The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS: Who It's For and Who Sponsors It

Est. audience: 678
Apple rating: 5 from 10
Cadence: Every two weeks
Latest: 2026-10-29
By: Erica Seidel
Based on: 12 recent episodes

Covers: Recruiting and hiring marketing executives, leading B2B SaaS teams, communicating with boards, and navigating AI transformations in marketing organizations.
For: B2B SaaS founders, CEOs, recruiters, and prospective or current Chief Marketing Officers.
Best for: SaaS executives looking to hire marketing leaders or CMOs advancing their careers.
Skip if: Entry level consumer marketers or individuals outside the B2B tech industry.

Start with

Building an AI Value Prop Without the AI Washing: How to create defensible AI value propositions and optimize marketing organization design.
The Anatomy Of An AI Center Of Excellence In GTM: How to build and adapt an AI center of excellence within go-to-market teams.
How CMOs Go Wrong Talking To Their Boards About AI… And How To Get It Right: Advice on how marketing leaders should discuss AI initiatives and ROI with company boards.

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.