The Long Aisle with Lucas Ballasy: CPG Founders / Operators on Personal Side of Building: Who It's For and Who Sponsors It

Covers: Interviews with CPG founders exploring the personal and professional realities of scaling retail and beverage brands.
For: CPG founders, operators, and entrepreneurs building product brands.
Best for: CPG startup founders seeking real-world insights from experienced brand builders.
Skip if: Software developers or people uninterested in physical consumer product brands.

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Sweet Loren's · Loren Castle on Building a Business Around What Makes You Happy: Explores how a founder scaled a cookie dough brand from in-store demos to national retail.
Edible Brands · Somia Farid Silber on Leading the Family Business She Grew Up In: Discusses leadership transitions and managing the growth of an established food brand.
Yellowbird · George Milton on Hiring His Replacement, Building With His Partner, & What He Never Saw Coming: Covers executive hiring, leadership changes, and scaling a regional sauce brand nationally.

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