Search creators⌘K
  1. Home
  2. Creators
  3. Alessandro Desantis

Alessandro Desantis

Alessandro Desantis works on ecommerce at Nebulab, an agency that builds Shopify storefronts and custom systems for direct-to-consumer brands. Desantis's posts describe client projects, agency growth, and events for ecommerce operators.

Shopify PlusLifecycle and retention marketingBased on 11 posts · latest Oct 2026
LinkedIn

At a glance

Most useful for agency-side Shopify ecommerce engineering insights, not creator-led promotions.

Best for

DTC subscription brands needing custom Shopify Plus builds and legacy platform migrations.

Not for

Brands seeking paid creator placements, promo codes, reach commitments, or a rate card.

Key takeaways

  • Dog Heroes needed custom subscription pricing, account tools, and a decade of customer history migration.
  • Sebago redesign paired a digital design system with brand storytelling and ecommerce.
  • Nebulab hired its first US business-development lead for Shopify ecosystem partnerships.

Check first: Confirm whether you need agency services or creator placements, and ask for outcome data.

Main ideas
Build for the business's real constraints, not the nearest template · A storefront can tell the brand's story and still serve the transaction · Trust and relationships matter in long-cycle agency growth
Read first
Nebulab's first US business-development hire
Ways to work together
Shopify ecosystem partnership · Event sponsorship
Sources for this section

What they are known for

Alessandro Desantis works on ecommerce at Nebulab, an agency whose projects span custom Shopify engineering, storefront design, and work with direct-to-consumer brands.

  • The posts reviewed show them explaining complex builds through the problems they solve: Dog Heroes needed custom subscription pricing and account tools, while Sebago’s redesign paired a new digital design system with brand storytelling and ecommerce.
  • They also write about growing Nebulab’s US relationships and bringing ecommerce operators together at Commerce Symposium.
  • These examples make the work worth following for a view of how an agency handles both technical constraints and brand experience.

Desantis’s distinctive strength in these posts is connecting specific ecommerce problems to the systems and teams needed to solve them.

  • In the Dog Heroes account, the challenge was not simply launching a storefront: pricing depended on each dog’s needs, subscriptions required a flexible account portal, and nearly a decade of customer history had to move across platforms.
  • In the Sebago post, the emphasis shifts from custom logic to coordinating a visual redesign and digital design system with the client’s marketing and ecommerce teams.
  • Together, the examples show a range from engineering beyond standard Shopify tools to brand-led storefront work.
  • These are Desantis’s accounts of the projects; ask for outcome data when assessing performance.
Sources for this section

Ideas and priorities

Across four LinkedIn posts, Alessandro Desantis emphasizes solving the business problem as it is, rather than forcing it into a standard Shopify theme or app.

Read more

The posts also show an interest in combining brand expression with commerce and building growth through trusted relationships and operator events.

Build for the business's real constraints, not the nearest template

Desantis argues that standard Shopify features and off-the-shelf apps can fall short when a business has unusual product, pricing, or subscription rules.

Read more

Dog Heroes shows how custom engineering can handle those rules while keeping the storefront and tools manageable for the client.

For Dog Heroes, Nebulab built a quiz that calculated a dog's needs, portions, and price; a custom account portal connected to Loop Subscriptions and Klaviyo; and a migration of nearly a decade of subscriber history. Desantis says no subscriber missed a meal during the move.

Read original

A storefront can tell the brand's story and still serve the transaction

Desantis presents design and commerce as goals to hold together, not as a choice between an expressive brand and a functional store.

Read more

The Sebago post describes a redesign spanning the brand's visual language and digital design system, developed with the client's marketing and ecommerce teams.

Desantis describes the new Sebago storefront as combining storytelling with transactional performance while remaining distinctively Sebago.

Read original

Trust and relationships matter in long-cycle agency growth

Describing Nebulab's US business development plans, Desantis says the agency's existing clients largely came through referrals and its network.

Read more

They link that pattern to large, long-running engagements, where senior ecommerce and technology buyers work with people they already know and trust. The post also marks a shift toward a more deliberate sales and partnership effort.

The announced US business-development role would own the sales pipeline and develop Shopify ecosystem partnerships into referrals, joint account planning, and co-marketing. Desantis also includes attended, sponsored, and owned events in the role's remit.

The post describes a shift from growth driven mostly by referrals and the agency's network toward a more deliberate US go-to-market effort.

Read original

Bring ecommerce operators together around practical questions

Desantis's event recap shows how they engage with the commerce community: convening DTC operators to discuss current practices and bringing speakers, sponsors, and attendees into the same room.

Read more

Commerce Symposium: This Is Water held events in New York and Los Angeles, where invited operators discussed AI, merchandising, personalization, and loyalty. Desantis thanked the speakers and sponsors and said the series would return in 2027.

Read original

Sources for this section

Start with their work

Nebulab's first US business-development hire

Answers who signs Nebulab's contracts, how large the deals are and how Desantis expects the agency to grow in the US.

Read more

Desantis describes Nebulab's US deals as six-figure engagements that run for years, signed by vice presidents of ecommerce and CTOs who buy from people they already know and trust.

  • Most past US clients arrived through referrals and the agency's own network.
  • The post announces a deliberate move away from relying on that: hiring a first Head of Business Development, US, reporting directly to Desantis.
  • The hire will own the US sales pipeline, build Shopify ecosystem partnerships into referrals and co-marketing, and shape event strategy across attended, sponsored and owned events.
  • The five reasons listed for taking the job mix compensation with the nature of the work, the agency's ethics and a yearly company retreat in Italy.

For brands planning a campaign

Useful groundwork before proposing a co-marketing, referral or partnership arrangement: it shows the deal size the agency works at, that senior ecommerce and technology buyers make the decisions, and that ecosystem partnerships and events are explicit growth channels.

Commerce Symposium: This Is Water, in New York and Los Angeles

Answers what kind of operator audience this creator convenes and which commerce topics they put on stage.

Read more

The post recaps a two-city event series at The Standard High Line in New York and The West Hollywood Edition in Los Angeles.

  • DTC operators spoke about AI, merchandising, personalization and loyalty, and Desantis borrows David Foster Wallace's framing for the event name.
  • Shoplift and PrettyDamnQuick are named as sponsors.
  • They present the format as recurring, promising a return in 2027 and calling the combination of ecommerce and literary reference intentional rather than odd.

For brands planning a campaign

An operator-only room with named sponsor slots offers a direct channel for a brand seeking senior DTC teams rather than a broad follower base. The sponsor list also shows which kinds of companies the agency has already put in front of that audience.

Dog Heroes: a subscription build that off-the-shelf Shopify could not hold

Answers what the agency builds when a standard Shopify setup does not fit, and how far past the platform's limits it will go.

Read more

Dog Heroes sells subscription dog food, and pricing is the hard part: what a dog should eat depends on calorie needs, fresh or frozen format and dietary restrictions.

  • Desantis says most agencies would turn the project down rather than force it into a theme.
  • Nebulab built a quiz that calculates a price from a dog's profile; a custom account portal connected to Loop Subscriptions and Klaviyo that the client can still edit and merchandise in the Shopify theme editor; and a Klaviyo setup that segments and personalises around the dog, plan and portion instead of the customer.
  • The whole build was migrated off a legacy platform with a decade of history and, in the account given, without a subscriber missing a meal.
  • The post credits named engineers and names the client team.

For brands planning a campaign

A concrete reference for subscription replatforming and briefs whose pricing or merchandising logic resists standard apps. Ask about custom pricing, migration or account-portal work when scoping a project, and see how the agency describes its engineering bench.

Sebago: brand redesign and a new digital design system

Answers what a Nebulab design engagement looks like when the need is brand expression rather than back-end logic.

Read more

For Sebago, the team overhauled the brand's visual language and digital design system, working hand in hand with Sebago's and parent company BasicNet's marketing and ecommerce teams.

  • Desantis frames the new storefront as combining storytelling and transactional performance while staying distinctively Sebago, and credits a named group of designers, developers and client-side partners.
  • Ask for the promised follow-up on specific parts of the build to understand the design process.

For brands planning a campaign

Relevant when a brief involves brand refresh or design-system work rather than pure engineering. The collaboration model—agency specialists paired directly with in-house marketing and ecommerce teams—is part of the offer and worth discussing when scoping a project.

Sources for this section

Topics and approach

Posts cited for each topic
Working style: naming contributors and partners3
Choosing projects on fit, not volume2
Building past Shopify's native limits1
Subscription replatforming and data migration1
Brand redesign and design systems1
Events as the front door for ecommerce operators1
Pipeline built on referrals, partnerships, and long deals1
A deliberate shift toward go-to-market1

Building past Shopify's native limits

Desantis's Dog Heroes write-up describes a Shopify Plus build that native features and off-the-shelf apps could not handle: a quiz that works out a dog's calorie needs, portions, and price; a custom account portal that connects to Loop Subscriptions and Klaviyo while staying editable in the Shopify theme editor; and a Klaviyo setup that segments around the dog, plan, and portion rather than the customer.

Read more

They frame the work as a fit question, saying most Shopify agencies would have turned the project down or squeezed the business into a theme instead.

Custom engineering on Shopify rather than forcing the brand's logic into an existing theme or app.

For brands planning a campaign

Relevant to brands with unusual product logic, configuration, or subscription rules that standard Shopify apps cannot express. Assess Desantis against the specific technical problem, not general storefront design.

Examples: Source 1

Subscription replatforming and data migration

The Dog Heroes project moved roughly a decade of subscriber history off an old platform, and Desantis says no subscriber missed a meal.

Read more

Their new portal integrates with Loop Subscriptions and Klaviyo, and the storefront can still be merchandised in the Shopify theme editor.

This is the only migration described in detail in the posts here, so the posts do not show a wider migration record across other projects.

For brands planning a campaign

A concrete signal for brands replacing a subscription platform or migrating existing subscription data. Ask for the migration and rollback plan rather than treating subscription support as a checkbox.

Examples: Source 1

Brand redesign and design systems

Sebago's redesign is the visual design work described in the posts.

Read more

Desantis describes an overhaul of the brand's visual language and digital design system, combining storytelling with transactional performance and delivered alongside the client's marketing and ecommerce teams.

For brands planning a campaign

Useful for a brand that needs a design-system-level redesign rather than a one-off page or campaign asset. Test the work on merchandising and checkout performance, not only visual quality.

Examples: Source 1

Events as the front door for ecommerce operators

Commerce Symposium: This Is Water ran in New York and Los Angeles, with speakers from DTC operators covering AI, merchandising, personalization, and loyalty, sponsored by Shoplift and PrettyDamnQuick.

Read more

Desantis says another event was planned for the same year and a return in 2027.

For brands planning a campaign

Events give a potential partner or brand a way to meet Desantis and the operator network around Nebulab before committing to a build. Sponsorship or speaker participation is a lower-commitment entry point than a project engagement.

Examples: Source 1

Pipeline built on referrals, partnerships, and long deals

In a hiring post for Nebulab's first US Head of Business Development, Desantis says most US clients have arrived through referrals and the company's own network.

Read more

Deals are described as six figures and lasting years, bought by VPs of ecommerce and CTOs who buy from people they already know. The role covers US pipeline ownership, partnerships across the Shopify ecosystem, and event strategy, and reports to them.

Relationship-led go-to-market that uses Shopify ecosystem partnerships for referrals, joint account planning, and co-marketing.

For brands planning a campaign

Expect the first conversation to reward an existing relationship or a credible introduction. A brand can also approach through ecosystem partnership or event sponsorship rather than a cold pitch.

Examples: Source 1

A deliberate shift toward go-to-market

Desantis describes 15 years and more than 100 projects, and says Nebulab has become more deliberate about its go-to-market motion over the past couple of years, with the US business development hire as the next step.

Read more

They pair that ambition with a stated preference for combining US-style customer focus with European work-life balance.

For brands planning a campaign

Signals a company actively expanding its US commercial presence, which may make partnership outreach timelier than in earlier years. Confirm the current commercial structure directly before planning a joint campaign.

Examples: Source 1

Choosing projects on fit, not volume

Two posts make a similar argument: Nebulab takes on difficult or unusual builds rather than forcing a client into a standard template, and the work should not embarrass the people selling it.

Read more

In the hiring post, Desantis writes, "We do the right thing, and we do things right." In the Dog Heroes post, they contrast that approach with an agency that says yes and then squeezes the business into a theme.

For brands planning a campaign

Prepare a clear technical problem statement for outreach; fit depends on whether the problem is genuinely hard and specific, not on budget alone.

Examples: Source 1 · Source 2

Working style: naming contributors and partners

Desantis names the engineers, designers, client teams, speakers, and sponsors involved in each project or event rather than crediting the agency alone.

Read more

Dog Heroes and Sebago each include a list of individual contributors and client-side partners.

Public, specific credit for work.

For brands planning a campaign

A brand evaluating a partnership should expect named team members to appear in public write-ups and can ask in advance who would be credited on its project.

Examples: Source 1 · Source 2 · Source 3

Sources for this section

Brands and businesses

Alessandro Desantis's brand relationships described in the posts run through Nebulab, the ecommerce agency they work at: named clients whose storefronts and systems the team built, and sponsor companies behind the Commerce Symposium events they helped run.

Read more

The posts are project and event recaps rather than disclosed paid partnerships, so the client and sponsor ties belong to Nebulab, with Desantis writing as part of that team.

Nebulab

Employment

Desantis posts as part of Nebulab, the Shopify and ecommerce agency behind the client work described below.

Read more

In a hiring post, they write about “our plans,” “our deals,” and “our US clients,” say the new US Head of Business Development will report to them, and say they are trying to make Nebulab the first call for ecommerce leaders with hard problems. Ask for their title and whether they hold an ownership stake.

View example

Dog Heroes

Client

A client project Desantis describes building with the Nebulab team: a custom quiz that calculates a dog's calorie and portion needs and prices, a subscription account portal integrating Loop Subscriptions and Klaviyo, and a rebuilt Klaviyo setup, all replatformed from a legacy system without losing subscribers.

Read more

They frame it as work most Shopify agencies would have declined.

View example

Sebago

Client

Nebulab worked with Sebago's marketing and ecommerce teams on a storefront redesign and a new digital design system, mixing brand storytelling with transactional performance.

Read more

Desantis credits the Sebago and BasicNet teams for the partnership and says more detail on the build would follow.

View example

Shoplift

Sponsor

Listed among the sponsors of Commerce Symposium: This Is Water, the New York and Los Angeles event series Desantis thanks attendees, speakers, and sponsors for.

Read more

The sponsorship is with the event, not Desantis personally.

View example

PrettyDamnQuick

Sponsor

Also listed among the Commerce Symposium sponsors in the same event recap.

Read more

The tie is to the event Desantis helped run, not a personal sponsorship.

View example

Klaviyo

Mention

Named as a platform integrated into the Dog Heroes build, including a setup that segments and personalizes around each dog's plan and portion.

Read more

Klaviyo is a technology used in client work.

View example

Loop Subscriptions

Mention

Named as the subscription platform the Dog Heroes account portal integrates with, letting customers manage subscription details while the team edits and merchandises pages in the Shopify theme editor.

Read more

View example

Sources for this section

Topics and similar creators

Alessandro Desantis writes about building Shopify stores that standard themes and off-the-shelf apps cannot support, along with the agency work and operator community around that.

Read more

The Dog Heroes write-up covers a quiz that calculates a dog's nutritional needs, portions, and price; a custom subscription portal wired into Loop Subscriptions and Klaviyo; and the migration of close to a decade of subscriber history without a missed delivery.

  • The Sebago post covers design: the Nebulab team rebuilt a brand's visual language and digital design system to pair storytelling with checkout performance.
  • A post about hiring a first US business-development lead explains how the agency plans to grow through referrals, Shopify ecosystem partnerships, and events, and notes that its deals run six figures over several years.
  • The Commerce Symposium recap shows the operator gatherings Desantis convenes around AI, merchandising, personalization, and loyalty, with a stated return in 2027.
  • Together, the four posts show the range: custom engineering, brand and design systems, commercial partnerships, and community events.
Shopify Plus Ecommerce DTC Subscriptions Replatforming Custom ecommerce engineering Brand and design systems Lifecycle and retention marketing Ecommerce events Agency partnerships and business development Ecommerce leaders

Raynee H.

Writes about running an ecommerce business on Shopify: preparing a store in a restricted product category, having Shopify Payments shut down days before opening, then rebuilding the site on a new Shopify account and migrating hundreds of SKUs in under two days.

Read more

Both Desantis and Raynee address the gap between what Shopify offers out of the box and what a real store needs.

Writes as a merchant opening their own store, not an agency principal describing client work. The focus is launch survival, compliance, and what it feels like to operate within Shopify's rules—not custom engineering, design systems, or ecosystem partnerships.

Read original · Original 2

Andre de Freitas

Works in the same Shopify Plus agency territory on comparable projects: moving a subscription rental business from WooCommerce and Circuly to Shopify Plus and Juo, migrating more than 3,000 subscriptions, building a custom customer portal for device swaps and invoices, and unifying 12+ regional storefronts with local payment methods.

Read more

Desantis's Dog Heroes build also combines subscriptions, custom portal work, and migration.

Focuses on operational resilience and automation, including dashboards that combine orders, payments, and failed transactions from multiple stores, and automated stock and backorder alerts ahead of Q4. Desantis focuses more on brand design, go-to-market partnerships, and events, writing from the agency-strategy side.

Read original · Original 2

Bogdan Birtom

Covers retention in the same subscription ecommerce stack, including moving Recharge billing flows into Klaviyo so transactional and marketing messages sit in one CRM, and explaining Klaviyo releases for segmentation, channel preferences, and customer service.

Read more

Desantis's Dog Heroes build also relies on a Klaviyo setup that segments by dog, plan, and portion.

Teaches tool-level tactics within one platform rather than scoping and building entire systems: feature-by-feature breakdowns of a Klaviyo release and a checklist of what changes when subscription emails move into an ESP. Desantis works on full builds, client projects, and partnerships.

Read original · Original 2

Sources for this section

Audience

Alessandro Desantis’s posts cover topics relevant to Shopify Plus and DTC buyers evaluating complex ecommerce engineering, including custom subscription and personalization systems, a storefront redesign, and events for ecommerce operators.

Read more

Before planning a campaign, ask for recent LinkedIn audience analytics and, if targeting professional roles or seniority, a documented audience survey or other information about those attributes.

Sources for this section

Partnership options

Posts describe partnership activity at the agency and event level rather than a creator media kit.

Read more

Alessandro Desantis' hiring post describes Nebulab building out its go-to-market motion and hiring a first US Head of Business Development.

  • Their remit includes growing Shopify-ecosystem partnerships into referrals, joint account planning, and co-marketing.
  • The post says deals are six figures, run for years, and are signed by e-commerce VPs and CTOs who already know and trust the seller.
  • A separate post names two sponsors of the Commerce Symposium events held in New York and Los Angeles.
  • Ask directly for current sponsorship packages, audience specifications, rates, availability, and application process.

Shopify ecosystem partnership

Buyer requirement

A post describes partnerships across the Shopify ecosystem growing into referrals, joint account planning, and co-marketing—the remit of the agency's US business-development lead.

  • Expect a relationship-led route rather than a self-serve placement: the post says deals are six figures, run for years, and are signed by e-commerce VPs and CTOs who already know and trust the seller, so allow time for account-level conversations.
  • Ask for current terms and deliverables.

Event sponsorship

Buyer requirement

A post names Shoplift and PrettyDamnQuick as sponsors of the Commerce Symposium events in New York and Los Angeles, confirming sponsorship as an existing route.

  • It does not publish package levels, pricing, audience data, or an application process.
  • Ask for current terms and availability before committing budget.
Sources for this section

Campaign fit

A campaign to shortlist

Strong fit, with one confirmation to make first.

Read more

Brief

A DTC subscription brand with pricing that standard Shopify cannot express—say, made-to-order bundles priced from a customer profile—needs a Shopify Plus build and a migration off a legacy platform. It is deciding whether this agency is worth a six-figure, multi-year engagement.

Reasoning

The Dog Heroes build is the closest available precedent and matches this brief almost point for point. The pricing problem was real: what a dog should eat depended on calorie needs, fresh or frozen format, and dietary restrictions, so the price could not be a simple product variant. Desantis describes building a quiz that calculates a price from the dog’s profile; a custom account portal wired into Loop Subscriptions and Klaviyo that the client can still merchandise in the Shopify theme editor; and a Klaviyo setup that segments around the dog, plan, and portion rather than the customer. The same project moved roughly a decade of subscriber history off a legacy platform. That combination—custom logic, subscription tooling, and a migration that has to keep existing subscribers whole—is exactly what a subscription brand replacing a platform is buying. Two more things support the fit. Desantis’s hiring post sets the deal context: six-figure engagements that run for years, signed by VPs of ecommerce and CTOs. The working style is team-led, with named engineers and client-side partners credited in the write-ups, so a brand can ask who would be on its project before signing. These are the agency’s own accounts. Ask for references on comparable migrations and the migration and rollback plan in writing; don’t treat the Dog Heroes outcome as independently verified.

When to choose a specialist

Poor fit as scoped. Don’t sign this brief against reach.

Read more

Brief

A consumer brand wants a creator-led product launch: paid placements on Desantis’s own channels, tracked promo codes, a defined impressions or reach commitment, and a rate card to approve before the campaign starts.

Reasoning

The posts show no media kit, rate card, or published audience data, and no consumer promotion. The four posts cover agency and event communication: a hiring announcement, two project write-ups addressed to industry peers, and an event recap. None sells placement on Desantis’s channels or reports what those channels deliver. The two commercial routes described here point elsewhere. One is Shopify-ecosystem partnership—referrals, joint account planning, and co-marketing—run through a US business-development role that reports to Desantis. The other is sponsorship of the Commerce Symposium event series in New York and Los Angeles, which convenes DTC operators and is sponsored by vendor companies rather than pitched to shoppers. Both reach senior ecommerce and technology decision-makers, not a broad consumer audience, and both are relationship-led: the hiring post says buyers are people the seller already knows and trusts. If success means consumer impressions, coupon redemptions, or sales in the next quarter, this is the wrong route; put the budget elsewhere.

A worked campaign example
Angle

Sponsor or co-present a Commerce Symposium session on a joint operator case study, then turn the relationship into joint account planning with the US business-development lead. Treat this as a multi-quarter partnership play, not a placement buy.

Confirm before committing

Ask whether 2027 sponsorship slots are open, what a package includes, and what it costs. The event post names Shoplift and PrettyDamnQuick as sponsors but gives no levels, pricing, audience data, or application process.

Ask who currently owns partnership decisions, since the US business-development role was being hired when the hiring post appeared.

Ask whether your team members can be credited publicly. The write-ups routinely name engineers, designers, client teams, speakers, and sponsors, so this is likely fine; agree it in advance.

Agree on what success looks like in the first two quarters. With no reach data or rate card, set KPIs around qualified conversations, co-marketing deliverables, and pipeline rather than impressions.

Steps

Open with the problem, not the budget. The posts suggest fit depends on whether the technical problem is genuinely hard, and that cold pitches do worse than a credible introduction. Lead with a specific engineering or replatforming problem your product solves for a subscription or DTC merchant.

Pitch the session. Commerce Symposium puts DTC operators on stage to discuss AI, merchandising, personalization, and loyalty, and Desantis has said the series returns in 2027. A joint session—your team plus a merchant who made the change—fits the format and gives the merchant a reason to say yes.

Build a detailed written asset alongside it, following the Dog Heroes write-up: the constraint, why native Shopify and off-the-shelf apps fell short, what was custom-built, and what was migrated. This is the format Desantis already publishes, so the asset can travel on existing channels.

Convert after the event, not before. The documented growth channel is partnerships across the Shopify ecosystem, turned into referrals, joint account planning, and co-marketing, and owned by a US business-development lead who reports to Desantis. Ask for that conversation after the session, when there is a shared audience and a shared artifact.

When not to run this

If the goal is direct consumer sales or a measurable awareness lift next quarter, this route is too slow and reaches operators rather than shoppers. See the poor-fit brief opposite.

Sources for this section

Who else to consider

Andre de Freitas

Choose Andre de Freitas when your main need is consolidating storefronts and moving live subscriptions off a legacy platform.

Read more

The Pulse4all write-up describes that project directly: WooCommerce, Circuly, and Stripe replaced with Shopify Plus and Juo; more than 3,000 subscriptions migrated; a custom customer portal for device swaps, payment updates, and invoice history; and 12-plus regional storefronts unified with local payment methods.

  • A second post covers the operational side: one dashboard pulling orders, payments, subscriptions, and failed transactions from multiple stores, plus automated stock alerts and backorder handling ahead of the busy quarter.
  • If you need multi-market subscription operations rather than help with one hard pricing problem, this is the closer precedent.

You give up the strongest example of custom logic beyond Shopify and off-the-shelf apps: the Dog Heroes profile-to-calories-to-price quiz.

  • That makes Desantis the strongest match for bespoke pricing.
  • De Freitas's posts stay within project and operational detail, with no event series, published partnership route, or hiring post describing deal size or who signs.
  • Ask for a reference to understand how a partnership would run; both accounts are the agencies' own.

Examples: Source 1 · Source 2

Bogdan Birtom

Choose Bogdan Birtom when the gap is retention and lifecycle messaging rather than platform engineering.

Read more

The April 2025 post covers moving subscription transactional emails from Recharge into Klaviyo and the effects: consistent branding across transactional and marketing sends, order and subscription data in one system, segmented billing and renewal reminders, and transactional status that keeps delivery running for contacts who have unsubscribed from marketing.

  • The February 2025 post reviews a Klaviyo release set — custom objects, channel preferences, SMS conversations, an omnichannel campaign builder, and Customer Hub — and distinguishes genuinely new features from rebrands, noting which are paid-only.
  • If you need to know what happens to subscription customers after the build ships, this is more specific than the agency write-ups.

You give up a build partner.

  • Alessandro Desantis's posts do not say whether they include theme or app development, migrations off legacy platforms, or custom Shopify logic; the work shown is configuration and analysis inside an existing email platform.
  • For the need Desantis fits, this is not an alternative for the build itself, but may be the right second hire once the platform is live.
  • The posts are older than the other alternatives — February and April 2025 against 2026 posts elsewhere — so ask whether the work reflects current priorities.

Examples: Source 1 · Source 2

Raynee H.

Choose Raynee H. when you want firsthand insight into launching a Shopify store as a merchant, including payments compliance.

Read more

The two posts cover a first-person case: Shopify Payments shut down days before opening, after written pre-launch guidance from Shopify, and an appeal process with nowhere to attach supporting documentation.

  • Raynee then rebuilt on a new Shopify account, migrated hundreds of SKUs, and opened the store in under two days alongside a new 3,000-square-foot retail location in Seymour, Texas with an ecommerce site.
  • For a brand weighing the risk of a payments or compliance failure, or an agency seeking merchant-side evidence of that failure mode, this is firsthand operator material the agency write-ups do not contain.
  • The Commerce Symposium recap also names Raynee H. within the event's Shoplift sponsor group, making event sponsorship another community route.

You give up an engineering partner for the build.

  • These posts document one merchant's own store, not client work.
  • The documented commercial relationship is sponsorship, not a services engagement.
  • Use this as operator context and a sponsorship contact, not as a replacement for a build partner; ask a prospective partner for examples of client builds, subscription-platform or migration work, and their pricing and engagement model.

Examples: Source 1 · Source 2 · Source 3

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Worked example: subscription replatform partnership

Worked example: consumer launch (do not proceed)

Worked example: event sponsorship and co-marketing

Sources for this section

Research methodology

  • This profile draws on four complete LinkedIn posts by Alessandro Desantis: a hiring announcement for Nebulab's first US business-development lead, a write-up of the Dog Heroes subscription build, a Sebago storefront redesign, and a recap of the two-city Commerce Symposium event series.
  • The posts are Desantis's own accounts of agency and client work, so project details, migration outcomes, and event attendance are reported as the posts describe them rather than independently verified.
  • The text carries no publication dates, and the source material includes no transcripts, long-form writing, client case studies, audience or engagement data, media kit, rate card, or sponsorship terms.
  • Because the corpus is four posts, the profile does not claim to cover Desantis's full posting history, earlier career, or work outside these projects; where a decision depends on missing evidence, the relevant section names the gap.
  • The similar-creator comparisons use six LinkedIn posts by three other creators published between February 2025 and October 2026.
  • Nothing here has been confirmed with Desantis or with the brands named.

Brands they talk about