Artūrs Ševšelevs shares practical advice on ecommerce email marketing, including abandoned-cart flows, Klaviyo setup and brand audits. His posts also show him recruiting for VEX Media, an email marketing agency.
Most useful for practical ecommerce email marketing advice, especially abandoned-cart flows, Klaviyo setup and brand audits.
Best for
Established ecommerce brands on Klaviyo with weak abandoned-checkout performance and underused email plans.
Not for
B2B software awareness campaigns using paid social or creator-led video without email scope.
Key takeaways
A final cart email asks shoppers why they left and uses clicks to guide later messaging.
A brand audit found an underused Klaviyo plan, one checkout email, low deliverability, disconnected welcome series.
VEX Media hiring posts separate senior strategy ownership from copy, design and Klaviyo implementation.
Check first: Confirm recent campaign results, response rates and audience composition before contacting them.
Main ideas
Use checkout recovery to learn why shoppers leave · Fix email fundamentals before chasing new tactics · Keep strategy accountable and implementation deliberate
Artūrs Ševšēlevs shares practical advice on ecommerce email marketing, especially abandoned-checkout flows, Klaviyo setup, and brand audits.
In one post, he outlines a final cart email that asks shoppers why they left and uses their clicks to guide later messaging; another lists email-program problems found in a brand audit.
His posts also show VEX Media recruiting for strategy and technical roles, distinguishing campaign ownership from implementation.
The reviewed material does not establish other signature work such as a book or show.
The clearest strength in these posts is making email operations concrete.
The abandoned-cart example connects a specific message to a useful next step: sort shoppers by why they left, then avoid treating every objection as a reason to offer a discount.
The audit post similarly names practical faults—an underused Klaviyo plan, a single checkout email, a low deliverability score, and a welcome series that is not connected.
Together, these examples give readers specific questions to investigate in an ecommerce email program, rather than only general advice to improve performance.
The posts are a small sample, so they show these methods and priorities but do not establish how often they appear across Ševšēlevs’s work.
Artūrs Ševšelevs’s posts focus on practical ecommerce email: diagnose weak fundamentals, use customer behavior to guide follow-up, and separate strategy from technical execution.
Read more
In one abandoned-checkout example, a customer’s stated reason for leaving determines whether the next step is a sale message or product education. VEX Media hiring posts show how the agency divides responsibility between strategy and Klaviyo implementation.
Use checkout recovery to learn why shoppers leave
Rather than sending another generic reminder, Ševšelevs proposes a final abandoned-checkout email that asks shoppers why they did not buy.
Read more
Hyperlinked answers can tag customers in Klaviyo: price concerns can inform sale targeting, while doubts about whether a product works call for education rather than a small discount. The method turns a recovery message into both feedback and a basis for more relevant follow-up.
The post suggests asking, “Mind telling us why?” and offering choices such as “price too high,” “bought elsewhere,” or “wrong size.” Each choice links to a tag; Ševšelevs also says customers sometimes reply directly.
A brand audit post emphasizes mismatches and gaps in the existing setup: unused platform capacity, weak deliverability, too few checkout emails, and a signup offer that does not lead into a welcome series.
Read more
The practical lesson is to inspect the account’s costs, deliverability, and connected flows before adding more campaigns.
For a brand described as doing about $400,000 a month, Ševšelevs lists a Klaviyo plan costing more than $2,000 monthly while roughly 2% was being used, one abandoned-checkout email, an 8/100 deliverability score, and a 15% signup coupon with no connected welcome series.
Keep strategy accountable and implementation deliberate
VEX Media’s hiring posts distinguish the person responsible for email strategy and results from the technician who builds campaigns and flows in Klaviyo.
Read more
The strategist sets calendars, segmentation, and testing plans, briefs the production team, and reviews its work; the technician handles implementation details and quality checks. Together, the roles present clear handoffs and pre-launch QA as part of reliable email work—not an afterthought.
The strategist role covers performance, client reporting, campaign calendars, flow strategy, and testing roadmaps. The technician role lists building from Figma designs, configuring split logic, segments, UTMs, and dynamic content, then checking the work before launch.
Answers the question of what to do after the usual abandoned-checkout emails have already been sent, and why reply data can be more useful than another discount.
Read more
A newcomer should start here because it is the clearest worked example in the reviewed posts of turning a flow decision into segmentation.
After three or four standard abandoned-checkout emails, the post recommends one last note from the CEO or warehouse manager: 'Hey, we reserved your item.
Saw you didn't finish checkout.
Mind telling us why?' Below that, common reasons are listed as hyperlinks, such as price too high, bought elsewhere, or wrong size.
Clicking one auto-tags the shopper in Klaviyo with that reason, so a later sale campaign can hit price-sensitive people first, while someone who bailed because they doubted the product can be routed toward education instead of urgency.
The post says customers actually reply and that the replies reveal why people leave.
For brands planning a campaign
Useful when a brand wants to move past a flat discount sequence. A brief can ask for a reply-based final touch that feeds segment tags, with reporting on which reasons appear most often and how each segment is treated afterward.
Answers the question of what a practical ecommerce email audit actually checks.
Read more
Start here to see the kinds of revenue leaks and setup faults that show up in an established brand, before deciding whether an audit is worth commissioning.
The post lists problems found on a brand doing about $400k per month: paying over $2k monthly for a Klaviyo plan while using roughly 2% of it; only one abandoned-checkout email; a deliverability score of 8 out of 100; and a popup offering a 15% coupon in exchange for an email while the welcome series is not connected. The post concludes with 'bar is low,' implying these gaps are common.
For brands planning a campaign
A brand can use this list as a diagnostic checklist before hiring anyone: plan spend versus usage, number of abandoned-checkout emails, deliverability score, and whether the signup offer actually triggers. It also gives a concrete prompt for an audit engagement, asking a vendor to report on these areas rather than only proposing new campaigns.
Answers the question of how an email agency divides strategy from production.
Read more
Read this to understand who is supposed to own results and client communication versus who executes, which matters when a brand is deciding what kind of outside help it needs.
The post advertises a senior email marketing strategist and account manager role at VEX Media, described as a Klaviyo Platinum Partner.
It states this is not a copy, design, or build role: the hire owns strategy and results, while a pod of copywriters, designers, and Klaviyo technicians executes.
Day-to-day responsibilities listed include owning email performance for established seven- to nine-figure ecommerce brands, leading client calls and reporting, building campaign calendars, flow strategy, segmentation and testing roadmaps, turning data into briefs for the pod, and reviewing every piece of work before it reaches the client.
The stated requirement is two or more years of ecommerce email agency experience managing multiple clients.
For brands planning a campaign
Signals an agency model where a brand gets one accountable strategist plus a production pod. A brief can ask who owns results, how often client calls happen, and who reviews work before delivery, rather than assuming the person pitching the work also builds it.
Answers the question of what sits behind a well-built Klaviyo account.
Read more
Read this to see the implementation layer named separately from strategy and copy, and to understand why build quality and QA are treated as distinct skills.
The post advertises a Klaviyo technician role at VEX Media, explicitly not a strategy, copy, or design role.
Designs and direction are provided; the hire builds them properly in Klaviyo.
Listed work includes turning Figma designs into Klaviyo campaigns, building flows with split logic, handling segments, UTMs and dynamic content, and QA so nothing breaks when it goes live.
The requirement is one or more years in Klaviyo plus agency experience.
For brands planning a campaign
Useful when choosing a partner: it distinguishes implementation work from strategy and raises QA as a named step. A brand can ask directly how flows are tested before launch and who performs that check.
Answers the question of where this person sits in the regional ecommerce scene.
Read more
Read this for context on market interest and industry contacts, not for a technical method.
The post records attending the ERA Ecommerce event in Vilnius and notes that Lithuania is 'our neighbour' and currently ahead of Latvia in ecommerce, making it interesting to see what is happening there. It thanks Everflow, PartnerGap, and PlatformPay.io for organising and Outcraft AI for the invite.
For brands planning a campaign
This is mostly context rather than a campaign tactic. It shows an active interest in Baltic ecommerce and event-based networking, which may matter if a brand wants a partner with regional market awareness, but the post contains no method or result to base a campaign on.
Checkout recovery that goes beyond the standard emails
Lays out a tactic used for eight-figure clients: after the usual three to four abandoned-checkout emails, send one final message from the CEO or warehouse manager asking why the customer didn't finish.
Read more
The message lists common reasons — price too high, bought elsewhere, wrong size — and each reason is hyperlinked so a click auto-tags the customer in Klaviyo. A click on "price too high" marks them price-sensitive, so the next sale campaign reaches them first.
Reason-selection emails that tag customers by what they click and route later campaigns from that tag, rather than treating all abandoners the same.
Someone who clicks "didn't think it would work" is not a discount case; the argument is that they need education, not urgency, so a 5% offer would miss.
For brands planning a campaign
Gives a brand a concrete, testable campaign angle: a checkout-flow teardown or a reason-tagging build layered onto existing Klaviyo flows. The customer-reply data is also presented as a way to learn why people abandon, which is useful content for brands with heavy cart drop-off.
Describes an audit of a brand spending around $400k a month, listing findings: more than $2k a month wasted on a Klaviyo plan that was only 2% used, a single abandoned-checkout email, a deliverability score of 8 out of 100, and a 15% coupon popup with no welcome series connected.
Read more
The framing is that basic setup gaps are common at brands of real size.
For brands planning a campaign
Supports an audit-led pitch — a diagnostic review of plan spend, flow coverage, deliverability and signup-to-welcome wiring. The specific numbers give a brand a tangible hook and a baseline to measure a fix against.
An agency model built around a strategist and an execution pod
Recruitment posts describe VEX Media as a Klaviyo Platinum Partner and set out its working model.
Read more
A senior email marketing strategist owns performance for seven- to nine-figure ecommerce brands, leads client calls, reporting and strategy, builds campaign calendars, flow strategy, segmentation and testing roadmaps, and turns data into briefs.
A pod of copywriters, designers and Klaviyo technicians executes those briefs, with the strategist reviewing every piece before it reaches the client.
Applicants need two or more years of ecommerce email agency experience managing multiple clients.
For brands planning a campaign
Signals a done-for-you email service where the brand's day-to-day contact is a strategy owner rather than a copywriter or designer. Relevant for brands that want an accountable strategist over a multi-client portfolio and expect a team behind the work.
A second hiring post defines a build-focused role: turning Figma designs into Klaviyo campaigns, building flows with split logic, handling segments, UTMs and dynamic content, and running QA so nothing breaks when it goes live.
Read more
The post explicitly separates this from strategy, copy and design work.
For brands planning a campaign
Useful for brands that already have creative and strategy but need reliable hands-on Klaviyo build and QA. It also points at a content angle: the checks that catch breakage before a campaign ships.
A post from the ERA Ecommerce event in Vilnius notes that Lithuania is a neighbour and currently ahead of Latvia in ecommerce, and that it is interesting to see what is happening in that market.
Read more
The post thanks the event organisers and the host who extended the invitation.
For brands planning a campaign
Places the work in a Baltic ecommerce community context, which may matter to regional brands considering event-based or co-marketing activity. It shows attendance at industry events rather than a stated content format.
Artūrs Ševšelevs posts about VEX Media’s ecommerce email work and recruitment.
Read more
The posts do not state his formal relationship with the business. They identify VEX Media as a Klaviyo Platinum Partner, but do not establish a separate commercial relationship between Artūrs and Klaviyo.
VEX Media
Disclosed partnership
Artūrs discusses email-marketing strategies for ecommerce brands and recruits for VEX Media.
Read more
His formal relationship with the business is unstated in these posts.
Klaviyo appears as the platform used for email campaigns, flows, segmentation and technical setup.
Read more
A recruitment post describes VEX Media as a Klaviyo Platinum Partner; it does not state that Artūrs personally has a commercial relationship with Klaviyo.
Artūrs Ševšeļcevs writes about ecommerce email marketing, mostly from the angle of running it for large brands.
Read more
A reader can start with the two VEX Media hiring posts, which explain the split between a strategist who owns email performance and a Klaviyo technician who builds and checks flows.
The abandoned-cart post shows a specific technique: a final checkout-recovery email that asks why the shopper left and turns the answer into a Klaviyo tag.
The brand-audit post shows how these ideas apply to a real account, listing unused Klaviyo capacity, a single abandoned-checkout email, weak deliverability and a signup offer left unconnected to a welcome series.
The event post is lighter and places the work in a Baltic ecommerce context.
For more on the same subjects, the comparator posts below cover ecommerce email flows, Klaviyo account clean-up and campaign execution.
Writes about ecommerce email marketing with a focus on the same core flows — abandoned cart, welcome series and post-purchase — and on segmentation and copy as the levers for open and click rates.
Read more
Rono's retained posts are an introductory service offer and a plain walkthrough of how an abandoned-cart flow is built using Shopify cart data, with advice to keep offers direct and templates simple. Ševšeļcevs's posts are closer to account-level diagnoses of large brands and to a checkout-recovery technique that routes shoppers by the reason they give for leaving.
Works on Klaviyo accounts for consumer brands and makes the same argument that flows should be fixed before more ad spend, pointing at missing welcome and abandoned-cart emails and unused email lists.
Read more
O'Hearn writes for a specific category, including spirits brands, and uses a short, repetitive diagnostic framing around accounts that sit idle. Ševšeļcevs uses numeric audit findings — plan usage, deliverability score, missing flows — and also describes how an agency splits strategy from build and QA.
Covers ecommerce email flows and campaign execution, including the same flow types such as abandoned cart, welcome series and winback, and explains how those flows fit into a customer journey.
Read more
Karpan teaches through a numbered list of twelve flows and through a seasonal campaign breakdown that comments on imagery, call-to-action buttons and shipping messaging. Ševšeļcevs concentrates on checkout recovery mechanics, account audits and the hiring model behind the work.
The only dated audience figure attached to this profile is a LinkedIn following of 7,229 at 11 October 2026.
Read more
That supports one placement decision: a LinkedIn slot aimed at a professional ecommerce-marketing network, not a broad consumer-reach or paid-media buy.
It does not show who those followers are.
No geography, age, gender, employer, job title, seniority or company-size data is attached, so audience-to-brief fit cannot be confirmed from the numbers alone.
Artūrs Ševšeļevs's posts are written for ecommerce operators and email marketers — abandoned-cart flow design, Klaviyo plan waste, deliverability audits, and agency hiring posts for VEX Media — but that describes what the content appeals to, not the measured make-up of the audience reading it.
For a brief about improving email marketing ROI, treat the following as a distribution starting point and verify the rest: ask for recent results on comparable topics and formats (abandoned-cart strategy, Klaviyo audit breakdowns), and ask whether an audience survey or platform analytics export exists showing follower job titles, seniority, company size and geography.
LinkedIn followers
7,229
LinkedIn profile for Artūrs Ševšeļevs · 2026-10-11
Artūrs Ševšeļevs has not published partnership formats, sponsorship terms, or a media kit.
Read more
Across five LinkedIn posts from September and October 2026, the only commercial relationship documented is his work at VEX Media, an email marketing agency that describes itself as a Klaviyo Platinum Partner serving seven- and eight-figure ecommerce brands.
Those posts show the agency hiring for Klaviyo and email strategy roles and discussing client work, not offering placements to outside brands.
No official sponsorship or partnership inquiry route is published, so no rate card, application process, or contract terms can be quoted or linked.
A brand wanting to work with them should expect to negotiate terms directly rather than choose from a published menu.
The absence of a documented offer is not evidence that sponsorships are never accepted.
Best-fit brief: an established ecommerce brand — roughly seven to nine figures in revenue and already on Klaviyo — wants to lift email marketing return, and the immediate problem is weak abandoned-checkout performance alongside money spent on a plan it barely uses.
Read more
Decision: this is the closest match in the reviewed evidence.
The posts show someone working on exactly these problems rather than commenting from the sidelines.
One post sets out a checkout-recovery move that replaces another flat discount with a single final email written from a named person at the brand, listing common reasons — price too high, bought elsewhere, wrong size — as hyperlinks that auto-tag the shopper in Klaviyo when clicked, so the next sale campaign reaches price-sensitive buyers first and people who doubted the product get education instead of urgency.
Another post reads like the diagnostic such a brand would commission: more than $2k a month spent on a Klaviyo plan used at roughly 2%, one abandoned-checkout email, a deliverability score of 8 out of 100, and a 15% coupon popup with no welcome series connected.
The hiring posts describe the working model behind that output — a senior strategist owns performance and client calls while copywriters, designers and Klaviyo technicians execute, with every piece reviewed before it reaches the client.
The material caveat: no campaign results, response rates or audience composition were supplied, so the fit rests on demonstrated method and service model, not proven performance.
Commercial terms would be bespoke, since no media kit, rate card or inquiry route is published.
When to choose a specialist
Poor-fit brief: a B2B software company wants broad awareness — paid social plus creator-led video — measured in impressions, reach and views, with no email or ecommerce scope in the deliverable.
Read more
Decision: reject.
Nothing in the reviewed material supports a reach buy.
The content is operational ecommerce email: Klaviyo flows, deliverability, plan spend and agency hiring.
There is no video, consumer-lifestyle or broad-appeal content in the sample.
The only audience figure attached is 7,229 LinkedIn followers — a professional network suited to reaching ecommerce operators and email marketers, not a mass audience, and with no geography, job title, seniority or company-size data to say who is actually there.
The Vilnius event note shows regional ecommerce interest, not a format a brand can sponsor.
There is also no published sponsorship menu, rate card or inquiry page, so a reach package cannot be priced or booked from what is available.
A second poor-fit dimension: a brief that expects a sponsored-content placement from an independent creator rather than an agency-style working engagement.
The evidence points to email service delivery — strategy, build and QA inside a client account — so a brand shopping for a one-off sponsored post is looking at the wrong kind of offer.
A worked campaign example
Worked angle for the strong brief: "Where the email money leaks" — a checkout-recovery teardown plus a reason-tagging build.
Step 1, diagnostic: report plan spend against actual usage, how many abandoned-checkout emails run, the deliverability picture, and whether the signup coupon popup is wired to a welcome series.
The audit post supplies the checklist.
Step 2, fix the last touch: after the existing three or four abandoned-checkout emails, add one final note from a named person at the brand, with the common reasons hyperlinked, each click tagging the shopper in Klaviyo.
Step 3, act on the tags: route price-sensitive clicks into the next sale campaign first, and route people who clicked reasons like "didn't think it would work" toward education rather than another discount.
Step 4, publish the reasoning: a LinkedIn post or short screen-recorded walkthrough of the before-and-after flow map and tag logic, using the brand's own numbers.
Measurements to agree up front: reply rate and reason distribution on the final email; revenue and conversion by tagged segment against the old sequence; Klaviyo plan cost saved.
Ask before signing: who owns results day to day, how work is reviewed before it goes live, and who does the Klaviyo build — the hiring posts set out that division of labour, but they are not proof it holds for a given engagement.
Because no rates or past performance are published, fix scope, reporting and a test window in writing, and start with the audit as a paid diagnostic before committing to a longer retainer.
Choose Charles Rono when the brand has already decided what it wants built and needs someone to execute one flow properly.
Read more
The reviewed abandoned cart and checkout post walks through the mechanics: pull the shopper's cart items — name, price, image, quantity — from Shopify into Klaviyo, keep the offer direct with CTAs and copy pointed at a single action, and reuse one template with changed copy when new graphics are not needed.
The same post frames the account as a retention asset, aimed at turning one-time buyers into repeat customers.
That is a better fit than a strategy-led audit for a brand whose email program is thin and who wants an execution partner to install and run the core flows, and who is comfortable opening with a direct message rather than a formal scope.
The reviewed material is two posts: a service description inviting contact and a summary of an abandoned cart/checkout build.
Neither shows a diagnostic of plan spend, usage or deliverability, and neither offers any tagging or segmentation mechanism beyond the standard flow.
No client results, rates or audience figures appear in the reviewed posts.
A brand choosing Charles Rono over Artūrs Ševšeļcevs trades the audit-style read of what is actually wrong in an existing account — where the money leaks, what the deliverability score is, whether the signup popup feeds a welcome series — for a narrower, single-building-block offer.
Choose John O'Hearn when the account is genuinely unbuilt and the brand needs the problem named plainly before anything else.
Read more
Both reviewed posts make the same argument from inside real accounts: they keep opening Klaviyo accounts that do nothing — the fee is paid, no welcome flow, no abandoned cart email, sometimes no popup on the site — and a few thousand names sit in a list unclaimed.
The advice is to fix the flows before touching ad spend, on the grounds that ads bring people in and email brings them back, and that email is usually the highest-return channel in direct-to-consumer.
That is the right starting point for a drinks or spirits brand with an inactive account, where the work is installation rather than optimisation, and where the diagnosis needs to be blunt enough to survive an internal argument about budget.
Both reviewed posts are short and reach the same conclusion; neither supplies the step-by-step build, the tag logic, the deliverability or plan-spend detail that Artūrs Ševšeļcevs's audit and reason-tagging posts provide.
If the brief is lifting return on an account that already runs flows, this restates the problem rather than proposing a route through it.
No measured results, rates, or audience breakdowns are published in the reviewed posts.
Choose Krista Karpan when the brand wants a full program mapped out rather than a single fix.
Read more
One reviewed post sets out twelve flows split into pre-purchase — welcome series, site abandonment, browse abandonment, abandoned cart, abandoned checkout, back in stock — and post-purchase — thank you, cross-sell/upsell, replenishment reminder, review request, winback, sunset unengaged.
A companion post takes one seasonal campaign, a Mother's Day BOGO half-off sale, and explains the specific choices: a lead image strong enough to stop the scroll, a clear CTA button, more product images and a second CTA for people who keep scrolling, and a shipping-deadline nudge aimed at late shoppers.
That combination suits a brand that needs a complete flow checklist or wants its own campaign creative judged on the same terms.
Both reviewed posts are from 2021, so the flow map predates current Klaviyo pricing, features and deliverability conditions; use it as a list of what to install, not as an up-to-date operating guide.
The material also does not address plan-spend waste, low usage of a paid plan, or the reason-tagging approach the primary profile's audit post covers.
As with the other alternatives, no rates, audience figures, or measured results appear in the reviewed posts.
Based on five retained LinkedIn posts from Artūrs Ševšeļcevs's account: two VEX Media hiring posts, an abandoned-cart strategy post, a brand audit of a $400k/month account, and a note from the ERA Ecommerce event in Vilnius.
No publication dates were supplied, so the posts could not be placed in order, and five posts are a small selection rather than the account's full history.
The most specific material sits in the abandoned-cart and audit posts, which carry the message wording and the numbers cited elsewhere on this page.
Comparison material came from three creators writing on nearby subjects: two posts each from Charles Rono and John O'Hearn and two from Krista Karpan, used to place this work against others covering Klaviyo and ecommerce flows.
The LinkedIn follower figure of 7,229 was observed on 11 October 2026.
Known gaps: no campaign performance data, no audience composition, no published partnership formats, rates or inquiry route, and no evidence of signature work such as a book or show.
The two briefs discussed in the campaign-fit section are hypothetical illustrations and were not put to Artūrs Ševšeļcevs.
