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Chuck Moran

Chuck Moran teaches organizations, especially fire and EMS departments, how to make recruiting videos with a smartphone and simple production methods.

1.8K followersRecruiting videoBased on 11 posts · latest May 2026

At a glance

They are most useful for teaching fire and EMS departments to make short recruiting videos with smartphones.

Best for

A public safety staffing or recruitment marketing company with a scoped training or content deliverable.

Not for

A corporate employer-branding software platform selling to large private-sector employers.

Key takeaways

  • A recruiting video under 30 seconds can use stills, short clips, and a recorded voice.
  • The video should help candidates imagine the job, daily activities, and what workers value.
  • Common worries include needing a fancy camera, editing a coherent story, and months of production.

Check first: Confirm current pricing, terms, post-level results, and audience data before committing budget.

Main ideas
Equipment is the first objection to clear, not a requirement to meet · A recruiting video should show what the job feels like and can be built from two kinds of parts · Name the hesitation in the reader's own words, then answer it
Audience
1,787 LinkedIn followers · 3 of 5 Posts written for fire, EMS, or law-enforcement recruiting audiences
Read first
The 30-second recruiting video, broken into two components
Ways to work together
Smartphone recruiting video training program (Online Video Mastery) · Conference teaching sessions · World's Easiest Recruiting Video mini-course
Sources for this section

What they are known for

Chuck Moran teaches practical smartphone-video methods for recruitment, particularly for fire and EMS departments.

  • Their posts explain how to make short recruiting videos with equipment people already have and show how video can help candidates picture the work, daily activities and team pride.
  • They also offer recruitment-video training and promote a mini-course.

Moran makes video production feel manageable by breaking it into concrete choices.

  • One post describes an under-30-second video built from still photos or short clips and a recorded voice, so the speaker does not have to appear on camera.
  • It also gives the video a clear purpose: help candidates imagine the job, see its day-to-day activities and understand what workers value about it.
  • In another post, they name common starting worries—needing a fancy camera, editing a coherent story and spending months on production—and point to smartphone-based training as a response.
  • That practical, low-equipment framing is useful to readers exploring their work.
Sources for this section

Ideas and priorities

Chuck Moran's recurring argument is that recruiting video is a production problem people imagine, not a real one.

Read more

Across five posts, the position is consistent: a department already owns everything it needs in a smartphone and a pair of earbuds; the video should be very short and built from a small set of parts; and its job is to show candidates what the work is actually like rather than describe it.

  • The method is aimed at fire, EMS and law enforcement hiring and framed against a measurable candidate shortage, not general employer-branding concerns.
  • The teaching comes in repeatable formats: a named recipe, a mini-course, and the same conference class run twice in a day.

Equipment is the first objection to clear, not a requirement to meet

The posts consistently put the gear question to rest.

Read more

Recruiting video is presented as a skill built with tools the audience already has, making the barrier not budget or production polish but knowing the method. If no camera is needed, a department can start this week.

The conference session is described as "a very practical skill focused on the creation of short and effective recruiting videos using gear you already own: your smartphone and a pair of earbuds." A separate post opens with: "No fancy camera or gear needed."

Read original · Original 2

A recruiting video should show what the job feels like and can be built from two kinds of parts

The clearest method reduces the video to still photos or short clips plus an audio recording of the subject's voice.

Read more

Its stated purposes are to give candidates a sense of working in the organization, show day-to-day activities, and convey how workers feel about the work, such as pride.

  • The instruction is to show rather than tell.
  • Nobody has to appear on camera, removing the next objection many people raise after equipment.

The post describes an under-30-second video "comprised of just two types of components": stills and/or short clips, and a voice recording. Chuck Moran points to a 27-second example and offers to explain how it was put together.

Read original · Original 2

Name the hesitation in the reader's own words, then answer it

Rather than arguing abstractly for video, the posts put the audience's doubts on the page first — the fancy camera, the difficulty of editing a cohesive story, the fear it will take months — and answer each in turn.

Read more

One post also asks followers what holds them back, treating the obstacle as something to diagnose rather than assume.

The three questions are listed verbatim: "Don't I need a fancy camera?", "How do I edit a cohesive story together?", "Won't this take months?" The answer is training that covers production, practical tips and best practices to streamline the process.

Read original · Original 2

The problem being solved is a first-responder candidate shortage, not weak employer branding

Chuck Moran's audience is public safety hiring — fire, EMS and law enforcement — and the argument is anchored in the labour market those departments face.

Read more

Younger workers are described as moving toward tech jobs and better pay and work-life balance, while competition within fire and EMS is fierce. This frames video as a practical response to a specific shortage, not a general communications upgrade.

The conference session cites roughly 1.6 open jobs for every candidate and long-standing recruiting challenges made worse by the "Great Resignation." Other posts carry tags for public safety, fire rescue, fire department, EMS, EMT and law enforcement recruiting.

Read original · Original 2 · Original 3

Teach the method in repeatable, named formats

The delivery is instruction, not commentary, packaged for reuse: the same class run twice in one day, a short-named recipe, and a mini-course.

Read more

Naming the method and fixing its length make it teachable across departments and easy to refer to, turning an argument about video into something a chief can act on.

Two sessions of "Revolutionizing Fire and EMS Recruitment: Harnessing the Power of Smartphone Video" were scheduled for February 20, 2024 at the Virginia Fire Chiefs Association Fire Rescue Conference in Virginia Beach, at 0800 and again at 1000. Other posts promote a mini-course built around a recipe for a 30-second recruiting video.

Across Chuck Moran's posts, the offer shifts from live conference teaching to a packaged product: a named recipe, a mini-course, and a time-limited discount on it. The underlying argument about smartphone video stays the same.

Read original · Original 2

Sources for this section

Start with their work

The 30-second recruiting video, broken into two components

This is the clearest single explanation of Moran's method: what a recruiting video is made of and what it is supposed to do for the viewer.

Read more

Moran describes a recruiting video that runs under 30 seconds and uses only two kinds of parts: still photos or short clips, and an audio recording of the subject's voice.

  • No one needs to appear on camera.
  • The stated purpose is threefold: give candidates a feel for working in the organization, show the activities the job involves day to day, and convey how workers feel about the work, such as pride.
  • They point readers to a 27-second example and offer to explain how it was put together.
  • The post is tagged for recruiting, law enforcement, public safety and training.

For brands planning a campaign

A short piece can use this two-component structure as its spine. It tackles two barriers that often stop departments — equipment and being on camera — and gives a staffing or recruitment marketing company a simple, repeatable format to teach.

Two conference sessions teach smartphone video to fire and EMS recruiters

The post shows the training in a live setting and states the recruiting problem in the terms Moran uses with departments, useful context for any piece written for that audience.

Read more

Moran promoted two sessions of a training titled "Revolutionizing Fire and EMS Recruitment: Harnessing the Power of Smartphone Video" at the Virginia Fire Chiefs Association Fire Rescue Conference in Virginia Beach on Tuesday, February 20, 2024, one at 0800 and one at 1000.

  • The session description cites long-standing recruiting challenges, the "Great Resignation," younger workers moving toward tech jobs and seeking work-life balance and higher pay, and roughly 1.6 open jobs for every candidate, with fierce competition in fire and EMS.
  • Students learn to create short, effective recruiting videos using gear they already own: a smartphone and a pair of earbuds.

For brands planning a campaign

The session outline offers a ready-made structure for a short piece, while the staffing-shortage framing gives a recruitment marketing company language that matches how chiefs already talk about the problem. It also shows Moran teaches in person to public safety audiences, not only online.

Answering objections to making a first recruiting video

Newcomers hesitate for a handful of predictable reasons.

Read more

This post names them in readers' own words and shows how Moran responds.

Moran lists the questions people ask when starting with video recruitment: Do I need a fancy camera?

  • How do I edit a cohesive story together?
  • Won't this take months?
  • The answer is the Online Video Mastery training program, which they describe as covering video production for recruitment with practical tips, techniques and best practices intended to streamline video creation, showcase a company, engage top talent and attract candidates.
  • The post says more resources are in the pipeline.

For brands planning a campaign

The objection list can anchor a section, addressing concerns in the order readers raise them. The post names the Online Video Mastery program but does not describe its contents; ask for course materials before making claims about what it covers.

The mini-course offer and the sales pitch for the 30-second method

The post shows the productized version of Moran's method and its sales framing, useful context when judging a commercial partnership.

Read more

Moran promotes a "World's Easiest Recruiting Video Mini-Course" built around a recipe for a 30-second recruiting video.

  • Aimed at recruiters and hiring managers, it is pitched as smartphone-only, with no extra gear.
  • The post argues that recruiters should show rather than tell what it is like to work somewhere and includes a Cyber Week discount of 30 percent with a sign-up link.
  • Tags cover public safety, fire rescue, recruiting, hiring, fire department, EMS and EMT.

For brands planning a campaign

Moran sells training directly to departments and recruiters, so a partner piece should distinguish the free method explanation from the paid course rather than imply the course content was reviewed. The public safety tags confirm the audience a recruitment marketing company would reach; ask for course materials before describing the paid offering.

An open question about what stops people from making video

The post shows how Moran opens a conversation with an audience and which barrier they treat as the main one to diagnose.

Read more

Moran says video creation is powerful but that several things stop people from getting started, then asks followers what holds them back if they are not already making videos for their organization or for fun. The post invites answers in the comments.

For brands planning a campaign

The question works as a prompt for a piece or a brief, and signals that Moran sees the barrier as worth diagnosing rather than taking it for granted. Ask for the comments to learn which obstacles departments actually name.

Sources for this section

Topics and approach

Posts cited for each topic
A smartphone and earbuds as the whole kit3
Public safety and first-responder recruiting as the core market3
A 30-second recruiting video built from two components2
Naming the fears that stop people from starting2
Teaching through sessions, courses and a named recipe2

A smartphone and earbuds as the whole kit

Every post treats equipment as the first barrier to remove.

Read more

The training Chuck Moran teaches relies on gear a department already owns: a smartphone and a pair of earbuds. The pitch is that no fancy camera is needed, and the conference session is framed as "a very practical skill focused on the creation of short and effective recruiting videos" using that kit.

Reframes production barriers as a non-issue, then teaches an approach using tools the audience already has.

For brands planning a campaign

A staffing or recruitment marketing company cannot lead with equipment or production polish here.

  • The strongest angle is speed and in-house capability: departments can shoot, edit and publish recruiting videos without hiring a crew or buying gear.
  • A sponsored piece should promise a finished, department-made video—not a better camera.

Examples: Source 1 · Source 2 · Source 3

A 30-second recruiting video built from two components

Chuck Moran's posts describe a specific method: a short recruiting video made from two types of components—still photos and/or short video clips, plus an audio recording of the subject's voice.

Read more

The stated purpose is to show what it is like to work in the organization, what the day-to-day activities are, and how the subject feels about the work, such as pride. The audience is told to show rather than tell.

A fixed recipe with a small, countable set of parts makes the format teachable and repeatable across departments.

The subject does not have to appear on camera; a voice recording carries the message over stills and clips. That removes a common on-camera objection while keeping a human voice in the video.

For brands planning a campaign

This is a ready-made deliverable for a co-marketed piece: a department can follow the recipe and publish the same week. It also sets expectations for length and scope, letting a campaign brief specify a 30-second department-produced video rather than an open-ended video project.

Examples: Source 1 · Source 2

Naming the fears that stop people from starting

One post asks the audience directly what holds them back from making video; another names common anxieties: that a fancy camera is required, that editing a cohesive story is too hard, and that the process will take months.

Read more

Each objection is met with the claim that the work is faster and simpler than expected, supported by a training program covering production, practical tips and best practices.

Objection-led teaching: state the audience's hesitation in its own words, then answer it in the next line.

For brands planning a campaign

Objection-handling content is a natural top-of-funnel fit for a recruitment video service or course.

  • A partner piece should open with a hesitation a department actually voices, then show the finished short video that answers it.
  • That is more useful than a general argument for video in recruiting.

Examples: Source 1 · Source 2

Public safety and first-responder recruiting as the core market

The posts consistently target fire, EMS and law enforcement hiring.

Read more

A conference session is aimed at fire and EMS departments, and posts are tagged to fire rescue, EMS/EMT and public safety recruiting. The argument is set against a tight labor market: roughly 1.6 open jobs per candidate, competition across the sector, and younger workers drawn to tech roles and to better pay and work-life balance.

Anchors the training in hiring pressures the audience already feels, then presents video as a practical response to a candidate shortage.

For brands planning a campaign

This is a sector specialist, not a general recruiting-video teacher.

  • A brand selling to fire and EMS departments gets someone who speaks the audience's language and can frame a piece around pressures those departments identify themselves.
  • It is a weaker fit for private-sector or corporate employer branding.

Examples: Source 1 · Source 2 · Source 3

Teaching through sessions, courses and a named recipe

The delivery format is instruction rather than commentary.

Read more

Chuck Moran announced two sessions of the same class at the Virginia Fire Chiefs Association Fire Rescue Conference in Virginia Beach on February 20, 2024: one at 0800 and one at 1000. Other posts promote a mini-course built around a named recipe and a time-limited discount.

Repeat sessions of one class, a packaged course and a short-named method that is easy to refer to and reuse.

For brands planning a campaign

There is already a paid training offer and a repeatable class, making co-marketing around a course or live session a better fit than a one-off sponsored post. A partner can join the existing teaching format or build a session using the same recipe, rather than asking for a new content format.

Examples: Source 1 · Source 2

Sources for this section

Brands and businesses

Chuck Moran promotes Online Video Mastery, a smartphone video recruitment training program, teaches sessions at the 2024 Virginia Fire Chiefs Association Fire Rescue Conference and promotes a 'World's Easiest Recruiting Video' mini-course.

Read more

Ask whether they own or work for Online Video Mastery and who operates the mini-course; the posts don't say.

Online Video Mastery

Disclosed partnership

Moran's post says, 'At Online Video Mastery, we're here to guide you through the process,' and promotes the program's training in making professional recruitment videos with a smartphone.

Read more

Ask whether they own or work for the business; the post doesn't say.

View example

Virginia Fire Chiefs Association

Mention · 2024-02-20

Moran taught two sessions of the training, 'Revolutionizing Fire and EMS Recruitment: Harnessing the Power of Smartphone Video,' at the Virginia Fire Chiefs Association Fire Rescue Conference in Virginia Beach on Tuesday, February 20, 2024.

Read more

The post promotes the sessions and encourages registration.

View example

World's Easiest Recruiting Video

Mention

Moran promotes a 'World's Easiest Recruiting Video' mini-course and a 27-second example using still photos, short video clips and a subject's voiceover.

Read more

A separate post advertises a Cyber Week discount for the mini-course. Ask who operates the product; the posts don't say.

View example

Sources for this section

Topics and similar creators

Chuck Moran's posts focus on making short recruiting videos for fire, EMS and law enforcement departments with a smartphone and a pair of earbuds.

Read more

Start with the post that breaks an under-30-second video into two components—still photos or short clips, plus an audio recording of the subject's voice—and explains its purpose: showing candidates what the work is like, what day-to-day activities involve and the pride people take in them.

  • The post on the Virginia Fire Chiefs Association session shows the same method taught to department staff; shorter posts address equipment concerns.
  • Read those posts together for the method, then use the tags to find others working on public safety hiring.
  • If written job postings, candidate feedback or agency-side recruiting is closer to the decision at hand, consider a creator focused on that instead.
Recruiting video Smartphone video production Public safety recruiting Fire and EMS hiring Recruitment marketing Short-form video Training sessions and courses Fire and EMS department leaders Recruiters and hiring managers

Jerad Clifford

Clifford tackles recruiting from the written side: content has only seconds to earn attention, so it must be scannable and mobile-first.

Read more

Where Chuck Moran argues that a department should show candidates the work on video, Clifford says a job posting should inspire a career move rather than list requirements. Both see the candidate's first few seconds as worth designing for.

Jerad Clifford writes about job-posting copy, keyword choices and AI-assisted sourcing, and points to LinkedIn Talent Solutions data and customer results. Readers looking for a shooting-and-editing recipe will not find one here.

Read original · Original 2

Daniel Birkholm

Both put the candidate's experience at the centre of hiring.

Read more

Birkholm argues for gathering candidate feedback, improving the process and gathering more; the loop should not end.

  • Moran shares that instinct by urging departments to show candidates what the work and people are actually like, rather than just describe them.
  • Both argue against hiring communication that tells candidates very little.

Daniel Birkholm focuses on measuring and improving hiring processes: candidate-journey touch points, surveys, cNPS benchmarking and webinars on using feedback.

  • They also cover how teams should adopt AI in talent acquisition.
  • This is organisational process and measurement, aimed at talent acquisition teams generally rather than first responders—not content production.

Read original · Original 2

Viktor Donner

Donner shares Moran's emphasis on transparency: tell candidates what the job and organisation are really like.

Read more

Donner makes it an agency rule to name the hiring company and salary range when approaching candidates, and urges recruiters to give rejected candidates concrete feedback. Moran's equivalent is to put the work on screen rather than offer a polished pitch.

Viktor Donner recruits tech talent through a recruitment-as-a-service agency and writes polemically about how HR treats candidates.

  • They also detail the agency's tools and working style.
  • The practical material is about running an agency, not producing video or recruiting in public safety.

Read original · Original 2

Sources for this section

Audience

The posts support a narrow, occupation-specific placement rather than a broad-reach buy.

Read more

The only published audience figure is a LinkedIn following of about 1,787 people, observed on 11 October 2026.

  • Three of the five posts address public safety recruiters directly: a 13 February 2024 post promoting two sessions of Chuck Moran's smartphone-video recruiting class at the Virginia Fire Chiefs Association conference; a 17 November 2023 post selling a recruiting-video mini-course under #publicsafety, #firerescue and #EMS; and a 19 March 2023 post introducing an under-30-second recruiting video built from stills, short clips and a voice recording under #lawenforcement and #publicsafety.
  • The other two posts pitch smartphone recruiting video to a general recruitment and business audience, with no sector named.
  • For a vendor selling video production or recruitment marketing to fire, EMS, and law-enforcement departments, this is a plausible specialist placement.
  • Before committing, ask for recent post-level results—impressions, comments, and inbound enquiries from department recruiters on comparable fire/EMS topics—and an audience survey covering job function, agency type, and geography.

LinkedIn followers

1,787

LinkedIn profile, linkedin.com/in/chuckmoran · 2026-10-11

Posts written for fire, EMS, or law-enforcement recruiting audiences

3 of 5

Selected examples: 13 February 2024 Virginia Fire Chiefs Association conference post; 17 November 2023 public safety recruiting-video mini-course post; 19 March 2023 law-enforcement recruiting-video post · 2026-10-11

Sources for this section

Partnership options

Chuck Moran's posts describe commercial activity in training and tools for in-house recruiting video, not brand sponsorship slots.

Read more

They promote their own programs: a smartphone video training program called Online Video Mastery, a self-serve "World's Easiest Recruiting Video" mini-course sold with promotional pricing, and conference teaching sessions on smartphone recruiting video for fire and EMS audiences.

  • The posts also show a repeatable production format: a recruiting video under 30 seconds, built from stills or short clips plus a subject's recorded voice.
  • For a partnership, ask directly about sponsorship availability, rates, and inquiry options.

Smartphone recruiting video training program (Online Video Mastery)

Buyer requirement

Arrange a training engagement for the departments you serve.

  • The program covers video production for recruitment, end to end, using gear departments already own — a smartphone and a pair of earbuds — so no camera budget is needed.
  • Budget staff time for the sessions and subsequent filming.

Conference teaching sessions

Buyer requirement

Book or attend a session slot rather than a sponsorship.

  • Chuck Moran taught two sessions of "Revolutionizing Fire and EMS Recruitment: Harnessing the Power of Smartphone Video" at the Virginia Fire Chiefs Association Fire Rescue Conference on 20 February 2024, at 0800 and 1000.
  • Buyers need conference registration and a room slot; the content targets department recruiters, not brand promotion.

World's Easiest Recruiting Video mini-course

Buyer requirement

Direct departments to a self-serve purchase.

  • The course post advertises a 30% Cyber Week discount, so pricing is promotional and may change.
  • No group licence, co-branding, or sponsorship tier is documented.
  • Confirm the current price and terms directly before quoting them to a client.

30-second recruiting video recipe

Buyer requirement

Supply the raw material: still photos or short clips, plus an audio recording of a subject's voice; no on-camera appearance is required. The format runs under 30 seconds and shows daily work and pride rather than describing them, so collect those assets from the department before production starts.

Sources for this section

Campaign fit

A campaign to shortlist

Strong fit, with a scoped deliverable rather than an open-ended campaign.

Read more

Brief

A public safety staffing or recruitment marketing company wants a short piece on Chuck Moran's smartphone video method for helping fire and EMS departments attract qualified first responders.

Reasons

  • The audience matches a campaign aimed at fire, EMS, or law-enforcement recruiters almost exactly. Three of the five posts are written for fire, EMS, or law-enforcement recruiters, tagged to fire rescue, EMS/EMT, and public safety. The remaining two pitch smartphone recruiting video to a general recruitment and business audience, with no sector named.
  • The method is productized and repeatable. Chuck Moran describes a recruiting video under 30 seconds, built from two components: still photos or short clips, plus an audio recording of the subject's voice. No one needs to appear on camera. That gives a staffing or recruitment marketing partner a concrete, teachable format rather than a vague argument for using video.
  • The teaching format is established and repeatable. Chuck Moran promoted two sessions of one class, "Revolutionizing Fire and EMS Recruitment: Harnessing the Power of Smartphone Video," at the Virginia Fire Chiefs Association Fire Rescue Conference in Virginia Beach on 20 February 2024, at 0800 and 1000. A co-marketing partnership can attach to a live session or course rather than inventing a new format.
  • The recruiting pressure is framed in the language the audience already uses. The conference post cites long-standing fire and EMS recruiting challenges, the "Great Resignation," younger workers drawn to tech jobs and to pay and work-life balance, and roughly 1.6 open jobs for every candidate. That framing can help a partner write to chiefs and recruiters.
  • The commercial model is paid training or a course engagement, which suits a partner better than a one-off sponsored post. The posts promote the Online Video Mastery training program and a "World's Easiest Recruiting Video" mini-course sold with a 30 percent promotional discount.
  • The material is built to remove the equipment barrier. The training is pitched on gear departments already own \u2014 a smartphone and a pair of earbuds \u2014 and one post names common hesitations directly: needing a fancy camera, editing a cohesive story, and fearing the process will take months.

Conditions

Treat this as a specialist placement with a defined deliverable. Before committing budget, confirm current pricing and terms for the course or a training engagement, and ask for post-level results and audience data covering job function, agency type, and geography.

Limits

The only measured audience figure in Chuck Moran's posts is a LinkedIn following of about 1,787, observed on 11 October 2026. Ask for a breakdown by role, agency type, geography, and seniority.

Chuck Moran's posts report no post-level results: no impressions, comments, saves, or inbound enquiries from department recruiters. Ask for those results before committing budget.

The posts show no sponsored or brand-partner content, so ask for examples of any co-marketed campaigns before proceeding.

No sponsor policy, rate card, media kit, or partnership contact route is documented. The shortened links point to course and conference registration; ask for the appropriate partnership contact and current terms.

When to choose a specialist

Poor fit for a brand-sponsorship campaign: Chuck Moran's posts point to a mismatch in both audience and offer.

Read more

Brief

A corporate employer-branding software platform selling a video production suite to large private-sector employers in technology, finance, and healthcare wants a creator to front a multi-part series on enterprise talent-acquisition video.

Reasons

  • The audience is wrong. Every post targets public safety or general recruitment audiences. Posts are tagged to public safety, fire rescue, fire department, EMS, EMT, law enforcement, recruiting, and hiring. None addresses corporate HR, talent-acquisition leaders, or private-sector employer branding.
  • The commercial model does not match. Chuck Moran's posts show training and self-serve courses for in-house recruiting video, not brand sponsorship slots. A platform looking to buy sponsored content should ask for a sponsor policy, media kit, rate card, and partnership inquiry route; none is documented in the posts.
  • Reach is narrow and unmeasured for this purpose. The only figure available is a LinkedIn following of about 1,787. There is no evidence about how many followers work in corporate HR or talent acquisition, or engagement data from a comparable campaign. Ask for relevant audience and campaign data before committing budget.
  • The subject matter does not transfer cleanly to enterprise employer branding. The method is deliberately minimal: a smartphone, a pair of earbuds, stills or short clips, and a voice recording, aimed at a video under 30 seconds. That fits departments with no camera budget. A vendor selling a production suite to large employers would attach its brand to advice that makes its own product unnecessary.
  • The teaching format is a course or conference session, not a sponsored series. The posts promote training and a discounted mini-course, and one is an open question to followers about what stops them making video.

Conditions

For this audience, the platform would need a different creator with a corporate employer-branding record. An alternative is to narrow the platform's positioning to public safety recruitment marketing and approach Chuck Moran as a training partner rather than a sponsored-content publisher \u2014 a different brief and budget line.

A worked campaign example
Angle

Lead with the objection, answer it with the recipe, and close on a finished department-made video rather than a camera. Frame the piece for a chief or recruiter told to improve hiring video without a production budget.

Brief

Public safety staffing or recruitment marketing company seeking a short piece on Chuck Moran's smartphone method for attracting qualified first responders.

Deliverable

One short piece, plus a co-marketed session or course module using the same recipe. The session framing already exists: a practical class on creating short, effective recruiting videos with gear the department already owns.

Evidence to confirm

Ask for current price and terms for the mini-course and a training engagement; a post advertises a time-limited 30 percent discount.

Ask for post-level results from comparable fire and EMS recruiting content: impressions, comments, and inbound enquiries from department recruiters.

Ask for audience composition by job function, agency type, and geography.

Ask for the contents of the Online Video Mastery program and the mini-course; the posts describe them only as the promotional posts describe them, and include no course materials, lesson pages, or video files.

Ask whether a co-branded or group training arrangement is available; the posts do not mention one.

Structure

Open with the audience’s own hesitation. Use the three questions named in the posts: Do I need a fancy camera? How do I edit a cohesive story? Won’t this take months?

State the kit in one line: a smartphone and a pair of earbuds. No camera purchase, no crew.

Teach the two-component recipe: a recruiting video under 30 seconds, built from still photos or short clips, plus an audio recording of the subject’s voice. The subject does not have to appear on camera.

Show the three purposes the video serves: what it is like to work in the organization, the job’s day-to-day activities, and how the worker feels about the work, such as pride. Show rather than tell.

Anchor it in the hiring context the audience already feels: competition across fire and EMS, younger workers weighing pay and work-life balance, and roughly 1.6 open jobs per candidate.

Close with the next step: point to the existing training or mini-course, or to a live session slot, and state clearly what a department gets and what it costs.

Why it works

Make the two-component recipe the spine. It removes the first two barriers departments face: equipment and being on camera.

The objection-led opening matches how Chuck Moran already writes to this audience, keeping the tone consistent.

The 30-second limit makes the format teachable and repeatable across departments, giving a staffing or recruitment marketing company a format it can scale.

Attaching the offer to an existing course or conference session avoids asking for a new content format that has not been tested.

Sources for this section

Who else to consider

Jerad Clifford

Consider Jerad Clifford if the department’s immediate problem is a hard-to-find or unpersuasive job posting, rather than a lack of recruiting video.

Read more

A post recommends standard job titles, a short list of key requirements, specific growth opportunities, and upfront salary and flexibility details—useful material for a campaign that needs to improve the vacancy itself before promoting it.

This is advice about job-posting content, not a demonstrated smartphone-video method or public-safety recruitment example.

  • Ask for sources supporting the cited figures.
  • It is a narrower alternative, not a like-for-like replacement for Chuck Moran’s video training.

Examples: Source 1

Daniel Birkholm

Consider Daniel Birkholm if the department’s main challenge is candidate experience and learning from applicants, rather than making recruiting videos.

Read more

One post describes using feedback across candidate-journey touchpoints to identify improvements and track candidate satisfaction; that could suit a campaign centered on diagnosing where recruitment loses people.

The posts focus on candidate feedback and careful evaluation of hiring changes, including AI; they do not teach video production or provide a public-safety video example.

Examples: Source 1 · Source 2

Viktor Donner

Consider Viktor Donner if a campaign aims to improve recruiter transparency and candidate treatment, especially for technology hiring.

Read more

The posts advocate sharing the hiring company and salary range with candidates and giving rejected applicants concrete feedback. That is a better direction when trust and communication are the campaign’s central problem.

The examples concern recruiting practices and tech-talent hiring, not in-house video production for fire or EMS departments. Ask for a public-safety video example and details of any video-training offer.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Short piece: the smartphone recruiting video method

Co-marketed session or course module: in-house recruiting video for fire and EMS

Sources for this section

Research methodology

  • Chuck Moran's five LinkedIn posts discuss smartphone recruiting video for public safety hiring.
  • One post announces class sessions at the Virginia Fire Rescue Conference in Virginia Beach on 20 February 2024; the remaining posts carry no date.
  • The example recruiting video, the mini-course contents and the delivered training are not described in the posts, so the method is described only as the posts describe it.
  • No wider career or signature-work history appears in the posts, and this page should not be read as covering it.