The Marketing Architects

Cadence

Daily

Latest

2026-10-29

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Marketing Architects

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12 recent episodes

• Covers: Academic research and practical insights on advertising effectiveness, measurement metrics, brand valuation, and marketing economics.
• For: Marketing leaders, brand managers, and practitioners focused on advertising performance and measurement.
• Best for: Marketers wanting research-backed strategies and realistic measurement practices for their advertising campaigns.
• Skip if: Consumers looking for casual entertainment or general business advice unrelated to marketing.

Start with

• Nerd Alert: What Brands Lose When Tracking Goes Away: Explains the actual business value and impact of losing offsite tracking data.
• Zombie Metrics: Numbers That Won't Die: Debunks flawed measurement approaches and common marketing statistics that mislead advertisers.
• Nerd Alert: Do Brands Need Search Advertising?: Analyzes research on whether paying for branded search ads generates incremental sales.

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