The Bottleneck Podcast: Who It's For and Who Sponsors It

Est. audience: 400
Cadence: Every two weeks
Latest: 2026-11-01
By: Bottleneck Podcast
Based on: 12 recent episodes

Covers: Team bottlenecks, behavioural science, digital strategy, innovation pitfalls, and marketing effectiveness through expert interviews.
For: Business leaders, marketers, and founders looking to overcome operational and strategic challenges.
Best for: Marketers and business leaders seeking unconventional insights into strategy, innovation, and team performance.
Skip if: Professionals looking for technical software tutorials or basic execution guides.

Start with

Caroline Orange-Northey with Rory Sutherland and Elfried Samba discuss the Fear of Better Options: Explains why marketing often optimizes for the wrong metrics instead of real customer decisions.
Rory Sutherland, Elfried Samba and Les Binet discuss physics, emotion, and the metrics trap: Explores marketing effectiveness and the dangers of relying on misleading measurement metrics.
Rita McGrath with Rory Sutherland on why big companies kill their best ideas: Examines why large corporations struggle to innovate and handle uncertainty internally.

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.