The Simple Truth About Marketing: Who It's For and Who Sponsors It

Est. audience: 100
Cadence: Monthly
Latest: 2026-10-13
By: Kelly Rice, Fractional CMO
Based on: 6 recent episodes

Covers: Strategic marketing leadership, transitioning away from task-based management, and evaluating marketing vendors and agencies.
For: Small business owners and leaders managing service-based companies.
Best for: Business owners looking to build sustainable marketing systems and delegate strategic decisions.
Skip if: Consumers or individual marketers seeking entry-level tactical execution tutorials.

Start with

#5: Marketing Agency vs. Multiple Marketing Vendors: Is It Better to Hire a Single Agency or a Team of Specialized Vendors?: Explains how to choose between hiring a single agency or multiple specialized marketing vendors.
#4: Why Small Business Growth Stalls Even with Great Marketing (& What to Do About It): Addresses why service businesses stall past three million in revenue despite generating marketing leads.
#2: Marketing Chaos: What an Inconsistent Marketing Strategy Is Costing Your Small Business: Discusses the hidden business costs of constantly changing marketing tactics and promotions.

Summarised by AI from 6 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.