- Est. audience
- 300
- Cadence
- Weekly
- Latest
- 2026-10-29
- By
- Omer Khan
- Based on
- 12 recent episodes
- Covers: How software founders acquire first customers, handle founder-led sales, determine pricing models, pivot products, and reduce churn.
- For: Early-stage B2B SaaS and AI startup founders and operators.
- Best for: Founders seeking practical strategies to sell software and grow their early revenue.
- Skip if: Consumers or employees looking for general career advice outside the software startup ecosystem.
Start with
- ChatGPT Should Have Killed His AI SaaS. Instead, He's Nearing $10M: How to pivot an AI product and sell measurable cost reduction instead of features.
- Founder-Led Sales: He Learned to Sell SaaS and Closed 50 Customers: Tactics for founders with no sales background to close initial customers without a UI.
- Enterprise SaaS Sales With No Product: Landing a Big Four Customer: Techniques for selling enterprise software to major clients before building the product.
Sponsors seen
- HobbesSponsor
This episode is brought to you by: 🤖 Hobbes → Don't book a demo. Take one.
Founder-Led Sales: A SaaS to $1 Million ARR With Just 10 Customers · 2026-09-10 - HobbesSponsor
This episode is brought to you by: 🤖 Hobbes → Don't book a demo. Take one.
Rick Knudtson (Workshop): The email signal his SaaS ignored for 9 months · 2026-09-03 - Product FruitsSponsor
This episode is brought to you by: 🍎 Product Fruits → Book a demo tailored to your product
SaaS Stuck at $50K ARR for 5 Years. Now $1.5M With AI Agents. · 2026-07-23 - HobbesSponsor
This episode is brought to you by: 🤖 Hobbes → Don't book a demo. Take one.
Enterprise SaaS Sales With No Product: Landing a Big Four Customer · 2026-08-20 - Product FruitsSponsor
This episode is brought to you by: 🍎 Product Fruits → Book a demo tailored to your product
He demoted his SaaS to sell a service and 4x'd revenue in 12 months · 2026-07-09 - Product FruitsSponsor
This episode is brought to you by: 🍎 Product Fruits → Book a demo tailored to your product
50 Cents a Pool: The Pricing Model Behind a SaaS Exit · 2026-07-16 - HobbesSponsor
This episode is brought to you by: 🤖 Hobbes → Don't book a demo. Take one.
Selling a SaaS Before Building It: $1M ARR in Six Months · 2026-08-27