Emma Mallett

Cyber content should run from primary school through apprenticeships and degree level, and be written into the knowledge, skills and behaviours (KSBs) that define UK apprenticeship and degree standards, ideally to Cyber Essentials level. The practical aim is for people to arrive at work able to keep a company secure, giving employers candidates trained for what they need rather than having to retrain them later.

At a CRANE panel hosted by the University of Roehampton, Emma Mallett said cyber education "needs to be within all levels of education, including being included in KSB's within all apprenticeships and degrees to ensure everyone entering the workforce has the ability and knowledge to maintain a safe and secure company- ideally to cyber essentials level." A later post repeats the position: "educating and upskilling across all sectors- beginning through education at primary level through to apprenticeships and degree level."

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The reasoning is that they will listen, understand and see value, helping strengthen cyber security across UK businesses. Marketing serves as a delivery mechanism for education, not just promotion.

In the CRANE panel post, Emma Mallett described sharing "how I believe utilising digital marketing to educate business owners and decision makers (where we will find them- on their phones) is the way to go and ensure a stronger cyber stance across the UK within businesses as they will actually then listen, understand and see value."

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People will carry both growth and protection responsibilities, helping businesses operate safely while growing commercially. This follows from the education argument: if cyber is embedded in apprenticeship and degree standards, graduates can handle data protection and AI tools alongside marketing or business growth.

The CRANE panel post names two examples of these hybrid roles: "business growth lead and prompt engineer" and "marketing lead and GDPR lead."

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Universities, industry, government and the third sector need to share knowledge and research rather than work in parallel. As an industry voice on CRANE panels, Mallett focuses on translating academic work in cybersecurity, AI and machine learning into practical guidance for business owners, and coordinating that effort nationally.

In the Roehampton post, Emma Mallett lists CRANE's remit: researching cyber threats and emerging technologies, working on AI and future cyber systems, connecting researchers across UK universities, funding pilot projects, bringing together universities, government, industry and the third sector, developing the next generation of researchers, and acting as a national access point for UK cybersecurity research.

• The post describes CRANE as a UK-wide network led by the University of Oxford and funded by UKRI/EPSRC.
• A companion post names the panel themes: emerging cyber threats, responsible AI, security-by-design, and building the cyber workforce of the future.

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The challenge is not only attracting entrants but supporting and retaining them, especially young women. That puts pressure on employers being asked to co-design education and training: they must also back early-career people.

In the CRANE South East panel post, Emma Mallett wrote: "I'll also be talking about the opposite end of the spectrum- how difficult it can be for young people, in particular young women, who actually genuinely want to build a career in cyber however get let down by the current support and education from the industry and employers."

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Read alongside the panel posts, they show a focus on convening people in the South West and taking part in policy discussions at academic events.

The launch-event posts introduce Tamlynn Deacon, a fractional CISO/CIO, non-executive director and founder of Empower Authentic Coaching, noted for 15 years in cybersecurity broadened across IT, cloud and infrastructure; Akanksha Chandola Anthwal, a Google Cloud Authorized Trainer and senior trainer at Datatonic Academy, credited with training teams at Google, Snapchat, Walmart, VISA, Bank of America, Monzo, Starling Bank, JD Sports and Disney, and with delivering Google's largest EMEA live training event in 2025 and 2026; and Dr Mamoona Humayun of the University of Roehampton, described through a research record in artificial intelligence, cyber security, IoT and requirement engineering, with publications, patents and postgraduate supervision.

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A written account of an invited panel appearance for CRANE, described in the post as a UK-wide cybersecurity research network led by the University of Oxford and funded by UKRI/EPSRC, hosted that day by the University of Roehampton.

• The post makes three arguments.
• First, cybersecurity knowledge should reach business owners and decision-makers through digital marketing, on the phones where they already are, because that is how they will listen and act.
• Second, cyber education belongs at every level of education and in the knowledge, skills and behaviours (KSBs) of all apprenticeships and degrees, ideally to Cyber Essentials level.
• Third, this produces hybrid roles such as "business growth lead and prompt engineer" or "marketing lead and GDPR lead" — people who can protect a business and still grow it commercially.
• The post also lists CRANE's remit: research into cyber threats and emerging technologies, AI and future cyber systems, connecting researchers across UK universities, funding pilot projects, and developing the next generation of researchers.

For brands planning a campaign

For a training company building a UK cyber workforce education programme, this post offers a practical model: embed cyber content in existing apprenticeship and degree standards rather than pitch it as a separate subject, and use business-facing marketing channels to reach decision-makers.

• It names KSBs, the vocabulary of UK apprenticeship standards, as the lever for getting a programme recognised.
• The list of CRANE activities points to where academic partner conversations could start.

Announcement of a panel slot at CRANE's South East regional Cyber Security Futures 2026 event, hosted at the University of Roehampton, on strengthening collaboration between academia and industry.

• The post names the panel themes — emerging cyber threats, responsible AI, security-by-design, and building the cyber workforce of the future — and says the discussion will cover cyber security challenges driven by AI, cloud transformation and more sophisticated threat actors.
• It states the groups represented on the panel: South West Women in Cyber, ConneXe, young people, and women in the industry.
• Two positions are spelled out: the UK cyber force grows by educating and upskilling people across all sectors, from primary level through apprenticeships and degree level; and young people, particularly young women who genuinely want a cyber career, are let down by the support and education available from industry and employers.

For brands planning a campaign

The post identifies the audience a workforce programme would need to serve — early-career entrants and young women — and the specific problem it would address: support and retention, not initial awareness.

• The four named panel themes (threats, responsible AI, security-by-design, workforce) could serve as content pillars for a programme aimed at employers and students.
• The panel format also shows the kind of industry–academic paired event they are already willing to appear at.

Three announcement posts for the South West Women in Cyber online launch event, each introducing a guest speaker in detail.

• The first introduces Tamlynn Deacon, a fractional CISO/CIO, non-executive director and founder of Empower Authentic Coaching, noted for 15 years in cybersecurity later broadened across IT, cloud and infrastructure, and for coaching technical leaders on communication and psychological safety.
• The second introduces Akanksha Chandola Anthwal, a Google Cloud Authorized Trainer and senior trainer at Datatonic Academy, credited with training teams at Google, Snapchat, Walmart, VISA, Bank of America, Monzo, Starling Bank, JD Sports and Disney, and with delivering Google's largest EMEA live training event in 2025 and 2026.
• The third introduces Dr Mamoona Humayun of the University of Roehampton, described through a research record in artificial intelligence, cyber security, IoT and requirement engineering, publications, patents and postgraduate supervision.
• Each post uses a collective voice to welcome the speaker and tags a shared group of organisers and the South West Cyber Security Cluster alongside the event links.

For brands planning a campaign

For partners seeking reach into the South West cyber community, these posts show an active convening channel with an established format for introducing partners and speakers.

• The speaker mix — a fractional CISO offering leadership coaching, a cloud certification trainer, and a university researcher — suggests a single vendor or trainer would share the stage with academic and coaching voices.
• The announcements, which lead with concrete credentials and specific work, offer a model for partner-facing content.

Each introduction details credentials, including certifications, global employers trained, publication counts, research areas, and awards. The posts also thank hosts, tag partner organizations, and direct readers to event links.

Speaker spotlights with detailed credentials and event calls to action.

For brands planning a campaign

Brands can reach this community through event sponsorship or by supplying a speaker with a practical training story. The posts show Emma Mallett giving detailed, credential-heavy introductions that carry a partner's message to women in cyber and tech.

Examples: Source 1 · Source 2 · Source 3

The goal is a workforce that can maintain a safe and secure company from the start of employment.

Panel contribution and policy argument.

For brands planning a campaign

A cybersecurity training company can work with Emma Mallett to shape apprenticeship or degree modules and position its certification as part of a national skills baseline. The argument gives training providers a ready-made frame for curriculum partnerships.

Examples: Source 1 · Source 2

These roles combine commercial and security skills rather than separating them.

For brands planning a campaign

Training providers and AI or security vendors can use this framing to design courses or campaigns around combined business and security skills. It speaks to employers who need staff able to manage AI tools and data protection alongside growth responsibilities.

Examples: Source 1

The posts describe CRANE as a UK-wide network led by the University of Oxford and funded by UKRI/EPSRC, covering research, funding, and researcher development.

Industry representation alongside academics and government on panels.

For brands planning a campaign

Research funders, universities, or security vendors can partner on panels or co-produced content that translates research into business practice. Emma Mallett brings an industry voice to these panels, giving brands a credible setting for collaboration.

Examples: Source 1 · Source 2

Marketing channels become an education delivery mechanism, not just a means of promotion.

For brands planning a campaign

A security awareness or training brand can co-create phone-first campaigns with Emma Mallett, using the idea that education must meet owners in their daily channels. This offers a concrete route to small and medium business leaders who may not seek out cyber content.

Examples: Source 1

They also flag how young people, especially young women, can be let down by current industry and employer support when they want to build a cyber career. The post invites others in the space to connect or comment.

Panel participation and a public invitation to connect with others in the sector.

For brands planning a campaign

A brand can partner with Emma Mallett on responsible AI or security-by-design programming and support attention to early-career pipelines for women. The panel topics give partners a current, specific agenda to co-host or sponsor.

Examples: Source 1

Ask what their role in the community is; the posts don’t specify whether they founded it, hold a formal role or support it informally.

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Mallett says they were invited to speak on a CRANE panel representing industry, and later that they are joining a CRANE South East regional panel on collaboration between academia and industry. The posts describe invited speaking engagements, not a contract or sponsorship.

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They are described as an invited panel speaker at the venue and thank the university for hosting.

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Ask what their affiliation with ConneXe is; the posts don’t specify whether it’s an employer, client, membership or another relationship.

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The posts don’t specify a formal role or commercial arrangement.

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Souza's work operates at the European policy level, spanning Digital Talent EU Days, thematic working groups on vocational education and the STEM-to-career gap, and the Women in Digital Index. Emma Mallett focuses on UK apprenticeship and degree standards and reaches business owners directly through marketing.

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Both focus on how security knowledge is taught and institutions build resilience, rather than on security products alone.

Montefusco works through peer-reviewed publications and Italian public-sector programmes such as Cyber Sapere, including co-authored conference papers. Emma Mallett takes a different route: panel advocacy, convening speakers and marketing-led awareness aimed at UK businesses.

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That parallels Emma Mallett's call to train people before they enter the workforce, so employers receive candidates who can protect an organisation from day one.

Stephens focuses on United States foreign service careers and diplomacy, through government fellowships and Department of State programmes. Emma Mallett focuses on UK education standards, industry–academia partnerships and women entering cyber careers in the private and public sectors.

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Souza's posts show Pillar Lead work in two Connecting Women In Digital working groups: one on vocational education and training as a route into sustainable digital careers, the other on the STEM-to-digital career gap.

• They also show a contribution to the Women in Digital Index 2026 for Luxembourg and participation in Digital Talent EU Days 2026 in Dublin.
• This is the profile for a policy-facing convenor who can carry a workforce pipeline argument into European institutions, VET providers and employment services, and tie a training programme to gender-equality outcomes across several countries.

The tradeoff is geography and system.

• Mallett's posts focus on EU-institutional and Luxembourg-based work: working-group tools, a European talent event and a STEM and VET pipeline argument.
• They do not document UK apprenticeship or degree standards, CRANE-style industry-academia panels or UK employer audiences.
• A UK cyber workforce programme gains VET and inclusion design experience but still needs a UK-side partner to reach apprenticeship providers and UK employers.

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Montefusco's posts describe two peer-reviewed conference papers: one on gamification, simulations and realistic cyberattack scenarios in Italian higher education, delivered through the Cyber Sapere programme and named one of four finalists for a Best Paper Award; the other on strengthening the research sector's security posture under NIS2 and evolving EU frameworks, with training, awareness and digital communication as the lever. A training company that has to defend its curriculum to university quality committees or public-sector procurement can work from a citable, replicable model and named co-authors.

The tradeoff is context and audience.

• The posts focus on academic publication and Italian public-sector and higher-education work, not UK apprenticeship standards or UK employer engagement.
• They show research institutes, higher education institutions and NIS2-driven compliance and upskilling, but not UK panels, apprenticeship knowledge and skills mapping, or a community of UK employers and early-career entrants.
• Mallett's posts cover those UK rooms and the convening role; ask for evidence of UK apprenticeship or employer engagement before choosing this alternative, which covers the method.

Examples: Source 1 · Source 2

Stephens's posts cover the Foreign Affairs Information Technology Fellowship, a US Department of State-funded two-year programme offering academic funding, internships, mentorship and a direct pathway into the Foreign Service, and a Foreign Affairs Day at which a Diplomatic Technology colleague was recognised for public service, digital literacy and cybersecurity. A programme about recruiting early-career technical talent into public service, running a fellowship cohort or making digital fluency a core professional requirement maps onto that work.

The tradeoff is market.

• The stated need is UK-facing: UK apprenticeships, UK degrees, UK industry and academic partners.
• Stephens's posts document US federal diplomacy, a fellowship route into the Foreign Service and a national public-service award, but do not show UK apprenticeship, university or employer work, or any commercial format.
• Ask for evidence of UK apprenticeship, university or employer work before choosing Stephens.
• Choosing William Stephens means changing the market, not just the creator; Mallett's posts already show work in UK cyber workforce and university venues.

Examples: Source 1 · Source 2