The Fintech Marketing Lab: Who It's For and Who Sponsors It

Est. audience: 200
Apple rating: 5 from 2
Cadence: Every two weeks
Latest: 2026-10-21
By: Araminta Robertson | Mint Studios
Based on: 12 recent episodes

Covers: Fintech marketing strategies, enterprise positioning, content marketing, team structuring, brand building, and event tactics.
For: Marketing leaders, content strategists, and founders working in the fintech sector.
Best for: Fintech marketing professionals looking for practical strategies to drive growth and build brand authority.
Skip if: Marketers outside financial services looking for consumer ecommerce or dropshipping tactics.

Start with

Hiring For Your B2B Fintech Marketing Team? Here’s Where to Focus | Joel Gaudeul, VP Marketing at Swan: Explains how to structure and evolve B2B fintech marketing teams across growth, brand, and product.
Targeting Enterprise? Here's What Needs to Change With Your Marketing | Pamela Velentzas, VP Marketing at Spreedly: Covers how to shift marketing focus and budget from SMBs toward enterprise buyers.
How to Get Your CFO to Fund Brand Without Asking Them to “Just Trust Marketing” | Megan Bowen, CEO, Refine Labs: Provides frameworks to track inbound pipeline and secure executive buy-in for brand marketing budgets.

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.