Taking LegalTech To Market: Who It's For and Who Sponsors It

Est. audience: 100
Apple rating: 0 from 0
Cadence: Daily
Latest: 2026-10-16
By: Paul Church
Based on: 12 recent episodes

Covers: Go-to-market playbooks, sales positioning, pricing models, and customer acquisition strategies for legal tech businesses.
For: Founders, sales leaders, and revenue executives building or selling legal technology products.
Best for: Legal tech founders and sales leaders looking to sell software to law firms.
Skip if: Consumers or lawyers seeking general legal advice rather than enterprise software sales.

Start with

How To Sell When Every Buyer Has Seen 50 AI Tools Already | Dan Gallipeau | Courtroom: How to establish credibility and sell AI legal tools to skeptical law firm buyers.
100 Clients and Zero Marketing Spend | Luke Versweyveld | Co-Founder & CEO: Virgil: Scaling a legal infrastructure startup to one hundred clients purely through word of mouth.
We Were Selling Efficiency. They Were Selling Hours. Something Had To Break | Matthew Basile | CEO: Naya Law: Navigating the conflict between selling software efficiency and traditional billable hour business models.

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.