to pull in customers and an e-commerce owner borrowing the idea, then lays out why direct mail works now, how to pick an offer that earns a raise-your-hand response rather than a large first purchase, and a 30-day jumpstart covering list building, offer, piece selection, and tracking. The post ends by asking which segment the reader would mail first.

The test calls for numbered steps, a single success metric, and a named owner, with Shapiro pointing to Your Business Growth Playbook for the deeper play-by-play.

For brands planning a campaign

A rare non-interview post, suited to marketing services, direct mail, or acquisition tools. The structured 30-day plan is directly reusable as a sponsor-aligned resource or lead magnet.

Examples: Source 1

The reviewed example covers Apple reaching a $1 trillion market capitalization in 2018, the role of integrated hardware and software, supply chain management under Tim Cook, and the detail that the first Apple logo showed Isaac Newton rather than the rainbow apple. The format is closer to evergreen business education than a founder interview.

Only one post from this series appears here. Ask for the series' posting cadence before planning a recurring placement.

For brands planning a campaign

An opening for brands seeking education-style or evergreen placements rather than founder interviews. It shows range beyond the guest-story posts, though the link to a campaign decision is less direct.

Examples: Source 1

The Len May episode listing covers blockchain, genomics, genetic sequencing, ADHD, serial entrepreneurship, direct-to-consumer, marketplace gaps, LLMs, and AI health models. Other posts promote episodes with Jon Morris on agency growth and Sam Berman on logistics and packaging.

For brands planning a campaign

A media or podcast partner can co-promote a live, question-driven format, and the technical range lets a sponsor attach to emerging-tech conversations alongside business-growth topics.

Examples: Source 1 · Source 2 · Source 3

Shapiro positions the podcast as the companion show to Your Business Growth Playbook and is named as the book's author in episode introductions.

For brands planning a campaign

This gives a brand a book-adjacent angle: episode sponsorship or guest placement can be bundled with a book giveaway or reading-guide promotion for an audience already primed for business-growth material.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

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Both make the podcast the main body of work and use posts as an on-ramp.

Salice focuses on cybersecurity, digital identity and what changes when AI agents act on their own, with guests from security and technology roles. Jeremy Shapiro stays in business ownership: turnarounds, margins and how operators run their companies.

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That’s close to Jeremy Shapiro’s habit of closing an episode promotion with the lesson the guest delivered. Both use LinkedIn posts to give readers a usable next step, not just an episode link.

The focus is content strategy and marketing for small teams, with marketing practitioners as guests. Jeremy Shapiro’s guests are owners and founders discussing how to build and run a business, with marketing as one of several tools.

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The recurring subject — how the person running the business, not just the business, has to change — overlaps with Shapiro's argument that the founder is often the bottleneck.

Mariss’s episodes are first-person solo reflections on her own shifts, centered on energy, alignment and the operator’s inner decisions. Jeremy Shapiro’s are guest interviews about other people’s companies and numbers, with the host as commentator rather than subject.

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Two posts promote The Inverted Podcast episodes: one on agentic AI and digital identity with an OpenAI guest, and another on retiring outdated cybersecurity advice with a security leader who worked at Twitter, Yahoo and a US federal cyber agency. For a media partner whose audience builds or secures AI products, this is closer to their daily decisions than founder-turnaround lessons.

The posts don’t cover company economics: there are no founder stories about margins, retention, pricing or supply chains, and no recurring host lessons drawn from an operator’s numbers. A partner seeking practical growth playbooks would need to target a different audience or accept a different fit.

Examples: Source 1 · Source 2

The posts promote Strategy Talks episodes with guest experts, including one on building durable authority when a search for a person’s name doesn’t yet inspire trust, and another arguing that most companies have a positioning problem rather than a brand problem. The host-plus-expert interviews stream live on LinkedIn, YouTube and Facebook, making a co-produced series a natural fit for an existing live cadence and for a media partner whose audience is marketing and content teams.

The lessons sit one step earlier in the funnel: the posts explain how to be found and trusted, not what changes inside a business once it’s running.

• A partner seeking operational stories about losing a client, reworking fulfillment or moving up the supply chain would get strategy advice instead of owner case studies.
• Because the episodes rely on guests, a collaboration would depend on the partner providing or approving experts.

Examples: Source 1 · Source 2

The posts come from The Quiet Leader's Podcast and cover a personal path from corporate healthcare through virtual assistant, online business manager and integrator roles, alongside a recurring argument that energy, not time, is the real constraint on a business. For a partner seeking first-person reflection and mindset content for that audience, this is a closer fit than founder interviews about revenue models.

The audience and subject are narrower.

• The posts lack the operational detail a growth-focused partner can build exercises around, such as account-manager hiring, retention figures or a 30-day channel test.
• A campaign would therefore lean on alignment and leadership themes rather than step-by-step business advice.
• The format is largely solo storytelling, with a blog recap and podcast links, leaving a partner with less guest-interview material to work with.

Examples: Source 1 · Source 2