The Unicorn CMO

Cadence

Weekly

Latest

2026-10-27

By

The Front Lines

Based on

12 recent episodes

• Covers: Interviews with scale-up and enterprise tech CMOs on positioning, branding, AI workflows, and marketing team governance.
• For: B2B marketing executives, CMOs, and marketing leaders at tech companies
• Best for: B2B marketing leaders scaling organizations or modernizing their marketing tech stacks
• Skip if: Consumer marketing beginners or people looking for direct response and dropshipping tips

Start with

• S2: E28: How a 60-person marketing team governs hundreds of AI agents | Lauren Malcolm: Explains how a large B2B marketing organization manages and governs multiple AI agents.
• S2: E25: How Synopsys retimed its brand positioning to land right after the Ansys acquisition | Ann Minooka: Teaches how to execute brand repositioning and manage lean AI martech stacks around acquisitions.
• S2: E23: How Entrust organizes 40+ products into three "mental file folders" for buyers | Karen Kaukol: Shows how to rebuild enterprise product positioning and restructure creative cycles with AI.

Sponsors seen

• The Global Talent Co.Sponsor

  The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent

  S2: E23: How Entrust organizes 40+ products into three "mental file folders" for buyers | Karen Kaukol · 2026-08-04
• The Global Talent Co.Sponsor

  The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co

  S2: E19: Inside Lindsey Irvine's marketing playbook · 2026-07-08
• The Global Talent Co.Sponsor

  The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less

  S2: E22: How GLG reframed verified expertise as the only research layer AI can't commoditize | Fell Gray · 2026-07-14
• The Global Talent Co.Sponsor

  The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less

  S2: E20: How buyer behavior is evolving in the AI-Era | Palmer Houchins · 2026-07-08
• The Global Talent Co.Sponsor

  The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less

  S2: E18: Why taste starts with research, not vibes | Angela Winegar · 2026-07-02
• The Global Talent Co.Sponsor

  The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent

  S2: E21: How Field Nation is building an AI-fluent marketing team | Briana Belisle · 2026-07-08

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