Jacques du Plessis works with Shopify merchants on Order Editing, helping them optimize accounts and upsell strategies. Their work also includes sharing product updates and creating case studies with merchants.
Repeated merchant questions about upsell strategies led to an A/B testing beta.
Order Editing inside Shopify Sidekick and an improved helpbot let merchants act without waiting.
Jacques du Plessis films merchant case studies with large Shopify merchants.
Check first: Confirm partnership availability, rates, audience data, and examples of paid work before planning.
Main ideas
Merchant support is the job, not a favour to apologise for · Scale support by letting merchants act without waiting · Test upsell strategy instead of relying on gut feel
Jacques du Plessis shares practical, merchant-facing work around Shopify app Order Editing: supporting merchants, explaining product updates and making case studies with brands.
Their posts focus on helping merchants improve their accounts and upsell strategies, while showing how product tools can help merchants act without waiting for individual support.
Follow their work for examples of how merchant questions can inform product changes and how those changes are explained to customers.
The distinctive thread is turning merchant conversations into useful action.
In one post, du Plessis treats strategy calls and account optimisation as part of the job.
Repeated merchant questions about upsell strategies lead in another to an A/B-testing beta: split traffic, test two versions and use data to compare them.
A post about Shopify Sidekick and a helpbot adds a counterpoint: as merchant numbers grow, self-serve tools can handle some questions and actions, while personal support remains part of the picture.
The posts also show a hands-on storytelling side, including filming merchant case studies.
Together, these examples offer a practical view of merchant support, product development and customer communication.
Across five LinkedIn posts, Jacques argues that merchant support is hands-on relationship work, routine help should be automated to keep people available for strategy, and upsell decisions should be tested rather than guessed.
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They also prioritise getting in the same room — with merchants on filming trips and colleagues at remote-team meetups — because in-person contact changes the working context even when the work itself does not.
Merchant support is the job, not a favour to apologise for
Jacques argues that account optimisation and strategy calls are central to the role, not an interruption.
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Every AMER merchant gets a calendar link and is expected to use it. Attentiveness, they say, differentiates the team from other Shopify apps — merchants often compliment them on it — and the relationship works only when merchant outcomes come first: if the merchant wins, the company wins.
A contact at Woof apologised for booking what she called too many calls because she wanted to discuss strategy and keep the account optimised. Jacques replied that this is literally the job, told the merchant never to apologise and invited her to book another call.
Scale support by letting merchants act without waiting
Jacques says manual support cannot scale as new merchants arrive every day.
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Rather than treating automation as a threat to relationships, they frame it as a way to free up human attention.
Order Editing was integrated inside Shopify Sidekick, letting merchants check account performance or set up an upsell strategy themselves, while an improved helpbot handles more technical questions.
Merchants no longer have to wait for a person to reply before acting.
The post jokes that AI is taking the job and the dev team has moved to replace them, then points to the practical result: merchants find answers and act faster. Meanwhile, the writer explores Barcelona as the Americas wake up.
Test upsell strategy instead of relying on gut feel
Jacques says merchants repeatedly asked how to tell which upsell strategy worked better.
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Until recently, the honest answer was gut feel and manual comparison. Splitting traffic between two versions lets account-level data replace intuition.
A/B testing with Order Editing has moved from a long-promised feature to a live beta. Merchants can split traffic and test two versions of a strategy; Jacques was preparing to set up AMER accounts on it.
After months of promising the feature to merchants, the post marks the shift from “it’s just around the corner” to a working beta.
Getting in the same room matters — for customers and teammates
Jacques makes a case for the effort of meeting in person, even in a remote-first setup.
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Remote work is a love-hate relationship: it offers the freedom to work from anywhere, but can bring real loneliness and missed casual conversation.
Gathering does not change the work itself, they argue, but it changes everything around it — collaboration, momentum and relationships.
The same logic informs merchant-facing travel and case-study filming.
Five colleagues met in London to work in person; an eclipse happened that week, and the post teased Order Editing v5. Separately, a US trip through LA, Seattle and New York involved filming case studies with large Shopify merchants, including HexClad, Jones Road, Ridge, Boll & Branch, Aviator Nation, Tommy John, Oneskin and Birddogs — brands previously known only through email, Slack and Google Meet.
The posts chart a rapid personal shift: nine months earlier, Jacques barely knew what e-commerce was. By the US trip, they were meeting brands doing over $100M in Shopify sales and bringing their camera back into marketing work.
It shows what Jacques du Plessis does day to day with Shopify merchants: offering access, strategy and account optimisation rather than focusing on transactions.
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A merchant contact at Woof apologised for booking what they called too many calls, saying they wanted to discuss strategy and keep the account optimised.
Jacques du Plessis treats that as part of the job and points all AMER merchants to a calendar link.
The post says the team is often complimented for being more attentive than other apps on the Shopify App Store, and sums up the relationship: “If you win, we win.”
For brands planning a campaign
For a merchant success lead brief, this is direct evidence of an account-management approach built on open calendar access, strategy calls, optimisation and retention through attentive support. It ties help-seeking to account performance, not upselling for its own sake.
It shows how a repeated merchant question becomes a product feature, and how Jacques du Plessis presents the launch to merchants.
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The post announces that A/B testing with Order Editing is live in beta after months of promises.
It says repeated merchant calls asking how to tell which upsell strategy is working prompted the feature, advises merchants to split traffic and test two versions, and tells them to let data decide.
They were also excited to set up AMER accounts with it.
For brands planning a campaign
For an upsell strategy role, the post links merchant feedback, product delivery and account-level testing. A campaign could present Jacques as a practical bridge between merchant questions and product roadmaps, not just a support contact.
It offers a clear example of Jacques du Plessis’s merchant-facing travel, video work and case-study production.
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Nine months before the post, they barely knew what e-commerce was; now they are on a US trip meeting brands doing over $100M in Shopify sales.
The itinerary includes LA, Seattle and New York, where they are filming case studies with Order Editing and Shopify merchants.
Named brands include HexClad, Jones Road, Ridge, Boll & Branch, Aviator Nation, Tommy John, Oneskin and Birddogs.
The post says these were brands previously known through emails, Slack channels and Google Meet, and that they are bringing a camera back into marketing work.
For brands planning a campaign
The post offers material for case studies and merchant storytelling. A campaign could show how Jacques turns merchant access into video and social proof, supporting retention by featuring peer brands and making the app’s value concrete.
It puts the product posts in context: a remote team that values in-person time and uses those weeks to build toward launches.
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The post calls remote work a love-hate relationship: the freedom is welcome, but loneliness and missing team conversations and ideas are real.
Five colleagues met in London to work in person, and an eclipse happened that week.
The work stayed the same, but the context changed.
The post ends by teasing OSP/Order Editing v5.
For brands planning a campaign
The post offers a glimpse of team culture and launch communication. For a merchant success or employer-brand campaign, it shows someone speaking candidly about remote work while promoting product momentum, humanising a product-led B2B app.
Jacques frames account optimization as the core job, not an imposition.
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When a merchant apologized for booking multiple calls, they replied that every AMER merchant has their calendar link and that the team is known for being more attentive than other Shopify apps. Their guiding argument: 'if you win, we win.'
Open calendar access for merchants and proactive strategy calls.
For brands planning a campaign
For a merchant success lead brief, this shows a candidate who treats responsiveness as a competitive differentiator and ties merchant outcomes to company outcomes—an approach that supports retention and upsell conversations.
Jacques describes manual support as unscalable as merchants grow.
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The dev team integrated Order Editing within Shopify Sidekick, letting merchants ask about account performance or set up upsell strategies themselves, while an improved helpbot handles technical questions. Jacques sees automation as complementary, joking about AI taking their job while noting that merchants no longer wait for a response.
Sidekick integration, helpbot, and merchant self-service.
Jacques treats automation as a way to free their time, not replace merchant relationships.
For brands planning a campaign
A merchant success lead who understands and promotes self-serve tools can maintain service quality across a larger AMER book, blending human relationships with product-led answers to support retention.
Jacques announced that A/B testing for Order Editing had moved from a long-promised feature to a live beta.
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Merchants previously had no objective way to compare upsell strategies and relied on gut feel.
Now they can split traffic and test two versions.
Jacques is preparing to set up AMER accounts.
Beta rollout and merchant onboarding for traffic-split tests.
For brands planning a campaign
This is direct experience launching a feature that answers a recurring merchant question about upsell performance. With this background, a merchant success lead can guide customers through testing and improve upsell results with evidence rather than intuition.
Nine months after barely knowing e-commerce, Jacques traveled across the U.S. to meet brands doing over $100M in Shopify sales—HexClad, Jones Road, Ridge, Boll & Branch, Aviator Nation, Tommy John, Oneskin, and Birddogs—to film case studies for Order Editing and Shopify.
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They brought their camera back into their marketing work.
In-person visits and video case studies with large Shopify merchants.
The rapid shift from barely knowing e-commerce to working with major brands is notable.
For brands planning a campaign
A merchant success lead who visits merchants and produces case studies can deepen relationships with key accounts and create credible retention assets. For AMER accounts, in-person contact can strengthen trust.
Jacques describes remote work as a love-hate relationship: the freedom to work anywhere, but also loneliness and missed team moments.
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Five team members met in London to work in person, coinciding with an eclipse and the upcoming Order Editing v5. The work didn't change, but the collaborative environment did.
Periodic in-person team meetups.
Jacques names the isolation of remote work directly.
For brands planning a campaign
A candidate who values deliberate in-person collaboration can help distributed teams build morale and alignment. For a merchant success lead managing AMER accounts, understanding remote work dynamics can help structure team support and customer coverage.
Jacques du Plessis’s LinkedIn posts name Order Editing, Shopify, Woof, and eight large Shopify merchants.
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Their posts present them as part of the Order Editing team, supporting merchants and shipping product updates.
Woof appears as an AMER merchant they support.
The other named brands appear as case-study subjects, not sponsors.
Order Editing
Employment
Posts place du Plessis on the Order Editing team: they write about “my job,” “our helpbot,” the dev team replacing part of the role, and getting “my AMER accounts” set up with Order Editing’s A/B testing feature.
Posts reference Shopify as the platform where Order Editing operates, including the Shopify App Store, Shopify Sidekick integration, and Shopify merchants.
Jacques du Plessis's posts track merchant-facing work for a Shopify app: keeping accounts optimised, deciding what to automate and what still needs a person.
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Start with the argument about support: a merchant apologises for booking strategy calls, and Du Plessis says that's the job—every AMER merchant has the calendar link and is expected to use it.
Next, read the automation post on how merchants can check account performance and build an upsell strategy without waiting for a reply, then the A/B testing beta, which shows how a repeated merchant question became a product feature.
The final two posts cover the team's working style: a remote team's week together in London, and a US trip filming case studies with large Shopify merchants.
If you need evidence of DTC growth metrics rather than app-level merchant support, ask for it directly; the posts focus on support and product work.
Both work in the Shopify app ecosystem on order editing and upsells, and explain product decisions through their impact on merchants: McKay through cancellation-retention flows and the upsell revenue his users made; Du Plessis through how merchants use account tools day to day.
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McKay writes as a founder-engineer, covering app size limits, a full rebuild and pushing a co-founder through it. Du Plessis writes from the merchant-facing side, focusing on calls, onboarding and whether a merchant can act without waiting for a reply.
Both publish working notes on e-commerce growth rather than polished thought leadership, focusing on what changes a merchant's numbers: Raben on margin and acquisition metrics, Du Plessis on upsell tests and account performance.
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Raben writes from inside a fashion DTC brand about reporting metrics and hiring content creators; Du Plessis writes from the app-vendor side about support, merchant relationships and feature rollouts.
Both explain e-commerce product launches by starting with the decision a merchant needs to make: Gabe on shipping and cost data, Du Plessis on whether an upsell strategy is working.
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Gabe's posts are structured launch announcements for a shipping API, with named dashboards, press links and team credit. Du Plessis's posts are short, conversational stories about a single merchant or colleague, often with a running joke.
Jacques's posts may resonate with Shopify app teams and merchants.
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They write about account support, upsell strategy, product updates, and merchant case studies. For an AMER merchant-success hire, request recent LinkedIn audience analytics and, if professional roles matter to the campaign, a documented audience survey or other information about followers’ occupations and seniority.
Jacques du Plessis works with Shopify merchants on Order Editing accounts, helping with account optimisation and upsell strategy, filming merchant case studies, and sharing product updates such as A/B testing and the Shopify Sidekick integration.
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The material reviewed does not document sponsorship formats, sponsor policies, deliverable specifications, disclosed paid partnerships, rates, or a public inquiry route. Before building a campaign plan, ask whether partnerships are available and confirm the terms and process.
The closest match in the posts is a B2B Shopify app company hiring a merchant success lead for its AMER accounts.
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The fit rests on shown work, not job-title claims.
Jacques du Plessis points every AMER merchant to an open calendar link and treats strategy calls and account optimisation as the job itself, framed as 'if you win, we win.' Retention and upsell are the same activity in that framing: a merchant apologising for booking calls is the problem being solved, not a favour being granted.
The A/B testing beta is direct upsell evidence: it exists because merchants kept asking how to tell which upsell strategy actually worked, and it now lets them split traffic and test two versions against agreed data instead of gut feel.
Product-led scaling is covered too: Order Editing inside Shopify Sidekick and an improved helpbot let merchants check account performance or set up an upsell strategy without waiting for a person, which matters when the AMER book keeps growing.
Case-study filming with large Shopify merchants (HexClad, Jones Road, Ridge, Boll & Branch, Aviator Nation, Tommy John, Oneskin, Birddogs) adds a second retention asset: peer proof.
When to choose a specialist
The posts do not establish documented paid-collaboration terms or measured audience reach.
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No post sets out sponsor policies, deliverable specifications, disclosed paid partnerships, rates, or a public inquiry route; confirm these directly before planning a sponsorship-shaped campaign.
No dated audience-demographic details appear, so campaigns requiring broad consumer reach, a follower-reach guarantee, or content aimed at merchants outside the Shopify platform are not supported by the examples, all of which involve Shopify app work, Shopify merchant accounts, or Order Editing features.
Published long-form writing, a speaking or media footprint, and a track record beyond this platform are also unverified.
Ask for the relevant audience data and examples of paid partnerships, long-form work, speaking or media appearances, and work beyond Shopify.
The posts are a small set of LinkedIn posts and do not cover other channels or audience measurement.
A worked campaign example
Brief: a B2B Shopify app wants AMER merchants with flat upsell revenue to run the A/B testing beta and get a result they can point to.
Angle: 'Proof beats gut feel.' Week 1 — select eight AMER accounts whose current upsell strategy was chosen by intuition, drawn from the merchant calls already happening; the beta exists because merchants kept asking how to know which strategy worked better.
Week 2 — hold one short onboarding call per account via the open calendar link, as a working session rather than a pitch: pick one strategy, split traffic, test two versions, and agree on the metric before launch.
Weeks 3–5 — let the tests run; the helpbot and Sidekick answer technical questions so accounts do not stall waiting on a person.
Week 6 — publish each result as a short case study using the merchant's own numbers, filmed in the style of the Shopify merchant trip and naming the losing version as well as the winner.
Week 7 — hand the two strongest results back to the AMER book as a repeatable template and to marketing as social proof.
Every step already appears in the material — open access, upsell testing, self-serve support, and filmed merchant proof — and the output serves retention and sales at once, matching the 'if you win, we win' framing.
Before starting, confirm current role and employer and secure written merchant permission before naming any account.
Choose Hamish McKay when an app company needs someone to build retention mechanics, not just manage merchant relationships.
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The work shown is hands-on and app-side: rebuilding a Shopify app to meet Shopify's size limit, then adding cancellation-retention flows that prompt a wavering customer to fix an address, swap an item, upgrade shipping, or reapply a discount, with every sale reported in an analytics dashboard.
A second post covers founder-led growth: an early customer's referral inside a founder community, and new Facebook ads that booked 17 demos in seven days at roughly A$180 in spend per booking.
For an app company that wants to turn merchant success into product features and a measured acquisition channel, this is a closer match than merchant-facing content.
The tradeoff is scope.
Both posts focus on building and growing a Shopify app, not managing a named book of accounts.
They show no open calendar, account coverage, or day-to-day merchant support.
If a role depends on one-to-one relationships across a growing AMER merchant roster, ask for examples of that work.
Choose Luke Raben when the need is weighted toward growth economics or building content production rather than app-side merchant success.
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One post sets out the metric shift behind the work: tracking contribution margin — revenue minus product costs, shipping, fees, and marketing spend — to judge every offer, conversion test, and major creative change, plus a note on why acquisition-adjusted MER reads cleaner than MER alone.
The second is a hands-on hiring post for a content creator intern at a fashion e-commerce brand, naming the format mix (TikTok, Reels, Shorts), video editing ownership, and how candidates apply.
A company that wants to anchor retention and upsell choices in unit economics, or needs someone to stand up a content function, gets more from this than from merchant-call posts.
The tradeoff is that the posts are brand-side and marketing-side.
They show no SaaS merchant book, one-to-one account support, or in-app upsell work.
For an AMER merchant success role, ask for examples from direct merchant conversations.
Choose Gabe M. when the need centres on launching and explaining a merchant data product.
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The two posts describe Shippo Intelligence: turning shipping data into action through a weekly AI-powered insights digest, interactive maps, and surcharge and adjustment dashboards, plus Spend, Labels, and Shipments dashboards available in an API portal, with a press release for readers who want detail. For a Shopify app company whose merchant success challenge is helping accounts interpret operational data and act on cost or delivery changes, this launch and positioning work is closer to the need.
The tradeoff is that the posts focus on product launch and positioning around shipping data, not account management.
They show no merchant book, per-account upsell testing, or AMER coverage.
For a retention role built around individual merchant relationships, ask for examples of that work.
This profile draws on five posts published from Jacques du Plessis's own LinkedIn account.
The posts cover merchant support access and strategy calls, a remote team's in-person week, the Order Editing integration with Shopify Sidekick and an improved helpbot, a US trip to film case studies with large Shopify merchants, and the A/B testing beta for upsells.
The posts here do not establish publication dates, so the order of ideas is read from the posts themselves rather than a confirmed timeline, and no post is treated as showing a sequence that the posts do not show.
The similar-creators and alternatives sections compare three other Shopify-ecosystem creators, with two posts each.
The LinkedIn posts here are a small set: they do not provide information about other channels, longer-form writing, audience demographics, sponsor or paid-collaboration terms, or earlier career history, so claims about reach, commercial offers, and work outside this platform remain open questions to confirm with the person rather than assumptions.
Topics, brand relationships, and comparisons come only from posts read in full.
Where a named brand appears, the profile states what the post shows, such as a planned case study or a supported merchant account, and does not infer payment or sponsorship.
