Aymane Khayi

What looks smooth to a passenger or customer depends on an unseen system of roles, handovers and schedules.

Written while waiting for a flight, the Sabiha Gökçen post calls the airport a "giant anthill" and breaks down the work behind it: ground handling, baggage operations, security, aircraft maintenance, fuel services, cargo, air traffic control, cleaning and passenger services.

• It cites roughly 156 destinations in 54 countries and more than 48 million passengers a year, and names the operators doing the work — TGS, Havaş, Çelebi Ground Handling, Pegasus Airlines' own ground operation and DHL Express for cargo.
• It closes with the claim that "aviation is not only about aircraft.
• It is about people, processes and synchronization."

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Freight and supply chains feature in conversations about international trade, European competitiveness and transatlantic relations, not just operational matters.

At an MCC Brussels event on America at 250, a discussion of Europe–United States relations and remarks by Matt Mowers on maintaining transatlantic partnerships prompt Aymane Khayi to observe that "beyond politics, international trade and cooperation rely on resilient supply chains and efficient logistics networks."

• Their post turns the event into a freight and trade point.
• The Brussels Economic Forum post takes a similar approach, listing AI, Europe's future, infrastructure, cybersecurity and "the growing importance of logistics and supply chains in global competitiveness" as themes of the day.

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For a campaign that needs independent evaluation, ask for examples of their own analysis.

A post thanks Thomas Larrieu for sharing a white paper on AI applied to transportation and the supply chain.

• Aymane Khayi calls it a "clear and practical read" and says its use cases demonstrate AI's potential to improve operational performance, decision-making and supply chain efficiency.
• They frame the topic as already transformative, closing with a line about transportation moving toward more intelligent and automated systems.

This is the only AI-focused post here, so it indicates a direction of interest rather than a sustained position.

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The Islamic finance post is the clearest example and the only item reviewed that sits outside logistics.

After the 7th EAIFE Congress in Brussels, Aymane Khayi describes Islamic finance as growing largely through the Gulf region, especially Qatar, and names what struck them: "the paradox behind it — an ethical model looking to offer an alternative, yet built on the same oil driven dynamics that enabled its expansion." The supply chain connection rests mostly on hashtags rather than argument.

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This is the clearest example of how Aymane Khayi thinks: a first-hand moment becomes a structured breakdown of an operation. The post answers the question newcomers usually ask first: what does this person actually notice and explain?

Waiting for a flight, Khayi sees the airport as a logistics system, not just a place to pass time.

• The post puts numbers on its scale — roughly 156 destinations across 54 countries and more than 48 million passengers a year — then lists the roles that keep departures moving: ground handling, baggage operations, security, aircraft maintenance, fuelling, cargo, air traffic control, cleaning and passenger services.
• It names the operators at this airport, including TGS, Havaş and Çelebi Ground Handling, Pegasus Airlines' own ground operation, and DHL Express on the cargo side.
• The conclusion is the point: aviation is not only aircraft, but people, processes and synchronisation.

For brands planning a campaign

This is a format a logistics technology partner could borrow.

• The post follows one named operation, identifies the companies involved and explains the coordination problem passengers rarely notice.
• A thought leadership series on ground handling or freight could use the same structure with a client’s data and case examples.

This is an endorsement, not an argument: it signals interest and familiarity with the vocabulary, rather than offering analysis.

A short post thanking Thomas Larrieu for sharing a white paper on AI applied to transportation and supply chain.

• Khayi calls it a clear, practical read and says its use cases show AI's potential to improve operational performance, decision-making and overall supply chain efficiency.
• They close by noting transportation's move toward more intelligent and automated systems.

For brands planning a campaign

Khayi amplifies credible AI-in-logistics research for a supply chain audience, pairing it with a short professional endorsement. Vendors seeking an independent critique or original data should provide those materials; this post focuses on sharing the research.

A recap of attending "America at 250: Revolution, Liberty, and the Future of the West" at MCC Brussels.

• Khayi highlights discussion of the Europe–United States relationship and singles out Matt Mowers's remarks on maintaining strong transatlantic partnerships.
• The turn is the interesting part: drawing on their work in logistics and transportation, Khayi notes that international trade and cooperation depend not only on politics but also on resilient supply chains and efficient logistics networks.

For brands planning a campaign

For a logistics or freight technology client, trade policy and supply chain risk make a natural pairing. Khayi takes an event attendees might frame as geopolitics and redirects it to operational consequences, a tone that resonates with a B2B audience in this sector.

Use it as context for their interests, not as a model for a developed argument.

A recap of attending the Brussels Economic Forum, listing the subjects discussed: AI, Europe's future, infrastructure, cybersecurity, and the growing importance of logistics and supply chains in global competitiveness.

For brands planning a campaign

Khayi participates in EU policy and technology conversations where logistics is one thread among several. For an EU-facing or policy-adjacent campaign, ask for a clear argument to anchor the post.

That instinct transfers to any sector brief.

A recap of the 7th EAIFE Congress in Brussels. Khayi notes the growth of Islamic finance, largely driven by the Gulf region and especially Qatar, then identifies what struck them: the paradox of an ethical model offering an alternative while resting on the same oil-driven dynamics that enabled its expansion.

For brands planning a campaign

For finance-adjacent or Gulf-market content, naming a contradiction can be more valuable than offering a neutral summary. Khayi's transferable skill for a supply chain client is the willingness to point out the uncomfortable part of a story rather than smooth it over.

It names the organisations running them, including TGS, Havaş, Çelebi Ground Handling, Pegasus Airlines' own ground operations and DHL Express for cargo, and gives the site's scale: roughly 156 destinations in 54 countries and more than 48 million passengers a year. The argument is that the impressive part is not the infrastructure but the synchronisation between teams, and that aviation is as much a logistics discipline as a transport one.

Starts with a firsthand observation while waiting for a flight, then researches the operation behind the scene and names the operators and traffic figures.

For brands planning a campaign

This is the strongest sample for an aviation or airport-operations collaboration. It shows Aymane Khayi turning a personal moment into an operator-level explainer that names the companies involved—close to what a ground-handling, airport-technology or cargo sponsor would want in a thought leadership series.

Examples: Source 1

The post presents AI as already transforming the sector, not as a future prospect.

Curates and contextualises someone else's research rather than presenting original analysis. Ask for specific use cases to substantiate the post's endorsement.

For brands planning a campaign

Aymane Khayi offers a distribution channel for AI-in-logistics research, with value in the framing rather than the substance.

• A sponsor should supply the use cases and data; the collaboration would centre on commentary and reach, not original analysis.
• This is the only AI-focused post in the sample, so ask for evidence of sustained coverage before making it a central campaign theme.

Examples: Source 1

At the Brussels Economic Forum, Aymane Khayi reports exchanges on AI, Europe's future, infrastructure, cybersecurity and the growing importance of logistics and supply chains to global competitiveness. At an MCC Brussels event on America at 250, discussion of transatlantic relations and remarks by Matt Mowers lead to the observation that international trade and cooperation depend on resilient supply chains and efficient logistics networks.

Attends the event, reports the dominant theme and named speakers, then draws out a logistics consequence of the policy discussion.

For brands planning a campaign

Useful for a brand that wants logistics placed in a policy, trade or European competitiveness conversation rather than a purely operational one. The posts show access to Brussels policy and industry rooms, making them a fit for event-linked or trade-policy content.

Examples: Source 1 · Source 2

Logistics and supply chain hashtags sit alongside finance, economy and international business ones.

This is the only post in the sample whose subject sits outside logistics and transportation. Its supply chain connection rests mostly on hashtags rather than argument, making it weaker evidence of sector expertise than the airport, AI and trade posts.

For brands planning a campaign

Shows a wider interest in Gulf business and finance, which could matter for a campaign touching Gulf trade or investment. The supply chain connection is thin, so ask for a logistics-focused sample before using this as proof of sector knowledge.

Examples: Source 1

Aymane Khayi starts with something attended or observed, states the point that stood out, and connects it to logistics and supply chain.

• Operational posts use short bullet lists of roles or functions; event posts name speakers and themes.
• Every post ends with a hashtag block that includes #Logistics and #SupplyChain, alongside topic tags such as #AirportOperations, #ArtificialIntelligence or #InternationalTrade.

A personal-observation or event hook, followed by an external source or discussion and a sector-level takeaway. Posts are short and built for a professional feed rather than long-form publishing.

For brands planning a campaign

The format is predictable and easy to fit into a sponsored series: a partner supplies the event, report or research, and Aymane Khayi supplies the bridge back to supply chain relevance. The sample contains no long-form articles or multi-part series, so ask for a long-form sample before commissioning extended thought leadership.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

Haithem W.'s post on Gulf cargo disruption reads like Aymane Khayi's trade-and-geopolitics posts: a change in the operating environment is explained through its effect on freight, in this case the shift toward alternative corridors.

Haithem W. goes further into the operational mechanics, naming the Saudi land corridor, the Khor Fakkan and Fujairah gateways, the road move to Jebel Ali and feeder services into Hamad Port, and writes from inside freight forwarding.

• Aymane Khayi stays one level up, recapping events and framing the sector rather than describing specific routings.
• Haithem W. also writes about cross-cultural working in international logistics, a subject their posts do not cover.

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Bashak ilhan writes as an operator of a retail management agency, describing how European brands are placed in U.S. department stores and supported through a fulfilment centre, and promotes a recurring programme for emerging brands.

• That is agency-side, retail-expansion content.
• Aymane Khayi writes as an observer of logistics and aviation operations and policy events, not as someone running an expansion service.

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Eva Ponce's webinar material on the move from predictive analytics to agentic AI covers the same territory as Aymane Khayi's shared white paper on AI in transportation and supply chains.

Eva Ponce teaches the subject.

• The posts describe a webinar she hosted, name the guest, report poll results from hundreds of attendees on the skills and AI uses that matter most, and draw conclusions about foundations and problem-first thinking.
• Aymane Khayi's AI post endorses someone else's white paper without naming the use cases, so its value lies in the framing rather than the analysis.
• Readers who want to learn the subject should start with Eva Ponce; those seeking a distribution channel or sector framing are closer to Khayi.

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The posts come from MITx MicroMasters Program in Supply Chain Management webinars: a session on the shift from supply chain analytics to agentic AI, built around a conversation with Vijay Sankararaman, then Chief AI Officer at Novant Health, plus audience polling — 482 responses on the skills supply chain professionals most need and 538 on where they already use AI — and two stated takeaways: analytics fundamentals still matter, and the work should start from the business problem rather than the technology. For a vendor whose series is a hosted conversation or webinar on AI in supply chain decision-making, with an institutional platform attached and questions drawn from a live audience, this is a closer match than an observation-led post.

The tradeoff is the firsthand operational frame.

• The posts are programme- and event-bound: they promote one course platform and its webinars, while the AI discussion stays at industry level rather than examining a single named operation.
• A vendor that wants each post to start with something seen at an airport or facility and break that operation into its working parts would be choosing a different format.
• Only two posts appear here.
• Before comparing reach or commercial availability, ask for audience figures and confirmation of Aymane Khayi’s identity.

Examples: Source 1 · Source 2

The reviewed disruption post works through how cargo keeps moving when a main route is constrained: the Saudi land corridor by road, the UAE land-bridge through Khor Fakkan or Fujairah and on to Jebel Ali, feeder services into Hamad Port, and the argument that when one route tightens, cargo changes direction rather than stopping. A vendor selling routing, visibility or multimodal software to a Gulf-facing audience gets corridor-level specifics that Aymane Khayi’s aviation posts do not cover.

The demonstrated strength is Gulf freight corridors, not aviation ground operations or AI, so the same campaign aimed at AI and operational efficiency would be a stretch.

• The second post is a personal account of moving from Tunisia to Qatar and adapting to working across cultures — readable, but a career narrative rather than an operational argument.
• With only two posts here, ask for examples showing whether the operational pieces are produced consistently.

Examples: Source 1 · Source 2

The posts describe ROAD as a retail management agency that helps European brands enter the U.S. market, place in department stores such as Nordstrom and run daily operations through a U.S. fulfilment centre.

• One post reports speaking at the Istanbul Global E-Export Summit 2026 alongside Ministry of Trade and TİM e-export support.
• A vendor selling marketplace, fulfilment or cross-border expansion services would find the operating detail and the summit platform relevant.

For a campaign aimed at AI and operational efficiency in aviation and freight, the work here covers different ground: agency promotion and a brand-entry application form rather than operational analysis.

• Choosing this creator changes the campaign decision, not just the name.
• Only two posts appear here.
• Before proceeding, ask for audience figures and confirmation of Aymane Khayi’s identity.

Examples: Source 1 · Source 2